Salsify

4️⃣ The B2B eCommerce Association notes four components of digital maturity: why, how, what, and with what. Maturity, along with complexity and efficacy, are the most common challenges barring digital transformation. 🌟 However, the right B2B ecommerce solutions can help enable internal frameworks to meet external demand while driving digital transformation. ⤵️ Check out some common benefits and potential pitfalls of B2B partnerships, and five signs to look for in effective B2B ecommerce solutions. https://hubs.li/Q0468YMh0

🤔 Why attend the 2026 Digital Shelf Summit? This era of the digital shelf is full of questions (and big challenges). What’s next for product experience management (PXM), AI, and organizational change? Maybe you're looking for those answers. Maybe you’re also looking for: ✨ Inspiration ✨ Motivation ✨ Others who get it Past summiter, Jacqueline (Jackie) Rouse, digital shelf syndication lead, Kenvue, shared some kind words. (Thanks, Jackie 💗) We hope you’ll join us, too. Sign up today! 👉https://lnkd.in/gSmyPc87 #2026DSS #ecommerce #digitalshelf #AI #agenticcommerce #agenticcommerce #pxm

Is your product data management tool a "single source of truth" or just a very expensive, very fragile spreadsheet? 🤸♂️ Most brands we chat with are trapped in a digital silo. You have data in an ERP, images in a folder somewhere, and a retail portal that rejects your upload (every time you think you’re finished). It’s "spreadsheet gymnastics” — and it’s holding your growth hostage. In our new webinar series, we’re taking a peek at the engine for our first "𝗨𝗻𝗱𝗲𝗿 𝘁𝗵𝗲 𝗕𝗼𝗻𝗻𝗲𝘁" session: 𝗔𝗜-𝗣𝗼𝘄𝗲𝗿𝗲𝗱 𝗣𝗜𝗠/𝗣𝗫𝗠 - 𝗙𝗿𝗼𝗺 𝗗𝗮𝘁𝗮 𝗘𝗻𝘁𝗿𝘆 𝘁𝗼 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗦𝗵𝗲𝗹𝗳 𝗶𝗻 𝗦𝗲𝗰𝗼𝗻𝗱𝘀 🛠️⏲️ Our Salsify experts aren’t doing a sales pitch. They’re doing a technical deep-dive into how Salsify actually works: ✅ 𝗖𝗲𝗻𝘁𝗿𝗮𝗹𝗶𝘀𝗲 𝗮𝗻𝗱 𝗴𝗼𝘃𝗲𝗿𝗻: Establish a genuine single source of truth for all product data and assets. ✅ 𝗔𝗰𝗰𝗲𝗹𝗲𝗿𝗮𝘁𝗲 𝘀𝗽𝗲𝗲𝗱-𝘁𝗼-𝗺𝗮𝗿𝗸𝗲𝘁: Use automated workflows and live validation to stop "spreadsheet gymnastics." ✅ 𝗦𝗰𝗮𝗹𝗲 𝗴𝗹𝗼𝗯𝗮𝗹𝗹𝘆 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗰𝗼𝗺𝗽𝗹𝗲𝘅𝗶𝘁𝘆: Manage 150+ SKUs across Amazon, Tesco, and GDSN markets from one unified platform. ✅ 𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝗲𝗺𝗯𝗲𝗱𝗱𝗲𝗱 𝗔𝗜: Enrich, optimise, and localise raw data into high-quality content in seconds. If you’re tired of fighting your data and ready to see a unified commerce engine in action, join us ➡️ https://lnkd.in/eGnqSXUk #Salsify #DigitalShelf #PIM #Ecommerce #UndertheBonnet

🏙️ The Salsify team is heading to Chicago for the 2026 Master B2B eCommerce Mindshare Summit this week! Our very own Mandy Earle, Joe Woods, and Bryce Ries are excited to lead a discussion and breakout session, "Product Information: Using AI to Solve the Data Cleanliness Problem." 💡 They'll be diving deep into how industrial organizations can move beyond manual scrubbing to an AI-driven, high-accuracy data workflow — and ultimately improve time-to-market and customer experiences. If you're attending, let us know in the comments! ⬇️ We look forward to seeing you there! #AI #B2BProductExperience #MasterB2BMindshareSummit

🌋 Navigating seismic digital shelf shifts — like agentic commerce — requires help and expertise from ecommerce heavy hitters: #AgenticCommerce Day at the 2026 Digital Shelf Summit on May 5 is full of it. Kicking off the day is Salsify’s own AI thought-leader, co-founder, and chief innovation officer, Rob Gonzalez. Here are some other can’t-miss sessions: 🎤 MAINSTAGE: The AI Economic Shockwave: Bridging the Gap Between AI Hype and Commercial Reality 👉 This session explores the fundamental rewiring of commerce, where static catalogs are replaced by generative experiences and linear customer journeys become dynamic, real-time conversations. 🎤 MAINSTAGE: From Minutes to Milliseconds: Why Agentic Commerce Changes Everything  👉 This panel explores how agentic commerce forces brands to rethink their data latency and availability; the next buyer to visit your site won't be scrolling — it will be querying. (And it expects an answer now.) 💥 BREAKOUT: Reimagining Your Workflows in the Age of AI with Kevin Creese, Director, Ecommerce, Wastequip; Liam Bucher, Director of Performance Marketing, Brands, Kerry; and Theresa Maher, Data Optimization & Product Information Management, Conagra Brands 👉 This panel discussion explores how to move beyond isolated productivity hacks to establish repeatable, AI-powered ecommerce workflows that drive tangible business outcomes. 💥 BREAKOUT: Supercharging Productivity: Upleveling Your AI Skillset to Scale Your Impact with Dawn Powell, Manager, Ecommerce - US, Kids2 👉 This session will focus on actionable strategies for writing clear prompts, providing the right context to LLMs, and understanding which models are best for certain tasks. 💥 BREAKOUT: Back to Basics: Building a Foundation that Accelerates AI Adoption with Jessica Thomas, Senior Manager of Business Applications, The Legacy Companies 👉 This session explores why a clean, structured, and reliable foundation is a non-negotiable for creating high-performing digital product experiences, especially in the age of AI. Learn more and register here: https://lnkd.in/eaep6Htv #2026DSS #digitalshelf #ecommerce #ai #agentic

🎰 March 24–26 are your lucky days... meet Salsify at #ShoptalkSpring 2026 in Las Vegas! Visit Breakers C (Mandalay Bay, Level 2) to learn more about how Salsify’s Product Experience Management (PXM) platform empowers brand manufacturers to create compelling shopping experiences that wow customers and win the digital shelf. Other winning times to connect: 🍔 Lunch and Learn: The Executive Blueprint for Agentic Transformation, on March 24 from 12:30–2 p.m. The fabulous Lauren Livak Gilbert, director of the The Digital Shelf Institute, will break down what you really need to know about agentic commerce and agentic transformation to ensure your brand is set up for the future. (Bring your questions to Breakers C, Mandalay Bay, Level 2 — lunch is on us!) 🍹 Happy Hour on March 25 from 5:30–8 p.m. at the House of Blues (in Mandalay Bay) Come hang with us for a night of food, drinks, and networking! Check out more details and RSVP here ➡️ https://lnkd.in/e-XYWZ8k #PXM #ecommerce #retail #shoptalk #agenticcommerce #ai

Ever spent weeks building something that should’ve taken hours? That’s what Ocean Spray Cranberries changed by partnering with ITSRAPID. With 600+ products, their team was stuck manually updating sell sheets. By connecting their data in Salsify to an automated system, they cut production time from weeks to hours. The result: • 720+ hours saved each year • 10x faster time to market • Same-day, accurate info for retail partners That’s real ROI — more speed, less busywork, stronger sales momentum. Read the full case study here: https://lnkd.in/gQzkUwBk

🚨 New Case Study Alert: How Kerry Group Achieves an 85% Decrease in Manual Work With Salsify AI 🚨 ⭐ Kerry, a global leader in sustainable taste and nutrition, was asked to be among the first customers to use Salsify’s new solution, Intelligence Suite, given their longstanding partnership and innovative approach to PXM. 🔓 "We were already heavy users of Salsify Workflow, so we were really excited to learn about the new Intelligence Suite and to see what it could unlock for us,” says Liam Bucher of performance marketing at Kerry Group. 📈 Adopting Salsify Intelligence Suite generated significant business results for Kerry, particularly in go-to-market. ✍ Now, Kerry Group can: 🔹 Set up a product from scratch in one day.  🔹 Validate products in five minutes, instead of 20-30.  🔹 Turn a product launch around in one day, which previously took two to three days. ⤵️ Read the full case study to learn more about how Kerry Group uses Salsify AI to dramatically increase efficiency. https://lnkd.in/e6jRXXk8

🤖 Deepfakes — realistic pieces of content that have been generated or manipulated by AI — are a big problem for brands. UNESCO describes the proliferation of these fakes as a "crisis of knowing.” What happens when seeing and hearing can no longer be confidently tied to believing? Consumers start to trust brands less. While it’s impossible to prevent the spread of deepfakes, there are ways for brands to reduce the risk of damaging consumer trust. Learn how in our latest blog. ⤵️ #artificialintelligence #deepfakes https://hubs.li/Q045HKgr0

⚠️ WARNING: Brands on the digital shelf are only as trustworthy as they appear. It's true: Shoppers across generations keep a close eye on the quality of your product content (descriptions, titles, images, enhanced content, social proof, AI-search results, etc.), and it directly translates to their ability to trust your brand. ⬇️ Download the full "2026 Consumer Research" report to learn more about the role of product content in the shopper to brand champion pipeline: https://lnkd.in/etfufb3c #ecommerce #ai #productcontent #enhancedcontent #brandtrust #digitalshelf #consumerresearch