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The Brand Equity of Publicly-Listed Companies in The Philippines in Relation To Its Financial Performance

The document outlines a study that aims to determine the relationship between the financial performance and brand equity of publicly listed companies in the Philippines. Specifically, it seeks to: 1) measure financial performance indicators like earnings, ROA, ROE, and unit sales, 2) assess the brand equity of these companies using Aaker's model, and 3) analyze the relationship between financial performance and brand equity. The study uses a quantitative research method involving questionnaires over a 4-6 month period.

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Patrick Walters
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89 views6 pages

The Brand Equity of Publicly-Listed Companies in The Philippines in Relation To Its Financial Performance

The document outlines a study that aims to determine the relationship between the financial performance and brand equity of publicly listed companies in the Philippines. Specifically, it seeks to: 1) measure financial performance indicators like earnings, ROA, ROE, and unit sales, 2) assess the brand equity of these companies using Aaker's model, and 3) analyze the relationship between financial performance and brand equity. The study uses a quantitative research method involving questionnaires over a 4-6 month period.

Uploaded by

Patrick Walters
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

THE BRAND EQUITY OF PUBLICLYLISTED COMPANIES IN THE PHILIPPINES IN RELATION TO ITS FINANCIAL PERFORMANCE

Proponents: Levy Mia Ang Sharmaine Diane Calva Kristine Joyce Tinga

Rationale of the Study


Number of researchers share the view that
companys strong brand increase customers.

However, there is no consensus explanation on companys financial performance.

Objective of the Study


1. To determine the financial performance indicators: Earnings,

ROA, ROE, and Total Unit Sales


2. To determine the brand equity of publicly-listed companies in

the Philippines
3. To determine the relationship among the financial performance and using Aakers established components of brand equity

Conceptual Framework
Independent Variable Financial Performance indicators of the companies Dependent Variable

Brand Equity

Figure 1: Conceptual Paradigm of the Study

Significance of the Study


Business

University of Mindanao
Investment Companies

Investors

Quantitative Research Method


Questionnaire

Definition of Terms
Financial Performance

Brand Equity
Publicly Listed Companies

Duration
4 6 months

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