Managi ng Change
Having a struct ur ed approach to change can help prevent , or at least anticipat e, probl ems. One model we
like to use remi nds us to have thes e five element s in place in order to effectivel y move forward:
Vision kills !ncentives "esources #ction $lan % Motivat ed& Change
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(hat happens when an element is missing)
!f the vision is missing, or isn*t effectively communi cat ed, st aff will be confus ed, uninspired, and are likely
to e+peri ence the change as mer e drudger y.
!f st aff , and manager s- , don*t have the skills needed, the result is an+ious peopl e, who are set up to fail.
(e often forget that incenti ves are import ant . .his does n*t neces s arily mean monet ar y or even physical.
!t*s human to want to know: /what*s in it for me)0 !t*s wort h it to invest in helping st aff figure out for
thems el ves how they will benefit from the changes. !f we don*t, they*re not likely to be motivat ed, and
change will be slow to occur.
(hat happens if we plunge ahead, without ensuri ng st aff have the resources they need) .hey*ll be
under s t anda bl y frust r at ed, and the desired change probabl y won*t happen.
1inally, if we don*t take the time to lay out a clear action plan, st aff will be uncert ai n about their roles and
responsi bilities, and may make at t empt s at change, but are unlikely to follow through. .he plan shoul d
include who is responsi bl e for what , by when, and how you*ll know you were succes sf ul.
2eeping thes e five element s in mind as you plan for, and progr es s through, change, will greatl y enhance
your chances for success.
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