Scribd
Upload
27 views1 page

Business Market Segmentation

Business market segmentation involves targeting both individual consumers and businesses to maximize profitability. A bank or airline, for example, earns a key part of profits from business markets in addition to targeting individual consumers. While some organizations only target businesses, most firms consider targeting both consumers and businesses in their marketing efforts.

Uploaded by

Monique Kristel Perez
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
27 views1 page

Business Market Segmentation

Business market segmentation involves targeting both individual consumers and businesses to maximize profitability. A bank or airline, for example, earns a key part of profits from business markets in addition to targeting individual consumers. While some organizations only target businesses, most firms consider targeting both consumers and businesses in their marketing efforts.

Uploaded by

Monique Kristel Perez
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Business Market Segmentation

Many firms will have business target markets in addition to consumer target markets. For example,
consider a bank or an airline. As well as targeting individual consumers, a key part of their marketing
efforts (and their profitability) will be obtained from business markets. There are some organizations
that only pursue business markets (such as consulting firms), but generally most firms will at least
consider targeting both individual consumers and businesses.
The approach to business market segmentation is c

You might also like