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In Conclusion

The document discusses market segmentation based on demographic variables like age, income, and education, and assumes people in the same categories will share values and buying behavior.

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Monique Kristel Perez
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29 views1 page

In Conclusion

The document discusses market segmentation based on demographic variables like age, income, and education, and assumes people in the same categories will share values and buying behavior.

Uploaded by

Monique Kristel Perez
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

In conclusion, the demographic, and the abovementioned variables, approach to market

segmentation assumes that since people can be grouped into certain types of categories (i.e. age,
income, education etc.) they are likely to share the same values and buying behaviour.

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