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Understanding Market Mapping in Business

This document provides an overview of market mapping for a GCSE Year 10 Business Studies class. It defines market mapping as showing the range of positions a product can take in a market based on two factors such as quality and price. The document includes a starter question to introduce the topic, illustrates a sample market map, provides checkpoints to check understanding, and gives examples of how businesses can use market maps to analyze their product range and competitors. It concludes with assessments consisting of multiple choice and case study questions.

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772 views9 pages

Understanding Market Mapping in Business

This document provides an overview of market mapping for a GCSE Year 10 Business Studies class. It defines market mapping as showing the range of positions a product can take in a market based on two factors such as quality and price. The document includes a starter question to introduce the topic, illustrates a sample market map, provides checkpoints to check understanding, and gives examples of how businesses can use market maps to analyze their product range and competitors. It concludes with assessments consisting of multiple choice and case study questions.

Uploaded by

api-53255207
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Market Mapping

GCSE Year 10 Business


Studies

Aims and Objectives


Aim:
Understand market mapping.
Objectives:
Define market mapping.
Analyse market mapping and product ranges.

Starter
Which of the following is the definition of
market mapping?
A) The range of positions that a product can
take in a market based on two factors.
B) The product range a business has.
C) The number of different products a business
sells over time.
D) The different types of things about a product
that appeal to different customers.

Market Map

High Quality

Low Price

High Price

Low Quality

Checkpoint
What is a market map?

Why would an entrepreneur use a market map?

Using Market Maps


Can be used to show the product range that a
business has.
Can show if there are any gaps in the market.
Can show who your main rivals are.

Speed Analysis
Give 2 advantages and 2 disadvantages of having a
large product range.
Advantages

Disadvantages

Give 2 advantages and 2 disadvantages of using


market mapping.
Advantages

Disadvantages

Assessment
Three multiple choice questions

Three case study questions.

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