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Orange Juice Booklet

The document provides information about redesigning the packaging for Western Family Orange Juice. It discusses the target audience of moms ages 20-35 and their families. It outlines a plan to give the orange juice packaging a fresh, simple new look using watercolors. The redesign will include updating the fonts, logo, and colors in the style guide. Sample package designs and an advertisement are also mentioned. The goal is for the new design to attract customers to try Western Family orange juice.

Uploaded by

Heather Elaine Landon
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We take content rights seriously. If you suspect this is your content, claim it here.
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181 views8 pages

Orange Juice Booklet

The document provides information about redesigning the packaging for Western Family Orange Juice. It discusses the target audience of moms ages 20-35 and their families. It outlines a plan to give the orange juice packaging a fresh, simple new look using watercolors. The redesign will include updating the fonts, logo, and colors in the style guide. Sample package designs and an advertisement are also mentioned. The goal is for the new design to attract customers to try Western Family orange juice.

Uploaded by

Heather Elaine Landon
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Orange Juice

Western Family

Created by:
Heather Landon

Table of Contents

Product Redesign
Style Guide
Package Design
Packages
Advertisement

Product Redesign
Product

Western Family Orange Juice

Target Audience

Moms ages 20-35 who are buying for their kids and family

Western Family History

Our commitment to quality and value began in the 1930s when a group of retailerowned grocery wholesalers joined together to combine their buying power to compete
with the growing number of corporate-owned chain stores. Since then, we have grown
into a full-service private label buying and marketing company, distributing more than
3,600 products in many areas of the U.S. and the Pacific Rim.

Redesign Plan

I want to give this product a fresh and simple new look. I will use different watercolors
to create the new design. Western Familys orange juice is comparable to many other
top brands and with a new look many will want to try Western Family orange juice. For
advertising purposes the product will go on sale once the new design is created so that
customers can see the new design and taste the great flavor inside.

Style Guide
Fonts:

Logo:

News Goth MT
Main Title (Orange Juice) 40-45 px
Subtitle (Country Style) 26-28 px
Ingredients/contents 10-12 px

The typography is centered


with the oval in the
background. The typography
has a drop shadow to the
right and the oval has a drop
shadow to the bottom left.
The typography is slightly
angled with an upward slant.

Colors:
Tangerine
C 4 R 238
M 53 G 140
Y 100 B 0
K0
Pantone 144 c
Hex ee8c00

Lightning Yellow
C 1
R 248
M 40 G 165
Y 93 B 46
K0
Pantone 1365c
Hex f8a52e

Harvest Gold
C 1 R 251
M 28 G 190
Y 69 B 103
K0

Caramel
C 1 R 252
M 20 G 207
Y 50 B 141
K0

Blanched Almond
C1 R 253
M 8 G 233
Y 21 B 203
K0

Pantone 1355c
Hex fbbe67

Pantone 148c
Hex fccf8e

Pantone 7506c
Hex fde9cb

Package Design

Packages

Advertisement

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