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Tata Motors CRM with Oracle Siebel

This document discusses an information management system used by Tata Motors Ltd. It consists of 3 sentences: Tata Motors Ltd uses Siebel CRM software to manage customer relationship data across its Commercial Vehicles Business Unit and Passenger Vehicles Business Unit. Siebel provides a centralized database to store customer information and interaction history. This allows Tata Motors to track sales, service customers uniformly, and gain insights into business performance.

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Janak Behl
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439 views17 pages

Tata Motors CRM with Oracle Siebel

This document discusses an information management system used by Tata Motors Ltd. It consists of 3 sentences: Tata Motors Ltd uses Siebel CRM software to manage customer relationship data across its Commercial Vehicles Business Unit and Passenger Vehicles Business Unit. Siebel provides a centralized database to store customer information and interaction history. This allows Tata Motors to track sales, service customers uniformly, and gain insights into business performance.

Uploaded by

Janak Behl
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Management

Information

System

T a t a M o t oGroup-6
rs Ltd.
Group Members

• Janak Behl • Navdeep Sama

• Niharika Singh • Parul Bhatia

• Prince Arora

• Amit Raj Sethi


Group-6
Composition Of TML
Commercial
Vehicles Business
Unit-(CVBU)
Tata
Motors
Ltd.
Passenger Vehicles
Business Unit-
(PVBU)

Group-6
Strategy
Red Ocean (Competitors) Blue Ocean (TML)
Compete in the existing market place Create unconsolidated market space

Beat the competition Make the competition irrelevant

Exploit existing demand Create and capture new demand

Make the value cost trade off Break the value-cost trade off

Differentiation or Low cast Differentiation and Low Cost

Group-6
How TATA Works??
Transporters, Convoy Drivers Dealer Network, Marketing
Association Research Firms, Vehicle
Financing

SAP , VCM

Inbound Outbound
Operations Marketing Service

Logistics Logistics

SAP , CRM - DMS


Suppliers , Contractors Regional Warehouses, Dealer
Workshops, Distributors,
TASS

Strategic Alliances

Group-65
CRM-DMS
SIEBEL

Group-6
Group-6
What Is Siebel???
• Siebel CRM Systems, Inc. was a software company engaged in
the design, development, marketing, (CRM) applications.
• Founded by Thomas Siebel in 1993.

• By the late 1990s, Siebel Systems was the dominant CRM vendor,
peaking at 45% market share in 2002.
• On September 12, 2005, Oracle Corporation announced it had
agreed to buy Siebel Systems for $5.8 billion.
• Siebel is now a brand name owned by ORACLE
CORPORATION. Group-6
Siebel

The Bridge

Group-6
Siebel

Database Provider

Group-6
Siebel

Provides Uniformity

Group-6
Siebel

The Forecast Provider

Group-6
Siebel

The Uniform Service Provider

Group-6
Siebel

The DMS Provider

Group-6
How It Works?

• All the executives are made to enter the details of every customer they
meet.
• The status of any deal is updated continuously.
• The software is customized for specific applications making it easy to use
and implement.
• Provides the history of vehicles resolve warranty issues resolve easily.
• Controlled by a centralized server on a national basis that provides
maximum details.

Group-6
How It Helps Management??

• Gives an idea of sales trend.


• Makes accountancy easy.
• Helps in fixing targets.
• Provides data base for future references.
• Shows performance viz-a-viz Industry.

Group-6
Doubts???

Questions???
Group-6

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