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Consumer Buying Behavior for Laptops

The document is a survey collecting information about consumer buying behavior for the purchase of laptops. It collects respondents' demographic information like name, gender, age, income level. It also asks about the brand of laptop owned or wanted, occupation, education level. The survey then asks respondents to rate their interest levels in different activities and rate attributes like price, storage, processor quality, brand, design, additional features based on their impact on purchase decisions.

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mandani_jalpesh
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58 views3 pages

Consumer Buying Behavior for Laptops

The document is a survey collecting information about consumer buying behavior for the purchase of laptops. It collects respondents' demographic information like name, gender, age, income level. It also asks about the brand of laptop owned or wanted, occupation, education level. The survey then asks respondents to rate their interest levels in different activities and rate attributes like price, storage, processor quality, brand, design, additional features based on their impact on purchase decisions.

Uploaded by

mandani_jalpesh
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd

CONSUMER BUYING BEHAVIOR FOR

PURCHASE OF
doing a research on “CONSUMER BUYING BEHAVIOR FOR PURCHASE OF
LAPTOPS”. This is a research work, which is the part of our study. Information that will collect
from respondent will be kept confidential.

1. Write the full name.

______________________________________________________________

2. Gender

Male Female

[Link]

15 - 24 years 25 - 34 years

35 - 49 years 50 years or above

4. Household Income per year

Less than Rs. 1.5 Lacs Rs. 1.5 Lacs to 3 Lacs

Rs. 3 Lacs to 5 Lacs Rs. 5 Lacs or above

5. What is the brand of your Laptop? OR which brand of laptop


you want to purchase?

HP Dell Compaq HCL Lenovo Sony


Toshiba Other:_______

6. What is your Occupation?

Student Technical Job Non-Technical Job

7. What is your educational background?

Class 12 Graduate Post-Graduate


Which of the following things INTEREST you?
1 - Minimum interest on my purchase decision 5 - Maximum interest on my
purchase decision

8 Work 1 2 3 4 5

9 Hobbies 1 2 3 4 5

10 Entertainment 1 2 3 4 5

11 Shopping 1 2 3 4 5
(internet)
Rate the following attributes according to their IMPACT on
your purchase decision of a laptop
1 - Minimum impact on my purchase decision 5 - Maximum impact on my
purchase decision

12 Price 1 2 3 4 5

13 Storage Capacity 1 2 3 4 5

14 Quality of 1 2 3 4 5
Processor
15 Brand 1 2 3 4 5

16 Design and Looks 1 2 3 4 5

17 Additional 1 2 3 4 5
Features (Graphics
Card, Screen Size,
Battery Life,
Weight etc.)

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