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Values and Attitudes in the Workforce

This document discusses values, attitudes, and their relationship to behavior. It defines terminal and instrumental values, and describes Hofstede's five dimensions of national culture: power distance, individualism vs collectivism, masculinity vs femininity, uncertainty avoidance, and long vs short-term orientation. Attitudes have cognitive, affective, and behavioral components. Consistency theories suggest people seek to reduce inconsistencies between attitudes and behaviors. The relationship between attitudes and behavior is moderated by factors like attitude importance and social pressures.

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Akash Kumar Goyal
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54 views17 pages

Values and Attitudes in the Workforce

This document discusses values, attitudes, and their relationship to behavior. It defines terminal and instrumental values, and describes Hofstede's five dimensions of national culture: power distance, individualism vs collectivism, masculinity vs femininity, uncertainty avoidance, and long vs short-term orientation. Attitudes have cognitive, affective, and behavioral components. Consistency theories suggest people seek to reduce inconsistencies between attitudes and behaviors. The relationship between attitudes and behavior is moderated by factors like attitude importance and social pressures.

Uploaded by

Akash Kumar Goyal
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as ODP, PDF, TXT or read online on Scribd

VALUES AND ATTITUDES

Whatareterminal&instrumentalvalues Dominantvaluesintoday,sworkforce Fivevaluedimensionsofnationalculture Contrastthethreecomponentsofanattitude Relationshipbetweenattitudesandbehavior Roleconsistencyplaysinattitude

VALUES

Representbasicconvictioncertaintythata specificmodeofconductorendstateofexistence ispersonallyorsociallypreferabletoanopposite orconversemodeofconduct VALUESYSTEM Ahierarchybasedontherankingofanindividual's valueintermsoftheirintensity

TYPES OF VALUESROKEACH VALUE SURVEY

TERMINALVALUES Desirableendstatesof existence;thegoals thatapersonwould liketoachieveduring hisorherlifetime.

INSTRUMENTAL VALUES Preferablemodesof behaviorormeansof achievingone's terminalvalues.

HOFSTEDE'S FIVE VALUE DIMENSIONS(1970)

POWERDISTANCE INDIVIDUALISMvsCOLLECTIVISM QUANTITYOFLIFEvsQUALITYOFLIFE (MasculinityvsFemininity) UNCERTAINTYAVOIDANCE LONGTERMvsSHORTTERMORIENTATION

Hofstede's framework for assessing cultures

POWERDISTANCE Anationalcultureattributedescribingtheextentto whichasocietyacceptsthatpowerininstitutions andorganizationsisdistributedunequally.

COLLECTIVISM
Anationalculturalattributethatdescribesatight socialframeworkinwhichpeopleexpectothers ingroupsofwhichtheyareaparttolookafter themandprotectthem.

INDIVIDUALISM
Anationalculturalattributedescribingthedegreeto whichpeopleprefertoactasindividualsrather thanamemberofgroups

QUANTITY OF LIFE
ANationalcultureattributedescribingtheextentto whichsocietalvaluesarecharacterizedby assertivenessandmaterialism.

QUALITY OF LIFE

Anationalcultureattributethatemphasizes relationshipsandconcernforothers.

UNCERTAINTY AVOIDANCE

ANationalcultureattributedescribingtheextentto whichasocietyfeelsthreatenedbyuncertainand ambiguoussituationsandtriestoavoidthem.

ORIENTATIONS

LONGTERM Anationalculture attributethat emphasizesthefuture thriftandpersistence

SHORTTERM Anationalcultural attributethat emphasizesthepast andpresent,respect fortraditionand fulfillingsocial obligation.

ATTITUDE

Evaluativestatementsorjudgmentsconcerning objects,peopleorevents COMPONENETSOFATTITUDE COGNITIVE AFFECTIVE BEHAVIORAL

COGNITIVE COMPONENT OF ATTITUDE

Theopinionorbeliefsegmentofanattitude

AFFECTIVE COMPONENT OF AN ATTITUDE

Theemotionalorfeelingsegmentofanattitude. BEHAVIOURALCOMPONENTOFAN ATTITUDE

Anintentiontobehaveinacertainwaytowards someoneorsomething

TYPES OF ATTITUDE
JOBSATISFACTION JOBINVOLVEMENT ORGANISATIONALCOMMITMENT

ATITUDE AND CONSISTENCY

COGNITIVEDISSONANCE Anyincompatibilitybetweentwoormoreattitudes orbetweenattitudeandbehavior DESIRETOREDUCEDISSONANCE Importanceofelementscreatingdissonance Degreeofindividualinfluenceoverelements Rewardsinvolvedindissonance

Measuring attitude and behavior relationships

ResearcheshaveshownthatAsignificantlypredict Bwhenmoderatingvariablesaretakeninto account. MODERATINGVARIABLES IMPORTANCEoftheattitude SPECIFICITYoftheattitude ACCESSIBILITYoftheattitude SOCIALPRESSURESONTHEINDIVIDUAL DIRECTEXPERIENCEWITHTHEATTITUDE

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