Groups Members:CHURI VIDHYA DALVI SWATI GANGURDE RAKESH GUPTA MANOHAR JAIN KHUSHMAT
International business consists of transactions that are devised and carried out across national borders to satisfy the objectives of individuals, companies, and organizations.
More
and more firms around the world are going global, including:
Manufacturing firms Service companies Art, film, and music companies
International
business:
causes the flow of ideas, services, and capital across the world offers consumers new choices permits the acquisition of a wider variety of products facilitates the mobility of labor, capital, and technology
Export-import trade Foreign direct investment
Licensing
Franchising Management contracts
External
factors
Internal
factors
- Political changes - Economic changes - Socio - Cultural changes - Technological changes
E S
PEST
analysis is also known as: STEP, PESTEL, PESTLE, PESTE, PESTLIED, SLEPT, STEEPLE, STEEPLED, LE PEST C and LEPEST analysis.
useful strategic tool framework for reviewing a situation applied by companies to review a strategic directions effective for business and strategic planning, marketing planning, business and product development and research reports.
A technique that enables a group or individual to move from everyday problems and traditional strategies to a fresh perspective.
A Company
When revenue, cost and expense targets are not being achieved; Market share is dropping; Industry conditions are unfavourable; Want to launch a new business venture; etc
Step 1 Analyse Internal & External Environment
Step 2 Perform SWOT Analysis and Document
Step 3 Prepare Action Plans
A SWOT analysis is useful only when action plans and strategies are developed from the results
Everyone must participate
No idea is stupid, everyones contribution is valid and important
You dont have to agree with anyone else
Build on the ideas of othersuse initial ideas as a jumping -off point for more ideas
Be open-minded
Always ask questions
Seek first to understand before being understood
Have fun!!!
SWOT Analysis OF nokia
:Vision: Voice Goes Mobile.If it can go mobile it will
:Mission: Connecting People
Strengths of Nokia
Strength of the corporate brand. Complexity improves its Competitive position Design, the branding and the technology Backwards compatibility - protection from a Japanese Lending personality to its products (fashion statement) Effective advertisement and market communication Not only a tool for business but being an item of everyday convenience
Weakness of Nokia
Lapse has opened up space for smaller competitors Potential threat from Microsofts entry into mobile telephony Ericsson- king of wireless infrastructure Design to market takes more time
Opportunities of Nokia
Highest growth in markets such as China and Latin America Feature-loaded phones to act as an offset Providing value at a reasonable lifetime cost Life style marketing and segmentation Building a worldwide supplier network Preempting competitors in critical markets Managing competitive interaction
Threats of Nokia
Biggest threat - complacency Inflection point - a disruptive technological change New competitors with different skills and potent brands challenge 3G will increasing competition between suppliers Cheaper midrange models from Motorola and others
Strengths: Extensive range of products Attractive pricing A well established and popular brand name Strong market base in the U.S Excellent brand mix
Weaknesses Employee issues Selling Chinese goods Restricted geographical expansion
Opportunities Adding
more Brands Tapping more international locations Increase online sales
Threats Barriers of entry into newer markets Emerging of other big retail chains
Intl. Business is different Operate in different countries with different cultures, political systems, economic systems, and are at different levels of economic development Interact with different governments conflict between nation-state and MNC Work within the limits of international trade and investment systems Complexity of managing intl. businesses Deal with foreign exchange changes
An International Business is any firm that engages in international trade or investment. Managing an international business is different than managing a domestic business: 1. Countries are different. 2. Problems are more complex. 3. Must work within government regulations. 4. Currency conversion presents unique problems.
