Sample Business Plan
Sample Business Plan
Wood and plastic pallet life cycle is short and the cost is very high.
Wood pallets break and need repair or replacement every one or two trips.
Wood absorbs liquids, gains weight, breaks and splinters, and is difficult to clean.
Industries demand more durable and long lasting pallets.
Scrap tire stockpiles are an environmental hazard.
Current pallets made of wood, are consuming over 3.5 million trees annually.
THE SOLUTION
Page 1
The materials process and the manufacturing of pallets are based on an approved
and issued patent (USPTO # 08/680,476).
International (PCT) patent protection filed.
Production line machinery is available and has been sourced.
Raw materials are readily available and have been sourced.
Flexible production line allows for building various pallet sizes, with high yield and quality.
Product is production "ready". All R&D and qualification complete.
Process based on modular capacity that allows for quick manufacturing expansion.
Factory is environmentally "clean" with no waste stream.
Prototypes have been built, tested, and qualified.
THE MARKET
U.S. consumption of pallets is 800 million a year (National Wooden Pallet and Container
Association, NWPCA).
RST-PAL pallets have the lowest life cycle cost compared to wood, aluminum, and plastic.
Global Pallets-leasing options available.
Marketing to focus on both closed and open loop distribution systems.
Worldwide markets and licensing opportunities (Internationally protected patents).
U.S. Government Agencies and Contractors markets.
U.S. government has mandated product replacement with recycled products first.
MARKET QUOTATIONS
"Quality, reusable multi-trip pallets instead of poorly constructed single user pallets" is
needed ASAP. (Reference: NWPCA)
Contractors doing business with the government are required to purchase "environmentally
friendly" and "recycled products" products first. (Reference: President Clinton Executive
order)
SALES
Page 2
Use of RST-PAL pallets demonstrates substantial savings, $22 for RST-PAL pallet vs.
$133 for total cost for wooden pallet, over 5 years. (See Topic 4.2 and 4.3.1).
Page 3
$6M investment for 35% ownership estimated to reach profitability within 12-18 months.
From the second year forward, 50% of the net profit after tax will be distributed as
dividends to the shareholders (as long as it will not affect the planned expansion). The other
50% will be dedicated to growth.
Funds raised will be used for plant setup, operations, equipment, marketing and sales.
First year operation with two production lines is expected to produce 1,137,000 units, with a
projected net profit of over $8 million.
INVESTOR DISCUSSION
Projections reflect the return of the original investment in less than two years.
Approximately six times valuation, based on discounting of five years of net earnings to
present value.
Present Value of five years of projected net earnings at a 25% discount (incl. risk factor) is
$98 million.
Reaching less than 1% of the market share with five plants within five years.
Projected revenue of approximately $402 million.
Projected net profit (before taxes) of approximately $178 million.
Management Team - Strong and professional with highly specialized consultants.
Exit Strategy alternatives: (a) IPO after two years; (b) Acquisition; (c) Private ownership
with a long horizon of profits.
RST-PAL Pallets -- MANUFACTURED FROM RECYCLED SCRAP TIRE RUBBER
HELPING TO CLEAN UP AMERICA'S SCRAP TIRES
Page 4
Chart: Highlights
1.1 Mission
ATP is a manufacturing and marketing company dedicated to providing to all industries cost
effective and durable pallets made from recycled scrap tires. The manufacturing process and
the product are patent protected worldwide with no existing competition.
Pallet users, both manufacturers of commodities and industries that use pallets for their main
distribution, demand a more durable and longer lasting pallet to replace wooden pallets that
require constant repairing, replacing and discarding. The National Wooden Pallet and Container
Association states that a wooden pallet gives service for only one to two trips before having to
be repaired or replaced. Because of the short life cycle of wood (and plastic) pallets, pallet
users are forced to purchase pallets more often.
Scrap tire stockpiles throughout the United States represent dangerous environmental hazards
as they are breeding grounds for mosquitoes, rodents, and snakes, and create potential
hazards for fires, which are extremely dangerous and expensive to extinguish.
ATP will reduce scrap tire stockpiles hazards and will help to conserve some of the 3.5 million
trees harvested each year to manufacture wooden pallets. ATP will locate its manufacturing
plants in rural towns, near large metropolitan areas, where employment is needed the most.
ATP will earn profits and provide excellent return to its investors while at the same time
financing an aggressive growth of the company to increase production each year. ATP will also
maintain a friendly, fair, and creative work environment, which respects diversity, product
improvement, and hard work.
Page 5
1.2 Objectives
1. To establish two production lines at the first plant in Stamford, Texas in order to produce 1.2
million pallets annually, with projected net income (before taxes) in excess of $8 million.
2. To expand production annually by opening a plant with two additional lines of production
each year for years two through five.
3. Achieve targeted market share of 0.15% in the first production year to 0.75% by the end of
year five. (800 million pallets are manufactured and sold annually in the U.S.)
4. First year projected market share of 0.15% is expected to bring net profits of $8 million
(before taxes), and 0.75% of the market share in year five is projected to bring net profits
of $66 million. Accumulated profits (before taxes) are projected to be $173 million for the
first five years of production.
5. ATP will take advantage of the acute need for solutions to America's scrap tire problems,
and establish plants in different locations where scrap tires are abundantly available, while
taking advantage of benefits and subsidies offered by different State Government programs
for the remediation of scrap tires.
6. Develop foreign markets, through licensing agreements, especially in Europe and the Far
East, where similar acute problems of scrap tires exist.
1.3 Keys to Success
ATP will succeed for the following reasons:
An existing pallet market in the U.S. of over 800 million pallets sold annually. It is estimated
that approximately 60% are hardwood pallets; these users are ATP's targeted customers.
RST-PAL pallets have the lowest life cycle costs compared to wooden or plastic pallets.
RST-PAL pallets are patent protected, are durable and virtually indestructible, and can carry
in excess of 15 times the load of wooden pallets.
RST-PAL pallets are guaranteed for years.
Pallets are a well-known, necessary and established product; therefore there is no need to
penetrate the market with a totally new product. In fact, RST-PAL pallets are not a new
product at all, but are far superior, durable and longer lasting than anything comparable in
the market place. The advertising and marketing costs will remain low as the RST-PAL
pallets are introduced to pallet users through trade shows and conventions, with ATP's sales
representatives located in targeted marketing regions. The first targeted marketing region is
Dallas/Fort Worth, Texas, near the first plant in Stamford, Texas.
The U.S. government has mandated, through an executive order, a "buy recycled first" for
all government agencies and contractors, including the Department of Defense and
Department of Transportation. ATP will target federal and state agencies to market RST-PAL
pallets.
Page 6
ATP is offering 35% of its shares to raise $6 million as additional capital needed for starting the
first plant (with two production lines), in Stamford, Texas. ATP National Headquarters is in Las
Vegas, Nevada and sales representatives will be positioned in targeted marketing areas.
The majority owner of RST Manufacturing LLC, is the inventor of the new material and the RSTPAL pallet, Mr. Dan R. Radke, the President of ATP.
The inventor, Dan Radke, has assigned all patent rights to ATP to manufacture and market the
RST-PAL pallets worldwide in perpetuity.
Page 7
$3,827,800
$200,000
$3,000
$2,400
$4,033,200
Page 8
Table: Start-up
Start-up
Requirements
Start-up Expenses
Legal
Fees & Commissions
Management (2)
Employee Salaries (office, plant, sales)
Consultants (up to 5)
Accounting
Travel (airfare/rentals/hotels, etc.)
Office supply & equipment
Insurance
Telephone
House Rental
Plant Utilities
Marketing
Expensed Office Equipment
Other (incl. overseas)
Total Start-up Expenses
$37,000
$720,000
$117,300
$51,500
$57,000
$7,500
$75,000
$15,000
$7,500
$4,100
$3,000
$4,000
$45,000
$15,000
$54,000
$1,212,900
Start-up Assets
Cash Required
Start-up Inventory
Other Current Assets
Long-term Assets
Total Assets
$753,900
$0
$0
$4,033,200
$4,787,100
Total Requirements
$6,000,000
Page 9
$1,212,900
$4,787,100
$6,000,000
Assets
Non-cash Assets from Start-up
Cash Requirements from Start-up
Additional Cash Raised
Cash Balance on Starting Date
Total Assets
$4,033,200
$753,900
$0
$753,900
$4,787,100
Liabilities
Current Borrowing
Long-term Liabilities
Accounts Payable (Outstanding Bills)
Other Current Liabilities (interest-free)
Total Liabilities
$0
$0
$0
$0
$0
Capital
Planned Investment
P.P.M. Offering
Investor 2
Other
Additional Investment Requirement
Total Planned Investment
Loss at Start-up (Start-up Expenses)
Total Capital
$6,000,000
$0
$0
$0
$6,000,000
($1,212,900)
$4,787,100
$4,787,100
Total Funding
$6,000,000
Page 10
Chart: Start-up
3.0 Products
ATP's product - the RST-PAL pallet is a unique and revolutionary pallet made from a new, patent
protected, material of recycled scrap tires, a small amount of recycled plastic and a bonding
process. The function specifications of our pallets are identical to the existing wooden pallets
(e.g. sizes, four ways entry, upper deck coverage etc.) except that RST-PAL pallets are much
more durable and longer lasting which makes penetration into the existing markets less
difficult. The patented process and product gives our RST-PAL pallets the following advantages
over the existing pallets:
Page 11
states the lost market share for wood "will be a direct result of environmental concerns, and the
successful introduction of pallet leasing and alternative pallets made from new materials". The
study said corrugated pallets were chosen "because of their easy disposal and their light
weight, although they are slightly more expensive and more susceptible to damage than wood.
The study predicts market share growth for corrugated to jump from 5.6 million units in 1991
to 20 million by 2001. It predicts plastic pallets will grow from 0.9 million units to 1.5 million in
2001. Growth for wood pallets was estimated at 1.4% per year over the next ten years.
According to the National Wooden Pallet Container Association (NWPCA), its Strategic Planning
Committee suggests that its members educate pallet users toward using higher quality,
reusable multi-trip pallets instead of cheaper single use pallets. From a list of 62 potential
threats to the wooden pallet industry, the committee chose lumber supply/raw material
availability as the top threat. Other top threats identified by the committee include frozen
thinking on the part of the industry, demonstrated by an unwillingness to recognize or adapt to
the new realities of the marketplace, and environmentalists, a threat recently demonstrated by
the draft Executive Order which would have banned wood pallets from use by the Federal
Government.
A Clinton Administration Executive Order entitled "Federal Recycling, Acquisition and Use of
Environmentally Preferable Products and Services" requires government agencies and those
doing business under government contract to begin using "environmentally preferable" products
made from recycled materials.
Paul Evanko, principal and vice president, St. Orge Company, York, PA, stated, "Pallets must
adhere to a high quality standard". "Poor quality pallets carry a hidden cost beyond the price
paid and customers should be encouraged to purchase the best quality they can". "Alternative
materials including plastic, recycled and composite materials will emerge and pallet users will
seek these pallets because of limited storage space, efficient handling weight and full four-way
entry," Evanko contends. "Wood will still be predominant," Evanko said, "but there is a niche for
alternative materials in the distribution flows".
The Earth Works Group, Berkeley, CA states; "U.S. companies could be spending up to $1.75
billion dollars a year just to throw wooden pallets into landfills". The Pallet Container Research
Laboratory at Virginia Polytechnic Institute and State University, Blacksburg, VA states
"calculations show the annual wooden pallet production in the U.S. is using in excess of 3.5
million trees".
3.1 Innovative Technology
Background (*)
A major technological obstacle, which the recycled rubber market must overcome, is the nature
of the rubber itself. Rubber used in the manufacturing of tires is vulcanized (rubber + sulfur)
combined in the presence of heat and thermo set (formed into shape by steam and pressure also referred to as a "cured" product). To date, no technology has been able to devulcanize
rubber (break the carbon-sulfur bonds).
As such, thermo set rubber cannot chemically bond with any other polymer (rubber or plastic)
to a degree anywhere approaching the uncured rubber. If, however current research is able to
remove this obstacle, a very significant market will be opened.
(*) Scrap Tire Management Council, 1400 K Street, Washington, D.C.
Page 12
Current usage
Today's usage of scrap tire rubber reaches about 7% of the annually accumulated scrap tires.
Each year, about 250 million scrap tires accumulate throughout the U.S. This quantity of tires
represents 3.75 billion pounds of crumb rubber from which only 262 million pounds (7%) are
recycled and another 187 million pounds (5%) are used as tire derived fuel (TDF), which is a
dirty fuel like coal, and requires strict EPA controls, is only being burned in a few states.
According to the Scrap Tire Management Council there were seven markets listed for recycled
scrap tire rubber. These markets without exception utilize crumb rubber with all of the steel,
wire, and textile removed, as an additive to rubber-modified asphalt (25%); pneumatic tires
(25%); athletic fields (20%); bound rubber products (15%); friction material (5%); molded
rubber products (5%); and molded rubber/plastic products (5%).
The new technology and the patent
Mr. Dan Radke has overcome the obstacle mentioned in the article, (para.1) above. Mr. Radke's
invention of this "unique new material" through formulation and different particle sized recycled
scrap tire rubber has created a tough, durable, hard and rigid material from which RST-PAL
pallets are manufactured. The process is absolutely unique as proven by the issue of the utility
patent protecting the pallet and process of making thereof. This unique and strong material and
the usage of it for making pallets will save pallet users throughout the world millions of dollars
annually in costs associated with purchasing, repairing, replacing and discarding broken wooden
pallets.
4.0 Market Analysis Summary
U.S. yearly consumption of pallets is 800 million a year, costing over $10 billion (according to
National Wooden Pallet and Container Association). Our first market will be a 200 miles radius
area around Dallas/Fort Worth in which the yearly consumption is 60 million pallets. Our
markets for the RST-PAL pallets are all industries and users of pallets. About 300 interested
users for our RST-PAL pallets (each of them buying over 100,000 pallets/yr) were contacted.
RST-PAL pallets have the lowest life cycle cost compared to hard wood and plastic.
Global Pallets leasing.
Closed and open loop systems.
Worldwide markets and licensing opportunities (Internationally patent protection filed).
U.S. Defense and Transportation Departments market. U.S. government has mandated
product replacement with recycled products.
ATP's target in the first year is to produce 1.14 million pallets with two lines of production
(constitutes 0.15% of the market), reach sales of $22 million, and ATP projects to earn profits
of over $8 million (before tax).
The growth projection for the next five years is to add a new plant with two lines each year,
reaching production in excess of six million pallets by the fifth year, (0.75% of the market), with
sales projected at $143 million and profits before taxes of over $66 million.
Page 13
Total Yearly
1,137,024 2,467,584 3,701,376 4,935,168 6,168960
Production
% of the Pallet
0.143
0.308
0.463
0.617
0.771
Market
Total: Five year production =18,410,112. % of the pallet market =0.46
Table: Market Analysis
Market Analysis
Potential Customers
Up to 10,000 pallets yearly
10,000 - 50,000 pallets yearly
50,000 - 100,000 pallets yearly
100,000 - 250,000 pallets
yearly
250,000 - 500,000 pallets
yearly
Over 500,000 pallets yearly
Total
Year 1
Year 2
Year 3
Year 4
Year 5
5%
5%
10%
50,000
100,000
200,000
150,000
200,000
220,000
250,000
450,000
700,000
400,000
450,000
800,000
500,000
500,000
900,000
77.83%
49.53%
45.65%
20%
250,000
500,000
700,000
1,000,000
1,250,000
49.53%
25%
250,000
650,000
750,000
1,100,000
1,250,000
49.53%
35%
52.62%
287,024
1,137,024
747,584
2,467,584
851,376
3,701,376
1,185,168
4,935,168
1,768,960
6,168,960
57.56%
52.62%
Growth
CAGR
Page 14
Page 15
The table demonstrates that big users will realize huge savings. For example, one poultry
processing plant that purchases one million pallets per year (about the production of one ATP
plant) will realize savings of over $31 million within five years which will encourage them to
convert their wooden pallet inventory to RST-PAL pallets.
Big users, as mentioned above, might accelerate our growth plan even quicker. This is the
reason that strategically, our marketing efforts will concentrate towards the big users. Our
marketing effort will be directed also to all government agencies including the U.S. military.
Contractors doing business with the government should be using "environmentally preferable"
products, (President Clinton Executive order).
4.2.1 Sample of Advertisment Content
RST-PAL PALLETS
COMING SOON
THE NEW SOLUTION TO COSTLY
REPAIRS AND REPLACEMENT OF
WOODEN PALLETS
RST-PAL pallets are not affected by heat or cold. Won't rot, split or mildew
STRONG & IMPACT RESISTANT, No more rusty nails, splinters, broken boards and
runners
RST-PAL PALLETS are 100% Recyclable, made from post consumer waste. No disposal
costs
RST-PAL pallets, offering a new solution to an old problem
RECYCLE / RE-USE of RST-PAL pallets represents a great innovation to the pallet industry with a
major cost savings.
RST-PAL pallets address important environmental issues; help clean up America's growing scrap
tire problem and conserve valuable timber resources by using old tires to transport America's
commodities to consumers.
Page 16
Page 17
Unit
Price
12 - 24
39 - 89
19 - 25
Repair
Cost/yr*
120*
0
0
Total
Cost
185 - 245
200 - 450
19 - 25
Average
Cost
215
325
22
Page 18
Page 19
The RST-PAL pallets will be the best cost/performance pallets in the market. The summary of
advantages that our pallets have in comparison to existing material pallets such as hardwood,
plastic, corrugated cardboard, and aluminum, are:
1.
2.
3.
4.
5.
6.
7.
8.
Page 20
Page 21
Sales Forecast
Year 1
Year 2
Year 3
Year 4
Year 5
$21,034,944
$852,768
$21,887,712
$47,932,819
$1,850,688
$49,783,507
$75,494,190
$2,776,032
$78,270,222
$105,691,866
$3,701,376
$109,393,242
$138,720,574
$4,626,720
$143,347,294
Year 1
$1,421,305
$1,023,341
$7,390,786
$9,835,432
Year 2
$3,084,480
$2,220,826
$16,039,296
$21,344,602
Year 3
$4,626,720
$3,331,238
$24,058,944
$32,016,902
Year 4
$6,168,960
$4,441,651
$32,078,592
$42,689,203
Year 5
$7,711,200
$5,552,064
$40,098,240
$53,361,504
Sales
RST-PAL pallets
Subsidies
Total Sales
Direct Cost of Sales
Recycled Rubber
Recycled Plastic
Binders System
Subtotal Direct Cost of Sales
Page 22
Page 23
185,000
180,000
130,000
75,000
130,000
45,000
15,000
60,000
22,000
11,000
10,000
8,000
16,000
45,000
17,000
345,000
10,000
35,000
15,000
60,000
25,000
55,000
300,000
130,000
95,000
20,000
25,000
9,000
40,000
55,000
20,000
30,000
39,000
130,000
78,000
7,000
55,000
30,000
50,000
50,000
Page 24
91,000
30,000
40,000
40,000
435,000
325,000
20,000
50,000
130,000
10,000
20,000
30,000
20,000
100,000
60,000
70,000
100,000
60,000
90,000
20,000
10,000
40,000
260,000
40,000
20,000
110,000
30,000
5.4 Milestones
The following table lists important project milestones during the pre-production start-up period,
with dates and managers in charge, and budgets for each milestone. The milestone schedule
indicates our emphasis on planning for implementation.
The production schedule is based on three shifts. During the first month only one shift will be in
operation, in the second month, two shifts, and from the third month, a full three shifts of
production. During the start-up period, the employees will be located and trained.
The municipality of Stamford, Texas will assist us in recruiting about seventy employees. There
is an adequate work force within the surrounding communities, which will enable us to choose
quality people.
Table: Milestones
Milestones
Milestone
Updating the Business Plan
Secure the funds - PPM
Site selection
Plant improvement
Legal Agreements
Accounting system
Ordering equipment
Testing the production line
Consult. - Government affairs
Consult. - Advert. & Marketing
Consult. - Machinery acquisition
Consult. - Machinery line stand-up
Consult. - Binder system
Totals
Start Date
5/1/2003
6/1/2003
1/2/2003
8/1/2003
5/1/2003
5/1/2003
7/15/2003
12/15/2003
8/1/2003
8/1/2003
7/15/2003
12/1/2003
8/1/2003
End Date
5/31/2003
7/31/2003
4/15/2003
11/30/2003
12/31/2003
12/31/2003
8/15/2003
12/31/2003
12/31/2003
12/31/2003
8/15/2003
12/31/2003
11/30/2003
Budget
$1,000
$70,000
$0
$200,000
$37,000
$7,500
$3,827,800
$7,000
$10,000
$10,000
$10,000
$10,000
$10,000
Manager
Radke-Banensohn
Radke-Banensohn
Radke-Banensohn
TBA
Lyne Rushforth
Richard Dickinson
Radke-Banensohn
Richard Turner
Shayne Del Cohen
William Welter
Gene Pitzer
Richard Turner
Steven Garbukas
Department
Management
Management
Management
Operations
Legal
Accounting
Management
Consultant
Consultant
Consultant
Consultant
Consultant
Consultant
$4,200,300
Page 25
Chart: Milestones
SUMMARY OF QUALIFICATIONS
Inventor of the material and the product RST-PAL Pallets. Utility patent issued in July 2002,
number USPTO 08/680,476.
Dan Radke, the inventor of the unique material for making the RST-PAL Pallets, has been
involved in scrap tire recycling issues for ten years by offering his expertise to government
agencies, municipalities, individuals and companies wishing to enter the emerging scrap tire
recycling industry, Radke has earned a reputation for his knowledge of the scrap tire
industry. Assisted States, Counties and Municipalities to remediate scrap tire problems.
Contributed to California Integrated Waste Management Board to develop rules, regulations
and guidelines for the States scrap tire program.
Process, technology inventor, business owner and manager, sales, marketing, production
line machinery and equipment, business operations, training and management
More than 30 years owning and operating start-up companies.
Three years, international business transactions, as a consultant bringing American
Companies to Eastern Europe, primarily Hungary to form U.S./Hungarian Joint Ventures.
Authored the Hungarian Small Business Foundation to establish loan guarantees for
privatization and start up Hungarian Small Businesses, working directly with the Hungarian
Banks and Government.
SUMMARY OF QUALIFICATIONS
Page 26
Business and economic development, government relations, grant writing, bid preparation,
business trade representations, lobbying, employee relations, training and staff planning.
Contract acquisition for machinery and equipment for Stamford, Texas plant, 25 years
experience, retired No.1 tool and die manager for General Motors, Owner; Tool Consulting
Corporation, developed tire recycling machinery.
Contract acquisition for all special binder systems developed by Dan Radke and Steven
Garbukas, source and supply plants with materials at best possible price, provide all
injection and delivery systems to material during batching.
Richard Turner, (Consultant) Machinery and Equipment Line Standup, Plant Engineer
Supervise and install all production line machinery and equipment at the first plant, in
Stamford, Texas and all subsequent plants. Initial plant manager, over production and
safety, will train employees, including plant manager.
Page 27
workers, that will be paid more than the average wages for this area, which are less than in
more populated areas. The direct labor cost shows that each plant will require approximately 70
workers in three shifts.
The team for the first manufacturing plant is currently being interviewed with the help of
Stamford's Mayor and City Manager. The Personnel table shows the position and salary of the
68 employees that will work in three shifts of eight hours each. Production is based on seven
working hours with one hour budgeted for maintenance and crew change. To facilitate training,
during the first month one shift will be in operation, in the second month, two shifts and from
the third month forward the plant will operate at full production capacity with three shifts.
The Profit & Loss table shows the payroll burden as 23% of the salary, which covers the taxes
and benefits for the employees. No increase in wages and salaries have been forecasted,
however, it is assumed that as the company grows, employees will receive increases in their
wages, salaries and benefits.
The Personnel table shows the direct and active involvement of the company President (the
inventor) and the V.P. in all stages of the start up, purchasing of the machinery and running the
business. The team includes highly qualified professionals as consultants in different areas that
will enable a smooth and efficient entry to production. As the projected expansion takes place,
ATP will begin a search for highly qualified management candidates that will manage the
company in the future.
ATP will also investigate foreign licensing that will bring additional revenue streams to the
company. ATP's V.P. has already made contacts with foreign entities and has found great
interest from foreign companies. Elie (VP) spearheads negotiations for foreign licensing and
manufacturing.
The Personnel table for the first 12 months appears in the appendix.
Page 28
Table: Personnel
Personnel Plan
Year 1
Year 2
Year 3
Year 4
Year 5
$48,000
$14,400
$23,920
$12,480
$75,600
$113,256
$99,528
$102,960
$178,464
$66,352
$59,488
$211,120
$105,560
$18,720
$44,616
$0
$1,174,464
$96,000
$28,800
$49,920
$24,960
$172,800
$247,104
$217,152
$224,640
$389,376
$144,768
$129,792
$434,304
$217,152
$37,440
$97,344
$0
$2,511,552
$144,000
$43,200
$74,880
$37,440
$259,200
$370,656
$325,728
$336,960
$584,064
$217,152
$194,688
$651,456
$325,728
$56,160
$146,016
$0
$3,767,328
$192,000
$57,600
$99,840
$49,920
$345,600
$494,208
$434,304
$449,280
$778,752
$289,536
$259,584
$868,608
$434,304
$74,880
$194,688
$0
$5,023,104
$240,000
$72,000
$124,800
$62,400
$432,000
$617,760
$542,880
$561,600
$973,440
$361,920
$324,480
$1,085,760
$542,880
$93,600
$243,360
$0
$6,278,880
$51,000
$25,200
$0
$76,200
$60,000
$30,000
$0
$90,000
$72,000
$36,000
$0
$108,000
$84,000
$36,000
$0
$120,000
$84,000
$36,000
$0
$120,000
$90,000
$85,000
$37,800
$27,000
$0
$0
$239,800
$120,000
$114,000
$42,000
$40,800
$36,000
$0
$352,800
$144,000
$138,000
$48,000
$40,800
$48,000
$0
$418,800
$180,000
$174,000
$48,000
$48,000
$48,000
$0
$498,000
$180,000
$174,000
$48,000
$48,000
$48,000
$0
$498,000
Name or Title
Name or Title
Other
Subtotal
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Total People
75
145
213
281
349
$1,490,464
$2,954,352
$4,294,128
$5,641,104
$6,896,880
Production Personnel
Texas plant manager
Texas office worker
Receptionist (x2)
Data entry (x1)
Foreman (x3)
Line operator (x6)
Loader (x6)
Batcher (x6)
Conveyer worker (x12)
Assembly lead (x4)
Assembly helper (x4)
Cutter (x12)
Forklift operator (x6)
Maint. Supervisor
Maint. helper (x3)
Other
Subtotal
Sales and Marketing Personnel
Marketing Director
Marketing Secretary
Other
Subtotal
General and Administrative Personnel
President - Dan Radke
Vice Pres. - Elie Banenson
Office Manager
Receptionist (x2)
Office workers (x2)
Other
Subtotal
Other Personnel
Total Payroll
Page 29
Page 30
Due to the initial limited production in comparison to the market size, ATP assumes that
even a slow-growth economy, will not affect our plan for the next five years.
ATP forecasts that there would be no unforeseen changes in technology to make our
products obsolete. Pallet buyers are looking for cost effective solutions for replacing the high
cost of purchasing, repairing, and discarding wooden pallets and RST-PAL pallets offer the
solution by providing a longer lasting more durable pallet.
Cash flow is not expected to be a problem, with most pallets being paid for on delivery.
There will be exceptions for specific customers, as an example, the U.S. Government, based
on the quantity of pallets that are ordered, but generally, payments for pallets will be paid in
full upon delivery.
ATP's growth is based on internal financial resources. ATP will budget 50% for growth and
50% from the profits as dividends after taxes (from year two forward and as long as it does
not affect the planned growth of the company).
The source of raw material (scrap tires) is virtually endless as long as cars continue to roll
on tires. Presently, 250 million tires are added each year to scrap tire stockpiles all over the
country.
ATP assumes a short holding of inventory beyond the curing time of the pallets and
transportation arrangements.
ATP assumes a 5% annual raise in our selling price, which is comparable to the wooden
pallet industry and fluctuating lumber costs.
ATP assumes no raise in our material costs, because the quantities we purchase will
increase, and ATP anticipates discounts to offset any increased costs.
ATP assumes an average sales price per pallet in the first year of production to be $18.50,
which is significantly less costly than hardwood pallets whose entire cost includes purchase,
repair, maintenance, and discard/disposal.
General Assumptions
Plan Month
Current Interest Rate
Long-term Interest Rate
Tax Rate
Other
Year 1
Year 2
Year 3
Year 4
Year 5
1
0.00%
0.00%
33.67%
0
2
0.00%
0.00%
34.00%
0
3
0.00%
0.00%
33.67%
0
4
0.00%
0.00%
34.00%
0
5
0.00%
0.00%
33.67%
0
Page 31
Break-even Analysis
Monthly Revenue Break-even
$357,289
Assumptions:
Average Percent Variable Cost
Estimated Monthly Fixed Cost
45%
$196,738
Page 32
Page 33
NOTE 5 - DEPRECIATION
Machinery and equipment is being depreciated over 10 years, property over 30 years.
NOTE 6 - OFFICE EXPENSES
Provision has been made for estimated general office expenses. Computers and office
equipment costing $15,000 is included in the initial start-up budget and Expensed Equipment.
The amount budgeted for Year One is $12,000, which will increase at the rate of $12,000 per
year with each additional plant.
NOTE 7 - MARKETING and SALES
Management anticipates strong demand for the RST-PAL pallets creating a real challenge for
production to keep up with the demand. Back orders are expected and sales on advanced
production should drive expansion. With many potential pallet users identified, who currently
use from 100,000 to 7 million pallets annually, we will approach the expansion of our national
sales force, carefully. ATP does not want a large sales force with production sold out for months
in advance. A budget in this category will be used for sales representatives or commissions on
sales and is budgeted at $73,000 during year one. Based on attendance at conventions and
trade shows it is anticipated that our targeted Dallas - Fort Worth Metropolis, Houston, San
Antonio and the rest of Texas will absorb all our production for many years.
A Marketing Director shall develop goals and strategies with the board of directors. ATP plans to
hire a qualified director in year one. Sales representatives will be hired and it is anticipated they
will receive a base salary with commissions of ten cents per pallet sold. The budget takes these
assumptions into consideration.
NOTE 8 - MACHINERY MAINTENANCE
The initial production line machinery will be in good working order, nevertheless, ATP will plan
for parts maintenance and replacement. This budget grows as more machinery and plants are
established.
NOTE 9 - TAXES
The "taxes incurred" appearing in the P&L represents State of Texas Franchise taxes and
Federal Income Taxes for a total of 34%.
The Profit and Loss table for the first 12 months appears in the appendix.
Page 34
Page 35
Page 36
Year 2
Year 3
Year 4
Year 5
Sales
Direct Cost of Sales
Production Payroll
Other Costs of Goods
Total Cost of Sales
$21,887,712
$9,835,432
$1,174,464
$0
$11,009,896
$49,783,507
$21,344,602
$2,511,552
$0
$23,856,154
$78,270,222
$32,016,902
$3,767,328
$0
$35,784,230
$109,393,242
$42,689,203
$5,023,104
$0
$47,712,307
$143,347,294
$53,361,504
$6,278,880
$0
$59,640,384
Gross Margin
Gross Margin %
$10,877,816
49.70%
$25,927,353
52.08%
$42,485,992
54.28%
$61,680,935
56.38%
$83,706,910
58.39%
$76,200
$73,000
$578,090
$0
$727,290
3.32%
$90,000
$120,000
$2,489,175
$0
$2,699,175
5.42%
$108,000
$120,000
$3,913,511
$0
$4,141,511
5.29%
$120,000
$180,000
$5,469,662
$0
$5,769,662
5.27%
$120,000
$180,000
$7,167,365
$0
$7,467,365
5.21%
$239,800
$681,090
$0
$60,000
$12,000
$30,000
$12,000
$48,000
$12,000
$388,680
$352,800
$2,669,175
$0
$120,000
$24,000
$40,000
$24,000
$72,000
$24,000
$544,644
$418,800
$4,123,511
$0
$240,000
$36,000
$50,000
$36,000
$96,000
$36,000
$647,964
$498,000
$5,769,662
$0
$360,000
$48,000
$60,000
$48,000
$120,000
$48,000
$760,140
$498,000
$7,497,365
$0
$480,000
$60,000
$70,000
$60,000
$144,000
$60,000
$760,140
Operating Expenses
$0
$0
$0
$0
$0
$1,483,570
6.78%
$3,870,619
7.77%
$5,684,275
7.26%
$7,711,802
7.05%
$9,629,505
6.72%
$0
$0
$30,000
$120,000
$150,000
0.69%
$0
$0
$60,000
$250,000
$310,000
0.62%
$0
$0
$90,000
$350,000
$440,000
0.56%
$0
$0
$120,000
$500,000
$620,000
0.57%
$0
$0
$150,000
$500,000
$650,000
0.45%
$2,360,860
$6,879,794
$10,265,786
$14,101,464
$17,746,870
$8,516,956
$8,516,956
$0
$2,886,463
$19,047,559
$19,047,559
$0
$6,476,170
$32,220,206
$32,220,206
$0
$10,847,469
$47,579,471
$47,579,471
$0
$16,177,020
$65,960,040
$65,960,040
$0
$22,206,547
Net Profit
Net Profit/Sales
$5,630,493
25.72%
$12,571,389
25.25%
$21,372,737
27.31%
$31,402,451
28.71%
$43,753,493
30.52%
Other Expenses:
Other Payroll
Consultants
Machine Maintenance
Miscellaneous Expenses
Total Other Expenses
Other %
Page 37
Chart: Cash
Page 38
Year 2
Year 3
Year 4
Year 5
$21,887,712
$0
$21,887,712
$49,783,507
$0
$49,783,507
$78,270,222
$0
$78,270,222
$109,393,242
$0
$109,393,242
$143,347,294
$0
$143,347,294
$0
$0
$0
$0
$0
$0
$0
$21,887,712
$0
$0
$0
$0
$0
$0
$0
$49,783,507
$0
$0
$0
$0
$0
$0
$0
$78,270,222
$0
$0
$0
$0
$0
$0
$0
$109,393,242
$0
$0
$0
$0
$0
$0
$0
$143,347,294
Year 1
Year 2
Year 3
Year 4
Year 5
$1,490,464
$14,351,974
$15,842,438
$2,954,352
$35,835,965
$38,790,317
$4,294,128
$51,505,862
$55,799,990
$5,641,104
$71,487,777
$77,128,881
$6,896,880
$91,914,615
$98,811,495
$0
$0
$0
$0
$0
$0
$0
$15,842,438
$0
$0
$0
$0
$0
$0
$6,514,868
$45,305,185
$0
$0
$0
$0
$0
$0
$10,916,680
$66,716,670
$0
$0
$0
$0
$0
$0
$16,070,324
$93,199,205
$0
$0
$0
$0
$0
$0
$22,174,037
$120,985,532
$6,045,274
$6,799,174
$4,478,322
$11,277,496
$11,553,552
$22,831,047
$16,194,037
$39,025,084
$22,361,762
$61,386,847
Cash Received
Page 39
Year 2
Year 3
Year 4
Year 5
$6,799,174
$0
$997,477
$0
$7,796,650
$11,277,496
$0
$4,246,138
$0
$15,523,634
$22,831,047
$0
$4,402,324
$0
$27,233,371
$39,025,084
$0
$5,217,569
$0
$44,242,653
$61,386,847
$0
$6,114,339
$0
$67,501,186
$4,033,200
$0
$4,033,200
$11,829,850
$4,033,200
$0
$4,033,200
$19,556,834
$4,033,200
$0
$4,033,200
$31,266,571
$4,033,200
$0
$4,033,200
$48,275,853
$4,033,200
$0
$4,033,200
$71,534,386
Year 1
Year 2
Year 3
Year 4
Year 5
Accounts Payable
Current Borrowing
Other Current Liabilities
Subtotal Current Liabilities
$1,412,258
$0
$0
$1,412,258
$3,082,720
$0
$0
$3,082,720
$4,336,401
$0
$0
$4,336,401
$6,013,556
$0
$0
$6,013,556
$7,692,632
$0
$0
$7,692,632
Long-term Liabilities
Total Liabilities
$0
$1,412,258
$0
$3,082,720
$0
$4,336,401
$0
$6,013,556
$0
$7,692,632
Paid-in Capital
Retained Earnings
Earnings
Total Capital
Total Liabilities and Capital
$6,000,000
($1,212,900)
$5,630,493
$10,417,593
$11,829,850
$6,000,000
($2,097,275)
$12,571,389
$16,474,114
$19,556,834
$6,000,000
($442,566)
$21,372,737
$26,930,170
$31,266,571
$6,000,000
$4,859,846
$31,402,451
$42,262,297
$48,275,853
$6,000,000
$14,088,260
$43,753,493
$63,841,753
$71,534,386
Net Worth
$10,417,593
$16,474,114
$26,930,170
$42,262,297
$63,841,753
Assets
Current Assets
Cash
Accounts Receivable
Inventory
Other Current Assets
Total Current Assets
Long-term Assets
Long-term Assets
Accumulated Depreciation
Total Long-term Assets
Total Assets
Liabilities and Capital
Current Liabilities
Page 40
Table: Ratios
Ratio Analysis
Year 1
n.a.
Year 2
127.45%
Year 3
57.22%
Year 4
39.76%
0.00%
8.43%
0.00%
65.91%
34.09%
100.00%
0.00%
21.71%
0.00%
79.38%
20.62%
100.00%
0.00%
14.08%
0.00%
87.10%
12.90%
100.00%
0.00%
10.81%
0.00%
91.65%
8.35%
100.00%
0.00%
8.55%
0.00%
94.36%
5.64%
100.00%
25.59%
22.80%
20.32%
68.71%
31.29%
100.00%
11.94%
0.00%
11.94%
88.06%
15.76%
0.00%
15.76%
84.24%
13.87%
0.00%
13.87%
86.13%
12.46%
0.00%
12.46%
87.54%
10.75%
0.00%
10.75%
89.25%
29.14%
18.37%
47.51%
52.49%
100.00%
49.70%
100.00%
52.08%
100.00%
54.28%
100.00%
56.38%
100.00%
58.39%
100.00%
24.90%
24.02%
26.83%
27.11%
27.68%
28.03%
13.13%
0.33%
38.91%
0.24%
38.26%
0.15%
41.17%
0.16%
43.49%
0.13%
46.01%
0.37%
3.19%
Main Ratios
Current
Quick
Total Debt to Total Assets
Pre-tax Return on Net Worth
Pre-tax Return on Assets
5.52
4.81
11.94%
81.76%
72.00%
5.04
3.66
15.76%
115.62%
97.40%
6.28
5.26
13.87%
119.64%
103.05%
7.36
6.49
12.46%
112.58%
98.56%
8.77
7.98
10.75%
103.32%
92.21%
2.13
1.23
7.55%
51.16%
15.47%
Additional Ratios
Net Profit Margin
Return on Equity
Year 1
25.72%
54.05%
Year 2
25.25%
76.31%
Year 3
27.31%
79.36%
Year 4
28.71%
74.30%
Year 5
30.52%
68.53%
n.a
n.a
0.00
0
10.91
11.16
27
1.85
0.00
0
8.14
12.17
22
2.55
0.00
0
7.40
12.17
26
2.50
0.00
0
8.88
12.17
26
2.27
0.00
0
9.42
12.17
27
2.00
n.a
n.a
n.a
n.a
n.a
n.a
0.14
1.00
0.19
1.00
0.16
1.00
0.14
1.00
0.12
1.00
n.a
n.a
$6,384,393
0.00
$12,440,914
0.00
$22,896,970
0.00
$38,229,097
0.00
$59,808,553
0.00
n.a
n.a
0.54
12%
4.81
2.10
0.00
0.39
16%
3.66
3.02
0.52
0.40
14%
5.26
2.91
0.51
0.44
12%
6.49
2.59
0.51
0.50
11%
7.98
2.25
0.51
n.a
n.a
n.a
n.a
n.a
Sales Growth
Percent of Total Assets
Accounts Receivable
Inventory
Other Current Assets
Total Current Assets
Long-term Assets
Total Assets
Current Liabilities
Long-term Liabilities
Total Liabilities
Net Worth
Percent of Sales
Sales
Gross Margin
Selling, General & Administrative
Expenses
Advertising Expenses
Profit Before Interest and Taxes
Activity Ratios
Accounts Receivable Turnover
Collection Days
Inventory Turnover
Accounts Payable Turnover
Payment Days
Total Asset Turnover
Debt Ratios
Debt to Net Worth
Current Liab. to Liab.
Liquidity Ratios
Net Working Capital
Interest Coverage
Additional Ratios
Assets to Sales
Current Debt/Total Assets
Acid Test
Sales/Net Worth
Dividend Payout
Page 41
Page 42
Page 43
$6.50/pallet. Our projections do not take into consideration the savings of using even less
binder per pallet which will be achieved by utilizing the new production line machinery, with a
different delivery system. We estimate a minimum saving of 25% on our projected costs when
we will buy the raw material and batch it ourselves.
Additional savings will be achieved by getting larger discounts as the volume of materials
purchased increases.
Other potential revenue streams that are not projected include licensing ATP technology to
foreign countries to manufacture and market RST-PAL pallets. In addition ATP anticipates
opening a subsidiary company to provide pallet leasing or a lease to purchase program for our
customers to enable them the opportunity to convert their wooden pallet inventory to RST-PAL
pallets at an accelerated pace.
7. How are the scrap tires used today?
Only a small portion of scrap tires are recycled or used today. The main use (about 30%) is
adding crumb rubber to asphalt for making roads. Other products that are made of scrap tires
are: car floor mats, playground filler, floor tiles and some other soft products which do not need
strength or rigidity of the final material. Scrap tire piles continue to accumulate all over the
country and constitute dangerous environmental hazards.
8.What is the real market potential and what is the risk if the users do not accept the
pallets?
As previously stated, of the 800 million pallets manufactured each year, about 60% are made
from hardwood. Our product replaces the hardwood pallets, and if you look at our 5-year
projection, we will produce approximately 19 million pallets while in the same 5 years the
pallets industry will produce 2.4 billion hardwood pallets, which means we will capture, within 5
years, about 0.8% (less than 1%) of the total pallet market.
ATP surveyed the acceptance of RST-PAL pallets through pre-production marketing efforts and it
was excellent. We visited 62 pallet users in the DFW area. All of the companies were impressed
with the RST-PAL pallets made from this unique and patented "new material" from recycled
scrap tires. Many stated that they would use the pallets once we had a production facility. They
were especially impressed that our pallets were stronger and more durable than wooden pallets
and would perform much longer than wooden pallets. NWPCA states, "wooden pallets last from
1.5 to 2 trips before having to be repaired or replaced." We also visited with the buyer of pallets
for 3M company in Minneapolis, and the buyer was very eager to use RST-PAL pallets. 3M
purchases more than 7 million pallets in just one year. ATP also contacted, through the
Department of Defense, the Army, Air Force PX and Exchange, AAFAS. They actually wanted us
to deliver 50,000 pallets as an initial order but unfortunately we were not in production.
9.Can you show us orders from companies that were interested in using your pallet?
No. As we have not begun production, we cannot guarantee that ATP will be able to deliver
pallets on a specific date, and so we have not accepted any orders. As the projected calculation
shows tremendous savings to the user, and as RST-PAL pallets have so many advantages in
comparison to wooden pallets and at a competitive price, ATP believes that when production
commences, pallets will be immediately accepted. Some of the users we visited were surprised
that the price was so low in relation to the performances of RST-PAL pallets.
10. What are the technical properties of the pallets and which tests have already
done?
The technical data and the tests results are as follows:
Page 44
RST-PAL pallets are both rackable and stackable, and pass ISO standards.
The RST-PAL pallets have the same parameters as hardwood pallets, including two or four
way entry, and meet GMA pallet standards.
Weight: 40"x48", four way GMA pallet, hardwood=65 lbs; RST-PAL=71 lbs.
The difference in weight disappears after the wood starts absorbing water/liquids.
The deflection of a pallet with our material, according to ISO when R=1500KG, is about zero
(actually equal to the deflection of metal under the same load).
A test was conducted with 3 concrete beams weighing 25 tons (51,000 lbs), which were
loaded and lifted onto an RST-PAL pallet. In comparison, wooden pallets have a static
weight load of 2,500 pounds.
In conclusion, this is not a high precision, high tech product -- it is a strong and durable pallet
with excellent material qualities and is offered to pallet users at a very competitive price, which
will save pallet buyers bottom line profits.
11. Usually, as production increases, the price normally decreases (mainly because of
competition). In your B.P. the price is increased. Please explain?
Actually, part of the answer is in the question. There is no competition. Hardwood is a
commodity and its price changes constantly with lumber prices (which continue to increase
annually). Our increase in price takes this fact into account. The raise in prices, as appears in
our projections, of 25% during the next five years is probably less than the increase in the cost
of hardwood. Another reason is that our initial price is very low, designed so that ATP can
penetrate different markets rapidly.
Most key pallet purchasers that we talk with, think we are vastly under priced for a pallet that is
so durable and lasts so long. Some believe RST-PAL pallets should be in the $39.00-$59.00
price range (similar to plastic pallets), and not just a few dollars more than hardwood pallets.
ATP assumes that for many years (due to patent protection) RST-PAL pallets will not have
competitors, which can often drive the price down. The assumption is that the advantages of
RST-PAL pallets over hardwood pallets will cause pallet users to purchase RST-PAL pallets to
lower their pallet costs. Following RST-PAL pallets becoming established in the market place,
the advantages and the savings will be widely recognized and there will be justification for
further price increases.
The opening price of $18.50 is an average price and not applicable to all sizes nor to all
customers. Certainly, a customer purchasing 500,000 pallets per year will be given a discount
different from a customer purchasing 1,000 pallets.
The Board of Directors will re-visit the $18.50 price as sales develop. Our projected low price is
intended to introduce the pallet to many different manufacturers and industries that use pallets,
targeting those companies with a closed loop system that can use, retrieve and use over and
over again the same durable pallets.
Page 45
12. Everything seems so good, what is the down side to this project?
ATP believes that according to the projections, the only downside is our start-up production
capacity. ATP knows that it will capture the small percentage of less than 1% of the total
market demand. The projection shows that this 1% of the market will enable both growth from
profits to fund expansion and a good return in the form of dividends for its investors.
RST-PAL pallets are heavier, by about 8 lbs, than the equivalent size pallet made of hardwood.
This is true only at the beginning of the lifecycle of a wooden pallet as wood absorbs water and
other liquids and can become even heavier than RST-PAL pallets. An average 40' truck trailer
carries about 22 loaded pallets, and by using RST-PAL pallets the total added weight is less than
200 lbs, which is not significant.
13. Is your patent defendable and what does it actually protect?
The patent was approved and issued in July 2002. It took about five years to perfect and to
reach the utmost protection possible. It protects any product made from recycled scrap tire
rubber using a plurality of sizes with or without other materials like plastic, adhesives etc.
14. Who has the exclusivity to utilize this patent?
The total and irrevocable exclusivity was granted to ATP Corporation, which consists of the new
investors and the existing partners. This exclusivity includes licensing to other parties worldwide
for the manufacturing and marketing of RST-PAL pallets.
15. It appears that you are looking for investment of $4M to $6M. Elaborate.
These two numbers express the difference between starting with one line of production vs. two
lines. The basic set of machines needed for production can be extended to two lines with
addition of some machines. By starting with two lines, the production capacity is doubled to
1.2M pallets per year with net profit projected of over $8M versus $3.2M if ATP opens with a
single line.
16. How will the investor's capital be used?
A detailed start-up expenses and funding table can be found in Topic 2.2. The main expense
item is for machinery and in both cases about $750,000 remains as working capital.
17. What equity percentage are you offering for the investment?
The calculation of the present value of the company based on the projections appears in the
business plan. The present value of five years of net earnings at 25% discount is over $100
million. We deliberately took an unreasonably high discount rate to avoid any disputes.
We value our company at "present value" of just over $17M. Hence, for the $6 million
investment; we offer 35% of the company with all its rights.
18. Is there any other way of financing the project?
Yes. We would accept a loan, secured by the assets and rights of ATP, which will carry interest
of 5% for a period of ten years starting (the repayment) at the beginning of the second year.
The return can be accelerated.
In addition to the secured note, the lender will be offered 17.5% equity interest for a loan of $6
million.
Page 46
Page 47
Appendix
Table: Sales Forecast
Sales Forecast
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12
$646,464
$1,292,928
$1,864,800
$1,939,392
$1,864,800
$1,864,800
$1,939,392
$1,939,392
$1,939,392
$1,939,392
$1,864,800
$1,939,392
$26,208
$52,416
$75,600
$78,624
$75,600
$75,600
$78,624
$78,624
$78,624
$78,624
$78,624
$75,600
$672,672
$1,345,344
$1,940,400
$2,018,016
$1,940,400
$1,940,400
$2,018,016
$2,018,016
$2,018,016
$2,018,016
$1,943,424
$2,014,992
Sales
RST-PAL pallets
Subsidies
$18.50/$22.50
(5th yr)
$30/ton
Total Sales
125%
90%
650%
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12
$43,680
$31,450
$227,136
$87,360
$62,899
$454,272
$126,025
$90,738
$655,330
$131,040
$94,349
$681,408
$126,000
$90,720
$655,200
$126,000
$90,720
$655,200
$131,040
$94,349
$681,408
$131,040
$94,349
$681,408
$131,040
$94,349
$681,408
$131,040
$94,349
$681,408
$126,000
$90,720
$655,200
$131,040
$94,349
$681,408
$302,266
$604,531
$872,093
$906,797
$871,920
$871,920
$906,797
$906,797
$906,797
$906,797
$871,920
$906,797
Page 1
Appendix
Table: Personnel
Personnel Plan
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12
$4,000
$4,000
$4,000
$4,000
$4,000
$4,000
$4,000
$4,000
$4,000
$4,000
$4,000
$4,000
$1,200
$1,200
$1,200
$1,200
$1,200
$1,200
$1,200
$1,200
$1,200
$1,200
$1,200
$1,200
$1,040
$1,040
$2,200
$3,432
$3,016
$3,120
$5,408
$3,016
$2,704
$12,064
$6,032
$1,560
$1,352
$2,080
$1,040
$4,400
$6,864
$6,032
$6,240
$10,816
$3,016
$2,704
$18,096
$9,048
$1,560
$2,704
$2,080
$1,040
$6,600
$10,296
$9,048
$9,360
$16,224
$6,032
$5,408
$18,096
$9,048
$1,560
$4,056
$2,080
$1,040
$6,600
$10,296
$9,048
$9,360
$16,224
$6,032
$5,408
$18,096
$9,048
$1,560
$4,056
$2,080
$1,040
$6,600
$10,296
$9,048
$9,360
$16,224
$6,032
$5,408
$18,096
$9,048
$1,560
$4,056
$2,080
$1,040
$6,600
$10,296
$9,048
$9,360
$16,224
$6,032
$5,408
$18,096
$9,048
$1,560
$4,056
$2,080
$1,040
$6,800
$10,296
$9,048
$9,360
$16,224
$6,032
$5,408
$18,096
$9,048
$1,560
$4,056
$2,080
$1,040
$7,000
$10,296
$9,048
$9,360
$16,224
$6,032
$5,408
$18,096
$9,048
$1,560
$4,056
$2,080
$1,040
$7,200
$10,296
$9,048
$9,360
$16,224
$6,032
$5,408
$18,096
$9,048
$1,560
$4,056
$2,080
$1,040
$7,200
$10,296
$9,048
$9,360
$16,224
$6,032
$5,408
$18,096
$9,048
$1,560
$4,056
$2,080
$1,040
$7,200
$10,296
$9,048
$9,360
$16,224
$6,032
$5,408
$18,096
$9,048
$1,560
$4,056
$2,080
$1,040
$7,200
$10,296
$9,048
$9,360
$16,224
$6,032
$5,408
$18,096
$9,048
$1,560
$4,056
Production Personnel
Texas plant manager
Texas office worker
Receptionist (x2)
Data entry (x1)
Foreman (x3)
Line operator (x6)
Loader (x6)
Batcher (x6)
Conveyer worker (x12)
Assembly lead (x4)
Assembly helper (x4)
Cutter (x12)
Forklift operator (x6)
Maint. Supervisor
Maint. helper (x3)
Other
$6.50/hr
$6.50/hr
$2,200/mo
$8.25/hr
$7.25/hr
$7.50/hr
$6.50/hr
$7.25/hr
$6.50/hr
$7.25/hr
$7.25/hr
$7.50/hr
$6.50/hr
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$51,184
$79,800
$104,048
$104,048
$104,048
$104,048
$104,248
$104,448
$104,648
$104,648
$104,648
$104,648
Marketing Director
$4,000
$4,000
$4,000
$4,000
$4,000
$4,000
$4,500
$4,500
$4,500
$4,500
$4,500
$4,500
Marketing Secretary
$2,000
$2,000
$2,000
$2,000
$2,000
$2,000
$2,200
$2,200
$2,200
$2,200
$2,200
$2,200
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$6,000
$6,000
$6,000
$6,000
$6,000
$6,000
$6,700
$6,700
$6,700
$6,700
$6,700
$6,700
$6,000
$6,000
$6,500
$6,500
$7,500
$7,500
$8,000
$8,000
$8,500
$8,500
$8,500
$8,500
$6,000
$6,000
$6,000
$6,000
$7,000
$7,000
$7,500
$7,500
$8,000
$8,000
$8,000
$8,000
Office Manager
$3,000
$3,000
$3,000
$3,000
$3,000
$3,000
$3,300
$3,300
$3,300
$3,300
$3,300
$3,300
Receptionist (x2)
$1,500
$1,500
$1,500
$1,500
$1,500
$1,500
$3,000
$3,000
$3,000
$3,000
$3,000
$3,000
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Other
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$16,500
$16,500
$17,000
$17,000
$19,000
$19,000
$21,800
$21,800
$22,800
$22,800
$22,800
$22,800
Subtotal
Other
Subtotal
Subtotal
Page 2
Appendix
Other Personnel
Name or Title
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Name or Title
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Other
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Subtotal
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Total People
33
56
74
74
74
74
75
75
75
75
75
75
$73,684
$102,300
$127,048
$127,048
$129,048
$129,048
$132,748
$132,948
$134,148
$134,148
$134,148
$134,148
Total Payroll
Page 3
Appendix
Table: General Assumptions
General Assumptions
Month 1
Plan Month
Current Interest Rate
Long-term Interest Rate
Tax Rate
Other
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12
10
11
12
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
0.00%
30.00%
34.00%
34.00%
34.00%
34.00%
34.00%
34.00%
34.00%
34.00%
34.00%
34.00%
34.00%
Page 4
Appendix
Table: Profit and Loss
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12
Sales
$672,672
$1,345,344
$1,940,400
$2,018,016
$1,940,400
$1,940,400
$2,018,016
$2,018,016
$2,018,016
$2,018,016
$1,943,424
$2,014,992
$302,266
$604,531
$872,093
$906,797
$871,920
$871,920
$906,797
$906,797
$906,797
$906,797
$871,920
$906,797
Production Payroll
$51,184
$79,800
$104,048
$104,048
$104,048
$104,048
$104,248
$104,448
$104,648
$104,648
$104,648
$104,648
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$353,450
$684,331
$976,141
$1,010,845
$975,968
$975,968
$1,011,045
$1,011,245
$1,011,445
$1,011,445
$976,568
$1,011,445
Gross Margin
$319,222
$661,013
$964,259
$1,007,171
$964,432
$964,432
$1,006,971
$1,006,771
$1,006,571
$1,006,571
$966,856
$1,003,547
47.46%
49.13%
49.69%
49.91%
49.70%
49.70%
49.90%
49.89%
49.88%
49.88%
49.75%
49.80%
$6,000
$6,000
$6,000
$6,000
$6,000
$6,000
$6,700
$6,700
$6,700
$6,700
$6,700
$6,700
Advertising/Promotion
$3,500
$3,500
$4,500
$4,500
$5,000
$5,000
$6,000
$6,000
$7,500
$7,500
$10,000
$10,000
$0
$0
$0
$0
$0
$0
$96,970
$96,970
$96,970
$96,970
$93,240
$96,970
Gross Margin %
Operating Expenses
Royalties
Other Sales and Marketing Expenses
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$9,500
$9,500
$10,500
$10,500
$11,000
$11,000
$109,670
$109,670
$111,170
$111,170
$109,940
$113,670
1.41%
0.71%
0.54%
0.52%
0.57%
0.57%
5.43%
5.43%
5.51%
5.51%
5.66%
5.64%
$16,500
$16,500
$17,000
$17,000
$19,000
$19,000
$21,800
$21,800
$22,800
$22,800
$22,800
$22,800
$6,000
$6,000
$7,000
$7,000
$7,500
$7,500
$105,470
$105,470
$106,970
$106,970
$105,740
$109,470
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Rent
$5,000
$5,000
$5,000
$5,000
$5,000
$5,000
$5,000
$5,000
$5,000
$5,000
$5,000
$5,000
Office Expenses
$1,000
$1,000
$1,000
$1,000
$1,000
$1,000
$1,000
$1,000
$1,000
$1,000
$1,000
$1,000
Accounting
$2,500
$2,500
$2,500
$2,500
$2,500
$2,500
$2,500
$2,500
$2,500
$2,500
$2,500
$2,500
Legal
$1,000
$1,000
$1,000
$1,000
$1,000
$1,000
$1,000
$1,000
$1,000
$1,000
$1,000
$1,000
Travel
$4,000
$4,000
$4,000
$4,000
$4,000
$4,000
$4,000
$4,000
$4,000
$4,000
$4,000
$4,000
$1,000
$1,000
$1,000
$1,000
$1,000
$1,000
$1,000
$1,000
$1,000
$1,000
$1,000
$1,000
$27,675
$27,675
$28,290
$28,290
$30,750
$30,750
$35,055
$35,055
$36,285
$36,285
$36,285
$36,285
23%
Page 5
Appendix
Other General and Administrative
Expenses
Total General and Administrative
Expenses
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$64,675
$64,675
$66,790
$66,790
$71,750
$71,750
$176,825
$176,825
$180,555
$180,555
$179,325
$183,055
9.61%
4.81%
3.44%
3.31%
3.70%
3.70%
8.76%
8.76%
8.95%
8.95%
9.23%
9.08%
Other Payroll
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Consultants
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Other Expenses:
Machine Maintenance
$2,500
$2,500
$2,500
$2,500
$2,500
$2,500
$2,500
$2,500
$2,500
$2,500
$2,500
$2,500
Miscellaneous Expenses
$10,000
$10,000
$10,000
$10,000
$10,000
$10,000
$10,000
$10,000
$10,000
$10,000
$10,000
$10,000
$12,500
$12,500
$12,500
$12,500
$12,500
$12,500
$12,500
$12,500
$12,500
$12,500
$12,500
$12,500
1.86%
0.93%
0.64%
0.62%
0.64%
0.64%
0.62%
0.62%
0.62%
0.62%
0.64%
0.62%
$86,675
$86,675
$89,790
$89,790
$95,250
$95,250
$298,995
$298,995
$304,225
$304,225
$301,765
$309,225
$232,547
$574,338
$874,469
$917,381
$869,182
$869,182
$707,976
$707,776
$702,346
$702,346
$665,091
$694,322
EBITDA
$232,547
$574,338
$874,469
$917,381
$869,182
$869,182
$707,976
$707,776
$702,346
$702,346
$665,091
$694,322
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$69,764
$195,275
$297,319
$311,910
$295,522
$295,522
$240,712
$240,644
$238,798
$238,798
$226,131
$236,069
$162,783
$379,063
$577,150
$605,471
$573,660
$573,660
$467,264
$467,132
$463,548
$463,548
$438,960
$458,253
24.20%
28.18%
29.74%
30.00%
29.56%
29.56%
23.15%
23.15%
22.97%
22.97%
22.59%
22.74%
Other %
Interest Expense
Taxes Incurred
Net Profit
Net Profit/Sales
Page 6
Appendix
Table: Cash Flow
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12
$672,672
$1,345,344
$1,940,400
$2,018,016
$1,940,400
$1,940,400
$2,018,016
$2,018,016
$2,018,016
$2,018,016
$1,943,424
$2,014,992
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$672,672
$1,345,344
$1,940,400
$2,018,016
$1,940,400
$1,940,400
$2,018,016
$2,018,016
$2,018,016
$2,018,016
$1,943,424
$2,014,992
Cash Received
Cash from Operations
Cash Sales
Cash from Receivables
Subtotal Cash from Operations
Additional Cash Received
Sales Tax, VAT, HST/GST Received
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$672,672
$1,345,344
$1,940,400
$2,018,016
$1,940,400
$1,940,400
$2,018,016
$2,018,016
$2,018,016
$2,018,016
$1,943,424
$2,014,992
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12
Cash Spending
$73,684
$102,300
$127,048
$127,048
$129,048
$129,048
$132,748
$132,948
$134,148
$134,148
$134,148
$134,148
Bill Payments
$25,623
$782,957
$1,207,607
$1,523,626
$1,319,526
$1,200,606
$1,244,981
$1,455,087
$1,418,015
$1,420,320
$1,417,374
$1,336,251
$99,307
$885,257
$1,334,655
$1,650,674
$1,448,574
$1,329,654
$1,377,729
$1,588,035
$1,552,163
$1,554,468
$1,551,522
$1,470,399
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Dividends
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$99,307
$885,257
$1,334,655
$1,650,674
$1,448,574
$1,329,654
$1,377,729
$1,588,035
$1,552,163
$1,554,468
$1,551,522
$1,470,399
0.00%
$573,365
$460,087
$605,745
$367,342
$491,826
$610,746
$640,287
$429,981
$465,853
$463,548
$391,902
$544,593
Cash Balance
$1,327,265
$1,787,352
$2,393,097
$2,760,439
$3,252,265
$3,863,011
$4,503,298
$4,933,278
$5,399,131
$5,862,679
$6,254,581
$6,799,174
Page 7
Appendix
Table: Balance Sheet
Assets
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12
$753,900
$0
$0
$0
$753,900
$1,327,265
$0
$332,493
$0
$1,659,757
$1,787,352
$0
$664,984
$0
$2,452,336
$2,393,097
$0
$959,302
$0
$3,352,399
$2,760,439
$0
$997,477
$0
$3,757,916
$3,252,265
$0
$959,112
$0
$4,211,377
$3,863,011
$0
$959,112
$0
$4,822,123
$4,503,298
$0
$997,477
$0
$5,500,774
$4,933,278
$0
$997,477
$0
$5,930,755
$5,399,131
$0
$997,477
$0
$6,396,608
$5,862,679
$0
$997,477
$0
$6,860,156
$6,254,581
$0
$959,112
$0
$7,213,693
$6,799,174
$0
$997,477
$0
$7,796,650
$4,033,200
$0
$4,033,200
$4,787,100
$4,033,200
$0
$4,033,200
$5,692,957
$4,033,200
$0
$4,033,200
$6,485,536
$4,033,200
$0
$4,033,200
$7,385,599
$4,033,200
$0
$4,033,200
$7,791,116
$4,033,200
$0
$4,033,200
$8,244,577
$4,033,200
$0
$4,033,200
$8,855,323
$4,033,200
$0
$4,033,200
$9,533,974
$4,033,200
$0
$4,033,200
$9,963,955
$4,033,200
$0
$4,033,200
$10,429,808
$4,033,200
$0
$4,033,200
$10,893,356
$4,033,200
$0
$4,033,200
$11,246,893
$4,033,200
$0
$4,033,200
$11,829,850
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12
Starting Balances
Current Assets
Cash
Accounts Receivable
Inventory
Other Current Assets
Total Current Assets
Long-term Assets
Long-term Assets
Accumulated Depreciation
Total Long-term Assets
Total Assets
Liabilities and Capital
Current Liabilities
Accounts Payable
Current Borrowing
Other Current Liabilities
Subtotal Current Liabilities
$0
$0
$0
$0
$743,074
$0
$0
$743,074
$1,156,590
$0
$0
$1,156,590
$1,479,503
$0
$0
$1,479,503
$1,279,549
$0
$0
$1,279,549
$1,159,350
$0
$0
$1,159,350
$1,196,435
$0
$0
$1,196,435
$1,407,823
$0
$0
$1,407,823
$1,370,671
$0
$0
$1,370,671
$1,372,976
$0
$0
$1,372,976
$1,372,976
$0
$0
$1,372,976
$1,287,553
$0
$0
$1,287,553
$1,412,258
$0
$0
$1,412,258
Long-term Liabilities
Total Liabilities
$0
$0
$0
$743,074
$0
$1,156,590
$0
$1,479,503
$0
$1,279,549
$0
$1,159,350
$0
$1,196,435
$0
$1,407,823
$0
$1,370,671
$0
$1,372,976
$0
$1,372,976
$0
$1,287,553
$0
$1,412,258
$6,000,000
($1,212,900)
$0
$4,787,100
$4,787,100
$6,000,000
($1,212,900)
$162,783
$4,949,883
$5,692,957
$6,000,000
($1,212,900)
$541,846
$5,328,946
$6,485,536
$6,000,000
($1,212,900)
$1,118,996
$5,906,096
$7,385,599
$6,000,000
($1,212,900)
$1,724,467
$6,511,567
$7,791,116
$6,000,000
($1,212,900)
$2,298,127
$7,085,227
$8,244,577
$6,000,000
($1,212,900)
$2,871,787
$7,658,887
$8,855,323
$6,000,000
($1,212,900)
$3,339,051
$8,126,151
$9,533,974
$6,000,000
($1,212,900)
$3,806,184
$8,593,284
$9,963,955
$6,000,000
($1,212,900)
$4,269,732
$9,056,832
$10,429,808
$6,000,000
($1,212,900)
$4,733,280
$9,520,380
$10,893,356
$6,000,000
($1,212,900)
$5,172,240
$9,959,340
$11,246,893
$6,000,000
($1,212,900)
$5,630,493
$10,417,593
$11,829,850
$4,787,100
$4,949,883
$5,328,946
$5,906,096
$6,511,567
$7,085,227
$7,658,887
$8,126,151
$8,593,284
$9,056,832
$9,520,380
$9,959,340
$10,417,593
Paid-in Capital
Retained Earnings
Earnings
Total Capital
Total Liabilities and Capital
Net Worth
Page 8