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Henry Weinhard's Pitchbook

The document proposes redesigning the packaging and branding of Henry Weinhard's Root Beer to appeal to a younger target audience aged 14-30. It outlines plans for new fonts, colors, and package design that maintain the old feel but have a modern update. The goal is to boost sales and market share by branding the root beer in a more contemporary way.

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Matt VanSteenkiste
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183 views12 pages

Henry Weinhard's Pitchbook

The document proposes redesigning the packaging and branding of Henry Weinhard's Root Beer to appeal to a younger target audience aged 14-30. It outlines plans for new fonts, colors, and package design that maintain the old feel but have a modern update. The goal is to boost sales and market share by branding the root beer in a more contemporary way.

Uploaded by

Matt VanSteenkiste
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Henry Weinhard s

Root
BEER
Gourmet Soda

PRoduct Redesign
New

Old


C ontents

NeW & OLD -------


ReDeSIGN PLaN ----

FONtS & COLORS --


PaCKaGE DeSIGN ---

PRInT AD-----------

----------------
-----------------

-----------------

-----------------

----------------XI


Redesign P lan

THE IDEa
GROWING UP THIS IS ALWAYS
BEEN ONE OF MY FAVORITE ROOT
BEERS TO DRINK HOWEVER I
ALWAYS THOUGHT THE LABEL
LOOKED OLD AND OUTDATED. I
FELT AS IF THIS IS A GOOD
OPPORTUNITY TO TAKE A BRAND
THAT I LIKE AND BRAND IT WAS
SOMETHING MODERN. WHICH
WOULD HELP BOOST SALES, DRIVE
TRAFFIC, AND ULTIMATELY MAKE
THEM MORE MONEY.

TArGeT AUDIeNCE
THE GROUP THAT THIS IS
TARGETED AT IS THE AGE GROUP
FROM THE RANGE 14-30. IT IS
DIRECTED AT THE YOUNGER
GENERATION AND TRYING TO
BREAK THE MOLD FROM THE OLD
LOOKING LOGO THAT THE ROOT
BEER COMPANY ONCE HAD.

PRODuCT HISTORY
HENRY WEINHARD'S PRIVATE
RESERVE STARTED BEING BREWED
IN 1856 IN PORTLAND, OREGON.
THE BREWERY WAS OWNED BY
THE BREWER HENRY WEINHARD
FAMILY, WHO ALSO MADE A LINE
OF SOFT DRINKS WHICH SURVIVES
TO THIS DAY.

THE BLITZ-WEINHARD BRAND WAS


AMONG SEVERAL REGIONAL
PACIFIC NORTHWEST BEERS
WHICH WERE STAPLES IN THE
NORTHWEST MARKET DURING THE
DECADES FOLLOWING THE
REPEAL OF PROHIBITION UNTIL
THEY BEGAN LOSING MARKET
SHARE TO THE NATIONAL BRANDS
IN THE 1960S AND 1970S.


Fonts & C olors

THE PURPOSE OF THESE FONTS IS


TO MAINTAIN THE OLD FEEL THAT
THE COMPANY HAS ESTABLISHED
WHILE GIVING IT A MODERN FEEL.

SWISTBLNK
T rattatello
Wisdom
Ranger

MarOON
R - 142 C - 29 HEX - 8E3436
G - 52 M - 88
B - 54 Y - 75 PANTONE - 7623 C
K - 27

TaN
R - 230 C - 10 HEX - E6E6CD
G - 230 M-5
B - 203 Y - 22 PANTONE - 7527 C
K-0

GraY
R - 151 C - 43 HEX - 979486
G - 148 M - 36
B - 134 Y - 46 PANTONE - 0961 C
K-3

GOLD
R - 113 C - 47 HEX - 715B3E
G - 91 M - 54
B - 62 Y - 77 PANTONE - 7561 C
K - 31

BUrnT OraNGE
R - 145 C - 32 HEX - 915538
G - 85 M - 68
B - 56 Y - 81 PANTONE - 7434 C
K - 23


P ackage D esign
FIRST DESIGN

FINISHED DESIGN

Final

VAN VISUAL

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