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RM Module 2-1

This document provides an overview of research design. It defines research design as the blueprint for collecting, measuring, and analyzing data. Good research design is flexible, appropriate, efficient, economical, minimizes bias, and maximizes reliability. Key considerations in choosing a research design include methods for obtaining information, skills and resources, research objectives, nature of the problem, and time and funding available. The main types of research design are exploratory, descriptive, and causal designs. Exploratory research explores problems, descriptive research describes phenomena, and causal research determines cause-and-effect relationships.

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178 views20 pages

RM Module 2-1

This document provides an overview of research design. It defines research design as the blueprint for collecting, measuring, and analyzing data. Good research design is flexible, appropriate, efficient, economical, minimizes bias, and maximizes reliability. Key considerations in choosing a research design include methods for obtaining information, skills and resources, research objectives, nature of the problem, and time and funding available. The main types of research design are exploratory, descriptive, and causal designs. Exploratory research explores problems, descriptive research describes phenomena, and causal research determines cause-and-effect relationships.

Uploaded by

mansi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPSX, PDF, TXT or read online on Scribd

Overview of Research Design

By: Prof. Monali Jani


What is Research Design??
• Research Design Constitutes the blueprint for
the collection, measurement and analysis of
data.
6-3

Research Design

Blueprint

Plan

Guide

Framework
6-4
Aspects of a Good Research Design
• Flexible
• Appropriate
• Efficient
• Economical
• Minimizes Bias
• Maximizes Reliability of the data
• Smallest experimental error
• Provides an opportunity for considering
different aspects of a business
Considerations while choosing
Research Design
• The means of obtaining information;
• The availability and skills of the researcher and
his staff, if any;
• The objective of the problem to be studied;
• The nature of the problem to be studied; and
• The availability of time and money for the
research work.
Types of
Research

Exploratory Descriptive Causal

Cross
Sectional Longitudinal
Research Research
Exploratory Research
• Is mainly used to explore the insight of the general
research problem

• Obtaining Background Information (current and


relevant information)

• Research Problem Formulation or defining it more


precisely

• Identifying and Defining key research Variables

• Developing Hypothesis
Methods of Conducting Exploratory
Research
• Qualitative Techniques
▫ Depth Interviews
▫ Participant Observation
▫ Projective techniques and psychological testing
▫ Case Studies
▫ Secondary Data analysis
▫ Focus Group
▫ Two-stage Design
Descriptive Studies
• Who, what, when , where, and how of the topic
• Description of phenomena or characteristics
• Estimates the proportion of the population that
have these characteristics
• Description of association among different
variables
• Co relational studies
Cont..
• Cross Sectional
▫ One time data collection
• Longitudinal
▫ Panel : Studying a group of people over the time
▫ Cohort Group: different subjects over the time
Causal Studies
• A produces B or A forces B to occur
• Causal Relationships

▫ Symmetrical Relationship
▫ Reciprocal Relationship
▫ Asymmetrical Relationship

▫ Ex. Income, Living Style, Expense,etc.


6-13

Mills Method of Agreement


6-14

Mills Method of Difference


• Experimental Designs
• Ex-post Facto Designs
Comparison of Research Designs
Designs Exploratory Descriptive Causal
Objective: Discovery of ideas Describe market Determine Cause
and insights characteristics or and effect
functions relationship
Characteristics: Flexible, versatile Marked by the prior Manipulation of one
formation of specific and more
hypothesis independent
variables
Often the front end Pre-planned and Control of other
of total research structured design mediating variables
design
Methods: Expert surveys, Secondary data, Experiments
Pilot surveys, quantitative analysis,
Secondary data: survey, Panels,
Qualitative observations and
Research other data
Descriptors of Research Design
• The degree to which research questions has been
crystallized
▫ Exploratory Study
▫ Formal Study

• The method of data collection


▫ Monitoring
▫ Communication Study
• The power of the researcher to produce effect in
the variables under study
▫ Experimental
▫ Ex post facto
• The purpose of the study
▫ Descriptive
▫ Causal
• The time dimension
▫ Cross-sectional
▫ Longitudinal
• The scope, breadth and depth of the study
▫ Case
▫ Statistical study
• The research environment
▫ Field Setting
▫ Laboratory Research
▫ Simulation

• The participants’ perceptions of research activity


▫ Actual Routine
▫ Modified Routine
Thank you

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