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Findings

JK Tyres has a strong pan-India presence with over 4,000 distributors and touch points across the country. They provide sales, service, and support to both customers and channel partners. The company works with over 75 OEM partners in India and Mexico. JK Tyres engaged an external agency to conduct a survey of employees to understand satisfaction levels and suggest improvements. Feedback from distributors was generally positive but noted opportunities regarding product quality, feedback mechanisms, and timely deliveries. The company could also improve customer satisfaction and provide more consistent training across dealers.

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shashank nuti
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46 views3 pages

Findings

JK Tyres has a strong pan-India presence with over 4,000 distributors and touch points across the country. They provide sales, service, and support to both customers and channel partners. The company works with over 75 OEM partners in India and Mexico. JK Tyres engaged an external agency to conduct a survey of employees to understand satisfaction levels and suggest improvements. Feedback from distributors was generally positive but noted opportunities regarding product quality, feedback mechanisms, and timely deliveries. The company could also improve customer satisfaction and provide more consistent training across dealers.

Uploaded by

shashank nuti
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd

 141 selling points Across the country, providing sales and service

to customers as well as channel partners


 4,000+ Touch Points
 They have a countrywide network of over 4,000 dealers (300+ JK
Steel Wheels, 60+ JK Xpress Wheels, 40 JK Truck Wheels and 28
JK Retread Centres
 75+ Partners: They work with over 75 OEM partners in India and
Mexico.

Findings
 JK tyres engaged an external agency to interact with employees
across all locations.
 The primary objective of this is to understand the various
dimensions of employee satisfaction and commitment, while
suggesting different ways to improve employee retention rate.
 No further details about this external agency
 Strong pan-India presence of 4,000 distributors along with an
extensive service reach in overseas markets
 Their Fleet Management (FM) programme provides
comprehensive mobility solutions to customers.
 The objective of the FM programme is to provide the right
support at the right time for long- term gains.
 Over 1,400 fleet operators are associated with them.
 They have ‘selling per mile’ concept, wherein operators do not
purchase tyres from them but hire the same on a pay-per-km
basis, is also gaining ground.
 The company engages with the vendors/suppliers through
vendor analysis/supplier meets on a half yearly/annual basis
 The distributors whom I met gave a satisfactory feedback about
the company but they do expect an improvement regarding the
quality of the products, feedback mechanisms and timely
delivery
 The primary feedback mechanisms used by the company are
surveys. These are not as effective from a distributor’s
perspective
 The company engages with dealers only through dealer
satisfaction surveys and these are conducted only on need
based.
 The dealers complain that the company could do a lot more in
the areas of customer satisfaction and product knowledge.
 Sometimes formal training is provided to the front-end sales
personnel.
 But this training option isn’t provided to every dealer and this
irks the dealers as they feel that the company is handing over
unfair advantage to other dealers over them.
 Overall, through my research it can be concluded that the
company’s concentration on its exclusive dealers is much greater
when compared to the regular dealers.
 The schemes/incentives provided to exclusive dealers are
attractive but can be implemented in a more efficient manner as
conveyed by a dealer.

Contacts

 AGARWAL RUBBER LTD.


 Unit No:201, Second Floor, Apurupa"PCH" Complex, 8-2-
293/A/A/1,Road No.2, Banjara Hills, Hyderabad, Telangana, 500034
 Mr. Harsh Kunal
 VAIBHAV TYRES MARKETING

 #3-5-121/A/13, EDEN APARTMENT, RAMKOTI, Hyderabad, Telangana,


500001

 Mr. Sunil Kumar Yadav

Gogi Head - [Link]


Kapur Marketing b2a3b52/
at JK Tyre
Ajoy Training [Link]
Shah Head- 11568969/
Marketing
& Sales
Azhar Zonal [Link]
Hussai Manager or/
n
Pankaj Head(GM)- [Link]
Saini Commercia 5b5438a/
l

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