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Efficient Stakeholder Communication Guide

This document discusses communication platforms for testers to provide information to stakeholders. It identifies key steps as identifying stakeholders, the information content needed by each stakeholder, the appropriate level of detail, and the best channels to deliver the information. Setting up an effective communication platform requires considering attributes like costs, accuracy, speed and usability while also weighing the setup costs against the gains of a formal process. The document provides guidance on mapping stakeholders, understanding their needs and establishing optimal information flow.

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Anne Rosales
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152 views10 pages

Efficient Stakeholder Communication Guide

This document discusses communication platforms for testers to provide information to stakeholders. It identifies key steps as identifying stakeholders, the information content needed by each stakeholder, the appropriate level of detail, and the best channels to deliver the information. Setting up an effective communication platform requires considering attributes like costs, accuracy, speed and usability while also weighing the setup costs against the gains of a formal process. The document provides guidance on mapping stakeholders, understanding their needs and establishing optimal information flow.

Uploaded by

Anne Rosales
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Confidential

Communication Platforms
Efficient Communication to Stakeholders

Rev PA1 2012-01-04 1


Introduction
 As a tester it is critical to provide the right information to the
right stakeholders

 Different stakeholders need different information, through


different channels

 Handling this information flow is an essential part of a


testers everyday job

 Formalizing how this is done is needed in an enterprise


verification organization
Overview

Identify
Information
Content
Identify
Identify
Information
Stakeholders
Channels

Communication
Platform
Identify Stakeholders
 Every tester must be aware of their stakeholders – who bases
decisions on the material the tester generates?

 It is important to take the time to really map out which


stakeholders are relevant in your context

 Examples could be: Project Leaders, Line Managers,


Developers, other Testers, and so on
Identify Information Content
 When you know your stakeholders the next step is to
understand what information they need to make accurate
decisions

 This could be specific information in the test reports, or what


types of KPI and benchmarks are relevant for the
stakeholders

 Could also be the content of educational material or


information sites
Granularity of Information
 Just as important as the information content is the granularity
with which it is presented

 Understanding what level of detail stakeholders need is


critical

 Otherwise important information will be lost in information


overflow, or omitted by mistake
Identify Information Channels
 The final step is to understand how the information reaches
the stakeholders, and if this setup is optimal both to the
stakeholders and the testers

 Examples could be: test reports, mails, word of mouth,


meetings, wikis, presentations
Communication Platform
Attributes
 So what attributes are important to consider when setting up
a communication platform?

 Cost of providing information

 Cost of receiving information

 Information accurateness

 Speed

 Attractiveness
Communication Platform Risks

Setup and
maintenance
cost of the
Communication
Platform

Added gains of
having a
formalized
Communication
Platform
Conclusion
 The right information must reach the right stakeholders
through the right channels with the right granularity

 In a large enterprise this requires a conscious effort to


manage and must be done in a formalized manner

 Always beware of the cost of setting up and maintaining this


communication platform and compare it to the gains of
having it

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