Creating A Blog For Your Business
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Demand MetricCreating A Blog For Your Business
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Demand MetricCREATING
A BLOG
FOR YOUR
BUSINESS
HOW-TO GUIDE
Creating a Blog for Your Business
HOW-TO GUIDE
Blogs represent a more casual approach to writing, where the author can voice how they feel
about something, provide instructions, or even just reminisce about a past experience. The value
in having a blog for your business is that it provides a forum to expand your corporate reach. This
How-To Guide provides an introduction into the world of blogging, explains the benefits a blog
can bring to your business and outlines an action plan with steps to help you get started.
An Introduction to Blogging
A blog, or a web log, is a portion of a website that is dedicated to daily or weekly posts or entries
that are displayed in a reverse chronological order, with the most recent posts at the top of the page.
Most blogs allow readers to share entries via social media and to provide commentary on specific
entries. Because this type of “two-way” online conversation has gained popularity in recent years,
many businesses have started to use this medium to connect with consumers in a more personal way.
Benefits for your Business
Blogs consist of two categories: personal and business. While a personal blog might only be
interesting for your friends and family, a business blog can help expand your brand’s reach and
increase recognition on a local, national, and even international scale. Here are some of the bene-
fits to starting a blog for your business:
SEO — Increase your organization’s search engine optimization efforts by inserting targeted key
words into every post. The goal is to increase traffic to your website and ultimately capture more
sales.
Communication — Blogs are great communication vehicles and can be used to provide more
detail about upcoming events, announcements, thought leadership, etc.
ROI — Blogs are notoriously inexpensive and efficient. Setting up a blog with a service provider,
such as Wordpress, is free and adding a new blog post can take minutes.
Bottom Line
A well-written and informative blog can increase your website traffic and brand awareness.
Including a blog in your list of marketing channels will increase your outreach and help to keep
your customers and prospects informed; making them feel more included in the conversation
thus improving brand loyalty.
2 CREATING A BLOG FOR YOUR BUSINESS HOW-TO GUIDE
Action Plan
STEP 1 - Choose A Blog Provider
Choose A Staying Safe During Blog
1 Blog Provider Planning
Whether it’s WordPress or
Decide on your another service, choose a blog
2 Target Audience hosting provider that can be
linked to your corporate domain.
Use our Blog Platform Database
to ensure that company blog
Choose a postings do not bring your busi-
3 Theme ness into legal hot water.
Create a
4 Promotional
Strategy
Blog Platform Database
VIEW RESOURCE
Start
5 Connecting
6 Keep Writing
3 CREATING A BLOG FOR YOUR BUSINESS HOW-TO GUIDE
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