Case Study
We are planning to Develop the Software for interior Designing Company Which
Helps them to Completely Automate their Operations and Improve the
Performance of Organisation ( interior design business management software )
The companies deal with House interiors, Office interiors and those companies
located in USA
BA Tasks
[Link] interior Designing Companies Work and Journey of those companies
from getting customer to fulfillment of project? Who are the People Involved
and their Hirearchy ?
Interior companies in order increase their clients rate have to work hard in
the creative aspect in designing creative designs with good quality which gives
client satisfaction and increases word of mouth in [Link] have to follow
many strategies and should have creative skills to bring the customer to the
company for providing the [Link] aspects the companies can work are:
[Link]
[Link] satisfaction
[Link] employees in the company
[Link] the project at the right time
[Link] the company to the right people at the right time.
[Link] the website with SEO.
[Link] blog posts that matter.
[Link] a Facebook page that people will give a shit about and stop making
it all about the company.
[Link] the business so it looks professional.
[Link] an editorial calendar around your design services.
[Link] a Pinterest account that looks like curated, not like a hot mess.
12. Prequalify the [Link] don't talk to everyone for free.
[Link] the work such that it makes attractive for the clients.
[Link] meet with people attend events and promote themselves.
[Link] to design for yourself and advertise.
Journey of companies from getting customer to fulfillment of project:
Put the Business Online
Market Your Business On Social Channels
Create And Show Amazing Photos Of Your Work
Distribute Flyers
Attend interior design industry events
Knowing the target clients
Explaining and giving complete information
Understand the requirements of the client
Give quotation to the client based on requirements
Gather the resources that are required
Preliminary study
Concept design
Design development
Technical design of the project to be done
Production information required for the project
Processing of work
Reviewing the work
Completion of the project
Maintainence of the project
People involved in the hieracrchy:
CEO of the company
Managing Director of interior design
Head of the interior department
Interior designer
[Link] designer [Link] interior
designer Associate
interior designer
Interior designer
Interior designer
2. What are the stages involved in it and Listdown all the Challenges faced by
the Interior Designing company in Each and Every Stage from marketing to
fulfillment of project (with Flow diagram)? Problems faces by the Interior
designing companies in
1. Lead Generation
2. Lead Conversion
[Link] Fulfillement
Put the Business Online
Market Your Business On Social Channels
Create And Show Amazing Photos Of Your Work
Distribute Flyers
Attend interior design industry events
Knowing the target clients
Explaining and giving complete information
Understand the requirements of the client
Give quotation to the client based on requirements
Gather the resources that are required
Preliminary study
Concept design
Design development
Technical design of the project to be done
Production information required for the project
Processing of work
Reviewing the work
Completion of the project
Maintainence of the project
Challenges faced by interior designing company:
[Link] time:For interior design firms,time management skills are a
[Link] are only so many hours in a day and dozens of things need to get done.
[Link] your big ideas:Often times, you only have pictures or a floor plan to try
and express the feel of an entire room. It’s hard to sell something that doesn’t
physically exist. Do whatever it takes to get your ideas across. From fabric samples
to mood boards.
[Link] client expectations:Being an interior designer is all about working
with people and managing expectations. Don’t get discouraged. Set boundaries,
work within the budget, and don’t forget the timeline.
4. Working within fast turnarounds:Maybe your client wants the project done
next month or maybe next [Link] the timeline may be,interior designers
often find themselves working within tight turnarounds.
[Link] yourself online:You may be a great designer,but upon entering the
fierce business arena, you may find yourself lost in the market.
[Link] right people:Whether they are contracting out work or looking to hire
someone credible for their own offices, finding people with the same work ethic,
passion, and values can be very difficult.
[Link] costs of the company:managing the costs of materials,labour and
other things is the biggest challenge.
[Link] Product Discovery:Depending on location, access to good furniture
and unique decorative pieces is limited.
[Link] uniqueness and creativity required:clients are more attracted towards
uniqueness uniqueness comes from experience and creative minds,where
experienced people should be paid more for their work.
[Link] Changes by Clients:Today clients have access to the internet and
hence have myriad ideas on styles, designs, and [Link] they see
unique designs in the mid of the project they give the requirement to add that in the
design.
Problems faced by interior designing company:
[Link] GENERATION:
o Problem of plenty that means many interior have come in the market
with many ideas and strategies where clients think in many different
aspects and choose the right company.
o Many people have become price conscious rather quality people are
mostly preferring to less price and choosing which has less price in
designing.
o Many companies are giving their websites responsibility to digital
marketing and SEO which is trending in order make their website
visible in maximum searches where people may be misguided.
[Link] CONVERSION:
o Due to plenty to companies clients will be not able to understand
which one to choose where lead cannot be converted to customer
sometimes.
o Sometimes due to quoted prices which may be high for the customer
by a company,if some other company charges for less price they can
lose the lead.
o In few cases if the sales person could not handle all the situations the
lead may not be converted to customer due to improper handling of
the lead.
[Link] FULFILLMENT:
o In process of conversion at the last moment if the lead’s expectations
are not fulfilled by the designer then the company can lose the client
so proper information should be given.
o Until the whole process of completing the project the sales people and
other workers has to communicate properly with the clients in order to
satisfy them in the right way.
o The designers main aim is to satisfy the clients with their services to
them which increases word of mouth in the market which is a biggest
challenge to designers,even if worker cannot satisfy with his work
sometimes they can lose upcoming clients also.
3. Prepare a requirement doc for the software to accommodate all possible
requirements that can be derived from above case study?
1. The software should have online appointment scheduling to save time for
meetings and getting back to their jobs.
2. It should be able to do email marketing campaigns to keep the clients
engaged so that they get new tips and techniques to modify their spaces.
3. A document sharing feature should be present to share any documents to
clients and access all those in one place.
4. Online invoicing and payments feature should be present to reduce manual
paperwork and improve payments process faster.
5. General and project related expenses tracking.
6. Selling products to the walk-in customers using automated POS.
7. Simple and easy inventory management.
8. A bot should be present to automatically answer most frequently asked
questions which reduces the delay in customer engagement.
9. Online chat support option to discuss with clients queries.
10. Build Items with multiple components.
11. Order components of single item from different suppliers.
12. Use images on spec sheets for suppliers, on tear sheets and proposals for
clients.
13. Attach tasks to items and assign them to staff.
14. Comment on items to/from staff members in easy to track comment threads.
15. Building a database of client information to access the client details from
anywhere.
16. The software should have a online product catalogue for the clients to view.
17. Customized business reporting in minutes.
18. Easy tracking of Orders, expenses, effort and time.
19. Easy customizable proposal creation templates.
20. A project tracker to track each and every action for a project.
21. PO creation and Quote creation in seconds.
22. Client login to provide discounts, enable more sales and keep connected to
the client.
23. Brochure downloading option to get complete product details.
24. Online design visualization for the clients.
25. Auto emailing feature on client requests.
4. What are the (KPI's) Dashoards needed at each level of Management ?
The KPI’s that are required are:
[Link] satisfaction in providing the service
[Link] satisfaction in providing the quality
[Link] to day project completion ratio
[Link] margin
[Link] predictability of project
[Link] time taken for a project
[Link] v/s actual time taken for a project
[Link] v/s actual budget for a project
[Link] predictability for designing
[Link] management of the project
[Link] skills kept for the project
[Link] should be designed with minimum waste
[Link] in completing the project
[Link]
5. Prepare a process flow Diagram for the above case study?
Analyse AA
and do market research
about the interior designing
companys in the market.
Gather the information about the
options thet are to be kept in the
software in order to bring
uniqueness.
Gather the requirements and obtain
all the related resources that are
necessary in developing the
software.
Proper plan should be made in order
to prepare the software in a planned
manner with a good team.
Implementation of the plan according
to the designed way.
Completion of the project
6. What are the Key points to be Considered While designing the Software?
Below are the key points to be considered while designing a software
[Link] design should correspond to the analysis model,we must know how
the design model satisfies all the requirements represented by the analysis model.
2. The right programming paradigm should be chosen,A programming
paradigm describes the structure of the software system.
[Link] programming paradigm should be chosen keeping constraints in mind such
as time, availability of resources and nature of user's requirements.
4. Software design should be uniform and integrated, For this, rules, format, and
styles are established before the design team starts designing the software.
5. Software design should be flexible,should be flexible enough to adapt changes
easily.
6. Software design should ensure minimal semantic errors
7. Software should be designed to handle unusual changes and circumstances,
and if the need arises for termination, it must do so in a proper manner so that
functionality of the software is not affected.
8. The software design should be structured in such a way that it always relates
with the real-world problem.
9. software components should be designed in such a way that they can be
effectively reused to increase the productivity.
[Link] should be done when the requirements are not completely defined
in the beginning, Using this, a quick 'mock-up' of the system can be developed.
This mock-up can be used as a effective means to give the users a feel of what the
system will look like and demonstrate functions that will be included in the
developed system.
[Link] piece of software must be able to execute its core functionality well,in
order to maintain the functionality the software must be designed accordingly.
12. It should be easy to make changes to parts of the software without breaking its
functionality,that means software is maintainable in the future when required to
make changes.
13.A good software should be extensible.
14.A good system design strategy is to organize the program modules in such a
method that are easy to develop and later to,change.
[Link] of Concerns is when you separate your program into modules that
each deal with one particular focus, or [Link] that particular concern can
be used even in the future if needed.
7. What is the Value Proposition we Can insert in our Software Compare to
competitors (how we can differentiate from the Rest? ) list down any 5 core
features where competitors are lagging
5 core features competitors lagging are:
[Link] zoom-in and zoom-out functionality is not good in other software.
[Link] features are complex to use in the existing software which can made easy in
our software
[Link] are performance issues during the working time of any project that may be
due to quality issues which can be overcome in our software.
[Link] are compatibility issues that means users require lot of pluggins to work on
complex designs,but in our software we can add more options can reduce the usage
of pluggins.
[Link] softwares are not cross-platform,where our software can be designed
which supports both windows and mac with high performance.
8. Prepare a Business Presentation on the opportunity for the Software
product and market Potential and Value Proposition we can insert in our
Software?
[Link] are the Pain points of Interior designing Management Software going
to resolve?
[Link] made the work quick and easy.
[Link] made to draw floor plans online,show them to the client and could plan out
everything from room sizes to furniture in order to make the client satisfied.
[Link] made to visually see my ideas come together and help figure out where they
would put things and would that work in that place or not which made the
visualization easier.
[Link] made the users Handy for drawing interiors and exteriors.
[Link] made easy even to show the 3D angle to the client to give them more
satisfaction and clarity on what the company is going to design exactly.
[Link] made the designer and the client who can materialize the designs before their
eyes,before they spend any money on product design.
[Link] made the designer to design the whole model and guide the co-workers based
on the designed model which makes the work easier and faster without any
ambiquity between them.
[Link] processes used to take tons of processes in them as they required
scanning and faxing of different rules and forms with everyone who is making
unique changes to the project and drawings again and [Link] best part of
software is that here one can do all of this, very easily just at one place.
[Link] has gave the option of storing all the images or things that you have made and
done so that they can be used whenever one wants to very efficiently again.
[Link] gave the option of designing different types of interior designs and publish in
different social media platforms such that clients can be increased for the company
by seeing the designs.
