JAZZ
Their standing: Biggest operator.
Jazz, previously mobilink; is already a market leader in Pakistan’s cellular industry. Their aim is to retain the position with significant difference
They were already acing the market as Mobilink. In Feb 2017, their merger, or say Mobilink acquiring Warid, made them the largest cellular operator of Pakistan
in terms of subscribers under a single name now called JAZZ.
Their Aim: To transform Pakistan into a digitalized Pakistan
Jazz intends to be a biggest support in making each Pakistani a digital citizen by 1 st providing basic cellular services to far spread citizens by its widest coverage
network in underprivileged areas as well. Aiming to provide access to education, information and entertainment that would open the floodgates of success,
Providing innovative solutions and products to make their day-to-day life better, their access to communication, like Jazz Cash making their funds transferred or
received without any need of bank, certain educational
Their CEO Aamir Ibrahim says, we do not want to limit consumers to just entertainment or simple use of internet. We want to provide them knowledge and
education.
Please Refer to *Imran Khan’s mission to digitalize Pakistan, *Tania Aidrus digital transformation/revolution, digital opportunities.
Industry challenges as in whole: Being customer centric but on unwanted cheap prices.
Introduction of new technologies has changed the mobile users existing lust for more data and at an extremely high transmission rate.
This requires huge Capex starting from millions of dollars licensing fee, then network modernization, continued expansions, and maintenance and
operational cost.
To make the most out of one’s investment cellular operator strive to acquire more and more subscriber, as well more usage of services to utilize invested
resource on network side, by introducing more and digital apps and platforms wherever applicable.
In Pakistan, most common way to attract customer is to offer freebees, A 90 day active user is counted in as a genuine users, so company throw such
offers in market to attract customer either by porting in existing subscriber of any other operator or by new connection sale, but those freebees are a total
waste of money and burden on network if they don’t continue.
2nd thing is the ARPU (Average revenue per user), being cheap, an average Pakistani spends quite less on cellular services, further by introduction of OTT
apps such as Whatsapp, Viber, etc they also has cut down the leverage of voice calls usage, International calls, which are mostly facilitated by data
services now
Pakistan is one of the cheapest countries in terms of cellular services, below than Bangladesh as well.
Tight competitions are keeping Cellular operators to keep their prices low. If one increases its tariff, it will eventually loose customer share as other
competitors are offering more cheaper prices, but every investor behind asks returns. ROI.
Zong right is apparently on mission to wipe its competitors by such low prices and expected to run monopoly of their choice.
S: Pioneers (25+ years), renowned, highest no of Sites (towers), widest coverage, fastest 3G/4G internet.
W: Low ARPU, Low ROIs…
O: Digital markets, OTT apps, corporate clients, AI, 5G shouts (although this will also be a huge investment with lower returns but to be at no.1 they need to
invest)
T: High Capex, High Opex, Cheap prices.
Supporting material:
https://jazz.com.pk/
Go through below link for standing of Cellular operators
https://www.pta.gov.pk/en/telecom-indicators
Their collaboration with VEON
https://www.veon.com/
