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Key Supply Chain Processes Overview

The key supply chain processes are interrelated and interdependent. They include customer relationship management, customer service management, demand management, order fulfillment, manufacturing flow management, supplier relationship management, product development and commercialization, and returns management. The objectives and policies for each process should be developed jointly and linked to the overall strategic supply chain policies. The processes must also coordinate closely with each other to ensure seamless information flow and services. For example, customer relationship management should find ways to reduce delivery costs while meeting expectations and keep customers informed, as part of coordinating with order management. Supplier relationship management is also closely linked to customer relationship management.

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Vikaas Guptha
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68 views2 pages

Key Supply Chain Processes Overview

The key supply chain processes are interrelated and interdependent. They include customer relationship management, customer service management, demand management, order fulfillment, manufacturing flow management, supplier relationship management, product development and commercialization, and returns management. The objectives and policies for each process should be developed jointly and linked to the overall strategic supply chain policies. The processes must also coordinate closely with each other to ensure seamless information flow and services. For example, customer relationship management should find ways to reduce delivery costs while meeting expectations and keep customers informed, as part of coordinating with order management. Supplier relationship management is also closely linked to customer relationship management.

Uploaded by

Vikaas Guptha
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Q1

Key Business Process Action Required


Customer Relationship Management Maintaining customer rapport, mutually
beneficial plans for organization and the
customer
Customer Service Management Up to date and real time information to
customers and assisting the customers
Demand Management Forecasting for demand, reducing
uncertainties for demand variability
Order fulfilment Minimizing the total delivery cost
Manufacturing flow management Coordination between manufacturer and the
suppliers
Supplier relationship management Relationship building with suppliers,
negotiating the product and service
agreement with suppliers
Product Development & Commercialization Co-ordinate with customers, developing
production technology in manufacturing
Returns Management Finding ways to minimize returns

Q2
The key elements of supply chain management highlight its distinguishing

characteristics and also presents the inter – alia relationship between them as well. There is a

strong reason that the key elements are not only inter related but interdependent as well as the

businesses are complex set of function and none of the key elements can work in isolation.

Additionally, the co-ordination between the various key elements is required for confusions

in information flow and having seamless services.

The objectives and policies for each of the eight key supply chain processes should be

co-developed by the owners of the respective key areas and be linked with the overall

strategic supply chain policies of the firm. The functional divisions should also devise the

policies that supports and complement the key processes. For example, in order to achieve the

goal of low-cost processes, the CRM might find ways that can reduce the delivery charges

and still meeting the customer expectations, automating the ordering process and keeping

customers informed as an in-built process of the order management and developing vendor

management that ensures inventory supply with minimum wastage and lowest possible cost.
While the customer relationship management and customers service management go

hand in hand, it is necessary that the it works in coordination with demand management and

order fulfilment. At each stage it is necessary that the communication between the firms,

customers and supplier is maintained. Supplier relationship management is just the mirror

image of CRM and should be dealt with care in maintaining and making suppliers available.

Q3

In case the high efficiency is required in the supply chain management of the

business, then the factors that would be required are – high volume, businesses that follow

trend, focus on end efficiency and low cost. These factors apply aptly on companies like Wal-

Mart who require highest level of efficiency at low cost.

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