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Dominos Case

The company should apologize to customers for the viral video but also promote implementing an open kitchen system to regain customer trust. They should offer good deals to attract customers back and start hygiene initiatives. The company should communicate openly with the public online to clarify what happened and address concerns live. Moving forward, the company needs to focus on cleanliness, work with organizations on public welfare, and appoint a health supervisor to ensure safety standards and customer satisfaction over time.

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Shivam Gupta
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43 views2 pages

Dominos Case

The company should apologize to customers for the viral video but also promote implementing an open kitchen system to regain customer trust. They should offer good deals to attract customers back and start hygiene initiatives. The company should communicate openly with the public online to clarify what happened and address concerns live. Moving forward, the company needs to focus on cleanliness, work with organizations on public welfare, and appoint a health supervisor to ensure safety standards and customer satisfaction over time.

Uploaded by

Shivam Gupta
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Dominos Case Discussion

1. What does the company need to stay publicly in response to the viral employee
video, the huge online following, and the growing media coverage?

 The Company needs to apologize for their customers but after this
incident, their name and fame is destroyed so they should promote the step
towards implementing the system of open kitchen so that they could
regain the faith in customers.
 They should start providing the best offers for their customers to attract
them and start some hygienic drive.
 The Company should try to shift the blame to the employees and expose
them to the public. And try to clean their image from this incident.

2. What medium should the company use to deliver its messages to the Public?

 The Company should use the Online Platform to clarify the


misunderstanding between the people as it was a prank, but it becomes
viral. So, they could have held a conference to clear the doubts which are
there in the mind of people.
 They could have a live discussion with the public so that the consumers of
Dominos could remove their grievances and it would help them to build the
bond again which would ultimately increase the sales.
 The Company can also deliver its messages to the affected public
personally so the customers feel that the company is abashed for this
incident and it would not be repeated in the future later.

3. How should the Company move forward to protect its brand and its reputation?

 The Company will try to inhabit more cleanliness in their culture by


making it mandatory to wear hairnets and rubber gloves.
 The Company should join hands with some NGOs or such organizations
that are keen on doing public welfare. In such cases, Their Social
responsibility towards the public would result in bringing them in
limelight resulting in good books of the public again.
 They should appoint a health supervisor who always checks thoroughly
that all the safety measures are being followed and can act as a mediator
between the customer and the manager which would fascinate more
customers and their image will be back to normal in some time.

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