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Cohort Analysis

The document contains two tables tracking customer retention metrics over time. The first table shows the number of new and retained customers each month from March to December 2020. The second table shows the percentage of customers retained each month as a percentage of their initial "lifetime month" when they became customers. Both tables contain mostly zeroes or error values, indicating little customer conversion or retention during the period tracked.

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Aditi SIngh
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72 views1 page

Cohort Analysis

The document contains two tables tracking customer retention metrics over time. The first table shows the number of new and retained customers each month from March to December 2020. The second table shows the percentage of customers retained each month as a percentage of their initial "lifetime month" when they became customers. Both tables contain mostly zeroes or error values, indicating little customer conversion or retention during the period tracked.

Uploaded by

Aditi SIngh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd

Conversion New

month customers # of retained customers in month A1


Mar-20 Apr-20 May-20 Jun-20 Jul-20 Aug-20 Sep-20 Oct-20 Nov-20 Dec-20
Mar-20
Apr-20
May-20
Jun-20
Jul-20
Aug-20
Sep-20
Oct-20
Nov-20
Dec-20
0 0 0 0 0 0 0 0 0 0

% of retained customers in lifetime month B1


0 1 2 3 4 5 6 7 8 9
Mar-20 0 #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Apr-20 0 #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
May-20 0 #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Jun-20 0 #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Jul-20 0 #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Aug-20 0 #DIV/0! #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Sep-20 0 #DIV/0! #DIV/0! #DIV/0! #DIV/0!
Oct-20 0 #DIV/0! #DIV/0! #DIV/0!
Nov-20 0 #DIV/0! #DIV/0!

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