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Digital Marketing Roadmap 2020

The digital marketing roadmap outlines goals and initiatives for each quarter of 2020, including acquiring new traffic through conferences and paid programs in Q2, nurturing leads and improving conversion in Q3, and increasing visibility and SEO in Q4. Key activities involve webinars, content creation, social media influencer outreach, and optimizing websites, ads, emails and organic search.

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rednetij
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411 views1 page

Digital Marketing Roadmap 2020

The digital marketing roadmap outlines goals and initiatives for each quarter of 2020, including acquiring new traffic through conferences and paid programs in Q2, nurturing leads and improving conversion in Q3, and increasing visibility and SEO in Q4. Key activities involve webinars, content creation, social media influencer outreach, and optimizing websites, ads, emails and organic search.

Uploaded by

rednetij
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Digital Marketing Roadmap

Lifecycle Goal
New Traffic
2020 Q2 Q3
Conference A Marketing Review Acquisition
Mar Apr May May 7, 2020 Jun Jul Aug Aug 5, 2020 Sep
Lead Nurture
Content
Conversion
Whitepaper Development  Webinars Content Creation Initiative #6 Increase Visibility

Newsletter Sign … Blog Post Develo… Video w/ Lead Capture SEO

 Home Page Redesign

Paid Programming Audit


 
Apr 1, 2020
Analytics Implementation Competitive Analysis Ad A/B Testing

AdRoll Campaign Iterat… Paid Initiative

Display Advertising An…

Email Marketing New New



Sep 18, 202
In Trial Drip Campaign A/B Message Testing Conversion Initiative

Onboarding Optimization

Newsletter Redesign

Social Media

 Influencer Outreach Program Social Media Retargeting Ini…

Run Social Surveys

Organic Search

Keyword Research  Marketing Site SEO Impr… Refresh Old …

SEO Audit Organic Se… Organic Sea…

Digital Marketing Roadmap 1

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