Answer to the question no: 1
(a) What do you think are the qualifying and order-winning factors for
(a) a top of the range Ferrari, and (b) Renault Clio?
Answer:
Ferrari and Renault Clio cars are the measuring and classify winning cause, because the top
model cars engine made by the advanced technology. The latest technology improves the new
qualified 1.6 liter hybrid turbo power units at present time. Both cars involves in F1 race,
because these cars are ready to qualify this competition. So, these cars have to revival powerful
energy system.
Ferrari has job shop, only a single plant in Italy, long flow time, high cost.
Which one is a better company? We really don’t know. It depends on the strategy and the market
segment that they have focused on. If they are synchronized with those elements they are
successful otherwise they are not. McMaster-Carr is a material, repair, and operations and what
they usually call it (MRO) product distributor, a process with high flexibility, high quality, and
short response time but high price. Whatever they provide for you? You can buy it in a market at
a lower cost but in a longer time or perhaps not at the quality they provide. Wal-Mart is:
Operational Strategy, is short flow time, low inventory. Operations Structure is Cross docking.
Cross docking means for example, two trucks come: one has red products, and one has blue
products and they go in a warehouse which is nothing but a little bit conveyor system and carts
and then, there will be two other trucks which carry red and blue-red and blue product and they
go to the Wal-Mart stores. So, a truck with red product comes and a truck with blue product
comes from suppliers in a place with minimal storage using material handling systems. The
baggage care is also better, low cost companies frequently mess with you luggage throwing the
bags around far from a neat manner.
The destinations and flight schedules are also much less and less flexible in low-costs. But there
is a difference like these for a reason.
The low costs like Ryanair have their segment – people who don’t really care that much about
the service and the flight meal. Such people just want to reach the destination and are not willing
to pay twice as much for a classier service. Both types of companies reach their segments. Ferrari
vs Renault Clio
3. The main thing is they both meet up the expectations. A Ferrari is a car which you dream
about. Every little teenage boy would look at the poster of a Ferrari and says, when I grow up,
I’ll buy one for myself. No one would say oh look a Renault Clio, that’s my dream car. But this
does not mean that Clio is bad-both cars serve their purpose. Ferrari classed a super car.
Answer to the question no: 2
Visit a furniture store and a sandwich or snack shop Observe how each shop operates, for
example, where customers go, how staff interact with them, how big it is, how the shop has
chosen to use its space, what variety of products it offers, and so on. Talk with the staff and
managers if you can. Think about how the shops you have visited are similar to IKEA and Pret
A Manger, and how they differ. Then consider the question, ‘What implications do the
differences between the shops you visited and the two described in Chapter 1 have for their
operations management?
The product and service design is a crucial factor of IKEA's success. It is targeted to attract the
customers' attention, persuade them that it is the perfect embodiment of their wishes, needs and
preferences, and motivate their desire to make an instant purchase. The notion of capacity should be
regarded as the upper limit the company can achieve if conditions, circumstances, and needs are properly,
timely and constructively fulfilled. Capacity needs include the following crucial constituent elements:
facilities and equipment; sufficient space; and highly qualified personnel. Actually, IKEA has all the
aforementioned components.
Your best possible chance of opening and running a successful sandwich shop will come by making
sure you cover the following requirements:
Complete thorough market research:
Secure private funding or crowd funding
Find a great location
Identify your USP
Respond promptly to online reviews
Make smart use of social media for promotions
Regularly update your menu and specials
Consider a delivery service or deliver on foot where possible
Get the right catering equipment first time
Create a friendly atmosphere
Otobi
Otobi is the most preferred lifestyle solution brand in Bangladesh. The fundamental story behind this
prestige of OTOBI is having modern manufacturing capacity, innovative designs & one of the largest
distribution network.
Otobi is now the market leader of furniture manufacture brand in Bangladesh for having constant
innovations, advanced technological expertise, widest manufacturing capacity and so many.
Ikea’s brand comes first thinking of Otobi’s:
Your company s identity. Instead, concentrate on bringing out the best of your brand image. Test, t in
markets. So don't contemplate a national rollout right off the bat. Hauser says. Start by testing in one
market, then proceed to other areas. "Make it relevant to that particular area," he says. "It may mean
doing it one way in Virginia and another way in Seattle." Educate your sales force: The success of a
hands-on marketing strategy often depends on marketing, you need a knowledgeable, personable sales
staff. Think beyond the superstore: Experiential retailing doesn't necessarily mean supersize retail. "Do
something amazing on a small scale," point for activation is closest to the purchase. Think about "what
are you going to do at that very moment so that the customer is going to pick your brand over someone
else's brand," he says. In-store demonstrations and other events can convert even a small location into an
experiential format. Keep things fresh to keep customers come st retailer," artially followed by Otobi.
This international rand actually very similar with Otobi’s quality; as we believe that we are producing
world IKEA, an international furniture brand which p b class furniture. One of the great benefits of Ikea's
bulking out of town superstores is that once you have realized the error of going once, it is not easy to he
lured into making the same mistake again.
Otobi has always treated its customers with the minimum of respect, and that looks likely to be repeated
in its attitude towards cities; which is completely one of the main activities in Otobi to get nearer to the
customers. The new stores are designed to create the bargain-basement allure that works for Otobi in the
suburbs. It just seems unfair to do so with a design that says more about its brand than it does about the
company's interest in the city.
Answer to the question no: 3
Read again the description of fast-food drive-through processes at the beginning of the chapter 4.
Now draw a process map of a Burger production.
Answer to the question no: 4
Case Study Answer:
What you have learned through this case?
Future research suggests the development of an integrated process for global production which
will be holistic in a way that brings science and industry together to better understand and
implement globally distributed production. The biggest setbacks for any manufacturing
processes can be quality issues, problems related to logistics, supplier selection and performance,
etc. Now the challenge is to become more sustainable in terms of ecological and social
compatibility and to be profitable at the same time. This requires a manufacturing process to
focus more on increasing performance and having efficient inventory management techniques,
which will result in customer satisfaction and also give a clear view of the requirement of the
manufacturing process. Once the above factors are taken care of, the company can easily focus
on sustainable ecological growth.
b) Could it be applied in Bangladesh? If yes, How? If not, Why?
No, I will not apply it to my country. The reason is that we have to use a lot of raw materials to
make it which is very harmful for our environment.
Furthermore, one of the major reasons was the lack of flexibility in the manufacturing process,
any product has to meet the requirement so the consumer and must always produce in line with
the market demand. Definitely there is scope for innovation but not on the cost of avoiding the
demand, disruptive technology must meet demands of the customers with time otherwise it fails
to achieve a steady market growth. Since the market always demands for considerable updates
on preexisting products with time, it is very evident from the sales figures that we failed to keep
up with performance updates and customization.
It must be noted that a company with a great idea must have the flexibility to adapt to changes as
soon as it shows up in the market, and the same time must develop the required training and
guidance required for the employees to have better interaction with the changing processes and
boost productivity.
