GROW CORP.
LOGO/calling card
A. Relevance
Our logo speaks of our company’s mission and vision by reusing and recycling plastic bottles and
minimizing plastic bottle waste by using them as a replacement for ceramic and plastic pots. By reusing
plastic bottles, we will be able to help decrease our carbon footprint by providing clean and fresher air
to the people of our country. Our logo gives a clear and strong image of who we are as a company that is
willing to improve our country’s agricultural sector in order to maintain our natural resources and to
help minimize pollution.
B. Distinctiveness
Our company logo leaves a good impression because it presents us as a business that is willing
to serve and protect the country’s resources and minimize waste. It can create a lasting impression of
how and what our company can do to help our environment’s current situation. Customers who are
plant lovers, nature activists and other types will be able to relate to this symbolism.
C. Simplicity
The use of elements of art/design has been properly used in a simple creative form. The principle of
emphasis has been used in our company logo. Our logo, is composed of organic shapes and curvy lines
to form the different objects but with the use of bright and nature colors, it will be able to describe and
illustrate the nature of the GROW Corporation.
In this logo, the main point of emphasis is the sun which gives a strong and impact color from all the
rest of the colors. With the strong emphasis of the sun, it gives a more direct focus on the plant which
makes it the center of the attention in our logo. It will be able to give a clear and strong symbolism on
what our company is focusing about and what the logo describes our company.
D. Timeliness
Our original logo may not last for ten years due to the high technical changes into our world.
Our logo would probably survive only three to four years, but with small changes in our company logo.
Once the company logo has already been five years, we will most probably release an updated version
of our logo that will be more relevant to the year we release it, but not only in terms of technology, also
in terms of how social media will affect how we market. After five years, there would always be
upgrades on the interests of our target audience and market in which we need to cope with and
consider in our company logo.
This logo can be accepted into various applications. It will give a good silhouette form with its
only main two colors, black and white. The logo can be applied to promotional items such as stickers,
circular fans, labels and be scaled on the billboard, as well.