Purposive Communication: Connecting People in a
Multicultural World
Unit 1: COMMUNICATION AND SPEECH COMMUNITIES
Lesson 1: Purposive Communication
Communication
Derived from the Latin verb communicare or noun communis that means ‘sharing’, allows people to
convey their thoughts and intended meanings to others, in a language that they mutually understand.
The relational process of creating and interpreting messages that elicit a response. It does a pivotal role
in establishing identities and relationships that are too fragile to take for granted.
Should focus on every little things that matters, the nonverbal cues, the paralinguistics, including
silence, since all these convey several meanings.
Paralinguistics
Tone, Pitch, Pace
Linguistic Competence
Proficiency in phonetics and phonology, morphology, and syntax/grammar.
Communicative Competence
Includes your sociolinguistic, discourse/pragmatic, and strategic competencies.
Sociolinguistic Competency
Appropriate use of the language within a context.
Discourse/Pragmatic Competency
Grasp of anything beyond the sentence structure.
Strategic Competency
Compensatory strategies
Linguistic Repertoire
Refers to the range of linguistic varieties which the speaker has at his disposal and which he may
appropriately use as a member of his speech community.
Elements of Communication
1. The Source or the Sender
Encodes the message based on diverse stimuli available in the environment that triggered an
idea.
2. Message
May be transmitted through words and/or actions.
3. Receiver/Listener
Decodes the message and transmits it through different channels
4. Channels
Examples are: Voice (through audio signal), letter, telephone or mobile phone, radio,
television, or computer.
5. Feedback
When the receiver responds, he/she conveys his/her feedback through words and/or actions.
6. Noise
The barriers or interferences that affect the sender/receiver’s reception and understanding of the
message.
Aristotle’s linear model
One of the earliest models of communication (300 BC).
3 Types of Appeals - a speaker has to see the interrelation of these elements while speaking to
be effective communicators.
Pathos (emotional appeal) - refers to an appeal to the audience’s emotions.
Example: When using heart-warming stories, personal experiences, humorous jokes,
pitiful photographs in speech and writing.
Logos (logical appeal) - an appeal to reasoning done through effective use of message
design and strategy.
Example: People use statistics and facts while keeping his/her speech or text logically
organized.
Ethos (ethical appeal) - the source’s (speaker/writer) and the message’s credibility or
trustworthiness.
Example: Done through the use of quotes from experts, customer reviews, testimonies,
including the speaker’s writer’s authenticity and integrity.