Profile of the Respondents
Respondents
Age
Frequency Percent (%)
15 years old to 20 years old 4 13.3
21 years old to 25 years old 11 36.7
26 years old to 30 years old 6 20.0
31 years old to 35 years old 7 23.3
36 years old to 40 years old 2 6.7
Total 30 100%
Respondents
Civil Status
Frequency Percent (%)
Single 20 66.7
Married 10 33.3
Total 30 100%
Respondents
Occupation
Frequency Percent (%)
Student 11 36.7
Employed 14 46.7
Self Employed 5 16.7
Total 30 100%
Levels of Marketing performance of Purified Water Refilling stations in Mintal,
Davao City
LEVELS Mean Description
Product
Store offer high quality products
1.066
Store provided several brand
1.433
Store has good condition of products
1.033
TOTAL 1.177
Price
Price offered cheaper if we purchase in big
amount 1.766
Store has lowest price in area
1.500
Store offers best price everyday
1.233
Customer prefer to shop in in store because of
the price offered 1.266
TOTAL 1.441
LEVELS Mean Description
Place
Store easy to find 1.300
Store has a strategic location 1.400
It has many branches within areas 1.233
Store location is appropriate 1.200
Customer prefer to shop in because of the
1.300
place
TOTAL 1.286
Promotion
Store give some coupons to be charged in 1.500
merchandise
Store give some seasonal promotion 1.500
Customer prefer to shop in because of 1.400
promotions
Customer prefer to shop in because of privilege 1.566
card
Store gives information when they have 1.300
promotion
Store have attractive promotion 1.100
TOTAL 1.394
Test of Significant Difference of the marketing performance of Purified Water
Refilling Stations in Mintal, Davao City When Grouped According to Profile
AGE
F Sig.
Product
Store offer high quality products .782 .548
Store provided several brand .417 .795
Store has good condition of products 1.000 .426
Price
Price offered cheaper if we purchase in big 1.262 .311
amount
Store has lowest price in area .268 .896
Store offers best price everyday 2.227 .095
Customer prefer to shop in in store because of .743 .572
the price offered
Place
Store easy to find .780 .549
Store has a strategic location .266 .897
It has many branches within areas .699 .600
Store location is appropriate 2.643 .057
Customer prefer to shop in because of the
4.039 .012
place
Promotion
Store give some coupons to be charged in
.471 .756
merchandise
Store give some seasonal promotion .359 .836
Customer prefer to shop in because of
.437 .781
promotions
Customer prefer to shop in because of
1.392 .265
privilege card
Store gives information when they have
.966 .444
promotion
Store have attractive promotion 1.496 .234
CIVIL STATUS
F Sig.
Product
Store offer high quality products 1.037 .317
Store provided several brand 1.052 .314
Store has good condition of products .491 .489
Price
Price offered cheaper if we purchase in big .816 .374
amount
Store has lowest price in area .571 .456
Store offers best price everyday 6.946 .014
Customer prefer to shop in in store because of .080 .780
the price offered
Place
Store easy to find .683 .416
Store has a strategic location .000 1.000
It has many branches within areas 1.464 .236
Store location is appropriate 4.000 .055
Customer prefer to shop in because of the
2.947 .097
place
Promotion
Store give some coupons to be charged in
.456
merchandise .571
Store give some seasonal promotion .000 1.000
Customer prefer to shop in because of
2.545 .122
promotions
Customer prefer to shop in because of
.256 .617
privilege card
Store gives information when they have
.683 .416
promotion
Store have attractive promotion 1.647 .210
OCCUPATION
F Sig.
Product
Store offer high quality products 1.900 .169
Store provided several brand .020 .980
Store has good condition of products .554 .581
Price
Price offered cheaper if we purchase in big .674 .518
amount
Store has lowest price in area 2.824 .077
Store offers best price everyday 2.913 .072
Customer prefer to shop in in store because of .064 .938
the price offered
Place
Store easy to find 1.001 .381
Store has a strategic location .624 .543
It has many branches within areas .878 .427
Store location is appropriate 1.009 .378
Customer prefer to shop in because of the
.953 .398
place
Promotion
Store give some coupons to be charged in
2.295 .120
merchandise
Store give some seasonal promotion 1.291 .291
Customer prefer to shop in because of
.466 .632
promotions
Customer prefer to shop in because of
2.077 .145
privilege card
Store gives information when they have
1.438 .255
promotion
Store have attractive promotion .394 .678
