Learning Activity Sheets
Name of Learner:
Grade & Section:
Date:
LEARNING ACTIVITY SHEETS IN ENTREPRENEURSHIP
ENTREPRENEURSHIP
Quarter 1 - Module 5– Week 5
Recognize a Potential
Market
LEARNING COMPETENCIES
Our next will lesson will allow you to learn to identify the market
problem and propose solutions with regards to products and
services, to continue discover the ideal business you are going
to offer to your community. Basically, in return to your hard time
of selling your product you can generate profit.
1.2 Propose solution/s in terms of product/s and service/s that
will meet the need using techniques on seeking, screening, and
seizing opportunities.
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BACKGROUND INFORMATION FOR LEARNERS
After opportunity-seeking our next topic for this week is about
screening and seizing opportunities.
Screening the opportunity, Opportunities that solve a problem or
unmet need with solutions that deliver considerable value are more
attractive than opportunities to create a “nice to have” solution.
Without strong passion for the solution you’re creating, you are
unlikely to make it through the inevitable peaks and valleys that all
entrepreneurs experience.
A. OPPORTUNITY SCREENING
Is the process of cautiously selecting the best opportunity.
The selection will depend on the entrepreneur’s internal intent and the external intent which
will address the compelling needs of the target market.
Risk Appetite – refers to the entrepreneur’s tolerance of business risks.
The crafting of a business plan starts only when entrepreneurs already said no to many
opportunities and said yes to one forceful opportunity, to which they will devote their time
and resources.
The entrepreneur should say no to an opportunity if it does not contain any of these business
opportunity elements:
Has superior value to customers.
Solves a compelling problem, issue, a need, or a want.
Is a potential cash cow.
Matches with the entrepreneur’s skills, resources, and a risk appetite.
Opportunity Screening Matrix (OSM) aims to assist entrepreneur concretize the
evidence that the chosen opportunity (or opportunities) is well worth pursuing.
The 12 R’s of Opportunity Screening
It is important to come up with shortlist of a few very promising opportunities, which could
be scrutinized in detail.
Relevance - to vision, mission, and objectives of the entrepreneur. The
opportunity must be aligned with what you have as your personal vision,
mission, and objectives for the enterprise you want to set up.
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Resonance – to values. Other than vision, mission, and objectives, the
opportunity must match the values and desired virtues that you have or wish
to impart.
Reinforcement of Entrepreneurial Interest – How does the opportunity
resonate with the entrepreneur’s personal interests, talents, and skills?
Revenues – In any entrepreneurial endeavor, it is important to determine the
sales potential of the products or services you want to offer. Is there a big
enough market out there to grab and nurture for growth?
Responsive to customer’s needs and wants - If the opportunity that you
want to pursue addresses the unfulfilled or underserved needs and wants of
customers, then you have a better chance of succeeding.
Reach – Opportunities that have good chances of expanding through
branches, distributorships, dealerships, or franchise outlets in order to attain
rapid growth are better opportunities.
Range – The opportunity can potentially lead to a wide range of possible
product or service offerings, thus, tapping many market segments of the
industry.
Revolutionary Impact - If you think that the opportunity will most likely be the
“next big thing” or even a game-changer that will revolutionize the industry,
then there is a big potential for the chosen opportunity.
Returns – It is a fact that products with low costs of production and
operations but are sold at higher prices will definitely yield the highest returns
on investments. Returns can also be intangible; meaning, they come in the
form of high profile recognition or image projection.
Relative ease of Implementation – Will the opportunity be relatively easy to
implement for the entrepreneur or will there be a lot of obstacles and
competency gaps to overcome?
Resources Required – Opportunities requiring fewer resources from the Is
the last step in opportunity spotting and assessment.
Risks - In an entrepreneurial endeavor, there will always be risks. However,
some opportunities carry more risks than others, such as those with high
technological, market, financial, and people risks.
B. OPPURTUNITY SEIZING
Is the last step in opportunity spotting and assessment.
The “pushing through” with the chosen opportunity.
Chosen opportunity:
Innovation
Is the process of positively improving an existing product or service.
It is the key driver for economic growth.
Three (3) types of innovations according to the degree of distinctiveness:
1. Breakthrough innovation - may also include inventions, occur
infrequently as these establish the platform on which future
innovations in an area are developed.
Examples: Internet, computer, or airplane
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2. Technological innovation - occur more frequently than the
breakthrough innovations. Are technologically advancements of an
existing product or service.
Examples: wireless fidelity, or wifi, laptop, and jet airplane
3. Ordinary innovations- occur ordinarily as the name implies are
commonly generating from market analysis and technology pull
instead of technology push.
Examples: unlimited internet plans of telecommunications
companies, and a wireless mouse
The last process, called the seizing process, involves refining and developing
this opportunity. The refining process is called product or service planning and
development process.
Four (4) stages:
Market evaluation
Assessment of the value of new products/services
Elimination of unappealing products/services
Concept stage –the developed idea will undergo a consumer
acceptance test. This test includes getting the initial reactions of the
primary target market and the distribution channel
Conversational interviews
Product development stage – the entrepreneur leverages on the
information generated from the prospective customers via the concept
stage.
Determine actual reactions from prospective customers
Conduct consumer panel
Test marketing stage – this stage validates the work done from the
first three stages to measure success in the commercialization of the
product or service.
Actual sales report.
Once the 3S of opportunity spotting and assessment has been diligently done, the
entrepreneur should now be ready to prepare a comprehensive business plan that
covers marketing, operations, and financial plan.
REFERENCES
Books
Ronaldo S. Batisan, DIWA Senior High School Series: Entrepreneurship Module.
Diwa
Learning Systems Inc.
Angeles A. De Guzman. Entrepreneurship (For Senior High School, Applied subject,
ABM Strand. Lorimar Publishing, Inc 2018, 25 – 26.
Edralin, Divina M. Entrepreneurship. Quezon City: Vibal Group, Inc. 2016, 80 – 8
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ACTIVITY PROPER
Activity 1: WORD HUNT
Direction: Find the following words inside the box. Encircle your answer.
R E S O U R C E S O P L M M O G A A E E
A I R E L E V A N C E K N T P L J R T C
N N S R T T W C R R B L F G P L G R T A
G N E K S R A N J L N R E S O N A N C E
E O S F E O A M T V D P L R E A C H R
W V R E I N F O R C E M E N T N S O F F
W A P T Z E H L H F S A K D U B E C G U
X T P R I E H H Y H J K X D N V E U O O
E I U E N W Y H R J A O O C I G S S A S
I O R F G S Y E S D G N Q D T D J A C K
O N N R U T E R R G H D L U Y A R E T E
1. Risk 6. Innovation
2. Resources 7. Opportunity
3. Range 8. Reach
4. Reinforcement 9. Resonance
5. Return 10. Relevance
Activity 2: Draw Me
Direction: Make a flow chart showing the process of Opportunity Screening.
Example:
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Rubrics for the activity:
20 Expert – Piece is extraordinary, and very informative and well
organized.
15 Accomplished – Piece has an interesting style, and somewhat
informative and organized.
10 Capable – Piece has little style, gives some new information but
poorly organized.
5 Beginner - Piece has no style and, gives no new information and
very poorly organized
ASSESSMENT
Direction: Choice the correct answer.
_____1. It is the process of positively improving an existing product or service.
a. Innovation b. Range c. Reach d. Relevance
_____2. The opportunity can potentially lead to a wide range of possible product or
service offerings, thus, tapping many market segments of the industry.
a. Innovation b. Range c. Reach d. Relevance
_____3. Opportunities that have good chances of expanding through branches,
distributorships, dealerships, or franchise outlets in order to attain rapid
growth are better opportunities.
a. Innovation b. Range c. Reach d. Relevance
_____4. It occurs more frequently than the breakthrough innovations and
technologically advancements of an existing product or service?
a. Breakthrough Innovation c. Technological Innovation
b. Ordinary Innovation d. Primary Innovation
_____5. It is an innovation that includes invention. It occurs infrequently as these
establish the platform on which future innovations in an area are developed.
a. Breakthrough Innovation c. Technological Innovation
b. Ordinary Innovation d. Primary Innovation
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_____6. It occurs ordinarily as the name implies are commonly generating from
market analysis and technology pull instead of technology push.
a. Breakthrough Innovation c. Technological Innovation
b. Ordinary Innovation d. Primary Innovation
_____7. This test includes getting the initial reactions of the primary target market
and the distribution channel.
a. Concept Stage c. Product and development stage
b. Test marketing stage d. None of the choices
______8. This stage validates the work done from the first three stages to measure
success in the commercialization of the product or service.
a. Concept Stage c. Product and development stage
b. Test marketing stage d. None of the choices
_____9. It is stage where in the entrepreneur leverages on the information
generated from the prospective customers via the concept stage.
a. Concept Stage c. Product and development stage
b. Test marketing stage d. None of the choices
_____10. It refers to the entrepreneur’s tolerance of business risks.
a. Risk appetite b. Range c. Reach d. Relevance
REFLECTION
Reflective Question:
Why do we need to do opportunity screening in starting a business?
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
_______________________________________.
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ANSWER KEY
(Upside down format/flip vertical)
Activity 1 ASSESSMENT
1. Risk 1. a
2. Resources 2. c
3. Range 3. b
4. Reinforcement 4. c
5. Return 5. a
6. Innovation 6. b
7. Opportunity 7. a
8. Reach 8. b
9. Resonance 9. c
10. Relevance 10.a
Activity 2 (answer may vary) REFLECTION (answers may vary)
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School: ESCALANTE NATIONAL HIGH SCHOOL Quarter: Quarter 1
Teacher: AIDEN C. FOJAS AND SHIELO MAE EGPAS Week: Week 5
WEEKLY HOME Subject: ENTREPRENEURSHIP Date: April 19-23, 2021
LEARNING PLAN
Learning
Day and Time Learning Area Learning Tasks Mode of Delivery
Competency
MELCS Specific Activities Parents/guardian will
Entrepreneurship hand-in the output,
Quarter1 answer sheets,
Module 1 From the activity sheet read and answer
worksheet and
the following activities notebook of the learner
week1-2 1. Activity 1 and 2 to the designated drop
2. Assessment box in school/barangay
1.1 Identify 3. Reflection on the date and time
the market scheduled.
problem to *Teacher can
be solved or communicate to his/her
the market learners and do oral
questioning and
need to be assessment to the
met; learner through there
social media acct., call,
text, or personal
message.
Prepared by: Checked by:
SHIELO MAE S. EGPAS MIRA C. VILLAROSA
Teacher II Quality Assurer/MT II
AIDEN C. FOJAS ENHS
Teacher I
SHS-ENHS
Reviewed by:
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MARIVIC S. ROMERO JASON R. ALPAY
EPS-TLE/TVL LRMDS Head Coordinator
Division of Escalante Division Escalante City
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