ASA Research Task
[Link]
Introduction Questions
1. What does ASA stand for?
ASA stands for ‘Advertising Standards Authority’
2. What does the ASA do?
ASA is the United Kingdom’s independent regulator of advertising across the board
of media. The apply the advertising codes
3. What are the key principles of the advertising codes?
The key principles of advertising codes are rules that ensure advertising does not
mislead or offend the anyone. Advertisements must be socially responsible and
prepared in line with the principles of fair competition
4. How does the ASA protect children?
One of the codes require that all ads addressed to children do not contain anything
that will cause them physical, mental or moral harm 99
[Link]
1. Give the date and the name of the company at the centre of the complaint
(how many complaints were made?)
The company name was I saw it first and the ruling was on the 10 th of march 2021
and there was only was complaint placed against the company
2. Describe the advert (get a picture of the advert from the internet).
The website for I Saw It First [Link], an online clothing retailer,
seen on 11 January 2021, depicted an image of a model in a white top and blue
jeans. The price “£6.25” was shown below in red text with further black text
below which stated “USE CODE: SAVE75”. The product description was displayed
below and stated “Mid Wash Distressed Knee B…” and the price “£25.00”
3. Outline the main issues of the complaint.
The issue was that the discount stated and provided was not actually valid for
the product shown
4. Which advertising codes did the advert break?
The ad breached CAP Code (Edition 12) rules 3.1 (Misleading advertising), 3.17 (Prices),
8.1 8.2 (Promotional marketing) and 8.14 (Administration).
5. Did the ASA agree with the complaints made? What action did they take?
The Ruling was Upheld and the company was told the ad must not appear again
in the form complained about. I Saw It First Ltd were told to ensure that they did
not state or imply that discount codes and discounted prices applied to products
if that was not the case.
Skinny revolution
1. Give the date and the name of the company at the centre of the complaint
(how many complaints were ade?)
2. Describe the advert (get a picture of the advert from the internet).
This complaint focuses around four Instagram posts by Skinny Revolution
Ltd, a weight loss injection provider with the first three post, seen in March
2020 and the fourth one being seen in April 2020. The advert was listed to
have three issues.
3. Describe the advert (get a picture of the advert from the internet).
The Advertising Codes contain wide-ranging rules designed to ensure that
advertising does not mislead, harm or offend. Advertisements must also be
socially responsible and prepared in line with the principles of fair
competition. These broad principles apply regardless of the product being
advertised.
Case Study Links
[Link]
Climate-Change/SHP_ADJ_258066.aspx
[Link]
Ltd/SHP_ADJ_342136.aspx
[Link]
Ltd/TF_ADJ_48743.aspx
[Link]
[Link]
Corporation/SHP_ADJ_338107.aspx
[Link]
Climate-Change/TF_ADJ_48225.aspx
[Link]
Health/TF_ADJ_48538.aspx
