Lesson 04
Product Design and Development
Product Design
Dr. Inderdeep Singh
Department of Mechanical and Industrial Engineering
1
Product Design
Source: [Link]
[Link]
[Link]
[Link]
Product Design Concept
• Product design is conceptualization of an idea about a product
and transformation of the idea into a reality.
• To transform the idea into reality a specification about the
product is prepared.
• This specification is prepared by considering different
constraints such as production process, customer expectation,
etc.
Product Design Concept cont….
• In product design stage all aspects of the product are analyzed.
• Final decision regarding the product is taken on the basis of the
analysis.
• This decision can be any aspect related to the product, e.g.
dimension and tolerances, type of material for each component.
Objectives of Product Design
• To ensure growth of the organization
• To meet new requirement of the customers
• To utilize the surplus capacity of the organization, such as physical
facility, man power, etc.
• To utilize the surplus fund of the organization
• To increase company’s market share and to target new market
segment
Features of a Good Product Design
• Functionality: The product must function properly for intended
purpose.
• Reliability: The product must perform properly for the designated
period of time.
• Productivity: The product must be produced with a required
quantity and quality at a defined and feasible cost.
Features of a Good Product Design cont..
• Quality: The product must satisfy customer’s stated and unstated
needs.
• Standardization: The product should be designed in such a fashion,
so that most of the components are standardized and easily
available in the market.
• Maintainability: The product must perform for a designated period
with a minimum and defined maintenance. Adequate provision for
maintenance should be kept in the product.
Concepts of Product Design
Research & Development:
• Basic research is a search for new
knowledge.
• It does not have any immediate application,
but based on the basic research new
product can be developed in future.
Source:[Link]
files/2016/01/[Link]
Concepts of Product Design cont..
Reverse Engineering:
• Reverse engineering is the process
of carefully dismantling a product,
understanding its design and
developing a product which is
better than the existing one.
Source:
[Link]
loads/2013/05/[Link]
Concepts of Product Design cont..
CAD-CAM:
• By using 3D modeling software system,
designers develop a computerized model of
a new product and analyze its design
parameters.
• After computer aided design (CAD),
Source:[Link]
computer aided manufacturing (CAM) om/wpcontent/uploads/2014/01/03_InventorCA
system produce the product by using CNC M_MillTurn.jpg
facility.
Concepts of Product Design cont..
Concurrent Engineering (CE):
• Concurrent engineering, also known as simultaneous
engineering.
• It is a method of designing and developing products, in
which the different stages run simultaneously, rather
than consecutively.
• It decreases product development time and also the
Source:[Link]
time to market, leading to improved productivity and [Link]/photos/concurrent-eng
reduced costs. [Link]
Thank
You