PROGRAMME GUIDE

DISTANCE EDUCATION PROGRAMMES

MASTER OF BUSINESS ADMINISTRATION

(MBA)

 Scheme of Examination
 Detailed Syllabus & Reference Book
 Counseling and Study Structure
 Study Modules & Books Information
 Date Schedule & Instructions for Submitting Assignments

DR. C.V.RAMAN UNIVERSITY

INSTITUTE OF OPEN AND DISTANCE EDUCATION (IODE)
KARGI ROAD, KOTA, BILASPUR, CHATTISGARH
PHONE : 07753-253737, 8827920016, 8827920019 FAX : 07753-253728
E-mail: [email protected] Website: www.cvru.ac.in
 CVRU-IODE Programme Guide 2015-16 – Faculty of Management

MASTER OF BUSINESS ADMINISTRATION (MBA)

Duration - 24 Months ( 2 Years) Eligibility - Graduation in any discipline
SCHEME OF EXAMINATION
Course Name of the Course Credit Total Theory Practical/Project Assignments/Project
Code Marks Report Viva voce
Max Min Max Min Max Min
Semester-I (Compulsory Papers)
1MBA1 Management Process 2 100 70 28 - - 30 12
and Organizational
Behavior
1MBA2 Quantitative Method 2 100 70 28 - - 30 12
1MBA3 Managerial Economics 2 100 70 28 - - 30 12
1MBA4 Environment Analysis 2 100 70 28 - - 30 12
and Management
1MBA5 Managerial Skill 2 100 70 28 - - 30 12
Development
1MBA6 Accounting for 2 150 70 28 50 20 30 12
Managers
1MBA7 Computer Application 2 100 70 28 - - 30 12
for Managers
1MBA8 Business ethics & CSR 2 100 70 28 - - 30 12
Total aggregate required to pass 16 850 560 224 50 20 240 96
Semester-II Compulsory Papers
2MBA1 Business policy and 2 100 70 28 - - 30 12
Strategic analysis
2MBA2 Management science 2 100 70 28 - - 30 12
2MBA3 Human Resource 2 100 70 28 - - 30 12
Management
2MBA4 Financial Management 2 100 70 28 - - 30 12
2MBA5 Marketing Management 2 100 70 28 - - 30 12
2MBA6 Production & operation 2 100 70 28 - - 30 12
Management
2MBA7 Research Methodology 2 100 70 28 - - 30 12
2MBA8 International Business 2 100 70 28 - - 30 12
Total aggregate required to pass 16 800 560 224 - - 240 96
SEMSTER-III
3MBA1 Business legislation 2 100 70 28 - - 30 12
3MBA2 Group 1 - Paper I 2 100 70 28 - - 30 12
3MBA3 Group 1 - Paper II 2 100 70 28 - - 30 12
3MBA4 Group 1 - Paper III 2 100 70 28 - - 30 12
3MBA5 Group 2 - Paper I 2 100 70 28 - - 30 12
3MBA6 Group 2 - Paper II 2 100 70 28 - - 30 12
3MBA7 Group 2 - Paper III 2 100 70 28 - - 30 12
3MBA8 Summer Training 2 200 - - 140 56 60 24
Project & Viva
Total aggregate required to pass 16 900 490 196 140 56 270 108
SEMSTER-IV
4MBA1 MIS & Decision Support 2 100 70 28 - - 30 12
System
4MBA2 Group 1 - Paper IV 2 100 70 28 - - 30 12
4MBA3 Group 1 - Paper V 2 100 70 28 - - 30 12
4MBA4 Group 1 - Paper VI 2 100 70 28 - - 30 12
4MBA5 Group 2 - Paper IV 2 100 70 28 - - 30 12
4MBA6 Group 2 - Paper V 2 100 70 28 - - 30 12
4MBA7 Group 2 - Paper IV 2 100 70 28 - - 30 12
4MBA8 Final Project & Viva 2 200 - - 140 56 60 24
Total aggregate required to pass 16 900 490 196 140 56 270 108
Evaluation Scheme
1. 40% in each theory, practical, project, dissertation & internal assessment
 CVRU-IODE Programme Guide 2015-16 – Faculty of Management

2. 40% Aggregate marks to pass

3. Total project marks(each Summer Training Project and final project) is 200 inwhich 140
marks for project report and 60 marks will be for project viva.

SPECIALIZATION
Marketing Group
3MBA2 3MBA5 Consumer Behaviour
3MBA3 3MBA6 advertising & Sales Promotion
3MBA4 3MBA7 Service Marketing
4MBA2 4MBA5 CRM & Sales Management
4MBA3 4MBA6 International Marketing
4MBA4 4MBA7 Retail & Rural Marketing
HR Group
3MBA2 3MBA5 Management Training and Development
3MBA3 3MBA6 Human Resource Planning and Development
3MBA4 3MBA7 Legal Framework Governing Human Relation
4MBA2 4MBA5 Management of Industrial Relations
4MBA3 4MBA6 Organizational Change and Intervention Strategies
4MBA4 4MBA7 International Human Resource Management
Finance Group
3MBA2 3MBA5 Security Analysis and Portfolio Management
3MBA3 3MBA6 Tax Management & Planning
3MBA4 3MBA7 Financial Institution & Services
4MBA2 4MBA5 Working Capital Management
4MBA3 4MBA6 Financial Derivatives
4MBA4 4MBA7 Banking & Finance
Information Technology Group
3MBA2 3MBA5 Business Process Reengineering
3MBA3 3MBA6 System Analysis And Design
3MBA4 3MBA7 Database Management System
4MBA2 4MBA5 Innovation And Technology Management
4MBA3 4MBA6 E-Commerce
4MBA4 4MBA7 Cyber Law

Production & Operation Group

3MBA2 3MBA5 Operations Planning & Control
3MBA3 3MBA6 Logistics & Supply Chain Management
3MBA4 3MBA7 Quality management
4MBA2 4MBA5 Manufacturing Strategy
4MBA3 4MBA6 World Class Manufacturing
4MBA4 4MBA7 Project management
 CVRU-IODE Programme Guide 2015-16 – Faculty of Management

Dr. C.V. RAMAN UNIVERSITY

INSTITUTE OF OPEN AND DISTANCE EDUCATION (IODE)
Kargi Road, Kota, Bilaspur (C.G.)

SEMESTER- FIRST SEMESTER

PROGRAMME: MASTER OF BUSINESS ADMINISTRATION (MBA) Theo. Max. M: 70 Min. M: 28
Course Code: 1MBA1,CREDIT:-2 Assig. Max.M: 30 Min. M: 12
COURSE:MANAGEMENT PROCESS & ORGANISATIONAL BEHAVIOUR

UNIT I
Management Systems and Process, Introduction, Definition, & Nature of Management,
Management – A science and an Art, Management vs Administration, Functions of Management,
Significance of Management. Evolution of Management Thoughts, Introduction, Approaches to
Management, Classical Theory, Scientific Management Approach, Leading Management Thinkers.
Managerial Skills, Introduction, Levels of Management, Managerial Skills, Job of a Manager,
Managerial Roles. Social Responsibility of Management, Social Objectives and Obligations,
Social Responsibilities of Management in India.
UNIT II
Understanding and Managing Individual Behaviour, Introduction, Models of Organizational
Behaviour, McGregor’s XY Theory, Immaturity-Maturity Theory, Mayo’s Social Man, Schein’s
Rational and Complex Man, Theory Z : A Hybrid Model. Personality: Personality, Trait Theories,
The Development of Personality and Socialization.
UNIT III
Perception – Perceptual Process and Managerial Implications of Perception, The Role of
Perception, Characteristics of the Person, Situational Processes, Managerial Implications of
Perception. Values and Attitudes, Introduction, Types & Sources, Values and Corporate Culture,
Attitudes, Measurement of Attitude, Job Satisfaction. Learning, Introduction, Nature & Theories
of Learning, Strategies of Reinforcement, Use of Reinforcement Theory in Behaviour Modification
(OB Mod). Individual Decision Making and Problem Solving: Importance, Types & Models of
decision-making, Dynamics of Decision-making.
UNIT IV
Understanding and Managing Group Processes, Introduction, Formal & Informal Organization,
Group Dynamics, Work Teams: Definition, Types, and Effectiveness, Quality Circle, Team building
.Interpersonal and Group Behaviour, Interpersonal Skills, Transactional Analysis, Johari
Window, Nature of Groups, Reasons for Group Formation. Leadership – Its Approaches and
Styles, Introduction, Definitions, Leader Traits, Leader Behaviour, Leadership Styles, Vroom,
Yetton, and Jago’s Normative Decision Model of Leadership, Leader Decision-making Style,
Emerging Leadership Theories. Motivation Concepts and its Theories, Introduction, Theories of
Motivation, Motivation in Practice.
UNIT V
 CVRU-IODE Programme Guide 2015-16 – Faculty of Management

Meaning and Determinants of Organizational Behaviour: Definition, Historical Roots of

Organizational Behaviour, The Emergence of Organizational Behaviour, Organizing and
Organizational Structure Line and Staff Conflicts, Introduction, Organization Structure,
Principles of Organization, Span of Management, Organization Charts, Authority Relationships:
Line, Staff and Functional, Forms of Organization Structure. Work Stress and Stress
Management, Introduction, Defining Stress, Factors that produce stress, Coping Strategies
Stress-management Techniques, A Holistic Wellness Model. Organizational Conflicts and its
Dimensions, Introduction, The Conflict Process, Sources of Conflict, Types, Symptoms & Causes
of Conflict, Final Words on Negotiation.

REFRENCE BOOKS

1. Management Process And Organizational Behaviour, P. K. Agrawal Vrinda Publication

2. ORGANISATIONAL BEHAVIOUR , R.K.CHOPRA,SUN INDIA PUBLICATION
3. Organizational Behaviour - K.Aswathappa
4. Organizational Behaviour - JitS.Chandran
5. Organizational Behaviour - McShane
6. Essentials of Management – Koontz – TMGH -
7. Principles & Practices of Management - Saxena
8. Principles and Practices of Management - Shejwalkar and Ghanekar
9. Management Concepts & Practices - Hannagan
 CVRU-IODE Programme Guide 2015-16 – Faculty of Management

Dr. C.V. RAMAN UNIVERSITY

Institute of Open and Distance Education (IODE)
Kargi Road, Kota, Bilaspur (C.G.)

SEMESTER- FIRST SEMESTER

PROGRAMME: MASTER OF BUSINESS ADMINISTRATION (MBA) Theo. Max. M: 70 Min. M: 28
Course Code: 1MBA2 CREDIT:-2 Assig. Max.M: 30 Min. M: 12
COURSE: QUANTITATIVE METHODS

UNIT I
Basic Quantitative Methods : Introduction, Measure of Central Tendency, Mean, Median (MD),
Mode, Correlation, Linear Simple Correlation, Regression, Index Number.
Probability Distributions - Concept of Probability, Bayes Theorem or Inverse Probability Rule,
Random Variables, Mean and Variance of a Random Variable, Expected Value, Expected Value
with Perfect Information (EVPI), Poisson, Hypergeometric Distribution, Normal Distribution, Joint
Probability Distribution .
UNIT II
Sampling and Sampling Distributions - Types of Sampling, Sampling Distribution, Sampling
from Normal and Non-normal Populations, Central Limit Theorem, Determination of Sample Size,
Finite Population Multiplier, Sampling Distribution of Number of Successes .
Estimation, Estimator or Point Estimation, Interval Estimation .
Testing of Hypotheses - Basic Concept of Hypothesis, One Sample Tests, Hypotheses Testing of
Means when Population Standard Deviation is Known, Hypotheses Testing of Means when
Population Standard Deviation is Unknown, Hypothesis Testing of Proportions for Large Samples
and Difference in Proportions, Two Sample Tests for Equality of Means for Large and Small
Samples.
Chi Square, Chi-Square Test of Independence, The Student's T-Distribution, Snedecor's F-
Distribution, Chi-Square Test, Practical in Excel Solver SPSS .
UNIT III
Analysis of Variance - Nature of the Test Statistic, Testing the Significance of Regression using
Analysis of Variance, Test for Difference among more than Two Samples, Inference about a
Population Variance, Inferences for Comparing Two Population Variances, One Way Analysis of
Variance Practical in Excel Solver, Two Way Analysis of Variance Practical in Excel Solver .
Non Parametric Methods - The Matched-Pairs Sign Test, Wilcoxon Matched-Pairs Signed Rank-
Sum Test, Mann Whitney Wilcoxon Test, The Kruskal-Wallis Test, The Runs Test for Randomness
.
UNIT IV
 CVRU-IODE Programme Guide 2015-16 – Faculty of Management

Simple Regression and Correlation - Types of Relationships, Estimation using the Regression
Line, Mean and Variance of 'ei' Values, Definition of Correlation, Regression and Correlation
Analysis .
Time Series and Forecasting - Variations in Time Series, Trend Analysis, Time Series Analysis in
Forecasting .
Decision Theories - Decision Analysis, Expected Value Criterion with Continuously Distributed
Random Variables, Decision Tree Analysis.
UNIT V
Linear Programming, Transportation and Assignment Problems - Formulation of Linear
Programming Problem, Summary of Graphical Method, Formulation of transportation,
Assignment Problems.

REFRENCE BOOKS

1)QUANTITATIVE METHOD, D.R. AGRAWAL VRINDA PUBLICATION

2) QUANTITATIVE TECHNIQUES C R Kothari VIKAS PUBLISHING HOUSE PVT LTD
3) Richard I. Levin and David Scrubbing, Statistics for Management (Seventh Edition), Prentice Hall Of India, New
Delhi.
4) Gupta, S. P. and Gupta, M.P, Business Statistics, Sultan Chand and Sons, New Delhi, 1997.
5) Kapoor, V. K., Essentials of Mathematics for Business and Economics, Sultan Chand and Sons, New Delhi,1999.
 CVRU-IODE Programme Guide 2015-16 – Faculty of Management

Dr. C.V. RAMAN UNIVERSITY

Institute of Open and Distance Education (IODE
Kargi Road, Kota, Bilaspur (C.G.)

SEMESTER- First Semester

PROGRAMME: MASTER OF BUSINESS ADMINISTRATION (MBA)Theo. Max. M: 70 Min. M: 28

Course Code: 1MBA3 CREDIT:-2 Assig. Max.M: 30 Min. M: 12
COURSE : MANAGERIAL ECONOMICS

UNIT I
Managerial Economics: An Overview - Nature of Managerial Economics, Scope of Managerial
Economics, Concepts of Managerial Economics, Fundamental Nature of Managerial Economics,
Appropriate Definitions, Basic Characteristics, Theoretical Concepts of Managerial Economics,
Role of the Managerial Economist.
UNIT II
Demand Analysis - Concept of Demand, Elasticity: Meaning, Elasticities in Managerial Decision-
making, Demand Forecasting.
Production Analysis - Production Process, Change in Input Prices, Empirical Production
Functions.
Cost Analysis - Cost Concepts, Cost-output Functions, Economies of Scale.
Application of Cost Analysis - Break-even Analysis: Cost-Volume-Profit, Cost Functions:
Empirical Determination.
UNIT III
Price-output and Market Structure - Theory of Pricing, Various Forms of Market Structures,
Equilibrium of a Firm, Price Determination, Equilibrium between Demand and Supply, Pricing
and Output Decisions under Perfect Competition and Monopoly .
Pricing Strategies - Multi Product Pricing, Price Discrimination.
UNIT IV
Investment Decisions - Meaning of Investment, Investment Alternatives available for a
Household, Desirable Attributes of Investments, Meaning and Significance of Capital Budgeting,
Techniques or Methods of Investment Evaluation .
Public Investment Decisions - Public Investment Decisions, Risk, Risk and the Investment
Decisions.
UNIT V
Firm – Objectives and Constraints - Main Objectives of the Firm, Theories of the Firm, Value
Maximization, Firm’s Constraints.
Advertising - Advertising in Managerial Economics, The Optimal Level of Advertising
Expenditure, Economic Effects of Advertising.
Welfare Economics - General Equilibrium, Utility Analysis, Pareto Optimality: Alternative
Approach, Criteria for Welfare Judgments.
 CVRU-IODE Programme Guide 2015-16 – Faculty of Management

REFRENCE BOOKS

1. Managerial Economics – Analysis, Problems and Cases, P.L. Mehta, Sultan Chand Sons, New Delhi
2. Managerial Economics- D.N. Dwivedi, Vikas Publication New Delhi.
3. Managerial Economics – Varshney and Maheshwari, Sultan Chand and Sons, New Delhi
4. Managerial Economics – D. Salvatore, McGraw Hill, New Delhi
5. Managerial Economics – Pearson and Lewis, Prentice Hall, New Delhi
6. Managerial Economics – G.S. Gupta, T M H, New Delhi
7. Managerial Economics – Mote, Paul and Gupta, T M H, New Delhi
8. Managerial Economics –Joel Dean, Prentice Hall, USA
9. Managerial Economics –H LAhuja, S Chand & Co. New Delhi
 CVRU-IODE Programme Guide 2015-16 – Faculty of Management

Dr. C.V. RAMAN UNIVERSITY

Institute of Open and Distance Education (IODE)
Kargi Road, Kota, Bilaspur (C.G.)

SEMESTER- First Semester

PROGRAMME: MASTER OF BUSINESS ADMINISTRATION (MBA)Theo. Max. M: 70 Min. M: 28

Course Code: 1MBA4 CREDIT:-2 Assig. Max.M: 30 Min. M: 12
COURSE : ENVIRONMENT ANALYSIS & MANAGEMENT

UNIT I
Introduction, Sustainable Development, Other Fundamentals, Study of Environmental
Management In Management Schools, Review Questions. Realm of Ecology, Ecology, Definitions,
Selected Concepts of Ecology, Industrial Ecology, Review Questions.
UNIT II
Background to International Efforts for Environmental Protection, Introduction, World
Commission on Environment and Development, Regional Efforts, Earth Summit 1992, Review
Questions.
UNIT III
India's Efforts for Environmental Protection and Public Policy, Introduction, National
Committee on Environment Planning, Environment Protection Act, Environment Problems -
Introduction, Global Warming, Effects of Global Warming,, Ozone Depletion, The Montreal
Protocol, Montreal Protocol Amended.
UNIT IV
Environmental Management System, Introduction, Terminology, ISO 14000 (Series)
Environmental Clearance for Establishing and Operating, Industries in India*, Key Functions
of the Government Agencies, Procedure for Establishing and Operating an Industrial Unit in
India,
UNIT V
Business - Accounting - Economy, Introduction, Promotion of Sustainable Development,
Globalization, Use of Economic Instruments/Price Mechanisms, Environmental Taxes, Trade
GATT - WTO, Eco-labelling, Green Funds.

REFRENCE BOOKS
1. Francis Cherumilam, Business Environment Text & Cases, HPH, Mumbai.
2. Adhikari, M., Economic Environment of Business ,
3. Hill W L ,International Business, TMH , New Delhi
4. SampatMukerjee, Economic Environment of Business,
5. DwijendraTripathi, Business Politics in India
 CVRU-IODE Programme Guide 2015-16 – Faculty of Management

Dr. C.V. RAMAN UNIVERSITY

Institute of Open and Distance Education (IODE)
Kargi Road, Kota, Bilaspur (C.G.)

SEMESTER- First Semester

PROGRAMME: MASTER OF BUSINESS ADMINISTRATION (MBA)Theo. Max. M: 70 Min. M: 28

Course Code: 1MBA5, CREDIT:-2 Assig. Max.M: 30 Min. M: 12
COURSE :MANAGERIAL SKILL DEVELOPMENT

UNIT I
Human Growth and Development , Nature and Principles of Growth and Development, Dimensions
of Development, Learning, Moral Values, Developmental Tasks, Meaning of Developmental Tasks
UNIT II
Psychomotor and Psychosocial Development , Introduction, Motor Development
UNIT III
Heredity and Environment in Human Socialization , Environment Influences in Molding the
Personality, Role of Hereditary and Environmental Factors in Personality Development, Role of
Socialization and Child Rearing Practices in Development , Factors Influencing Choice of Child-
Training Methods
UNIT IV
Theories of Personality Development , Personality , Psycho Dynamic Theories of Personality ,
Behavioural Theory
UNIT V
Intelligence Quotient and Emotional Quotient , Factor Theories of Intelligence, Intelligence
Quotient (IQ), Multiple Intelligences , Social Intelligence, Emotional Intelligence
 CVRU-IODE Programme Guide 2015-16 – Faculty of Management

Dr. C.V. RAMAN UNIVERSITY

Institute of Open and Distance Education (IODE)
Kargi Road, Kota, Bilaspur (C.G.)

SEMESTER- First Semester

PROGRAMME: MASTER OF BUSINESS ADMINISTRATION (MBA)Theo. Max. M: 70 Min. M: 28

Course Code: 1MBA6, CREDIT:-2 Assig. Max.M: 30 Min. M: 12
COURSE :ACCOUNTING FOR MANAGERS

UNIT I
Basics of Accounting, Meaning, Process of Accounting, System of Accounting. Basic Accounting
Principles, Classification of Accounts, Personal Account, Real Account, Nominal Accounts.
Accounting Process, Transactions in between the Real A/c, Journal Entries in between the
Accounts of two different Categories, Accounting Equation. Basics of Cost Accounting, Meaning
of Cost Accounting, Cost Classification, Costing Concepts. Cost Sheet, Direct Cost Classification,
Indirect Cost Classification, Stock of Raw Materials, Stock of Semi-finished Goods, Stock of
Finished Goods.
UNIT II
Corporate Financial Statements, Types & Nature of Financial Statements, Attributes & Uses of
Financial Statements, Limitations of Financial Statements.
Classification of Expenditure/Receipts, Capital and Revenue Expenditures, Capital and
Revenue Receipts, Cost of Goods Sold.
Tools of Financial Statement Analysis, Concepts, Objectives, Tools for Analysis and
Interpretation.
Comparative Financial Statements, Comparative (Income) Financial Statement Analysis,
Comparative Common-size Statement, Trend Analysis.
UNIT III
Ratio Analysis, Definition, Classification, Purposes & Utility of the Ratio Analysis, Limitations of
the Ratio Analysis, Short-term Solvency Ratios, Capital Structure Ratios, Profitability Ratios,
Return on Assets Ratio, Return on Capital Employed, Turnover Ratios, DU PONT Analysis, Fund
Flow Statement, Meaning & Objectives of Fund Flow Statement, Analysis, Steps, Schedule of
Changes in Working Capital, Methods of Fund Flow Statement, Methods of Preparing Fund
from Operations, Advantages & Limitations of Fund Flow Statement, Cash Flow Statement,
Meaning & Utility of Cash Flow Statement, Steps in the Preparation of Cash Flow Statement.
UNIT IV
Cost Control Techniques, Standard Costing and Variance Analysis, Definition and Meaning of
Standard Costing, Standard Costing System, Concept of Variance Analysis, Classification of
Variances, Responsibility Accounting, Responsibility Centers, Controllability Concept,
Accounting Concepts, Advantages and Disadvantages of Responsibility Accounting.
UNIT V
Management Applications, Definition & Importance of Marginal Costing, Cost-Volume-Profit
(CVP) Analysis, Break-even Analysis, Application of Cost Volume Profit Analysis, Pricing
Decisions, Methods of Pricing, Activity-based and Target-based Costing, Concept of Activity-
based Costing, Target Costing, Contemporary Issues in Management Accounting, Life Cycle
Costing, Quality Costing, Kaizen Costing, Throughput Costing, Backflush Costing.
 CVRU-IODE Programme Guide 2015-16 – Faculty of Management

REFRENCE BOOKS

1. Anthony R. N. and Reece J.S. Accounting Principles, Homewood, Lllinois , Richard D. Irwin.
2. Bhattacharya S.K. and Dearden J. Accounting for Management : Text and Cases. New Delhi, Vikas.
3. Heitger, L E and Matulich, Serge. Financial Accounting . New York , McGraw Hill.
4. Hingorani, N L. and Ramanathan , A.R. Management Accounting , New Delhi , Sultan Chand .
5. Vij. Madhu Financial and Management Accounting . New Delhi ,Anmol Publications.
6. Koplan& Atkinson, Advance management Accounting, 2004, Pearson India.
7. J.M. Gowda, Management Accounting, Himalaya Publishing House
8. Dr. S.M. Shukla, Advance Accounting, Sahitya Publication.
 CVRU-IODE Programme Guide 2015-16 – Faculty of Management

Dr. C.V. RAMAN UNIVERSITY

Institute of Open and Distance Education (IODE)
Kargi Road, Kota, Bilaspur (C.G.)

SEMESTER- First Semester

PROGRAMME: MASTER OF BUSINESS ADMINISTRATION (MBA)Theo. Max. M: 70 Min. M: 28

Course Code: 1MBA7 , CREDIT:-2 Assig. Max.M:30 Min. M:12
COURSE : COMPUTER APPLICATION FOR MANAGERS

UNIT I
INTRODUCTION TO COMPUTER, What is a Computer?, A Simple Model of a Computer,
Characteristics of Computers, Classification of Computers, Architecture of a Computer System,
Computers in Business, Facilities Available in Computerized System, Indian Computing
Environment, Components of Computer System, The Computer Generations, Computer
Languages, Language Translators.
UNIT II
SOFTWARE PACKAGES, Personal Computers in Business, PC Software Packages, Disk Operating
System, Windows Operating System.
UNIT III
WORD PROCESSING SOFTWARES, Word Processor, MS Word 2003, Starting MS-Word, Working
with Menus,Word spreadsheet software, microsoft excel 2003, how to start microsoft excel 2003?,
a sample session with excel 2003, data entry and editing, range operations, working with
worksheets, database functions in spreadsheet.
UNIT IV
MANAGERIAL APPLICATIONS OF COMPUTER, Managerial Applications of Computers, Computer
and Management Functions, Computer based Financial Accounting System, Computer based
Inventory System, Inventory Control System, Computers and Inventory.
UNIT V
MANAGEMENT INFORMATION SYSTEM, What is an Information System?, The Need for
Information Systems, Digital Convergence, Change in Business Environment, Information and
Knowledge Economy, Contemporary Approach to Information System, Information System
Management Challenges, Ethical and Societal Issues of Information System.

REFRENCE BOOKS

1. Leon & Leon Introduction to Computers, Vikas publishing House, New Delhi.
2. June Jamrich Parsons, Computer Concepts 7th Edition, Thomson Learning, Bombay.
3. Comer 4e, Computer networks and Internet, Pearson Education.
4. White, Data Communications & Computers Network, Thomson Learning Bombay.
5. David, Van Over, Foundations of Business Systems, Forth Worth, Dryden 1992
6. Summer, M. Computers Concepts and Uses, 2nd ed. Englewood Cliffs, PHI publication
 CVRU-IODE Programme Guide 2015-16 – Faculty of Management

7. John, Moss Jones, Automating Mangers: the implications of Information Technology for Managers.
London,Printer
8. Sinha, P.K., PritiSinha (2002). Foundation of computing. BPB Publications.
9. Ram, B. (2003). Computer Fundamentals. New Age Publications
 CVRU-IODE Programme Guide 2015-16 – Faculty of Management

Dr. C.V. RAMAN UNIVERSITY

Institute of Open and Distance Education (IODE)
Kargi Road, Kota, Bilaspur (C.G.)

SEMESTER- First Semester

PROGRAMME: MASTER OF BUSINESS ADMINISTRATION (MBA)Theo. Max. M: 70 Min. M: 28

Course Code: 1MBA8, CREDIT:-2 Assig. Max.M: 30 Min. M: 12
COURSE : BUSINESS ETHICS & CSR

UNIT I

BUSINESS ETHICS, Introduction, Concept of Business Ethics, Overview of Business Ethics,

Factors affecting Business Ethics, Objectives of Business Ethics, Source of Business Ethics,
Morality and Etiquette, Morality and Religion, Morality and Law, Moral Duty, Right and
Obligation, Theory of Distributive Justice, Business Ethics in Practice, Attitude of Indian
Managers towards Business Ethics.
UNIT II

PHILOSOPHICAL FOUNDATION OF ETHICS, Introduction, Customary Morality and Reflective

Morality, Ethical Relativism, Normative Ethical System, Ethics Issues in Different Spheres,
Egoism, Utilitarianism, Ethical Formalization, Theoretical Normative Ethics, BUSINESS AND
SOCIETY , Introduction, Social Orientation of Business, Social Responsibility of Business, Social
Responsibility and Social Responsiveness, Gandhian Philosophy of Wealth Management, Social
Audit, Corporate Social Performance.
UNIT III

VALUES AND WORK, Introduction, Characteristics of Values, Types of Values, Importance of

Values, Difference between Values and Skills, Managing Leadership Values, Corporate Values,
Business Culture and Values, Human Values for TQM, Quality Leadership, Indian Ethos for
Management, Work Ethics, Work Culture, Corporate Culture.
UNIT IV

ETHICS AT WORK PLACE, Introduction, Ethics at Work Place, Personal Values and
Organizational Goals, Organizational Norms and Conformity, Ethics and Decision Making, Ethical
Dilemma, Ethics and Human Resource Management, Ethics and Marketing, Consumerism, Ethics
and Advertising, Marketing Research, Price Fixation, Marketing Strategies, Ethics and Corporate
Governance, Corporate Disclosure, Ethics, Technology and Computers, Intellectual Property
Rights, Ethics and Environment, Sexual Harassment.
UNIT V

ETHICS AND CORPORATE CULTURE, Introduction, Measures to Encourage Ethical Conduct

and Institutionalize Ethics Training, Code of Conduct, Formal Committees, Ethics Audit,
Professional Values and Professional Codes, Managing Ethical Conduct in Modern Times, SOCIAL
AND ECONOMIC ISSUES, Introduction, Adaptation to Changing Environment, Economic Growth
and Change Areas, Emerging Opportunities in Various Sectors, Management Practices and
 CVRU-IODE Programme Guide 2015-16 – Faculty of Management

Cultural Issues, Global Political Situation, Global Competitive Environment, Internal Scene in
India.

REFRENCE BOOKS

1. Murthy C.S.V – Business Ethics- Text & Cases, Himalya Publishing House
2. Velasquez (2002) - Business Ethics - Concepts and Cases, Prentice Hall, 5th edition.
3. Baxi C.V. and Prasad Ajit (2005): Corporate Social Responsibility, Excel Books.
4. KaurTripat, Values & Ethics in Management, Galgotia Publications.
5. Badi, R.V. and Badi, N.V. Business Ethics, Vrinda Publications
 CVRU-IODE Programme Guide 2015-16 – Faculty of Management

Dr. C.V. RAMAN UNIVERSITY

Institute of Open and Distance Education (IODE)
Kargi Road, Kota, Bilaspur (C.G.)

SEMESTER- Second Semester

PROGRAMME: MASTER OF BUSINESS ADMINISTRATION (MBA)Theo. Max. M: 70 Min. M: 28

Course Code: 2MBA1, CREDIT:-2 Assig. Max.M: 30 Min. M: 12
COURSE : BUSINESS POLICY & STRATEGIC ANALYSIS

UNIT I
Strategic Management: An Introduction, Origin of Strategy and Strategic Management, Need
for Strategies and Strategic Management, Strategic Management Process, Challenge of Strategic
Management, Competitive Advantage, Resource-based Model, Stakeholders in the Process,
Strategic Intent. Vision and Mission, Communicating Vision and Mission, Setting Objectives,
Need for Objectives at all Management Levels, Developing the Strategy, Aligning Performance with
Objectives. Concept of Synergy and its Relevance to Strategy, Business Definition, Objectives
and Goals, Social Responsibility.
UNIT II
Understanding External Environment, External Environmental Analysis, Global Effect, Industry
Environment Analysis, Determining Industry Attractiveness, Strategic Groups, Competitor
Analysis. Analysis of Internal Environment, Internal Analysis Framework, Resources,
Capabilities and Core Competencies, Building Core Competencies, Outsourcing, Corporate
Strategy, TWOS Analysis, Diversification Strategies, Restructuring, Cooperative Strategies,
Generic Tools of Analysis, Decision Trees, Issue Trees, Profit Trees, SWOT Analysis, PESTLE
Analysis, Case Analysis, Portfolio & Other Analytical Models.
UNIT III
Implementing Strategic Management, Role of Strategic Leadership in Implementation, Effective
Strategic Leadership, Teams as an Organizational Resource, Aligning Organizational Capabilities,
Innovation, Implementing Business-level Strategy, Types of Business-level Strategy,
Implementing Functional Strategies, Role of the Budget, Strategic Evaluation and Control,
Strategic Audit. Operational Strategy, Formulating Operations Strategy, Product-service Mix
(What to Produce?), Capacity Planning (How many to Produce?), Technology and Facilities
Planning (How to Produce?), TQM Tools and Techniques, Financial Strategy, Procurement of
Funds, Utilisation of Funds, Financial Ratio Analysis, Financial Strategy and Competitive
Advantage, Marketing Strategy, Market Segmentation, Product Positioning, Product Strategies,
Product Life Cycle Concept, Pricing Strategies, Distribution and Promotion Strategies, Human
Resource Strategy, Human Resource Strategy, Personnel Policies, Human Resource Planning,
Recruitment, Selection, Placement, Induction/Orientation, Training and Development,
Performance Appraisal .
UNIT IV
Levels of Strategy, Levels of Strategies, Characteristics of Different Levels of Strategies,
Scanning Environments for Threats and Opportunities, Analysing Internal Weaknesses and
Strengths, Developing Vision, Mission, Corporate Values and Objectives, Generating Strategic
 CVRU-IODE Programme Guide 2015-16 – Faculty of Management

Options, Evaluating and Selecting Overall Strategy, Implementing Strategy, Business

Environment Analysis, Variables in Competitive Environments, Critical Success Variables in
Competitive Environments, Internal Resource Analysis, Control over Resources, Value Chain
Analysis. Cost and Value Drivers, Total Value Chain, Importance of Linkages in the Value Chain,
Role of Information/Communication Technology in Reinforcing Value Chain, Management of
Value Chain.
UNIT V
Analysis of Skills and Competence, Concept of Core Competencies, Resources, Capabilities,
Understanding Core Competencies, Characteristics of Core Competencies, Tests for Core
Competencies, Mapping Stakeholders’ Expectations, Stakeholders in a Corporation, Identifying
Stakeholders, Mapping Stakeholders, Sources of Power of Internal Stakeholders, Sources of Power
of External Stakeholders.

REFRENCE BOOKS

1. Kazmi, Azar, ‘Business Policy’, Tata McGraw-Hill Publishing Co. Ltd,New Delhi,2009
2. Fred R. David, “Strategic Management –Concepts and cases”, Pearson prentice Inc,U.K 2006.
3. Pearce II, John, Robinson Richard B, Amita Mitta., ‘Strategic Management –Strategicformulation and
Implementation’, Tata McGraw Hill Publishing Company Ltd,New
4. Delhi, 2008.
5. Kim Warren, “Strategic Management Dynamics’ John Wiley Publication, 2007
 CVRU-IODE Programme Guide 2015-16 – Faculty of Management

Dr. C.V. RAMAN UNIVERSITY

Institute of Open and Distance Education (IODE)
Kargi Road, Kota, Bilaspur (C.G.)

SEMESTER- Second Semester

PROGRAMME: MASTER OF BUSINESS ADMINISTRATION (MBA)Theo. Max. M: 70 Min. M: 28

Course Code: 2MBA2, CREDIT:-2 Assig. Max.M: 30 Min. M: 12
COURSE :MANAGEMENT SCIENCE

UNIT-I
Management Systems and Process, Definition of Management, Management – A science and an Art,
Management – An Emerging Profession, Management vs Administration, Functions of Management,
Significance of Management.
UNIT-II
Evolution of Management Thoughts, Approaches to Management, Classical Theory, Scientific
Management Approach, Criticism of Scientific Management, Management Process or Administrative
Management Approach, Bureaucracy, Neo-Classical Theory, Behavioural Science Approach,
Quantitative Approach, Systems Approach, Features of Systems Approach, Contingency Approach,
Operational Approach, Leading Management Thinkers.
UNIT-III
Managerial Skills, Levels of management, Managerial skills, The job of a manager, Managerial roles.
UNIT-IV
Managerial Planning, Principles of planning, The process of planning, Essential requirements of an
effective plan, Derivative plans, Planning premises, Business forecasting.
UNIT-V
Organizing and Organizational Structure Line and Staff Conflicts, Organization Structure,
Principles of Organization, Span of Management, Organization Charts, Organization Manuals, Forms of
Organization Structure.
Authority and Organisational Relationship, Authority Relationships: Line, Staff and Functional
REFRENCE BOOKS

1. Organizational Behaviour, Stephen Robbins- 9th Ed

2. Organizational Behaviour - Uma Sekaran
3. Organizational Behaviour - K.Aswathappa
4. Organizational Behaviour - JitS.Chandran
5. Organizational Behaviour - McShane
6. Essentials of Management – Koontz – TMGH -
7. Principles & Practices of Management - Saxena
8. Principles and Practices of Management - Shejwalkar and Ghanekar
9. Management Concepts & Practices - Hannagan
 CVRU-IODE Programme Guide 2015-16 – Faculty of Management

Dr. C.V. RAMAN UNIVERSITY

Institute of Open and Distance Education (IODE)
Kargi Road, Kota, Bilaspur (C.G.)

SEMESTER- Second Semester

PROGRAMME: MASTER OF BUSINESS ADMINISTRATION (MBA)Theo. Max. M: 70 Min. M: 28

Course Code: 2MBA3, CREDIT:-2 Assig. Max.M: 30 Min. M: 12
COURSE : HUMAN RESOURCE MANAGEMANT
UNIT I
Concepts and Perspectives on Human Resource Management, Nature of HRM, Scope of HRM,
Objectives of HRM, Importance of HRM, Systems Approach to HRM, HRM and Competitive
Advantage, Evolution of the Concept of HRM, Human Resource Management in Changing
Environment, Technological Changes, Workforce Diversity, Diversity Issues in India, Managing
Diversity, Corporate Objective and Human Resources Planning, The Process of Human
Resource Planning, Responsibility for HRP, Effective Human Resources Planning.
UNIT II
Job Analysis and Job Description, Uses of Job Analysis, The Process of Job Analysis, Job
Description, Job Specification, Methods of Manpower Search, Methods of Recruitment,
Induction and Socialization, Placement, Induction/Orientation, Induction Training in India.
UNIT III
Manpower Training and Development, Need for Training, Training vs Development, Training vs
Education, Learning Principles: The Philosophy of Training, Applicability of Training,
Environment, Areas of Training, Types of Training, A Systematic Approach to Training, Training
Methods, Evaluation of a Training Programme, Methods of Evaluation.
UNIT IV
Job Evaluation and Wage Determination, Job Evaluation: Concept, Job Evaluation vs
Performance Appraisal, Essentials for the Success of a Job Evaluation Programme, Job
Evaluation Methodsand, Limitations, Objectives of Compensation Planning, Components of Pay
Structure in India, Wage and Salary Administration, Objectives, Principles of Wage and Salary
Administration, The Elements of Wage and Salary System, Factors Influencing Compensation
Levels, Wage policy, Wage Policy in India, State Regulation of Wages, Bonus, Wage Differentials.
Performance Appraisal and Potential Evaluation, Process and Methods of Performance
Appraisal, Problems with Performance Appraisal, Essential Characteristics,System, Potential
Appraisal, Performance Appraisal Practices in India.
 CVRU-IODE Programme Guide 2015-16 – Faculty of Management

UNIT V
Industrial Relations and Trade Unions, Industrial Relations, Objectives of Industrial Relations,
Approaches to Industrial Relations, Essential Conditions for Sound Industrial Relations,
Significance of Industrial Relations, Industrial Conflict, Forms of Industrial Disputes, Causes of
Industrial Disputes, Industrial Disputes in India, Preventive Machinery, Trade Unions –
Introduction, Definition, Objectives of Trade Unions, Functions of Trade Unions, Union Structure,
The Trade Unions Act, 1926 and Legal Framework, Union Recognition, 1958, Verification of Trade
Union Membership, Current Trends in Trade Unionism.
Dispute Resolution and Grievance Management, Model Grievance Procedure, Grievance
Management in Indian Industry, Discipline: Three Interpretations, Approaches to Discipline,
Disciplinary Action, Punishment, Dismissal and Discharge, Essentials of a Good Disciplinary
System.

REFRENCE BOOKS

1. V.S.P. Rao: Human Resource Management,Exel

2. C.B. Memoria: Personal Management, Himalaya
3. Edwin B. Flippo:Personal Management ,Tata McGraw Hill
4. K. Aswathappa Human Resource Management, Tata McGrawHill
5. Dale Yoder: Personal Management & Industrial Relations, Tata McGraw Hill
6. C.B. Gupta: Human Resource Management, Sultan Chand andSons
7. R.S. Dwivivedi: HRD in India Companies, Himalaya
8. Gary Dessler: Human Resource Management ,McMillan
9. Dubey.P.&Yakkaldevi. A (2015) Human Resource Management ;Laxmi Book Publication, Solapur
Maharashtra ;ISBN No.9781312817500
 CVRU-IODE Programme Guide 2015-16 – Faculty of Management

Dr. C.V. RAMAN UNIVERSITY

Institute of Open and Distance Education (IODE)
Kargi Road, Kota, Bilaspur (C.G.)

SEMESTER- Second Semester

PROGRAMME: MASTER OF BUSINESS ADMINISTRATION (MBA)Theo. Max. M: 70 Min. M: 28

Course Code: 2MBA4, CREDIT:-2 Assig. Max.M: 30 Min. M: 12
COURSE : FINANCIAL MANAGEMENT

UNIT I
INTRODUCTION TO FINANCIAL MANAGEMENT, Meaning and Definition of Financial
Management, Importance of Financial Management Financial Decisions, Objective of Financial
Management, FINANCIAL PLANNING, Meaning and Definition, Need for Financial Planning,
Steps in Financial Planning, Objectives of the Financial Plan, CAPITALIZATION Over-
capitalization, Under-Capitalization.
UNIT II
CAPITAL STRUCTURE, Meaning of Capital Structure, Features of an Appropriate Capital
Structure, Determinants of Capital Structure, Leverages, CAPITAL BUDGETING, Meaning and
Definition, Capital Budgeting Process, COST OF CAPITAL, Concept, Importance, Cost of Equity,
Cost of Debt Capital, Weighted Average Cost of Capital (WACC).
UNIT III
WORKING CAPITAL MANAGEMENT, Meaning and Definition of Working Capital,, Kinds of
Working Capital, Distinction Between Permanent and Temporary Working Capital, Objectives of
Working Capital Management, Factors Influencing Working Capital, Determination of Required
Working Capital.
UNIT IV
CASH MANAGEMENT, Objectives of Cash Management, Factors Determining Cash Needs, Cash
Budget, Managing Cash Flows, Computation of Optimum Cash Balance, Money Market
Instruments or Marketable Securities, RECEIVABLES MANAGEMENT, Meaning and
Characteristics, Receivables Management, INVENTORY MANAGEMENT, Components of
Inventory, Inventory Management Motives, Objectives, Tools and Techniques of Inventory
Management/Control.
UNIT V
MANAGEMENT OF PROFITS/DIVIDEND POLICY, Meaning and Definition, Dividend Policy,
Management of Profits/, Dividend Policy, Types of Dividend Policies, Factors Influencing Dividend
Policy, Practical Aspects of Dividend Policy.
 CVRU-IODE Programme Guide 2015-16 – Faculty of Management

REFRENCE BOOKS

1. Hampton , john . Financial Decision Making. Englewood Cliffs, New Jersey, Prentice Hall Inc.
2. Van Horner, James C. Financial Management and Policy , New Delhi, Prentice Hall of India.
3. Winger, Bornard and Mohan, Nancy, Principles of Financial Management, New York, Macmillan Publishing
Company.
4. J.C. Van Horne, Fundamentals of Financial Management, PHI , New Delhi.
5. Weston Brigham, Managerial Finance, McGraw Hill , New York.
6. I.M. Pandey, Financial Management Vikas Pub. House, New Delhi.
7. P. Chandra, Financial Management, TMH, New Delhi .
8. S.C. Kuchhal, Financial Management, Chaityna Publishing House, Aligarh.
9. R.M. Srivastava, Financial Decision Making, Himaylaya Publishing House, Mumbai
 CVRU-IODE Programme Guide 2015-16 – Faculty of Management

Dr. C.V. RAMAN UNIVERSITY

Institute of Open and Distance Education (IODE)
Kargi Road, Kota, Bilaspur (C.G.)

SEMESTER- Second Semester

PROGRAMME: MASTER OF BUSINESS ADMINISTRATION (MBA)Theo. Max. M: 70 Min. M: 28

Course Code: 2MBA5, CREDIT:-2 Assig. Max.M: 30 Min. M: 12
COURSE : MARKETING MANAGEMANT

UNIT I
Introduction to Marketing, Introduction, Defining Marketing, Needs, Wants and Demand,
Concept of Exchange, Customer Value and Satisfaction, Evolution of Marketing Concept,
Measuring Market Demand, Introduction, Forecasting Methods, Marketing Implementation
and Control, Introduction, Marketing Implementation, Organising Marketing Department, Role of
Marketing in Structuring, Alternatives, Implementation of Marketing Programmes, Mechanisms to
Control, Performance Evaluation Methods, Marketing Environment Analysis, Introduction,
Scanning and Analysing Environment, Information System and Marketing Research,
Introduction, Information About Factors that Affect Marketing, Marketing Information Systems
(MIS), Marketing Research Process, Data Collection Approach, Qualitative Research, Quantitative
Research, Sampling Plan.
UNIT II
Market Segmentation, Targeting and Positioning, Introduction, Market Segmentation,
Requirements for Effective Segmentation, Bases for Segmentation, Types of Segmentation,
Consumer Behaviour - Personal and Organisational, Introduction, Consumer Behaviour, Social
Factors, Psychological Factors, Personal Factors, Demographic Factors, Situational Factors,
Involvement Level, Consumer Decision-making Process, Organisational Consumer.
UNIT III
Product Concepts, Introduction, Concept of Product, Product Classification, Product Line and
Product Mix, Branding, Packaging and Labelling, Introduction, Concepts of Branding, Brand
Identity, Brand Equity, Brand Image, Types of Brand, Brand Name Selection, Branding Strategies,
Factors Influencing Branding Strategies, Competitive Situation, Company Resources, Brand
Building, Packaging, Labelling, New Product Development and Adoption Process, Introduction,
Developing New Products, Organising for New Product Development, Commercialisation, New
Product Adoption Process, Time Factor and Diffusion Process, Product Life Cycle, Introduction,
Product Life Cycle-Shapes, Whether to be a Pioneer or Follower?, Introduction Stage, Growth
Stage, Maturity Stage, Decline Stage, Implications and Limitations of Product Life Cycle Concept.
UNIT IV
Developing Pricing Strategies and Pricing Methods, Introduction, Pricing Concept, Pricing
Objectives, Factors Affecting Pricing Decisions, Price Setting Procedure, Managing Marketing
Channel and Physical Distribution, Introduction, Marketing Channels, Factors Affecting
Selection of Marketing Channel System, Intensity of Distribution, Channel Terms and Conditions,
 CVRU-IODE Programme Guide 2015-16 – Faculty of Management

Vertical, Horizontal and Multichannel Marketing Systems, Channel Conflicts and Cooperation,
Physical Distribution, Transportation, Sales Promotion, Sales Promotion Planning Guidelines.
UNIT V
Managing Marketing Communication, Introduction, Marketing Communications,
Communications Objectives (Marketing Communication Models), Communications Media, Budget
Allocation, Marketing Communications Mix, Selection of Promotional Mix, Integrated Marketing
Communications, Changing Trends in Marketing Mix, Introduction, Relationship Marketing,
Service aspects of consumer products, Loyalty and Customer Value Management, Sharing
knowledge through BP’s Virtual Team Network, Retailers and Systematic Relationships,
Relationship Marketing in Organizational Markets: From Competition to Cooperation, E-
marketing, Introduction, Fundamental Concept of Web Marketing, Role of Internet in a
Marketing Setting, Developing an Internet Marketing Strategy, Current Challenges and Future
Prospects for E-marketing.

REFRENCE BOOKS

1. Marketing Management: Kotler, Philip, Prentice Hall

2. Marketing Management: Subhash c. Jain, Cengage
3. Marketing Management: Ramaswamy&Namakumari, McMillan
4. Principles of Marketing: Kurtz &boone, Cengage
5. Principles of Marketing:Kotler& Armstrong, Prentice Hall
6. Marketing Management;Kotler&Koshy, Prentice Hall
7. Marketing Management:Biplab S. Bose, Himalaya
 CVRU-IODE Programme Guide 2015-16 – Faculty of Management

Dr. C.V. RAMAN UNIVERSITY

Institute of Open and Distance Education (IODE)
Kargi Road, Kota, Bilaspur (C.G.)

SEMESTER- Second Semester

PROGRAMME: MASTER OF BUSINESS ADMINISTRATION (MBA)Theo. Max. M: 70 Min. M: 28

Course Code: 2MBA6, CREDIT:-2 Assig. Max.M: 30 Min. M: 12
COURSE : PRODUCTION & OPERATION MANAGEMENT

UNIT I
Introduction, Production Management Function, Objectives of Production Management, Scope of
Production Management, Decision-making in Production Management, Production Organization,
Historical Evolution of Production/Operations Management.
UNIT II
Design and Control of Production Systems, Introduction, Technology Life Cycle (TLC) and
Product Design, Categories of Process Technologies, Impact of Design Engineering on Technology,
Impact of Computers on Process Innovation, Production Life Cycle and Design, Introduction,
Product Design, Product Specification, Modular Design and Standardization, Definitions, Product
Life Cycle, Product Planning and Development, Introduction, Product Development, Research
and Development.
UNIT III
Plant Location, Introduction, Facilities Location Defined, Significance of Plant Location, Objective
of Location Strategy, Types of Facilities, Site Selection – Where to Locate?, Site Evaluation
Processes, Critical Factors in Location Analysis, Location Analysis Techniques, Plant Layout,
Introduction, Facility Layout/Plant Layout Defined, Objectives of Plant Layout, Effects of Layout
on Cost, Advantages of Good Plant Layout, Factors Influencing Plant Layout, Symptoms of a Bad
Layout, Evaluation of Alternative Layouts, Symptoms of a Bad Layout.
UNIT IV
Materials Handling, Introduction, Definition, Functions of Materials Handling,
Importance/Significance of Materials Handling, Types of Materials Handling Equipment, Relation
between Plant Layout and Materials Handling, Materials Management, Introduction,
Management of Material Resources, Functions of Materials Management, “Planning and Control”
Function, Inventory Control, Introduction, Inventory Defined, Perpetual Inventory System,
Economic Order Quantity.
UNIT V
Demand Forecasting, Introduction, Need for Forecasting, Forecasts and Predictions, Levels of
Forecasting, Selecting the Appropriate Method of Forecasting, Production Planning,
Introduction, Characteristics of Production Planning, Objectives of Production Planning, Planning
and Manufacturing Systems, Factors Determining an Efficient Production Planning System,
Production Control and Scheduling, Introduction, Production Control, Objectives of Production
Control, Advantages of Production Control, Requirements of Production Control System.
 CVRU-IODE Programme Guide 2015-16 – Faculty of Management

REFRENCE BOOKS

1. Adam, E E& Ebert, RJ. Production & Operation Management, New Delhi , PHI.
2. Amrine Harold T. etc. Manufacturing Organization and management. Englewood Cliffs, New Jersey, PHI Inc.
3. Buffa, E.S. Modern Production Management, John Wiley ( New York.)
4. Dobler, Donald. W & Lee Lamar Purchasing & Materials Management, New York, McGrawHill.
5. Mayor R, Production and Operation management,
6. Telsong, Industrial & Production Management,
 CVRU-IODE Programme Guide 2015-16 – Faculty of Management

Dr. C.V. RAMAN UNIVERSITY

Institute of Open and Distance Education (IODE)
Kargi Road, Kota, Bilaspur (C.G.)

SEMESTER- Second Semester

PROGRAMME: MASTER OF BUSINESS ADMINISTRATION (MBA)Theo. Max. M: 70 Min. M: 28

Course Code: 2MBA7, CREDIT:-2 Assig. Max.M: 30 Min. M: 12
COURSE : RESEARCH METHODOLOGY

UNIT I
Fundamentals of Research, Introduction, Scope and Significance of Research, Types of
Research, Research Process, Introduction, Research Process, Research Process/Plan, Steps
involved in Preparing Market Research Plan or Designing a Research, What are the Criteria or
Characteristics of a Good Research?, Scientific Method in Research, Introduction, Process and
Logic in Scientific Research, Characteristics of Scientific Method, Why MR cannot be considered
Scientific?, Distinction between Scientific and Unscientific Method.
UNIT II
Problems In Research, Introduction, Identifying Research Problem, Sources for Problem
Identification, Self Questioning by Researcher while Defining the Problem, Concepts, Constructs,
Theoretical Framework, Objectivity in Research, Hypothesis, Introduction, Meaning of
Hypothesis, Formulation of Research Design, Types, Exploratory Research Methods, Conclusive
Research, Causal Research, Introduction, Causal Research or Experimental Research, Types of
Extraneous Variables, Concomitant Variable, Systematic Approach to Solve a Research Problem,
Experimental Designs.
UNIT III
Concept of Measurement, Introduction, Features of a Good Design, Meaning of Measurement,
Errors in Measurement, Techniques of Measurement, Sample Questionnaire Items for Attitude
Measurement, Scaling Techniques, Introduction, Types of Scale, Scale Construction Techniques,
Sampling Design, Introduction, Meaning and Concepts of Sample, Steps in Sampling, Criteria for
Good Sample, Types of Sample Design, Distinction between Probability Sample and Non-
probability Sample.
UNIT IV
Data Collection, Introduction, Types of Data-Sources, Miscellaneous Secondary Data, Tools for
Data Collection, Designing the Questionnaire, Questionnaire Designing, Mail Questionnaire,
Sample Questionnaires, Pilot Study, Introduction, Case Study, Data Processing, Data Analysis,
Test of Significance, Introduction, Assumptions about Parametric and Non-parametric Test,
Parametric Tests, F Test, SPSS and its Applications.
UNIT V
Interpretation, Introduction, Meaning, Techniques of Interpretation, Interpretation of Regression
Equation, Report Writing, Introduction, Significance of Report Writing, Steps in Report Writing,
Layout of Report, Types of Reports, Executive Summary, Mechanics of Writing Reports,
Precautions for Writing Report, Norms for using Tables, Charts and Diagrams, Graphs, Norms for
 CVRU-IODE Programme Guide 2015-16 – Faculty of Management

Using Index and Bibliography. Oral Presentation, Introduction, Nature of an Oral Presentation,
Guidelines, Checklist for Oral Presentation.

REFRENCE BOOKS

1. C.R.Kothari: Research Methodology, Vikas Publications

2. Cooper and Schindler: Business Research Methods, TMH
3. RajendraNargundkar : Marketing Research
 CVRU-IODE Programme Guide 2015-16 – Faculty of Management

Dr. C.V. RAMAN UNIVERSITY

Institute of Open and Distance Education (IODE)
Kargi Road, Kota, Bilaspur (C.G.)

SEMESTER- Second Semester

PROGRAMME: MASTER OF BUSINESS ADMINISTRATION (MBA)Theo. Max. M: 70 Min. M: 28

Course Code: 2MBA8, CREDIT:-2 Assig. Max.M: 30 Min. M: 12
COURSE : INTERNATIONAL BUSINESS

Globalization, Introduction, Meaning and Definition, Globalization Process, GATT/WTO,

Introduction, History of WTO, World Trade Organization, Agreements, Criticism of WTO,
International Trade, Introduction, Reasons for Phenomenon International Growth, Modes of
International Business, External Influence on International Business, WTO and Intellectual
Property Rights, Introduction, Trade-related Aspects of Intellectual Property Rights (TRIPS)
Agreement, The Indian Designs Act, WTO and Dispute Settlements, EXIM Policy.

UNIT II
Highlights of Foreign Trade Policy, Introduction, Legal Framework, Special Focus Initiatives,
Board of Trade, General Provisions Regarding Imports and Exports, Special Economic Zones, Free
Trade and Warehousing Zones, Deemed Exports, Changes in the Global Economy and
Economic Reforms, Introduction, Changes in Global Economy and Economic Reforms, Ethics
and Regulations, Nature of Economic Transformation, Globalization and Internal Reform Process,
Foreign Direct Investment, Introduction, Foreign Direct Investment in the World Economy, The
Form of FDI, Implications of FDI for Business, FDI in India.

UNIT III
Global Monetary System, Introduction, Evolution of the International Monetary System,
European Monetary Union, Exchange Rate Mechanisms, Foreign Exchange Market,
Introduction, Structure of the FOREX Market, Economic Theories of Exchange Rate
Determination, Exchange Risk Management and FEMA, Introduction, Classification of Currency
Exposure, Management of Exchange Risk, Exchange Rate Forecasting, Foreign Exchange
Management Act (FEMA), International Market Entry Strategies, Introduction to Basic Entry
Decisions, Entry Modes, Core Competencies and Entry Mode, Establishing a Wholly Owned
Subsidiary, Strategic Alliances and Joint Ventures with Foreign Partners.

UNIT IV
International Marketing - Introduction, Problems in International Marketing, International
Orientations, The Global Market Place, The Triad Market, Global Market Segmentation, Product
and Pricing Strategies in International Marketing, Introduction, Pricing Strategy, Configuring
the Marketing Mix, New product Development, Product Strategy, International Distribution,
International Channel System, Channel(s) for the Distribution, Marketing Environment and
Internal Distribution, International Promotion and On-line Marketing, Introduction, Marketing
Environment and Promotion Strategies, Major Decisions in International Marketing
Communication, Communication Mix, Problems in International Marketing Communication.

UNIT V
 CVRU-IODE Programme Guide 2015-16 – Faculty of Management

Global Human Resources Management, Introduction, Strategic Role of International HRM,

Staffing Policy, Training and Management Development, Performance Appraisal, Compensation,
International Labour Relations, Outsourcing Challenges, Introduction, IT-Enabled Services,
Business Process Outsourcing (BPO), Export-Import Policy Guidelines, Introduction, Trade
Regulations Governing Imports, Trade Regulations Governing Exports, Government Assistance in
Exporting, Exim Bank, Export Credit Risk Insurance, Foreign Exchange Dealer’s Association of
India (FEDAI).

REFRENCE BOOKS
1. Daniels, J.D.and H. LEE Radesbaugh, International Business-Environment and Operations (New Delhi;
Pearson Education).
2. Hill, Charles W.L., International Business-competency in the Global Marketplace (New Delhi: Tata McGraw
Hill).
3. Sundaram, Anant K and Steward J. Black, The International Business Environment: Text and Cases (New
Delhi: Prentice Hall of India
4. Sharan, V., Internationa Business: Concept, Environment and Strategy (new Delhi; Pearson Education).
5. Beth V. Yarbrough and Robert H. Yarbrough, The World Economy – Trade and Finance Thomson Learning
Singapore.
 CVRU-IODE Programme Guide 2015-16 – Faculty of Management

Dr. C.V. RAMAN UNIVERSITY

Institute of Open and Distance Education (IODE)
Kargi Road, Kota, Bilaspur (C.G.)

SEMESTER- Third Semester

PROGRAMME: MASTER OF BUSINESS ADMINISTRATION (MBA)Theo. Max. M: 70 Min. M: 28

Course Code: 3MBA1, CREDIT:-2 Assig. Max.M: 30 Min. M: 12
COURSE: BUSINESS LEGISLATION

(COMPULSORY COURSE)
UNIT I
Indian Contract Act 1872 - Meaning and Essentials of a Valid Contract, Illegal and Void
Agreements, Proposal (or Offer) and Acceptance [Ss.3-9], Essentials of a Valid Offer, Acceptance of
an Offer, Completion of Communication of Offer and Acceptance [S.4], Capacity to Contract
[Ss.10-12], Consent and Free Consent, Consideration [Ss. 2(d), 23-25,185], Unlawful
Consideration and Object [Ss.23-24], Agreements Declared Void [Ss.26-30], Contingent Contracts
[Ss.31-36], Quasi Contracts [Ss.68-72], Performance of Contracts [Ss.37-67], Different Modes of
Discharge of Contracts [Ss.73-75], Remedies for Breach of Contracts,Contracts of Guarantee and
Indemnity — Purpose and Meaning, Kinds of Guarantees, Contract of Indemnity, Practical
Problems, Contracts of Bailment and Pledge — Definition of Bailment and its Kinds, Kinds of
Bailments, Duties and Rights of Bailor and Bailee, Termination of Bailment, Finder of Lost Goods,
Definition of Pledge or Pawn, Pledge by Non-owners, Rights and Duties of a Pledgor and a Pledgee,
Practical Problems, Contract of Agency — Definition of Agent and Agency, Different Kinds of
Agencies, Classification of Agents, Duties and Rights of Agent, Principal’s Duties to the Agent and
his Liability to Third Parties, Personal Liability of Agent, Termination of Agency, Power of Attorney,
Gaining Practical Experience.
UNIT II
Indian Sales of Goods Act, 1930 - Definition and Essentials of a Contract of Sale — Definition,
Sale and Agreement to Sell, Distinction between Sale and some other Transactions, Goods and
their Classification — Meaning of Goods, Documents of Title to Goods, Classification of Goods,
Meaning of Price — Meaning, Mode of Payment of the Price, Conditions and Warranties [Ss.11-17]
— Doctrine of Caveat Emptor, Stipulation as to Time, Passing of Property in Goods — Meaning of
‘Property in Goods’, Rules Regarding Passing of Property in Goods from the Seller to the Buyer,
Risk Prima Facie Passes with Property, Transfer of Title by Non-owners [Ss. 27-30], Performance
of a Contract of Sale of Goods — Duties of the Seller and the Buyer, Delivery, Passing of Property
in Goods in the Case of Foreign Trade, Unpaid Seller and his Rights — Who is an Unpaid Seller?,
Rights of an Unpaid Seller?, Lien on Goods [Ss. 47-49], Right of Stoppage in Transit, Right of
Resale [s.54], Remedies for Breach of a Contract — Suit for Price [s.55], Suit for Damages for Non-
acceptance [s.56], Suit for Interest [s.61], Buyer’s Remedies against Seller, Sale by Auction [s.64],
Gaining Practical Experience.
UNIT III
Indian Partnership Act, 1932 - Meaning and Nature of Partnership — Introduction and
Introductory Case, Meaning, Other Legal Characteristics of Partnership Form of Organisation,
Formation of Partnerships, ‘Partners’, ‘Firm’ and ‘Firm Name’ (s.4), Test of Partnerships,
Partnership Distinguished from some other Organisations, Partnership and Club, Partnership and
 CVRU-IODE Programme Guide 2015-16 – Faculty of Management

Company, Partnership and Joint Hindu Family (JHF) Business, Illegal Partnership, Duration of
Partnership, Partnership for a Fixed Period, Partnership at Will, Particular Partnership, Limited
Partnership, Registration of Firms (Ss.58-59) — Application for Registration, Miscellaneous
Provisions as Regards Registration, Registration of Firms is Optional, Effects of Non-registration,
Partnership Deed or Agreement or Articles of Partnership — A Partnership can be Formed Either
by Oral or Written Agreement, Partnership Agreements and Contract Law, Relations of Partners to
One Another — Rights of Partners, Duties of Partners, Firm’s Property, Firm’s Goodwill, Personal
Profits Earned by Partners, Relations of Partners to Third Parties — Implied Authority of a
Partner, Matters in which there is no Implied Authority, Liabilities of a Partner, Liability of a Firm
for Wrongful Acts of a Partner (Ss.26-27), Implied Authority and Third Parties, Types of Partners,
Minor as a Partner, Changes in a Firm — Rights and Liabilities of Incoming Partners, Rights and
Liabilities of a Retired Partner, Expulsion of a Partner, Insolvency of a Partner, Death of a Partner,
Transfer of Partner’s Interest, Rights and Duties of Partners in some Specific Situation,
Revocation of Continuing Guarantee as a Result of Change in the Firm, Dissolution — Dissolution
of Firm and Dissolution of Partnership, Another Classification of Methods of Dissolution,
Dissolution of Firm, Dissolution by Court (s.44), Consequences of Dissolution, Settlement of
Accounts (s.48), Rights and Liabilities of Partners on Dissolution, Mode of Giving Public Notice
(s.72).
UNIT IV
Indian Companies Act, 1956 - Scope and Feature of a Company — Features of a Company,
Lifting of the Corporate Veil, Illegal Association, Types of Companies, Private and Public
Companies, Special Privileges and Exemptions Available to a Private Company, Holding and
Subsidiary Companies, One-man Company, Non-trading Company or Association not for Profit,
Government Company, Foreign Company, Producer Companies [Sections 581A - 581ZT], Public
Financial Institutions (s. 4A), Formation of a Company — Promotion, Registration (Ss.12, 33),
Availability of Name, Certificate of Incorporation/Consequences of Incorporation, Floatation,
Certificate to Commence Business, Memorandum of Association — Meaning and Purpose, Form
and Contents, Doctrine of Ultra Vires, Alteration of Memorandum, Articles of Association —
Meaning and Purpose, Registration of Articles, Course Matter of Articles, Inspection and Copies of
the Articles, Alteration of Articles, Limitations on Power to Alter Articles, Prospectus — Steps
which are Necessary before the Issue of Prospectus, Underwriting, Brokerage Contracts, Contents
of a Prospectus, SEBI Guidelines Relating to Disclosure on Prospectus, Statement in Lieu of
Prospectus (s.70), Liability for Untrue Statements in the Prospectus (Ss.62-63), Civil Liability
(s.62), Criminal Liability for Misstatement in Prospectus (s.63), Golden Rule for Framing of
Prospectus, Allotment of Shares in Fictitious Names Prohibited (s.68A), Announcement Regarding
Proposed Issue of Capital, Public Deposits, Role of Independent Directors in the Wake of Satyam
Scandal.
UNIT V
Consumer Protection Act, 1986 - Object and Scope of the Act— Genesis of the Act, Object,
Applicability, Definitions of Certain Terms and Concepts [s.2], Rights of Consumers, Nature and
Scope of Remedies Available to Consumers— Who can File a Complaint? [s.12], What Complaints
may be Lodged? [s.2(1) (c)], Where to File a Complaint?, How to File a Complaint?, Procedure on
Admission of Complaint [s.13], Power of the District Forum [s.13(4)], Reliefs Available to
Consumers [s.14], Time-frame for Decisions of Consumer Courts, Appeal to State Commission,
Appeal to National Commission, Power and Procedure Applicable to the National Commission
[s.22], Check List of Requirements for Petition to be filed before the National Consumer Disputes
Redressal Commission.

REFRENCE BOOKS

1. Kuchal M C -Mercantile Law

2. Kapoor N D -Mercantile Law
3. Singh Avatar -Company Law
 CVRU-IODE Programme Guide 2015-16 – Faculty of Management

Dr. C.V. RAMAN UNIVERSITY

Institute of Open and Distance Education (IODE)
Kargi Road, Kota, Bilaspur (C.G.)

SEMESTER- Fourth Semester

PROGRAMME: MASTER OF BUSINESS ADMINISTRATION (MBA)Theo. Max. M: 70 Min. M: 28

Course Code: 4MBA1, CREDIT:-2 Assig. Max.M: 30 Min. M: 12
COURSE: MANAGEMENT INFORMATION SYSTEM & DECISION SUPPORT SYSTEM

(Compulsory Course)

UNIT I
Foundation of Information Systems, Introduction, Systems Concepts, Components of
Information, A Framework for Business Users, Components of an Information System,
Information System Resources, Types of Information Systems, Quality of Information, Dimensions
of Information, Sub-system of Information, Role of Information Systems, Systems Concepts,
Introduction, Systems Concepts in Business, Some basic Concepts and Strategies in the Study of
Systems, Classification of Information Systems, Using the Systems Approach in Problem Solving.
UNIT II
Information Systems, Organisations and Business Process, Introduction, Salient Features of
Organisations, How Organisations affect Information Systems?, Information Management and
Decision-making, Introduction, Three Schools of Management, Decision-making Process,
Individual Models of Decision-making, Simon’s Model of Decision-making, Integration of
Information, Introduction, Integration in Business, Role of Enterprise Resource Planning (ERP),
Workgroup Integration, Integrating with Legacy Systems, Internet: Integration of Different
Systems, Applications and Concepts.
UNIT III
Tactical and Strategic Level Information Systems, Introduction, Nature of Tactical and
Strategic Information Systems, Strategic Accounting and Financial Information Systems,
Marketing Information Systems, Production Information Systems, Human Resource Information
Systems, Transaction Processing Systems (TPS), Introduction, Transaction Processing Systems,
Information Systems and Strategy, Introduction, Information Systems and Business Strategy,
Firm Level Strategy and Information Technology, Industry Level Strategy and Information
Systems: Using Systems for Competitive Advantage: Management Issues.
UNIT IV
Decision Support Systems (DSS), Introduction, Framework of Decisions Support Systems, Types
of DSS, Components of DSS, Overview of a DSS, Web-based DSS, Artificial Intelligence,
Introduction, Artificial Intelligence, Capturing Knowledge: Expert Systems, Organizational
Intelligence: Case-based Reasoning, Other Intelligent Techniques, Management of Information
Systems and Information Technology, Introduction, Nature and Scope of MIS, Components of
MIS, Robert Antony’s Hierarchy of Management Activity, System Analysis & Design,
Implementation and Evaluation of MIS, Information Technology Trends, Four R’s of Business
Transformation.
 CVRU-IODE Programme Guide 2015-16 – Faculty of Management

UNIT V
Managing Infrastructure and Enterprise Systems, Introduction, Managing IT Infrastructure
and Architecture: Enterprise Computing, Managing the New IT Infrastructure, Enterprise
Systems, Industrial Networks and Extended Enterprise Systems, Enterprise Resource Planning
(ERP), Introduction, Enterprise Resource Planning.

REFRENCE BOOKS

1. Laudon, Kenneth C, & Jane P.Laudon, Management Information System : Organisation and Technology , PHI
Publication
2. Narayan B. Management Information System , APH , New Delhi 1998
3. Senn, James A., Analysis and Design of Information Systems , McGraw Hill Publication
4. Applegate Lynda M., et. al., Corporate Information Systems Management: Text and Cases, McGraw Hill, New
York, 1999.
5. Malcolm Pettu, Introducing Information System Management, Baldwell Publications, London, 1990.
6. Mensching James R., & Dennis A.Adams, Managing an Information System, Prentice Hall, New Jersey, 1990.
7. Gordon, B.Davis and MargretheH.Olson; Management Information Systems: Conceptual Foundations,
Structure and Development, McGraw-Hill, New York, 1985.
8. Narayan, B., Management Information System, APH, New Delhi, 1998.
 CVRU-IODE Programme Guide 2015-16 – Faculty of Management

Dr. C.V. RAMAN UNIVERSITY

Institute of Open and Distance Education (IODE)
Kargi Road, Kota, Bilaspur (C.G.)

MARKETING GROUP
SEMESTER- Third Semester
PROGRAMME: MASTER OF BUSINESS ADMINISTRATION (MBA)Theo. Max. M: 70 Min. M: 28
Course Code: 3MBA2/3MBA5, CREDIT:2 Assig. Max.M: 30 Min. M: 12
COURSE : CONSUMER BEHAVIOUR
UNIT I
Introduction to Consumer Behaviour, Defination, Consumer and Customer, Buyers and Users,
Consumer Behaviour and Marketing Strategy, Consumer Involvement and Decision-Making:
The Communication Situation, Types of Consumer Decisions, Information Search Process,
Nature of Information Search, The Types of Information Consumers Seek.

UNIT II
Evaluative Criteria and Decision Rules, Choice based on Attitude versus Attributes, Affective
Choice (Feeling-based Choice), Nature of Evaluative Criteria, Accuracy of Consumer Judgement of
Evaluative Criteria, Conjunctive Decision Rule. Consumer Motivation, Needs, Goals, Classifying
Motives, Needs and Goals are Dynamic, Frustration and Defence Mechanisms, Motive Arousal,
Systems of Needs, Motivation Research. Information Processing and Consumer Perception,
Sensation (Exposure to Stimuli), Attention, Perceptual Organisation (Interpretation),
Interpretation of Stimuli, Images are Important to Consumers.

UNIT III
Consumer Attitudes and Attitude Change, Reinforcement, Cognitive Learning Theory, Memory,
Involvement Theory, Dimensions of Involvement, Consumer Attitudes, Functions of Attitude,
Attitude Models, Factors Inhibiting the Relationship between Beliefs, Feelings and Behaviour,
Attitude Change Strategies, Multi-attribute Models and Attitude Change, Katz Functional Theory
and Attitude Change, Elaboration Likelihood Model and Attitude Change, Post-purchase Attitude
Change. Influence of Personality and Self Concept on Buying Behaviour, Actual Self, Ideal
Self, Consumption and Extended Self, Psychoanalytic Theory, Social/Cultural (Neo-Freudian)
Theory, Trait Theory, Emotion. Psychographics and Life Style, Psychographics Segmentation,
Lifestyle .

UNIT IV
Reference Group Influence, When do Groups Exert Influence?, Types of Reference Groups,
Nature of Reference Groups, Reference Group Influences on Consumers, Relative Importance of
Informational, Comparative and Normative Influence, Applications of Reference Group Influences.
Diffusion of Innovation, Introduction, Types of Innovations, Breadth of Innovation, The Diffusion
Process, Time Factor and Diffusion Process, Role of Communication in the Diffusion Process,
Cultural Context and Diffusion of Innovation. Opinion Leadership, Word-of-mouth
Communications, Opinion Leadership.
 CVRU-IODE Programme Guide 2015-16 – Faculty of Management

UNIT V
Family Decision Making, Family Life Cycle Stages, Nature of Household or Family Purchases,
Nature of Family Decision Making, Husband-wife Influences, Parent-child Influences. Industrial
Buying Behaviour, Market Structure and Pattern of Demand, Organisational Buyer
Characteristics, Decision Approach and Purchase Patterns, Factors Influencing Organisational
Buyer Behaviour, Organisational Buyer Decision Process, Problem Recognition, Models of
Consumer Behaviour, Nicosia Model (Conflict Model), Howard-Sheth Model (Machine Model),
Engel, Blackwell, Miniard Model (Formerly EKB Model/Open System).

REFRENCE BOOKS
1. Schiffman&Kanuk, “Consumer Behavior”,Pearson Education
2. Laudon&Bitta: Consumer Behaviour Tata McGraw Hill
3. M.R. Solomon, “Consumer Behavior”, Pearson Education
4. Consumer Behavior in Indian Perspective – Suja R. Nair Himalaya Publishing House
 CVRU-IODE Programme Guide 2015-16 – Faculty of Management

Dr. C.V. RAMAN UNIVERSITY

Kargi Road, Kota, Bilaspur (C.G.)
Institute of Open and Distance Education (IODE)

MARKETING GROUP
SEMESTER- Third Semester
PROGRAMME: MASTER OF BUSINESS ADMINISTRATION (MBA)Theo. Max. M: 70 Min. M: 28
Course Code: 3MBA3/3MBA6, CREDIT:-2 Assig. Max.M: 30 Min. M: 12
COURSE : ADVERTISING & SALES PROMOTION

UNIT I
Advertising, Concepts of Advertising, Types of advertisement, Forms and importance of
advertising, Role of advertising in marketing process, Elements of IMC, Integrated Marketing
Communication Planning Model, Legal, ethical and social aspect of advertising, Economic,
Social and Ethical Implications of advertising, The advertisers defend their position against
above criticism as follow, Legal aspects of advertisement, Advertisement regulation by the
Government, ASCI, Standards of Conduct.

UNIT II
The communication process, The communication process, Wilbur Schramm’s model, The Two-
Step Flow of Communication Theory, Cognitive Dissonance, Clues for advertising strategist,
DAGMAR Approach for Setting Advertising Objectives, Defining Advertising Goals, Advertising
Objectives, Determination of Target Audience, Building Advertising Programme, Message,
Developing a Message strategy, Types of Message Strategies, Emotions in Advertising, Emotion
as a Tool, Method for Arousing Emotion, Assignment.

UNIT III
Headlines, Components of print advertising, Type of Headlines, Tips for Forming Headlines,
Copy, Logo, Illustration, Appeal, Layout. Campaign Planning, Structure of Campaign Planning,
Media Planning, Problems of Media Planning, Media Planning in India (Indigenous Scenario),
Developing Media Plan, Top 10 Media Shops, Budgeting, Promotional Budget an Approach to
Budgeting, Top Down Approach, Bottom up Approach.

UNIT IV
Evaluation, Broadcast Media, Television, Network Advertising and Spot/local Advertising, News
Paper, Sample Format, Magazines, Radio, Industry Size, Opinions and Atitudes, Measurement of
advertising effectiveness, Advertising Research, Advertising Message Research, Copy Test
Based on Psychological Response, Copy Test Based on Behavioral Response, Advertising Media
Research, Media Selection Research: (Media Audience), Advertising Organisations,
Participants, Selection Compensation and Appraisal of an Ad Agency, Compensation, Appraisal
of an Ad Agency, Electronic Media Buying, E-advertising ( Internet and IMC ), Electronic Media
Advertising, Buying Electronic Media, Type of Online Ads, Internet and IMC, Advertising and
Consumer Behaviour.

UNIT V
 CVRU-IODE Programme Guide 2015-16 – Faculty of Management

Sales Promotion: Concept, Significance, Sales Promotion, Strategies, types of sales

promotion,Personal Selling. Historical perspectives, Role & Significance, Qualities of sales
force, Personal selling process.

REFRENCE BOOKS

1. Benlch,: advertising & sales promotion, TMH

2. David Ogilvy: Ogilvy on Advertising, Pan Books.
3. Manendra Mohan: Advertising Management - Concept & Cases, Tata McGraw Hill.
4. Percy, Strategic Advertising Mgmt., OUP
5. Robin B Evans, Production & Creativity in Advertising, Wheeler.
6. S H HKazmi& S K Batra: Advertising & Sales Promotion, Excel Book.
7. Oguinn, Advertising & Brand promotion, Vikas
 CVRU-IODE Programme Guide 2015-16 – Faculty of Management

Dr. C.V. RAMAN UNIVERSITY

Institute of Open and Distance Education (IODE)
Kargi Road, Kota, Bilaspur (C.G.)

MARKETING GROUP
SEMESTER- Third Semester

PROGRAMME: MASTER OF BUSINESS ADMINISTRATION (MBA)Theo. Max. M: 70 Min. M: 28

Course Code: 3MBA4/3MBA7, CREDIT:-2 Assig. Max.M: 30 Min. M: 12
COURSE : SERVICE MARKETING

UNIT I
Introduction to Service Marketing, Introduction, Definition, Service Economy, Globalisation
Process, Nature and Scope of Services, Unique Characteristics of Services, Challenges and Issues
in Service Marketing.
UNIT II
Service Marketing Opportunities, Introduction, Assessing Service Market Potential,
Classification of Services, Expanded Marketing Mix, Service Marketing, Environment and Trends,
Service Market Segmentation, Targeting and Positioning.
UNIT III
Service Design and Development, Introduction, Service Life Cycle, New Service Development,
Service Blueprinting, GAP’s Model of Service Quality, Measuring Service Quality, SERVQUAL,
Service Quality Function Development.
UNIT IV
Service Delivery and Promotion, Introduction, Positioning of Services, Designing Service
Delivery System: Service Channels, Pricing of Services, Service Marketing Triangle, Integrated
Service Marketing Communication.
UNIT V
Service Strategies, Introduction, Marketing Strategies for Healthcare, Marketing Strategies for
Hospitality Sector, Marketing Strategies for Tourism, Marketing Strategies for Financial Services,
Marketing Strategies for Logistics Services, Marketing Strategies for Educational Services,
Marketing Strategies for Entertainment and Public Utility Information Technique Services, Case
Studies.

REFRENCE BOOKS

1. C. Lovelock, J. Chatterjee , “Service Marketing” ,Pearson Education

2. Zeithmal, Valarie; A Services Marketing, Tata McGraw Hill
3. K. Rama MohanaRao, “Service Marketing”, Pearson Education
4. Payne A; The Essence of Service Marketing Prentice Hall
5. GovindApte; Services Marketing, Oxford Press
6. Glynn &Barner, Understanding Setrvice marketing, PHI
 CVRU-IODE Programme Guide 2015-16 – Faculty of Management

Dr. C.V. RAMAN UNIVERSITY

Institute of Open and Distance Education (IODE)
Kargi Road, Kota, Bilaspur (C.G.)

MARKETING GROUP

SEMESTER- Fourth Semester

PROGRAMME: MASTER OF BUSINESS ADMINISTRATION (MBA)Theo. Max. M: 70 Min. M: 28
Course Code: 4MBA2/4MBA5, CREDIT:-2 Assig. Max.M: 30 Min. M: 12
COURSE :CRM & SALES MANAGEMENT

UNIT I
Introduction to Customer Relationship Management, Introduction, Meaning of CRM, Goals of
CRM, Significance of CRM, Benefits of CRM to Organisation, Cost of CRM to Organisation,
Benefits of CRM to Customers, Cost of CRM to Customers, Decisions of CRM, Types of CRM
Programs, CRM Marketing Initiatives. CRM: An Enterprise-wide View, Introduction, Crafting a
Enterprise-wide Strategy, Developing an Enterprise-wide CRM Vision, Benefits of Enterprise-wide
CRM . CRM: Strategy, Planning, Process and Structure, Introduction, CRM Strategy, CRM
Planning, CRM Process, CRM Structure.
UNIT II
Customer Acquisition and Retention, Introduction, Customer Acquisition, Customer
Acquisition Strategy, Customer Acquisition Cost, Customer Acquisition Management, Customer
Retention, CRM and Customer Retention, Costs and Difficulties of Customer Retention Programs,
CRM Implementation, Introduction, CRM vs. CMM, Keys to Successful CRM
Implementation.CRM Measurement, Introduction, Objectives, CRM Measurement Frameworks,
Leading Indicator Measurements, Implementing CRM Measurement, Attributes of a CRM
Measurement Framework, Building a Composite Measurement Framework, Customer Lifetime
Value, Customer Equity.
UNIT III
Sales Force Automation, Introduction, Concept of Sales Force Automation, Sales Force
Automation Solution, Experience CRM Success, Sales Force Automation Solution – An Overview.
CRM in B2B and B2C Markets, Introduction, B2C CRM, Difference between CRM in B2B and
CRM in B2C Markets, Implementation of CRM in B2B, CRM Techniques for B2B Marketers,
Customer Events and Experiential Marketing, Importance of Implementing CRM in B2B Market.
Current Trends, Issues and Challenges in CRM, Introduction, Current trends, Issues in CRM,
Challenges in CRM, Reasons for CRM failure, Practical steps for achieving CRM success.
UNIT IV
The Changing World of Sales Management, Introduction, Traditional Selling, New Methods of
Selling, Sales Manager's Duties and Responsibilities, Overview of Personal Selling, Introduction,
Definition and Nature of Personal Selling, Changing Face of Personal Selling, Steps in Personal
Selling, Sales Organisation Structure and Sales Force Deployment, Introduction, Sales
Organisation Functions, Developing Sales Organisation, Field Sales Organisation, Coordination,
Sales Force Training, Introduction, Building Sales Training Programmes, Identifying Initial
 CVRU-IODE Programme Guide 2015-16 – Faculty of Management

Training Needs, On Job Training (Field Training), Consumer Sales Training, Industrial Sales
Training, Training in Personality Development, Presentational Techniques.
UNIT V
Evaluating Salespersons and Organisations, Introduction, Essentials of Sales Force Monitoring
Programme, Principles of Sales Evaluation, Evaluating Performance Standards, Recording
Performance, Field Sales Reports, Sales Organisation Effectiveness. Sales Issues and Sales
Management Information System, Introduction, Significance of Sales Budget, Sales Budget,
Sales Control, Sales Audit, Credit Control, Budgetary Control, Market Share Analysis, Ethical
Issues in Sales, Sales Management Information System, Planning and Control, Reports, Monthly
Performance Review.

REFRENCE BOOKS
1. RusselBeachandBrukirf - Selling
2. Still, Cundiff and Govani - Sales Management
3. K Patel - Sales Management
4. Buttle, Francis, Customer Relationship Management – Concept and Tools, Elsevier Butterworth – Heinemann,
Oxford, UK
5. Payne, Adrian, Handbook of CRM – Achieving Excellence in Customer Management,
6. Dyche, Jill, The CRM Handbook – A Business Guide to Customer Relationship Management, Pearson
Education, New Delhi
7. Greenlers, Paul, CRM at the Speed of Light, Tata McGraw Hill Publishing Ltd., New Delhi
Anderson, Kristen, and Carol J Kerr, Customer Relationship Management, Tata McGraw Hill
 CVRU-IODE Programme Guide 2015-16 – Faculty of Management

Dr. C.V. RAMAN UNIVERSITY

Institute of Open and Distance Education (IODE)
Kargi Road, Kota, Bilaspur (C.G.)

MARKETING GROUP
SEMESTER- Fourth Semester

PROGRAMME: MASTER OF BUSINESS ADMINISTRATION (MBA)Theo. Max. M: 70 Min. M: 28

Course Code: 4MBA3/4MBA6, CREDIT:-2 Assig. Max.M: 30 Min. M: 12
COURSE : INTERNATIONAL MARKETING

UNIT I
Introduction to International Marketing, Meaning of International marketing, Nature of
international marketing, Differences between Domestic and International Marketing, Importance
of International Marketing, International Marketing environment, Economic, Political, Legal,
Socio-cultural & Technological Environment, International Marketing Segmentation and
Positioning, Bases of Market segmentation, Positioning, International Market entry strategies,
Country Identification, Screening, Selection, Mode Of Entry, Trade-Off Between Different Modes
Of Entry.
UNIT II
International Product designing, International Products and International Brands, Product
adaptation vs Product Standardisation, Product Line Decisions, International Product Life Cycle,
New Product Development, Pricing for International Products, Factors Affecting International
Price Determination, Methods of Pricing, International Price Quotations, Dumping, Price
Distortion, Counter-trade, International distribution channel and logistic management,
International Distribution Channels, International Distribution Logistics, Modes of
Transportation, Packaging, Containerisation, International Promotion mix, Media Selection,
Personal Selling, Public Relations and Publicity, Sales Promotion, Advertising, Role, Advertising
Media, Unified vs Diversified Advertising Strategy.
UNIT III
India’s foreign trade, Trends in Foreign trade, India’s Merchandise Export & Imports, Foreign
Trade Policy, Exim Policy of India, Objectives of the Exim Policy, Governing Body of Exim Policy,
Export Procedure and Documentation, Export and Import Procedure, Naming the Business,
Selecting the Company, Making Effective Business Correspondence, Processing an Export Order,
Entering into Export Contract, Documents for Declaration of Goods under Foreign Exchange
Management, The Statutory Control, Declaration Forms, Documents for Transportation of Goods,
Documents for Customs Clearance of Goods, Other Documents, Export Assistance Documents.
UNIT IV
Regionalism vs multilaterism, Dynamism In The Interface Of Multilateral Trading System And
Regional Trade Agreements, Evolving Multilateral Trading System, Recent Rise of Regionalism,
Inter-relationship between Multilateralism and Regionalism, Deepening "Tripolarization" of the
World Economy, Basic Principles of the Multilateral Trading System, Trade Blocs, Important
Grouping In The World, SAARC, North American Free Trade Agreement (NAFTA), Asia-Pacific
Economic Cooperation, Organisation for Economic Co-operation and Development, European
 CVRU-IODE Programme Guide 2015-16 – Faculty of Management

Union, Association of Southeast Asian Nations, Legal Dimensions In International Marketing Role
of WTO, Agreement on Rules of Origin, Understanding on Rules and Procedures Governing the
Settlement of Disputes, The WTO Provisions Related to RTAs.
UNIT V
International Marketing Research, Need for Overseas Market Research, Sources of Market
Research, Screen Potential Markets, Assess Targeted Markets, Draw Conclusions, Market
Research Process, The Scope of International Marketing Research, The International Marketing
Research Process, Defining the Research Problem and Research Objectives, Developing the
Research Plan, Deciding on Information Sources, Secondary Data, Primary Data, Role of
International Trade Agencies, Planning and Conduct of Market Survey, Setting Objectives,
Adopting Methodology, Survey Conducting, Survey Techniques, Survey Reporting, Marketing
Information System, Internal Records System, Marketing Intelligence System.

REFRENCE BOOKS

1. Onkvisit, S. & Shaw, J., International Marketing: Analysis & Strategy, Prentice Hall India.
2. Czinkota,M., Ronkainen, I., Sutton Brady, C. and Beal, T. International Marketing, Thomon Learning.
3. Cherunilam, F., International Trade & Export Management, Himalaya,
4. Cateora& Graham, International Marketing, McGraw Hill,
5. Keegan, Global Marketing Management, Pearson Education Asia,
6. Daniels, J. International Business, Pearson Education.
7. Cherunilam, International Marketing, Himalaya Publishing,
 CVRU-IODE Programme Guide 2015-16 – Faculty of Management

Dr. C.V. RAMAN UNIVERSITY

Institute of Open and Distance Education (IODE)
Kargi Road, Kota, Bilaspur (C.G.)

MARKETING GROUP

SEMESTER- Fourth Semester

PROGRAMME: MASTER OF BUSINESS ADMINISTRATION (MBA)Theo. Max. M: 70 Min. M: 28
Course Code:4MBA4/4MBA7 , CREDIT:-2 Assig. Max.M: 30 Min. M: 12
COURSE :( 4MBA4) RETAIL & RURAL MARKETING

UNIT I
Retailing: Role, Relevance and Trends, Introduction, Concept of Retailing, Significance of
Retailing, Characteristics of Retailing, Functions of Retailing, Trends in Retail Formats, Retail
Market Segmentation and Strategic Management, Introduction, Retail Market Segmentation,
Franchising, Relationship Marketing in the Organized vs. Unorganized Retail, Services Retail,
Importance of Service in Retail, Building a Retail Brand, International Expansion - A Growth
Strategy, Approaches to pricing the Retail Product, Retail Promotion Strategy, Advertising, Social
Marketing in Retail.
UNIT II
Retail Operations, Introduction, Level of Location Decision and its Determining Factors, Product
Management, Merchandise Management, Retail Distribution and Supply Chain Management,
Budget, Types of Suppliers, Criteria for the Selection of Suppliers, Accounting Methods and
Process Accounting, Introduction, Accounting Methods, Process Accounting, Accounting for
Spoilage in Historical Process Costing, Capital Planning and Risk Management, Introduction,
Capital Expense Planning, Challenges Presented By Current Practices for Capital Expenditure
Budgeting, Risk.
UNIT III
Mall Management: Concept and Design, Introduction, Types of Various Retail Formats, Retail
Store Classification, Concepts in Mall Design, Pre-development Process: Site Selection, Key
Ingredients to Make a Commercial / Mall Development Work, Factors Influencing Mall
Establishments,, Aspects in Security, Aspects in Human Resource, Aspects in Finance/Accounts,
Aspects in Quality, Statistical Methods Used in Measuring Mall Performance.
UNIT IV
Rural Marketing – An Introduction, Nature and Characteristics of Rural Market, Challenges and
Opportunities, Rural Products, Product Promotion in Rural Markets, Strategic Challenge –
Understanding Customers Needs, Unique Selling Proposition, Market Scenario in India, Rural
Marketing Environment, Introduction, Rural Population, Rural Marketing Model, Features of
Indian Rural Markets, Profile of the rural consumer, Understanding Rural Markets, Factors
contributing to the growth of rural marketing, Rural Marketing Model, Introduction, Significance
of Rural Markets, Opportunities, Problems related to rural marketing, Emerging Trends in
Markets.
UNIT V
 CVRU-IODE Programme Guide 2015-16 – Faculty of Management

Rural Marketing Research, Introduction, Marketing Research Objectives, Market Survey,

Sampling Techniques, Data Processing and Analysis, Advertising Research and DAGMAR,
Distribution Strategies for Rural Market, Introduction, Distribution Patterns for Consumer and
Industrial Goods, Customer Convenience Buying, Promotion Strategies for Rural Market,
Introduction, Advertising, Advertising Mix Factors, Media Planning, Objectives of Advertising,
Public Relations, Role of Microfinance in Rural India, Introduction, Legal and Regulatory
Framework for the Microfinance Institutions in India, Success Factors of Microfinance in Rural
India, Marketing of Microfinance Products.

REFRENCE BOOKS

1. Krishnamacharyulu&Ramakrishnan “Rural Marketing – Text & Cases” Pearson Education

2. Lamba A, ’Retail marketing’, TMH
3. Barry Berman and Joel R Evans, ‘Retail Management A strategic approach’, Pearson Education
4. Michael Levi M and Weitz BW - Retailing Management (Tata McGraw Hill, 5th Ed.)
5. Dunne Patrick M., Lusch Robert F. and Griffith David A - Retailing (Cengage Learning, 4th Ed.)
6. Cox Roger and Brittain Paul - Retailing: An Introduction (Pearson Education, 5th Ed.)
7. Newman and Cullen - Retailing (Cengage Learning, 1st Ed.)
8. Vedmani G. Gibson - Retail Management - Functional Principles & Practice (Jaico Publications, 1st
Ed.)C.S.G.
9. Krishnamacharyulu, “Cases in Rural Marketing”, Pearson Education.
10. Sukhpal Singh, “Rural Marketing Management” Vikas Publishing House
11. T.P. Gopalaswamy, Rural Marketing, Vikas Publishing House
12. A.K. Singh, S. Pandey, Rural Marketing, New Age International Publishers.
 CVRU-IODE Programme Guide 2015-16 – Faculty of Management

Dr. C.V. RAMAN UNIVERSITY

Institute of Open and Distance Education (IODE)
Kargi Road, Kota, Bilaspur (C.G.)

HR GROUP
SEMESTER- Third Semester

PROGRAMME: MASTER OF BUSINESS ADMINISTRATION (MBA)Theo. Max. M: 70 Min. M: 28

Course Code: 3MBA2/3MBA5, CREDIT:-2 Assig. Max.M: 30 Min. M: 12
COURSE : MANAGEMENT TRAINING AND DEVELOPMENT

UNIT I
Training, Meaning and Definition of Training, Approaches to Training, Objectives of Training,
Benefits of Training, Problems in Training Programme, methods of training. New Dimensions in
Training in the Era of Globalization, Expatriate Training Due to Globalisation, Types of Cross-
Cultural Training, Cultural Assimilators.
UNIT II
Challenges and Opportunities for Training the top, Middle and junior level executives,
Framework for Conducting a Training Need Analysis (TNA), Induction and Orientation, Training
for Top and Middle Management, Training for Junior Levels, Supervisory Training Programme.
UNIT III
Identifying Training Needs, Training Needs Concept, How to manage training & Development
needs Assessment, Individual Learning Needs Analysis Information. Issues in Training, Location
of Training, Duration of Training. Training Process, Training Plan, Designing, Elements of
Training, Stages, Role of Training in Business, Limitation of Training.Implementation of
Training, Training Policy, Translating Beliefs into Policies, Factors Influencing the Training
Policy, Contents of Training Policy, Advantages of Training Policy.
UNIT IV
Training for Creativity & Leadership skills, Creative Talent, Benefit from training, How to train
for creativity, Teaching creativity: The Erewhon Model, Leadership Training, How to train for
leadership, Situational Leadership, Mentoring Model. Designing a Training Programme, Training
Program Design Basics, Considerations, Feverous Constraints, Twelve Steps for Designing
Effective Training Programs.
Learning, Nature of Learning, Principles of Learning, Components/Elements of Learning,
Conditions for Learning, The Learning Cycle, The Learning Curve, Adult Learning, Implications for
Training, Human Learning And Memory, Programmed learning, Electronic Learning (e-Learning),
The organizational learning, Impact of Different Learning Styles on Training.
UNIT V
Management Development, Concepts, Significance Of Management Development, Nature Of
Management Development, Preconditions for Management Growth and Development, Evolving a
Development Policy, Training vs development. Issues in Development, Location and Duration,
Technique/Method of Management Development, Creating Trust, Empowerment.
 CVRU-IODE Programme Guide 2015-16 – Faculty of Management

REFERENCES BOOKS

1. B.Taylor&G.Lippitt : MANAGEMENT DEVELOPMENT AND TRAINING HANDBOOK.

2. William E.Blank, HANDBOOK FOR DEVELOPING COMPETENCY BASED TRAINING PROGRAMMES,
Prentice-Hall, New Jersey,1982.
 CVRU-IODE Programme Guide 2015-16 – Faculty of Management

Dr. C.V. RAMAN UNIVERSITY

Institute of Open and Distance Education (IODE)
Kargi Road, Kota, Bilaspur (C.G.)

HR GROUP
SEMESTER- Third Semester

PROGRAMME: MASTER OF BUSINESS ADMINISTRATION (MBA)Theo. Max. M: 70 Min. M: 28

Course Code: 3MBA3/3MBA6 , CREDIT:-2 Assig. Max.M: 30 Min. M: 12
COURSE: HUMAN RESOURCE PLANNING & DEVELOPMENT

UNIT I
Human Resource Development (HRD), Objectives of HRD, Role and Significance of HRD ,
Structure of HRD System, Role of HRD Manager, Role of Consultants in HRD, Line Managers and
HRD , HRD Culture, HRD Matrix, Knowledge Management and HRD, Other new HRD Tools,
Globalisation and its Impact on HRD, HR Manager as change agents, Objectives, Human
Resource Planning (HRP), Concepts and Definition, Definition, Activities Required for
HRP/Manpower Planning, Responsibilities of the HR Department, Steps for HRP/Manpower
Planning, Objectives of HRP, Macro-level HRP Models, Rate of Return Approach (RRA), Labour
Economics, Labour Markets.
UNIT II
Human Resource Planning Process, HRP Process Outline, Timescale of HRP Forecasts, Nominal
Group Method, Analysis of Manpower Supply, Different methods of Wastage Analysis, Manpower
Planning Models, Human Resource Planning Model, Manpower Planning Model, Forecasting the
Internal Supply of Personnel, Manpower Demographics and Trends, Employee Retention,
Redeployment and management of exit strategies for, better human resource planning.
UNIT III
Career Planning, Career Development and Succession Planning, Meaning and Definition of
Career, Important Elements of Career, Meaning and Overview of Career Development, Need of
Career Development, Types of Career Development Programmes, Inter-relation with other HRD
Functions, Different Stages or Cycles of Career Development Process, Issues in Career
Development Process, Career Anchors, Managerial Competence, Technical/Functional
Competence, Security and Stability, Creativity and Challenge, Freedom and Autonomy, Other
Anchors, Career Development and Employee Empowerment, Issues Involved, Indian Scenario,
Developing Career Paths, Review & Counsel, Succession Planning.
UNIT IV
Performance Appraisal, Performance Management Systems, Different Dimensions of
Performance, Role of Appraisals in Performance Management, Modern Methods of Performance
Appraisal, -degree Feedback Examples, Potential Appraisal, Performance Counselling Process,
Counselling Interview . Human Resource Information Systems (HRIS), Definition and Concepts,
HRIS - Stages of Development, Scope of Computerised HRIS, HRIS Modules, HRIS Products, HRIS
for HRP, Other Technology Enablers.
UNIT V
Human Resource Valuation, Accounting and Audit, Various Methods of Valuating Human
Resources, HR Audit, Human Resource Records, List of Personnel Records, Scope of HR Audit,
Purposes of HR Audit, Process of Conducting HR Audits, Benefits of HR Audit . Emerging Trends and
 CVRU-IODE Programme Guide 2015-16 – Faculty of Management

Issues in HRP, Participative Management, Leader/Deputy Leader, Members, Total Quality

Management, Empowerment, Quality of Work Life (QWL), Quality Control, The Quality Management
Principles and HR, Definition of Quality Management Principle, The Philosophies of Some Quality
Gurus.

REFRENCE BOOKS
1. Gary Dessler, “Human Resource Management”, Pearson Education
2. Gerard V McMohan, “Recruitment and Selection”, Prentice Hall of India
3. C.R. Greer,”Strategic Human Resource Management”, Pearson Education
4. IRecent Experiences in HRD, Rao, T.V., New Delhi. Oxford & IBH
5. Evaluation of HRD, Pareek, Udai, Jaipur, Rawat Publications
6. S.S.Khanka,“Human Resource Management”. S. Chand & Company Ltd.
 CVRU-IODE Programme Guide 2015-16 – Faculty of Management

Dr. C.V. RAMAN UNIVERSITY

Institute of Open and Distance Education (IODE)
Kargi Road, Kota, Bilaspur (C.G.)

HR GROUP

SEMESTER- Third Semester

PROGRAMME: MASTER OF BUSINESS ADMINISTRATION (MBA)Theo. Max. M: 70 Min. M: 28

Course Code: 3MBA4/3MBA7, CREDIT:-2 Assig. Max.M: 30 Min. M: 12
COURSE : LEGAL FRAMEWORK GOVERNING HUMAN RELATIONS

UNIT I
Industrial Relations, Introduction, Concepts and Systems, IR at National and International Levels,
Infrastructure that Guide and Direct Industrial Relations, Trends in India.
UNIT II
Trade Unionism, Introduction, Theory, Policy, Influence on HRM, Objectives and Functions,
Structure, Types, Indian Trade Union Movement, Strength of Trade Unions, Weakness of Trade
Unions.
UNIT III
Labour Relations, Introduction, Industrial Relations and Industrial Disputes, Causes of Disputes,
Handling and Settling Disputes, Employee Grievances, Grievance Handling, Causes for Poor
Industrial Relations, Remedies.
UNIT IV
Collective Bargaining, Introduction, Concept, Function and Importance, Principles of Collective
Bargaining, Forms of Collective Bargaining, Workers’ participation in Management, Role and
Methods of Workers’ Participation.
UNIT V
Working Conditions, Introduction, Factories Act, 1948, Workman’s Compensation Act, 1923,
Employees’ State Insurance Act, 1948, The Employees’ Provident Funds and Miscellaneous
Provisions Act, 1952, The Payment of Wages Act, 1936, Minimum Wages Act, 1948, Industrial
Disputes Act, 1947, Industrial Employment (Standing Orders) Act, 1946, Trade Union Act, 1926,
Latest Legislations.

REFRENCE BOOKS

1. P.K. Padhi ,Labour and Industrial Law , Prentice Hall of India Ltd.
2. P.L. Malik ,Handbook of Industrial Law ,Eastern Book
3. N.D. Kapoor ,Handbook of Industrial law , Sultan Chand &Sons
4. Sinha, Sinha&Shekhar ,Industrial Relation, Trade Union and Labour Legislation ,Pearson Education,Ltd.
5. RatnaSen ,Industrial Relation in India , MacMillan India.
6. Dr. V. G. Goswami ,Labour and Industrial Law ,Central Law Agency.
 CVRU-IODE Programme Guide 2015-16 – Faculty of Management

Dr. C.V. RAMAN UNIVERSITY

Institute of Open and Distance Education (IODE)
Kargi Road, Kota, Bilaspur (C.G.)

HR GROUP

SEMESTER- Fourth Semester

PROGRAMME: MASTER OF BUSINESS ADMINISTRATION (MBA)Theo. Max. M: 70 Min. M: 28

Course Code: 4MBA2/4MBA5, CREDIT:-2 Assig. Max.M: 30 Min. M: 12

COURSE :MANAGEMENT OF INDUSTRIAL RELATIONS

UNIT I
Introduction to Industrial Relations, Introduction, Definition, Concept, Industrial Relations in
Post-independence Era, Union-free Employees Relation, Basic Postulates of IR. Trade Unions,
Introduction, Forms of Trade Unions, Functions of Trade Unions, Objectives of Trade Unions, Role
of Trade Unions, Classification of Trade Unions, Theories of Trade Unionism, All India Trade
Union Congress, Structure of Trade Unions, Management of Trade Unions, Problems of Trade
Unionism in India, Rural Unionism. Section-II.
UNIT II
Worker's Participation in Management, Introduction, Elements of Participation, Forms of
Participation, Prerequisites for Effective Participation, Effects of Participative Decision-making
(PDM), Workers' Participation in India, Participation/Consultation at the Shop and Company
Floor Levels in India, Evaluation, Effective Workers' Participation in Management, Indian
Experiences, Practice of Worker’s Participation.
UNIT III
Collective Bargaining, Introduction, Nature of Collective Bargaining, Bargaining Theories,
Elements of Collective Bargaining, Collective Bargaining Process, Conditions for Success of
Collective Bargaining, Features of Collective Bargaining, Types of Collective Bargaining,
Importance of Collective Bargaining, Collective Bargaining and Adjudication, Course Matters of
Collective Bargaining, Units and Levels of Collective Bargaining, Prerequisites of Collective
Bargaining, Issues and Trends in Collective Bargaining in India,Productivity Bargaining,
Productivity Agreements, Factors Inhibiting Collective Bargaining. Section-III.
UNIT IV
Industrial Disputes, Introduction, Process of Conflict, Nature of Conflicts, Industrial Conflict –
Statistical Dimensions, Types of Disputes, Legal Provisions relating to Discharge or Dismissal
(Under Industrial Disputes Act, 1947), Settlement of Industrial Disputes, Conciliation,
Conciliation Officer, Adjustment, Lok Adalats and the Industrial Disputes Act, 1947.
UNIT V
Grievances, Introduction, Individual or Collective Grievances, Dissatisfaction, Complaint and
Grievance, Why Grievances?, Features, Causes of Grievance, Forms of Grievance, Effect of
Grievance, Key Features of a Good Grievance-handling Procedure, NTPC-Grievance Procedure (for
Executives), NTPC-Grievance Procedure (for Non-executive), Grievance Management in Indian
 CVRU-IODE Programme Guide 2015-16 – Faculty of Management

Industry, Guidelines for Handling Grievances, Reducing Grievances and Improving the Process,
Quality of Work Life (Q.W.L) and Work Behaviour.
REFRENCE BOOKS

1. Personnel Management by Edwin Flippo.

2. Personnel & Human Resource Management – Text & Cases By P. SubbaRao. (Himalaya Publishing house)
3. Dynamic Personnel Administration by Prof. M.N. Rudrabasavraj.
4. Dynamic of Industrial Relations in India by C.B.Memoria. (Himalaya Publishing house)
5. Human Resource Management – S.S.Khanka (S. Chand & Company Ltd. New Delhi.)
6. Industrial Relations & Collective bargaining – Nirmal Singh &S.K.Bhatia( Deep& Deep Publication Pvt. Ltd.
New Delhi.)
7. Human Resource Management and Personnel Management – Aswathappa (Tata Magraw Hill New Delhi)
 CVRU-IODE Programme Guide 2015-16 – Faculty of Management

Dr. C.V. RAMAN UNIVERSITY

Institute of Open and Distance Education (IODE)
Kargi Road, Kota, Bilaspur (C.G.)

HR GROUP

SEMESTER- Fourth Semester

PROGRAMME: MASTER OF BUSINESS ADMINISTRATION (MBA)Theo. Max. M: 70 Min. M: 28

Course Code: 4MBA3/4MBA6, CREDIT:-2 Assig. Max.M: 30 Min. M: 12
COURSE : ORGANIZATIONAL CHANGE & INTERVENTION STRATEGIES

UNIT I
Organizational Change: An Overview, The Importance of Change, The Imperative of Change,
Forces of Change, Internal Forces for Change, Organizational Change: Some Determining Factors,
Planned Internal Change, Planned External Change, Unplanned Internal Changes, Unplanned
External Changes, Types of Change, Models of Change, The Continuous Change Process Model.
UNIT II
Approaches to Problem Diagnosis, The Process, Diagnostic Models, Diagnostic Skills, Methods
of Obtaining Diagnostic Information, The Change Agent, External and Internal Practitioner, OD
Competencies and Skills. Techniques of Planned Change, Effective Change Management,
Dealing with the Future, Ten Key Factors in Effective Change Management, Systematic Approach,
Keys to Mastering Change, Classic Skills for Leaders, Strategic Leverages to Change, People Lever
and Culture Change, Designing Change.
UNIT III
Organization Development – An Introduction, Defining OD, Characteristics of OD, The
Evolution of Organization Development, Assumptions of Organisation Development, Model of OD -
Action Research, Action Research as a Process, Features of Action Research, When and How to
Use Action Research in OD.
UNIT IV
Designing OD Interventions, Definition of OD Intervention, Selecting an OD Intervention,
Classification of OD Interventions, OD Interpersonal Interventions, OD Team Development
Interventions, Process Interventions, Types of Interventions, Structural Interventions, OD
Intergroup Development Interventions, Future Trends in Organization Development,
Macrosystem Trends, Interpersonal Trends, Individual Trends, The Future of OD, Ethics in OD.
UNIT V
Managing Changes Through Leaders – The New People Management: Change Through Merger -
Lipton and Brooke Bond, Innovations in Systems at Infosys, The Power of Convergence: Challenge
of Creative Simplicity – The Nokia Story, The World’s Local Bank: The HSBC SAGA.

REFRENCE BOOKS
1. French and Bell, Organisational Development, Pearson Education
2. D.R. Brown, An Experimental Approach to Organization Behavior, Pearson Education
3. Carol P Harvey and M.June Allard, Understanding and managing diversity, PHI India
4. F.Luthans , OrganisationalBehaviour TMH, New Delhi
5. S.P.Robbins, “OrganisationalBehaviour”, Pearson Education
 CVRU-IODE Programme Guide 2015-16 – Faculty of Management

6. Prasad, Organisation Development for Excellence, McMillan, India.

7. MadhukarShukla, Understanding Organization : Organization Theory and Practices in India, PHI
 CVRU-IODE Programme Guide 2015-16 – Faculty of Management

Dr. C.V. RAMAN UNIVERSITY

Institute of Open and Distance Education (IODE)
Kargi Road, Kota, Bilaspur (C.G.)

HR GROUP

SEMESTER- Fourth Semester

PROGRAMME: MASTER OF BUSINESS ADMINISTRATION (MBA)Theo. Max. M: 70 Min. M: 28

Course Code: 4MBA4/4MBA7, CREDIT:-2 Assig. Max.M: 30 Min. M: 12
COURSE : INTERNATIONAL HUMAN RESOURCE MANAGEMENT

UNIT I

Overview of International HRM, An Introduction to IHRM, Introduction, Differences between

International and Domestic HRM, Developing International HR Strategies, Types of International
Employees, Barriers to Effective Global HRM, Model of International HRM, Expanding the Role of
HRM in International Firms, , The Organisational Context, Introduction, International Human
Resource Management Approaches, Path to Global Status,International Division, Global
Product/Area Division, New Types of Multinational Structures, Role of Human Resource,
Strategies for International Organisations, Implications for Human Resource Management Policy,
An Integrated Strategic Framework, Flexible Organisation: The EU Model, Context of Management
and Organizations in Europe.
UNIT II

IHRM: A Perspective, International Recruitment and Selection, Introduction, Human Resource

Cycle, International Labour Market — Sources, Approaches to International Staffing, Methods of
Recruitment for International Companies, Selection Criteria and Techniques, Problems of
International Staffing, Multinational Performance Management, Introduction, Performance
Management and its Link with Other HR Processes, Multinational Performance Management,
Factors Associated with Individual Performance and Appraisal, Appraisal of HCN Employees.
Training and Development, Introduction, Expatriate Training: General Practices, Impact of
Different Learning Styles on Training, Types of Cross-cultural Training, Approaches to Training
and Development, Shortcomings of Training and Development. Multinational Compensation
System, Introduction, Designing Compensation Programme, Objectives of International
Compensation, Key Components of International Compensation Programme, Approaches to
International Compensation, Differentiating between PCNs and TCNs, Termination of Contract,
Incentives and Corporate Commitments.
UNIT III

IHRM: Issues and Strategies, Re-entry and Career Issues, Introduction, The Expatriate Re-entry
Process, Factors Affecting Re-entry Process, Designing a Repatriation Programme, Cultural
Factors in International Career Choice, Labour Relations, Introduction, Key Issues in
International Labour Relations, Trade Unions and International Industrial Relations, The
Response of Trade Unions to MNCs, Regional Integration: The European Union (EU).
UNIT IV
 CVRU-IODE Programme Guide 2015-16 – Faculty of Management

IHRM: Moving beyond Models, Challenges and Implications, HRM Trends and Future
Challenges, Introduction, Ethical Relativism or Global Values, Self-regulation Initiatives:
International Corporate Codes of Conduct, Government Regulation: New Global Developments on
the Criminalization of Bribery, The Emerging Role of HR in Operationalizing Corporate Ethics
Programmes, Challenges for the HR Function of the Multinational Firm, HR Issues in MNCs,
Introduction, Ownership Issues, Theoretical Developments in International HRM (Micro and
Macro), Political Risk Assessment, Legal Context of Human Resource Management, Bribery: A
Recurring Problem in International Business, MNC as a Global Citizen and Good Corporate
Citizen, HR Issue in MNCs: Social Responsibility.
UNIT V

IHRM: The Paradigm of Cross-cultural Management, Cultural Dimensions of IHRM,

Introduction, Cultural Variables in Organisational Context, Cultural Perspectives in Organisation,
Cross-cultural Issues, Cross-culture Communication, Business Protocol, Cross-cultural
Negotiations, National Culture and Organisation Culture, Cross-cultural Organisation,
Transferability across Culture, Potential Cross-cultural Problems.

REFRENCE BOOKS
1. P. SubbaRao, International Human Resource Management, Himalaya Publishing House.
2. Tony Edwards and Chris Rees ,International Human Resource Management ,Pearson Education Ltd.
3. K. Aswathapa ,International Human Resource Management, Tata McGraw Hill Publishing Co.
4. Peter J. Dowling Denice E Wetch, Randall S. Schuler, International Human Resource Management ,Thomson
South-Western Publishers.
5. P.L. Rao , International Human Resource Management ,Excel Books,
 CVRU-IODE Programme Guide 2015-16 – Faculty of Management

Dr. C.V. RAMAN UNIVERSITY

Institute of Open and Distance Education (IODE)
Kargi Road, Kota, Bilaspur (C.G.)

FINANCE GROUP
SEMESTER- Third Semester

PROGRAMME: MASTER OF BUSINESS ADMINISTRATION (MBA)Theo. Max. M: 70 Min. M: 28

Course Code: 3MBA2/3MBA5, CREDIT:-2 Assig. Max.M: 30 Min. M: 12
COURSE : SECURITY ANALYSIS & PORTFOLIO MANAGEMENT

Unit I- Investment Decisions, Nature and scope of Investment Decisions, Investment Objectives,
Investment Process, Investment Attributes/ Factors influencing selection of investment,
Investment Alternatives, Components of Investments Risk, Systematic Risk, Non-systematic Risk,
Different Types of Systematic and Non-systematic Risk, Risk-Return Relationship.
Unit II- Security Market, Reasons for Transactions on Secondary Market, Listing of Securities,
Legal Provisions as to Listing, Stock Exchanges in India, Functions of Stock Exchange, Regulatory
Framework, National Stock Exchange of India Ltd., Features, OTC Exchange of India, Nature of
Transactions in Stock Market, SEBI (Disclosure and Investor Protection) Guidelines, 2000.
Unit III- Analysis for Equity Investment, Fundamental Analysis, Return on Investment,
Price/Earnings Ratio, Earnings Per Share, Book Value, Debt Equity Ratio, Dividend Payout Ratio,
Dividend Yield, Economy – Industry – Company Analysis: a Framework, Economy Analysis,
Investment Making Process, Economic Forecasting, Future Scenario, Importance of Industry
Analysis, Classification of Industries, Key Indicators in Analysis, Analytical Frameworks.
Unit IV- Portfolio Theory, Return and Risk of Single Asset, Return of Single Asset, Risk of Single
Asset, Return and Risk of Portfolio, Return of Portfolio (Two Assets), Risk of Portfolio (Two Assets),
Risk and Return of Portfolio (Three Assets), Portfolio Diversification and Risk, PORTFOLIO
CONSTRUCTION, Approaches in Portfolio Construction, Determination of Objectives, SELECTION
OF PORTFOLIO, Objectives of the Investor, The Sharpe Index Model, Single Index Model, Corner
Portfolio, Sharpe’s Optimal Portfolio, CAPITAL Market Theory (Or Capital Asset Pricing Model),
Classification of Risks, Assumptions of CAPM, Risk-Return Trade-off, Benefits and Limitations of
CAPM, Arbitrage Pricing Model, MODERN PORTFOLIO THEORY, Introduction, Markowitz Mean-
Variance Model, Assumptions, Efficient Frontier, Capital Market Line (CML), Types of Companies
and Stocks, PORTFOLIO REVISION, Meaning of Portfolio Revision, Need for Portfolio Revision,
Portfolio Revision Strategies.
Unit V- Institutional and Managed Portfolios, Performance Evaluation of Managed Portfolios,
Methods Of Calculating Portfolio Returns, Dollar-Weight Rate of Return, Time-Weighted Return,
Portfolio Performance And Risk Adjusted Methods, Risk Adjusted Returns, Sharpe’s Ratio,
Treynor Portfolio Performance Measure (aka: Reward to Volatility Ratio), Determinants of Portfolio
Performance, Risk Taking, Market Timing, Benchmark Portfolios for Performance Evaluation,
Investment Companies, Growth of Investment Companies in India, Characteristic Features of
Indian Investment Companies, Operations of Investment Companies in India, MUTUAL FUNDS,
Mutual Funds and SEBI, How to Set-up a Mutual Fund?, Parties to Mutual Fund, Kinds of
Mutual Fund Schemes, Net Asset Value, How to Choose a Fund?, Benefits of Mutual Fund
Investments, Exchange Traded Funds, Arbitrage Mechanism.
 CVRU-IODE Programme Guide 2015-16 – Faculty of Management

REFRENCE BOOKS

1. M. Ranganatham, “Investment Analysis and Portfolio Management”, Pearson Education.

2. D.E. Fisher,”Security Analysis and Portfolio Management”, Pearson Education
3. Bhalla, V. K. “Investment Management: Security Analysis and Portfolio Management”
4. Kevin S. “Portfolio Management “, Prentice Hall of India.
5. P. Chandra, ”Investment & Portfolio Management ”, Tata McGraw Hill.
6. Elton, Edwin J and Gruber, Martin J. “Modern Portfolio Theory and Investment Analysis.” John Wiley
7. Lee, Cheng F. etc. “Security Analysis and Portfolio Management.” Scott, Foresman.
 CVRU-IODE Programme Guide 2015-16 – Faculty of Management

Dr. C.V. RAMAN UNIVERSITY

Institute of Open and Distance Education (IODE)
Kargi Road, Kota, Bilaspur (C.G.)

FINANCE GROUP
SEMESTER- Third Semester

PROGRAMME: MASTER OF BUSINESS ADMINISTRATION (MBA)Theo. Max. M: 70 Min. M: 28

Course Code: 3MBA3/3MBA6, CREDIT:-2 Assig. Max.M: 30 Min. M: 12
COURSE : TAX MANAGEMENT & PLANNING

Unit I- Income Tax: Basic Framework, Introduction, Concept of Income, Historical Background of
Income Tax, Overview of Income Tax Law in India, Basic Concepts of Income Tax, Agricultural
Income, Income Tax Systems in India, Residential Status and Taxation, Introduction, Residential
Status (Section 6), Residential Status of a Company, Incidence of Tax, Scope of Income, Deemed
Receipt and Accrual of Income in India, Categories of Income which are Deemed to Accrue or Arise
in India.
Unit II- Corporate Tax Planning, Introduction, Concept of Tax Planning, Overview of Corporate
Tax Planning, Tax Evasion, Tax Avoidance, Tax Management.
Unit III- Set-off and Carry Forward of Losses, Introduction, Set-off and Carry Forward of Losses:
Meaning and Scope, Section 71 B, Sections 72 & 80, Section 72A, Section 72AA, Section 72AB,
Section 73 and Section 73A, Section 74, Section 74 A (3), Section 78 and Section 79, Order of Set-
off of Losses.
Unit IV- Computation of Taxable Income of Companies, Introduction, Computation of Taxable Income
of Companies, Minimum Alternative Tax (MAT), Tax on Distributed Profits of Domestic Company, Tax
on Dividend and Income Received from Venture Capital Companies.
Unit V- Tax Planning for Different Organizations, Introduction, Decision Regarding Forms of
Organizations, Tax Planning for Sole Proprietorship, Tax Planning for Partnership, Tax Planning
for Company, Tax Consideration in Specific Managerial Decisions, Introduction, Managerial
Decision, Tax Planning Regarding Employees Remuneration, Tax Planning Regarding Fringe
Benefit Planning, Tax Planning Regarding Remuneration Planning.
REFRENCE BOOKS

1. B.B. Lal, “Direct Taxes”, Pearson Education

2. V S Datey – Indirect Taxes – Taxman Publications
3. KulBhushan,”How to Deal With VAT”, Pearson Education
4. VinodSinghania- Students Guide to Income Tax – Taxman Publications
5. B.B. Lal,” Income Tax and Central Sales Tax”, Pearson Education
6. Mehrotra- Direct Tax – SahityaBhavan
7. T N Manoharan- Students Guide to Income Tax – Snow White
 CVRU-IODE Programme Guide 2015-16 – Faculty of Management

Dr. C.V. RAMAN UNIVERSITY

Institute of Open and Distance Education (IODE)
Kargi Road, Kota, Bilaspur (C.G.)

FINANCE GROUP
SEMESTER- Third Semester

PROGRAMME: MASTER OF BUSINESS ADMINISTRATION (MBA)Theo. Max. M: 70 Min. M: 28

Course Code: 3MBA4/3MBA7, CREDIT:-2 Assig. Max.M: 30 Min. M: 12
COURSE : FINANCIAL INSTITUTIONS & SERVICES

Unit I- Financial System, Introduction, Functions of Financial System, Components of Financial

System, Financial Markets, Introduction, Types of Financial Market, Capital Market, Money
Market. Financial Institutions, Introduction, Definition of Financial Institutions, Types of
Financial Institutions, Role in Economic Development, Commercial Banks, Emergence of Private
Sector Bank after Liberalization, Financial Innovation in Commercial Banks, Assets and Liabilities
Management by Commercial Banks. Reserve Bank of India, Introduction, Role of Reserve Bank of
India, Functions of Reserve Bank of India.
Unit II- Securities and Exchange Board of India, Introduction, SEBI Functions and
Responsibilities, Guidelines, Types of Exchanges, BSE Derivative Trading, BSE Indices,
Commodity Exchange. NABARD, Introduction, Role of NABARD, Functions of NABARD. Non-
banking Financial Companies, Introduction, Concept of Non-banking Financial Companies,
Guidelines of Non-banking Financial Companies, Industrial Finance Corporation of India (IFCI),
State Financial Corporations (SFCs), State Industrial Development Corporations (SIDCs), State
Industries Development Bank of India (SIDBI).
Unit III- Insurance Sector, Introduction, Public and Private Sector Insurance, Insurance
Regulatory and Development Authority (IRDA), Terminology Used, Life Insurance, General
Insurance.
Unit IV- Leasing, Introduction, Meaning of Leasing, Types of Leasing, Financial Aspect, Legal
Aspect, Tax Aspect.Hire Purchasing, Introduction, Concept, Legal Framework, Taxation. Factoring
and Forfeiting, Introduction, Meaning of Factoring and Forfeiting, Mechanics of Factoring and
Forfeiting, Discounting of Bills, Rediscounting of Bills. Merchant Banking, Introduction, Meaning,
Role, Functions, SEBI Guidelines regarding Merchant Banking, Underwriting Services in India.
Venture Capital, Features of Venture Capital, Techniques of Venture Capital, Indian Venture
Capital Scenario, Private Equity. Credit Rating, Introduction, Regulatory Framework, Credit
Rating Process, Credit Rating Agencies,
Unit V- Financial Services, Introduction, Concept of Financial Services, Role of Financial Services,
Prudential Norms for Capital Adequacy, Emerging Trends in Financial Services, Nature of
Financial Services, Types of Financial Services. Management of NPAs by Banks, Introduction,
Meaning of NPA, Provisioning Norms given by RBI, Factors Contributing to NPAs, NPA
Management Tools.
 CVRU-IODE Programme Guide 2015-16 – Faculty of Management

REFRENCE BOOKS
1. Fabozzi, “Foundations of financial markets and institutions, Pearson. Education
2. R.M.Shrivastava,“Management of Indian financial institutions”, Himalaya publications.
3. M Y khan, “Financial services, Tata McGraw Hill.
4. M. N. Mishra, “Insurance principles and practices, S. Chand and co.
5. M.I. Blejer, ”Financial Policies in Emerging Markets”,Pearson Education.
6. K.C. Shekhar& L. Shekhar, Banking Theory and Practice, Vikas Publishing House
7. G. Lipscombe& K. Pond, The Business of Banking, New Age International
8. Vasant Joshi and Vinay Joshi, “ Managing Indian Banks”, response books.
 CVRU-IODE Programme Guide 2015-16 – Faculty of Management

Dr. C.V. RAMAN UNIVERSITY

Institute of Open and Distance Education (IODE)
Kargi Road, Kota, Bilaspur (C.G.)

FINANCE GROUP
SEMESTER- Fourth Semester

PROGRAMME: MASTER OF BUSINESS ADMINISTRATION (MBA)Theo. Max. M: 70 Min. M: 28

Course Code: 4MBA2/4MBA5, CREDIT:-2 Assig. Max.M: 30 Min. M: 12
COURSE :WORKING CAPITAL MANAGEMENT

Unit I- Introduction to Working Capital Management, Concept of Working Capital, Gross

Working Capital Concept, Net Working Capital Concept, Components of Working Capital, Working
Capital Policy, Dangers of Excessive and Inadequate Working Capital, Factors Determining the
Working Capital Requirement, Operating Cycle Time Analysis.
Unit II- Cash Management, Rationale for Cash, Motives for Holding Cash, Objectives of Cash
Management, Cash Budgeting, Cash Forecasting and Budgeting, Preparation of Cash Budget or
Elements of Cash Budget, Collection Methods, Cash Management Models, Baumol Model, Miller
and Orr Model, Strategies for marketable Securities, Selecting Investing (Avenues) Securities,
Money Market Instruments or Marketable Securities.
Unit III- Receivables Management, Meaning of Accounts Receivables Management, Objectives of
Accounts Receivables Management, Costs of Accounts Receivables Management, Benefits of
Accounts Receivables Management, Payable Management, Credit Policy, Lenient Credit Policy,
Stringent Credit Policy, Credit Policy Variables and Impacts of Credit Policy Changes, Credit
Standards, Credit Terms, Collection Policy, Credit Terms, Credit Analysis.
Unit IV- Inventory Management, Meaning and Definition of Inventory, Types of Inventory,
Inventory Cost, Holding (or Carrying) Costs, Cost of Ordering, Setup (or Production Change)
Costs, Shortage or Stock-out Costs, Determining the Inventory Levels, Inventory Management
System.
Unit V- Financing Working Capital Needs, Financing of Short-term Working Capital, Money
Market Bank Finance, Working Capital Assessment and Appraisal, Projected Balance Sheet
Method (PBS Method), Cash Budget Method, Sources of Non-bank Finance, Internal Financing
Sources, External Financing Sources, Factoring, Monetary Policy of RBI, Measures of Money
Supply, Monetary Policy and Working Capital Finance, Recommendations of Various Committees,
Tandon Committee, Chore Committee, Latest Guidelines on Maximum Permissible Bank Finance
(MPBF).

REFRENCE BOOKS

1. Smith, K V - Management of Working Capital

2. Agarwal , J D - Working Capital Management
3. Mehta, D R and Englewood Cliffs N J - Working Capital Management
4. Scherr - Modern Working Capital Management-Text
5. Dr. S M Tariq Zaffer – Strategic Finance
6. Dr. P Periyasamy- Working capital management
 CVRU-IODE Programme Guide 2015-16 – Faculty of Management

Dr. C.V. RAMAN UNIVERSITY

Institute of Open and Distance Education (IODE)
Kargi Road, Kota, Bilaspur (C.G.)

FINANCE GROUP
SEMESTER- Fourth Semester

PROGRAMME: MASTER OF BUSINESS ADMINISTRATION (MBA)Theo. Max. M: 70 Min. M: 28

Course Code: 4MBA3/4MBA6, CREDIT:-2 Assig. Max.M: 30 Min. M: 12
COURSE :FINANCIAL DERIVATIVES

Unit I- Setting the Objectives, Introduction, Objectives, Risk and Return, Fundamental Security
Analysis, Introduction, Basics of Fundamental Analysis, Fundamentals: Quantitative and
Qualitative, Economy-Industry-Company Analysis, Economic Forecasting, Industry Analysis,
Financial Statements, Charting, Dow Theory, Elliott Wave Theory, Moving Average, Market
Indicators, Random Walk Hypothesis, Difference between FA and TA.
Unit II- Portfolio Construction and Optimization, Introduction, Performance Evaluation,
Portfolio Revision, Portfolio Revision Strategies, Understanding Portfolio Construction
Methodology, Portfolio Risk and Return, Different Types of Theory, Portfolio Optimization
Functions, Portfolio Performance Examination and Revision, Introduction, Requirement of a
Portfolio Manager (PM), Portfolio Performance Evaluation, Portfolio Measuring Ratios, Application
of Portfolio Performance Measures, Measuring Portfolio Performance with Asset Pricing Models,
Jensen's Alpha, Revision of the Equity Portfolio, Relative Performance of Constant Mix and CPPI
Strategies.
Unit III- Derivatives Option Contracts, Introduction, Derivatives, Option: Meaning, Option
Contract, Types of Options, Contract Differences, Valuation, SPOT Options, Option Style, Option
Value, Option Pricing Models, Models for Valuing Options, Risks Related with Options, Option
Strategies, Collar (Finance), Uses of Options, Advantages of Options, Options Risk that Harms the
Portfolio, Risks Faced by the Option Writer and Holder, Risk Profile of an Option, Option Traders.
Unit IV- The Sharpe Index Model, Introduction, Characteristic Lines, Market and Non-market
Risk and Return, Portfolio Characteristic Lines, Sharpe Ratio, Influence of a Zero-investment
Strategy on Asset Risk and Return, Sharpe Performance Index, Single-Index Model, Sharpe Ratio
Optimal Portfolio.
Unit V- Stock Market Indexes and S.E.B.I, Introduction, Stock Market Index, Role of the Stock
Index, Stock Index Calculations, Major Stock Indexes, Nifty Fifty, Global Indexes, SEBI, Role of
Securities and Exchange Board of India, SEBI and Primary Market, Secondary Market,
Depositories and Custodians, Achievements of SEBI.
 CVRU-IODE Programme Guide 2015-16 – Faculty of Management

REFRENCE BOOKS

1. Gupta S.L: Financial Derivatives:-Theory, Concepts & Problems, PHI Learning

2. Kevin S: Commodity & Financial Derivatives. PHI Learning
3. Kumar S.S.S: Financial Derivatives, PHI Learning
 CVRU-IODE Programme Guide 2015-16 – Faculty of Management

Dr. C.V. RAMAN UNIVERSITY

Institute of Open and Distance Education (IODE)
Kargi Road, Kota, Bilaspur (C.G.)

FINANCE GROUP
SEMESTER- Fourth Semester

PROGRAMME: MASTER OF BUSINESS ADMINISTRATION (MBA)Theo. Max. M: 70 Min. M: 28

Course Code: 4MBA4/4MBA7, CREDIT:-2 Assig. Max.M: 30 Min. M: 12
COURSE : BANKING AND FINANCE

Unit I- Evolution of Banking Institution, Introduction, Evolution of Modern Banking, Functions

of banks, Banking Structure in India, Latest Advancements in Banking Sector, Challenges to
Banking Industry.
Unit II- Commercial Banking, Introduction, Activities of Commercial banks, Retail Banking,
Retail banking – Liability Focused Segment (Deposit Accounts), Commercial Banks: Loans and
Advances.
Unit III- Credit policy: Credit Management, Operational Risk Management in Commercial
Banks.
Unit IV- Commercial Banks and Priority Sector Advances, Introduction, The priority Sector,
Small Scale Industries–RBI Guidelines, Self Help Groups, Micro Credit.
Unit V- Banking Legislations and Reforms, Introduction, Banking Laws, Other Important Laws
as Applied to Banking, Banking Sector Reforms.

REFRENCE BOOKS

1. Muraleedharan D: Morden Banking:-Theory & Practice, PHI Learning

2. Gomez Clifford: Banking & Finance:-Theory, Law & Practice, PHI Learning
3. Sriram Revathy: Core Banking Solutions:-Evolution Of Security & Control, PHI Learning
 CVRU-IODE Programme Guide 2015-16 – Faculty of Management

Dr. C.V. RAMAN UNIVERSITY

Institute of Open and Distance Education (IODE)
Kargi Road, Kota, Bilaspur (C.G.)

IT GROUP

SEMESTER- Third Semester

PROGRAMME: MASTER OF BUSINESS ADMINISTRATION (MBA)Theo. Max. M: 70 Min. M: 28

Course Code: 3MBA2/3MBA5, CREDIT:-2 Assig. Max.M: 30 Min. M: 12
COURSE: BUSINESS PROCESS RE-ENGINEERING

Unit – I
Introduction to BPR, Objectives of BPR, Enablers to BPR, BPR and Industrial Engineering,
Strategic perspectives of BPR.
Unit- II
Major Business Processes of Reengineering, it Software reengineering and erp in BPR, Possible
models of reengineering, BPR Implementation and success factors, Future course of BPR in
Indian organization.
Unit- III
Business process innovation and BPR, Benchmarking method for business process reengineering.
Unit- IV
Process Mapping, Change Management.
Unit- V
A case study on BPR on measures of Competitive Advantage, Some cases of Successful
implementation of BPR in Organization Belonging to different industry and sectors.

TEXT BOOKS
BUSINESS PROCESS REENGINEERING, R. SRINIVASAN, TATA MC GRAW- HILL EDUCATION

REFRENCE BOOKS

1. Ravi Anupindi, Suni Chopra, “Managing Business Process Flows”, Pearson Education
2. Garg, V. K. and Veket Krishna N. K., “ERP Concepts and Practice”, PHI Publication.
3. Champy, J. Harper, “Re-engineering Management”, Harper Collins.
4. D.S. Linthicum, “Enterprise Application Integration”, Pearson Education
5. Altekar, Enterprise Resource Planning, PHI
 CVRU-IODE Programme Guide 2015-16 – Faculty of Management

Dr. C.V. RAMAN UNIVERSITY

Institute of Open and Distance Education (IODE)
Kargi Road, Kota, Bilaspur (C.G.)

IT GROUP

SEMESTER- Third Semester

PROGRAMME: MASTER OF BUSINESS ADMINISTRATION (MBA)Theo. Max. M: 70 Min. M: 28

Course Code: 3MBA3/3MBA6, CREDIT:-2 Assig. Max.M: 30 Min. M: 12
COURSE :SYSTEM ANALYSIS & DESIGN

Unit – I
Systems Concepts and the Information Systems Environment:Introduction. The Systems
Concept: Definition. Characteristics of a System: Organization. Interaction, interdependence.
Integration. Central Objective, elements of a system: Outputs and Inputs. Processor(s). Control,
Feedback. Environment, Boundaries and Interface. Types of Systems: Physical of Abstract
Systems. Open or Closed Systems. Manmade Information Systems. Illustration – A Dynamic
Personnel Information System Model. The System Development Life Cycle: Introduction .The
System Development life cycle: Recognition of Need – what is the problem? Feasibility Study.
Analysis. Design. Implementation. Post – Implementation and Maintenance. Considerations for
Candidate Systems: Political Considerations. Planning and Control for System Success
.Protatvding.
Unit- II
Systems planning and the initial Investigation: Introduction. Bases for Planning in Systems
Analysis: Dimensions of Planning. Initial Investigation: Needs Identification. Determining the
User’s Information Requirement. Case Scenario Problem Definition and Project Initiation.
Background Analysis. Fact- Finding. Fact Analysis Determination of Feasibility.
Unit- III
Feasibility Study: Introduction. System Performance Definition: Statement of Constraints.
Identification of Specific System Objectives. Description of Outputs .Feasibility Study: Feasibility
Considerations. Steps in Feasibility Analysis. Feasibility Report. Oral Presentation, The Process
and Stages of Systems Design: Introduction. The Process of Design: Logical and Physical
Design. Design Methodologies: Structured Design.
Unit- IV
System Testing and Quality Assurance: Introduction. Why System Testing/ what do we Test
for? The Nature of Test Data. The Test Plan. Activity Network for System Testing system Testing.
Quality Assurance: Quality Assurance Goals in the Testing Role of the Data Processing Auditor:
the Audit Trail. Implementation and Software Maintenance: Introduction. Conversion: Activity
Network for Conversion. Combating Resistance to Change. Post – Implementation Review: Request
for Review. A Review plan. Software Maintenance: Maintenance or Enhancement? Primary
Activities of a Maintenance Procedure. Reducing Maintenance Procedure Reducing Maintenance
Cost.
Unit- V
 CVRU-IODE Programme Guide 2015-16 – Faculty of Management

Hardware/Software Selection and the Computer Contract: Introduction. The Computer

industry: Hardware Suppliers. Software Suppliers. Service Suppliers. Service Suppliers. The
Software Industry: Types of Software. A Procedure for Hardware / Software Selection: Major
Phases in selection. Software selection. The evaluation process. Financial Consideration in
Selection: the Rental Option. The Lease Option. The Purchase Option. The Used Computer. The
Computer Contract: The Art of Negotiation. Contract Checklist.Project Scheduling and Software:
Introduction. Why do systems fail?, Project Management.

TEXT BOOKS
1. System Analysis & Design, M. Awad (2nd Ed.), Galgotia Publication

REFRENCE BOOKS

2. J. Hoffer, "Modern Systems Analysis and Design", Second Edition, Joey George and Joseph Valacich, Pearson
Education.
3. J. Whitten, L. Bentley and K. Dittman, "Systems Analysis and Design Methods", Fifth Edition, Tata McGraw
Hill.
4. Dennis and B. H. Wixom, "Systems Analysis and Design", First Edition, John Wiley & Sons, Inc.
5. K. C. Laudon and J. P. Laudon, "Management Information Systems", Seventh Edition, Pearson Education.
 CVRU-IODE Programme Guide 2015-16 – Faculty of Management

Dr. C.V. RAMAN UNIVERSITY

Institute of Open and Distance Education (IODE)
Kargi Road, Kota, Bilaspur (C.G.)

IT GROUP
SEMESTER- Third Semester

PROGRAMME: MASTER OF BUSINESS ADMINISTRATION (MBA)Theo. Max. M: 70 Min. M: 28

Course Code: 3MBA4/3MBA7, CREDIT:-2 Assig. Max.M: 30 Min. M: 12
COURSE : DATABASE MANAGEMENT SYSTEM

Unit- I
Introduction, an overview of Data Base System vs file System, Database System concepts
architecture, Data Models, DBMS Users, Advantage & Disadvantages, Characteristics.
Unit- II
ER Model Concepts, Notation for ER Diagram, Key Concepts of Super Key, Candidate key,
primary key.
Unit- III
Introduction to SQL, Characteristics of SQL , Advantage of SQL , SQL , Data Type and literals ,
Types of SQL operators and their precedence, Types of SQL Commands, Tables views and indexes
, aggregate functions , Insert delete and Update Operations. Database Design and Normalization,
BCNF ( Boyce Cold Normal form, Functional Dependencies , Normal Forms ( Normalization ),
First Normal Form(NIF), Second Normal Form (3Nf) .
Unit- IV
Transaction processing concepts, transaction system, testing of serializability of Schedules
Recoverability, Recovery from transaction failures, log based recovery, check points, deadlock
handing.
Unit-V
Concurrency Control Techniques concurrency control, Locking Techniques fro Concurrency
Control, Time Stamping Protocol for Incurrence Control.

TEXT BOOK
Database Management System, Nirupma Pathak, Himaliya Publishing House

REFRENCE BOOKS

1. Ivan Bayross, SQL, PL/SQL- The Programming Language of Oracle, 3rd Revised Ed. BPB Publicaitons
2. H. Korth, A. Silberschatz, "Database System Concepts", Third Edition, McGraw- HiIIlntemational
3. Elmasri, S. Navathe, "Fundamentals of Database Systems", Third Edition, Pearson Education
4. C.J. Date, An Introduction to database system concepts, 7th ed. Pearson Education
5. Leon and M. Leon, II Database Management Systems", First Edition, Vikas Publishing House (P) Ltd.
6. D.K. Kroenke, "Database Processing: Fundamentals, Design Implementation" , Prentice Hall of India
 CVRU-IODE Programme Guide 2015-16 – Faculty of Management

7. P.Bhattacharya and A.K Majumdar, "Database Management Systems", First Edition, McGraw Hil.

Dr. C.V. RAMAN UNIVERSITY

Institute of Open and Distance Education (IODE)
Kargi Road, Kota, Bilaspur (C.G.)

IT GROUP
SEMESTER- Fourth Semester

PROGRAMME: MASTER OF BUSINESS ADMINISTRATION (MBA)Theo. Max. M: 70 Min. M: 28

Course Code: 4MBA2/4MBA5, CREDIT:-2 Assig. Max.M: 30 Min. M: 12
COURSE: INNOVATION & TECHNOLOGY MANAGEMENT

UNIT I
Technology: Definitions and Characteristics; Management of Technology (MOT); Technological
Environment; Parameters of Technological Environment; Technology life-cycle, Technological
change: Dynamics of Technological change; innovation dynamics at firm level.
UNIT II
Innovation Management: Invention v/s Innovation; Definition and components of innovation;
Types of innovations (Product, Process and system innovations); Understanding Innovation
Process, Innovation strategies: Creative thinking and problem solving, models; Concurrent
engineering; Economics of innovation. Assessment of Innovation: Measuring Innovativeness of the
firm; Commercialization requisites; Innovation inspired by nature.
UNIT III
Technology evolution and diffusion: S-curves of Technology Evolution; Technology Diffusion,
Dynamics of Diffusion, Mechanism of Diffusion, Competitive consequence of Technological change:
Creation of new products/change in value chain.
UNIT IV
Technology Intelligence: Definition of Technology Intelligence, Technology Audit, Mapping
technological environment, Process of Technology intelligence: Technology Scanning, Monitoring,
Forecasting and Assessment, Analytical tools for forecasting and assessment.
UNIT V
Technology-Business Connection: Technology Strategy & types; Models for technology strategy
formulation, Acquisition and technology transfer: Collaborative arrangements in domain of
Technology Strategy, Intellectual Property Rights, Technology Support Systems: Funding
Mechanism and venture capital.
TEXT BOOKS
Management of Technology,Tarek, Khalil (2nd Ed.), McGraw Hill Publication

REFRENCE BOOKS

1. V. K. Narayanan, “Managing Technology and Innovation for competitive advantage”, Pearson Education.
2. Tarek Khalil, “Management of Technology”, McGraw Hill.
 CVRU-IODE Programme Guide 2015-16 – Faculty of Management

3. Lowell Steele, “Managing Technology”, McGraw Hill.

4. R. A. Burgelman and M. A. Maidique, “Strategic Management of Technology and Innovation”, Irwin.
5. Plsek, Crativity, Innovation and Quality, PHI
 CVRU-IODE Programme Guide 2015-16 – Faculty of Management

Dr. C.V. RAMAN UNIVERSITY

Institute of Open and Distance Education (IODE)
Kargi Road, Kota, Bilaspur (C.G.)

IT GROUP
SEMESTER- Fourth Semester

PROGRAMME: MASTER OF BUSINESS ADMINISTRATION (MBA)Theo. Max. M: 70 Min. M: 28

Course Code: 4MBA3/4MBA6, CREDIT:-2 Assig. Max.M: 30 Min. M: 12
COURSE : E-COMMERCE

Unit- I
Introduction – Main Activities of Electronic Commerce – Definition of Electronic Commerce –
Broad Goals of Electronic Commerce – Electronic Commerce – Status of Electronic Commerce –
Prospects of Electronic Commerce – Significance of Electronic Commerce- Per – Requisites of
Electronic Commerce –Lessons from Electronic Commerce Evolution – Meaning of Electronic
Commerce – Scope of Elements Commerce. User of Electronic Commerce – Electronic Commerce
Systems – Technologies Used- Electronic commerce Analysis.
Unit – II
Electonic Commerce Activities – Niche Broad or Target Customer – Targeting Strategy –
Differentiation ( In Terms of Features and / or Services) – Major Modes Found in E- Commerce –
Matrix of E- Commerce Models – Business to Consumer (B2C) Commerce- Business to Business
(B2B) – Definition of B2B Boom – Building your Own strategy – Strategy Development – Elements
and Resource Impacting Electronic Commerce and Changes – Staff Needed – Build Technology
Awareness Program within the Company. Business Case – Components and Factors for the
Development of the Business Case – Network Practices and Business Processes – Developing an
E- Commerce Strategy.
Unit- III
Eletronic Commerce and Internet – It Industry in India – Great Prospects Ahead for India in It –
Support from the Union Government – Transactions Ready Websites – Wholesale Electronic
Commerce Transaction on the World Wide Web – Electronic Commerce Czars Rule Web Business-
Internet – Traditional Marketing Strategies – web Personalization – Web Resources-Electronic
Commerce Technical Components – Internet Service Provider ( ISPs).
Unit- IV
Online Shopping – Online Purchasing – Electronic Market – Three Models of Electronic Market –
Electronic Market Dimensions – Markets Category – Interactive Marketing – One – to – one
Marketing – Permission Marketing – Pull and Push Technologies – B2B Hubs- B2B Market Places
– Role of B2B Market Places – B2B Exchange.
Unit- V
Introduction to Security – Electronic Security – Information Useful to Intruders Classification of
Introducers – Victimized Firms- Attacking Methods – Incidents Occurrence – Security Practices –
Cryptography – Hacker – Hacker’s View – The Security Analysis and Media View – Secure
Electronic Transition (SET) – Payment Enablers – Secure socket Layer(SSL) – Ten Practical Tips to
 CVRU-IODE Programme Guide 2015-16 – Faculty of Management

Secure E- Commerce – Security Tools – Network Security – Electronic Commerce Act- Virtual
Private Network.
TEXT BOOK E- COMMERCE – CONCEPTS, MODELS & STRATEGIES, C.S.V. MURTHY, HIMALAYA
PUBLICATION HOUSE

REFRNCE BOOKS
1. E-Commerce Fundamentals and application (Henry Chan) Wiley publication
2. Electronics Commerce (Gary Schneider) Thomson Course technology
3. E-Business Organizational and technical foundation (Michael P) Wiley Publication
4. E- Commerce Strategies, Technology and applications (David) Tata McGrawHill
5. Introduction to E-commerce (jeffrey) Tata- Mcgrawhill
6. E-Business and Commerce- Strategic Thinking and Practice (Brahm) biztantra
7. Using Google Aps engine (Severance) O’reilly
 CVRU-IODE Programme Guide 2015-16 – Faculty of Management

Dr. C.V. RAMAN UNIVERSITY

Institute of Open and Distance Education (IODE)
Kargi Road, Kota, Bilaspur (C.G.)

IT GROUP

SEMESTER- Fourth Semester

PROGRAMME: MASTER OF BUSINESS ADMINISTRATION (MBA)Theo. Max. M: 70 Min. M: 28

Course Code: 4MBA4/4MBA7, CREDIT:-2 Assig. Max.M: 30 Min. M: 12
COURSE : CYBER LAW

Unit- I
Understanding Computers, Internet and Cyber Laws, Modern Era: The Scene and Problems , Need
for Cyber Laws, Historical Perspective, Impact of the internet and information Technology (IT) on
Business and Sociology.
Unit-II
Basic Laws of Digital and Electronic Signature in India, Authentication of Digital Signatures and
Electronic Records, Authentication of Electronic Signatures and Electronic Records, UNCITRAL:
Model Law on Electronic Commerce, 1996, Securing Electronic Transactions Cryptography and
Securing Electronic Transactions, The Concept of Hash Function, Utility of Digital Signature’s
Verification, Certification. Certifying, Authorities and the status of Electronic Signature under the
Indian Law, The Cost and Benefits of Implementing Electronic/ Digital Signatures in E-
Commerce in India.
Unit – III
The Scenario 78 , The Role of Certifying Authority (CA) 79, Appointment of Controller and His
Functions, Obtaining License to Issue Electronic/Digital Signature Certificates in India, Renewal
and Suspension of License of The Certifying Authority, Procedure for the Grant of Rejection of
License to the Certifying Authority (CA), Some Procedures and Security Guidelines for Certifying
Authorities (CAs),Revocation of Electronic/ Digital Signature Certificates ,Rules of Compromise
and Revocation of Electronic/Digital Signature Certificates, The Rules of Confidential Information
and Access to Duties of Subscribers Under the Law, Generation key pair, the Concept of
Acceptance of Electronic/Digital Certificate by the Subscriber.
Unit – IV
The Cyberspace , the Relevance of Domain Names in Intellectual Property Rights, Deception by
Squatting in Cyberspace, Bad Faith in Relation to Domain Name Infringement, Some Leading
Cases Involving Complaints from India before WIPO, Protection of Copyright on Cyberspace,
Rights of Software Copyright Owners, infringement of Copyright on Cyberspace, Cyberspace, the
Internet, Websites and the Nature of the Copyright, Linking, Hyper- Linking and Framing,
Remedies for Infringement of Copyright on Cyberspace ,the Liabilities of an Internet Services
Provider (ISP) in Cyberspace, Cyberspace and the protection of Patents in India Patent as a form
of Intellectual Property.
Unit –V
Obscenity and Pornography on Cyberspace, Hacking on the Cyberspace and Internet, Other
Offences – Computer Resource, Violation of the right of Privacy on Cyberspace/Internet
 CVRU-IODE Programme Guide 2015-16 – Faculty of Management

Punishment for Violation of Privacy, Breach of Confidentiality and Privacy under the IT Act 185,
Terrorism on Cyber Space/Internet.

TEXT BOOK: Cyber Lay & IT Protection, Harish Chander,PHI Learning Private Limited New Delhi
 CVRU-IODE Programme Guide 2015-16 – Faculty of Management

Dr. C.V. RAMAN UNIVERSITY

Institute of Open and Distance Education (IODE)
Kargi Road, Kota, Bilaspur (C.G.)

PRODUCTION & OPERATION GROUP

SEMESTER- Third Semester

PROGRAMME: MASTER OF BUSINESS ADMINISTRATION (MBA)Theo. Max. M: 70 Min. M: 28

Course Code: 3MBA2/3MBA5, CREDIT:-2 Assig. Max.M: 30 Min. M: 12
COURSE : OPERATIONS PLANNING & CONTROL

UNIT I

Operations/Manufacturing Planning & Control: Context for OPC/MPC, Definitions,

Framework, Evolution, Demand Management: Introduction, Demand Management &
OPC/MPC Environment, Information Use in Demand Management, Forecasting, Managing
Demand.
UNIT 2
Sales & Operations Planning: Introduction, Process, Management Obligations, Enterprise
Resource Planning (ERP): Introduction, Functional Units & ERP, OPC/MPC & ERP.
UNIT 3
Supply Chain Inventory Management: Basic Concepts, Issues, Inventory Related Costs,
Economic Order Quantity (EOQ), Order Timing Decisions.
UNIT 4
Master Production Scheduling: Introduction, Techniques, Bill of Material, Managing The
MPS, Material Requirements Planning: Introduction, Record Processing, Technical Issues,
Using The MRP System.
UNIT 5
Distribution Requirements Planning: Introduction, Techniques, Management Issues, Just –
In – Time: Introduction, Applications, Joint Firm JIT, JIT Software, Production Activity
Control: Framework, Techniques.

TEXT BOOK
Vollman, Berry, Whybark, Jacobs (2015): Manufacturing Planning & Control for Supply Chain
management. (5th Edition – Indian). Tata McGraw Hill Publications
 CVRU-IODE Programme Guide 2015-16 – Faculty of Management

Dr. C.V. RAMAN UNIVERSITY

Institute of Open and Distance Education (IODE)
Kargi Road, Kota, Bilaspur (C.G.)

PRODUCTION & OPERATION GROUP

SEMESTER- Third Semester

PROGRAMME: MASTER OF BUSINESS ADMINISTRATION (MBA)Theo. Max. M: 70 Min. M: 28

Course Code: 3MBA3/3MBA6, CREDIT:-2 Assig. Max.M: 30 Min. M: 12
COURSE : LOGISTICS & SUPPLY CHAIN MANAGEMEN
UNIT I
INTRODUCTION of LOGISTICS: meaning & objectives, Role of logistics in supply chain, importance of logistics
management, INTRODUCTION of SCM: Meaning, Evolution of SCM, Importance of SCM, Objectives of SCM,
Nature & Scope of SCM, Decision phases in a supply chain.
UNIT II
NETWORK DESIGN: Supply chain networks, Logistics/Supply chain network design, integrated supply chain
planning, Role of facility design in a supply chain, Design of channel of distribution, CUSTOMER SERVICE:
Introduction, Elements of customer service, Customer service strategy, Service audit, Development of customer service
standards.
UNIT III
LOCATION STRATEGY: Major location determinants, Single facility vs multi facility location, Methods of evaluating
location alternatives, MANAGING INVENTORIES: Inventory management basics, Inventory models, Importance of
inventory management, Inventory control systems, MRP-I & MRP II, JIT system & purchasing, TRANSPORTATION
STRATEGY: Role of transportation in SCM, Carrier selection decisions, Traffic & transportation strategy, Modes of
transportation.
UNIT IV
PURCHASING: Role of purchasing in supply chain, Supply scheduling, Sourcing vs purchasing, Insourcing &
outsourcing, Managing supplier relationships, CO-ORDINATION: Co-ordination in Supply chain, Bullwhip effect,
Effect of lack of coordination, obstacles to coordination, Building strategic partnership & trust within supply chain.
UNIT V
IT IN SUPPLY CHAIN: Introduction, Computer based information system, Logistics information system, ERP
systems, Designing information system for logistics/supply chain, PERFORMANCE MEASUREMENT: Definition,
Performance categories, Supply chain performance measures, Supply chain metrics, GLOBAL SCM: Concept of global
logistics/supply chain, Global SCM vs Domestic SCM.

TEXT BOOK- K. Shridhara Bhatt: Supply Chain Management – Himalaya Publishing House
Reference book:
1. Coyle, Bardi and Southwest Langley - The Management of Business Logistics – A Supply Chain Perspective -
Thomson
2. Gattorna And Walters - Managing The Supply Chain - A Strategic Perspective -Palgrave
3. Sunil Chopra, Peter Meindl - Supply Chain Management – Strategy- Planning and Operation - Pearson
Education.
4. D K Agrawal- Textbook Of Supply Chain And Logistics Management -Macmillan
5 David Simchi, Levi & Philip Kaminsk -Designing And Managing The Supply Chain - McGraw-Hill
 CVRU-IODE Programme Guide 2015-16 – Faculty of Management

Dr. C.V. RAMAN UNIVERSITY

Institute of Open and Distance Education (IODE)
Kargi Road, Kota, Bilaspur (C.G.)

PRODUCTION & OPERATION GROUP

SEMESTER- Third Semester

PROGRAMME: MASTER OF BUSINESS ADMINISTRATION (MBA)Theo. Max. M: 70 Min. M: 28

Course Code: 3MBA4/3MBA7 , CREDIT:-2 Assig. Max.M: 30 Min. M: 12
COURSE: QUALITY MANAGEMENT

UNIT I
Overview of Quality: Introduction, Stages of Quality Control, History, Objectives &
Importance, Total Quality Management (TQM), Contribution of Quality Gurus, Strategy And
Quality Planning: Introduction, Corporate Strategies, Generic Competitive Strategies,
Functional Strategies, Need for Quality Approach to Strategy, Quality & its Types
UNIT 2
Process & Statistical Quality Control: Introduction, Quality System, Classification of Quality
Control Techniques, Process Capability, Control Charts, Acceptance Sampling, Taguchi’s Loss
Function, House of Quality, JIT Manufacturing.
UNIT 3
Six Sigma: Introduction, Definition, Objectives, & Benefits, Elements, Six Sigma
Methodologies, Benchmarking: Introduction, Types, Benefits, Stages of Benchmarking
Process, Cost of Quality: Introduction, Definition, Merits and Demerits of ABC Method,
Business Performance Management: Introduction, Strategic Planning, Balance Scorecard,
Quality Control Activities.
UNIT 4
Total Productive Maintenance: Introduction, Objectives, Elimination of Wastes, Benefits,
Performance Measures of Maintenance System, Pillars of TPM, Stages of Implementation of
TPM, Failure Modes & Effects Analysis (FMEA).
UNIT 5
Building & Sustaining Total Quality: Introduction, Role of Quality Professionals, Change
management, Sustaining Quality Organisation, ISO 9000 & ISO 9000:2000.

TEXT BOOK
Paneerselvam, R. & Sivasankaran, P. (2014): Quality Management. PHI Learning Pvt Ltd.
 CVRU-IODE Programme Guide 2015-16 – Faculty of Management

Dr. C.V. RAMAN UNIVERSITY

Institute of Open and Distance Education (IODE)
Kargi Road, Kota, Bilaspur (C.G.)

PRODUCTION & OPERATION GROUP

SEMESTER- Fourth Semester

PROGRAMME: MASTER OF BUSINESS ADMINISTRATION (MBA)Theo. Max. M: 70 Min. M: 28

Course Code: 4MBA2/4MBA5 , CREDIT:-2 Assig. Max.M: 30 Min. M: 12
COURSE : MANUFACTURING STRATEGY

UNIT I
Manufacturing/Operations Strategy: Introduction, Meaning, Content,
Manufacturing/Operations Strategy Mix, Manufacturing/Operations Performance:
Introduction, Performance Objectives, Trade-offs, Targeting and Manufacturing/Operations
Focus.
UNIT 2
Capacity Strategy: Introduction, Meaning, Overall Level of Capacity, Number & Size of Sites,
Capacity Change, Location, Supply Network Strategy: Introduction, Meaning, Outsourcing
Decision (make or buy), Network Behaviour, Network Management.
UNIT 3
Process Technology Strategy: Introduction, Meaning, Degree of Automation, Degree of
Coupling, Product-process Matrix, Evaluating Process Technology, Improvement Strategy:
Introduction, Development & Improvement, Setting the Direction, Performance Mapping,
Deploying Capabilities.
UNIT 4
Sustainable Alignment: Introduction, Meaning, Sustainable Alignment Over Time, Analysis
for Formulation, Challenges.
UNIT 5
Substitutes For Strategy: Introduction, New Approaches to Manufacturing/Operations, Total
Quality Management (TQM), Lean Manufacturing/Operations, Business Process Re-
engineering (BPR), Enterprise Resource Planning (ERP), Six Sigma, Implementation:
Introduction, Meaning, Purpose, Point of Entry, Process.

TEXT BOOK
Slack Nigel & Lewis Michael (2015): Operations Strategy. (2nd Edition). Pearson Publications
 CVRU-IODE Programme Guide 2015-16 – Faculty of Management

Dr. C.V. RAMAN UNIVERSITY

Institute of Open and Distance Education (IODE)
Kargi Road, Kota, Bilaspur (C.G.)

PRODUCTION & OPERATION GROUP

SEMESTER- Fourth Semester

PROGRAMME: MASTER OF BUSINESS ADMINISTRATION (MBA)Theo. Max. M: 70 Min. M: 28

Course Code: 4MBA3/4MBA6 , CREDIT:-2 Assig. Max.M: 30 Min. M: 12
COURSE : WORLD CLASS MANUFACTURING

UNIT I

Manufacturing Competitiveness: Introduction, Meaning of Competitiveness, Dimensions, Competitive

Priorities, World Class Manufacturing: Introduction, Relevance of TQM in World Class manufacturing,
Competitive Priorities of Manufacturing, Requirements for Excellence, Time Based Competition.

UNIT II

Quality & Global Competitiveness: Introduction, Relationship between Quality & Competitiveness,
Continuous Improvements: Introduction, Improvement Strategies, Continuous Improvement & World
Class Manufacturing, Continuous Improvement Cycle, The Kaizen Approach, Kaizen Implementation Tools,
Requirements & Benefits of Kaizen.

UNIT III

Elements of Lean Production: Introduction, Meaning, Lean Production & JIT, Lot Sizing, Set-up Time
Reduction, Just In Time Systems: Meaning, Concept of JIT, Importance, Characteristics, Benefits,
Overview of JIT Manufacturing, Prerequisites & Elements of JIT Manufacturing System, Techniques of JIT
Manufacturing.

UNIT IV

Benchmarking: Meaning, Evolution, Advantages & Limitations, Types, Seven Step Benchmarking Model,
Issues Related to Benchmarking Process, Tools For Process Improvements: Total Quality Tools, World
Class Quality management: Introduction, Importance, Levels & Determinants of Quality, Quality Control,
Meaning & Necessity of TQM, Elements, Quality Circles, Six Sigma.

UNIT V

Total Productive Maintenance: Introduction, Evolution, Principle of TPM Programs, Total Preventive
Maintenance, Relevance of TPM to TQM, Benefits, World Class Supply Management: Meaning,
Transition from Purchasing to Supply Management, Developments in Supply Management, JIT Supply
management, Toyota Production System: Origin, Principles.
 CVRU-IODE Programme Guide 2015-16 – Faculty of Management

TEXT BOOK
Bhat K. Shridhara, World Class Manufacturing, Himalya Publishing House

SUGGESTED BOOKS:
1. By Jeffrey K.Liker The Toyota Way Tata Macgraw Hill
2. James P. Womack, Daniel T. Jones Lean Thinking: Banish Waste And Create Wealth In Your Corporation-
Simon & Schuster Adult Publishing Group
3. Richard J. Schonberger World Class Manufacturing Free Press (2008)
4. Larry Rubrich, Madelyn Watson, and Shirley Rubrich Implementing World Class Manufacturing (Includes
Lean Enterprise) WCM Associates; 2nd edition ( 2004)
5. Jim Todd World-Class Manufacturing McGraw-Hill Companies ( 1996)
6. Brian H. Maskell Performance Measurement for World Class Manufacturing: A Model for American
Companies (Corporate Leadership) Productivity Press (1991)
 CVRU-IODE Programme Guide 2015-16 – Faculty of Management

Dr. C.V. RAMAN UNIVERSITY

Institute of Open and Distance Education (IODE)
Kargi Road, Kota, Bilaspur (C.G.)

PRODUCTION & OPERATION GROUP

SEMESTER- Fourth Semester

PROGRAMME: MASTER OF BUSINESS ADMINISTRATION (MBA)Theo. Max. M: 70 Min. M: 28

Course Code: 4MBA4/4MBA7, CREDIT:-2 Assig. Max.M: 30 Min. M: 12
COURSE : PROJECT MANAGEMENT

UNIT I
Introduction, Characteristics & Types, Attributes of good project management, Project Management Vs General
Management, Project Identification, Formulation & Interpretation: Introduction, Identification, Preparation,
Investment decisions, Zero based project formulation, Project objectives, Establishing the project, Organising Human
resource & System, Project Direction, Coordination & Control, Outsourcing,
UNIT II
Project Appraisal: Introduction, Technical, Commercial, Economic, Financial & Management Appraisal, Cost benefit
analysis, Project Cost Estimation & Financing: Cost of project, Components of Capital Cost, Sources of Finance,
Role of financial institutions, NPV/PI/IRR/BCR/NBCR, Project Planning & Scheduling: Introduction, Scheduling
Techniques, Line Balance Techniques,
UNIT III
Project Cost Control: Project cost Vs Project completion time, Normal time & Crash time, Direct, Indirect & Total
Cost, Rehabilitation of Sick Units: Definition of sickness, BIFR, Causes & Prediction
UNIT IV
Project Organization: Introduction, Functional, Product & Matrix organization, Advantages & disadvantages of pure
matrix form, Selection of project organization structure, Modified & Pure structure, Breakdown structures, Project
Contracts: Introduction, Types, Sub-contract, Tenders, Types of payments to contractors
UNIT V
Project Evaluation & Post Project Evaluation: Definition, Objectives, Methods, Post project evaluation (Post Audit),
Objectives, Phases & Types, Agencies for Project Audit, Computer Aided Project Management: Project information
system, Essentials of good information system, Computer based project management, Future of project management
REFERENCE BOOKS
Nagrajan K, Project Management, 5 ed, New Age International Publishers
Mishra R.C, Modern Project management, New Age International Publishers, 2005
 CVRU-IODE Programme Guide 2015-16 – Faculty of Management

COUNSELING AND STUDY STRUCTURE

Sl. Course Title of the Course Credi Total Counseling and Study Structure
No. Code t Hour (hours)
s of Face to Self Practi Assign Project
Study Face study cal ments work
Counseling

Semester I
1 1MBA1 Management Process and 2 60 8 34 - 18
Organizational Behavior
2 1MBA2 Quantitative Method 2 60 8 34 - 18
3 1MBA3 Managerial Economics 2 60 8 34 - 18
4 1MBA4 Environment Analysis and 2 60 8 34 - 18
Management
5 1MBA5 Managerial Skill Development 2 60 8 34 - 18
6 1MBA6 Accounting for Managers 2 60 8 22 12 18
7 1MBA7 Computer Application for 2 60 8 34 18
Managers
8 1MBA8 Business ethics & CSR 2 60 8 34 - 18
Semester II
1 2MBA1 Business policy and Strategic 2 60 8 34 18
analysis
2 2MBA2 Management science 2 60 8 34 18
3 2MBA3 Human Resource Management 2 60 8 34 18
4 2MBA4 Financial Management 2 60 8 34 18
5 2MBA5 Marketing Management 2 60 8 34 18
6 2MBA6 Production & operation 2 60 8 34 18
Management
7 2MBA7 Research Methodology 2 60 8 34 18
8 2MBA8 International Business 2 60 8 34 18
Semester III
1 3MBA1 Business legislation 2 60 8 34 - 18
2 3MBA2 Group 1 - Paper I 2 60 8 34 - 18
3 3MBA3 Group 1 - Paper II 2 60 8 34 - 18
4 3MBA4 Group 1 - Paper III 2 60 8 34 - 18
5 3MBA5 Group 2 - Paper I 2 60 8 34 - 18
6 3MBA6 Group 2 - Paper II 2 60 8 34 - 18
7 3MBA7 Group 2 - Paper III 2 60 8 34 - 18
8 3MBA8 Summer Training Project & 2 60 60
Viva
Semester IV
1 4MBA1 MIS & Decision Support 2 60 8 34 - 18
System
2 4MBA2 Group 1 - Paper IV 2 60 8 34 - 18
3 4MBA3 Group 1 - Paper V 2 60 8 34 - 18
4 4MBA4 Group 1 - Paper VI 2 60 8 34 - 18
5 4MBA5 Group 2 - Paper IV 2 60 8 34 - 18
6 4MBA6 Group 2 - Paper V 2 60 8 34 - 18
7 4MBA7 Group 2 - Paper IV 2 60 8 34 - 18
8 4MBA8 Final Project & Viva 2 60 60
 CVRU-IODE Programme Guide 2015-16 – Faculty of Management

STUDY MODULES AND BOOKS INFORMATION

COUNSELING AND STUDY STRUCTURE
Sl. Course Title of the Course Books/Module to be used
No. Code

Semester I
1 1MBA1 Management Process and CVRU Module
Organizational Behavior
2 1MBA2 Quantitative Method CVRU Module
3 1MBA3 Managerial Economics CVRU Module
4 1MBA4 Environment Analysis and CVRU Module
Management
5 1MBA5 Managerial Skill Development CVRU Module
6 1MBA6 Accounting for Managers CVRU Module
7 1MBA7 Computer Application for CVRU Module
Managers
8 1MBA8 Business ethics & CSR CVRU Module
Semester II
1 2MBA1 Business policy and Strategic CVRU Module
analysis
2 2MBA2 Management science CVRU Module
3 2MBA3 Human Resource Management CVRU Module
4 2MBA4 Financial Management CVRU Module
5 2MBA5 Marketing Management CVRU Module
6 2MBA6 Production & operation CVRU Module
Management
7 2MBA7 Research Methodology CVRU Module
8 2MBA8 International Business CVRU Module
Semester III
1 3MBA1 Business legislation CVRU Module
2 3MBA2 Group 1 - Paper I CVRU Module
3 3MBA3 Group 1 - Paper II CVRU Module
4 3MBA4 Group 1 - Paper III CVRU Module
5 3MBA5 Group 2 - Paper I CVRU Module
6 3MBA6 Group 2 - Paper II CVRU Module
7 3MBA7 Group 2 - Paper III CVRU Module
8 3MBA8 Summer Training Project & Viva CVRU Module
Semester IV
1 4MBA1 MIS & Decision Support System CVRU Module
2 4MBA2 Group 1 - Paper IV CVRU Module
3 4MBA3 Group 1 - Paper V CVRU Module
4 4MBA4 Group 1 - Paper VI CVRU Module
5 4MBA5 Group 2 - Paper IV CVRU Module
6 4MBA6 Group 2 - Paper V CVRU Module
7 4MBA7 Group 2 - Paper IV CVRU Module
8 4MBA8 Final Project & Viva CVRU Module
SPECIALIZATION
Marketing Group
3MBA2 3MBA5 Consumer Behaviour CVRU Module
3MBA3 3MBA6 Advertisement & Sales Promotion CVRU Module
3MBA4 3MBA7 Service Marketing CVRU Module
4MBA2 4MBA5 CRM & Sales Management CVRU Module
4MBA3 4MBA6 International Marketing CVRU Module
4MBA4 4MBA7 Retail & Rural Marketing CVRU Module
HR Group
3MBA2 3MBA5 Management Training and Development CVRU Module
3MBA3 3MBA6 Human Resource Planning and Development CVRU Module
 CVRU-IODE Programme Guide 2015-16 – Faculty of Management

3MBA4 3MBA7 Legal Framework Governing Human Relation CVRU Module

4MBA2 4MBA5 Management of Industrial Relations CVRU Module
4MBA3 4MBA6 Organizational Change and Intervention CVRU Module
Strategies
4MBA4 4MBA7 International Human Resource Management CVRU Module
Finance Group
3MBA2 3MBA5 Security Analysis and Portfolio Management CVRU Module
3MBA3 3MBA6 Tax Management & Planning CVRU Module
3MBA4 3MBA7 Financial Institution & Services CVRU Module
4MBA2 4MBA5 Working Capital Management CVRU Module
4MBA3 4MBA6 Financial Derivatives CVRU Module
4MBA4 4MBA7 Banking & Finance CVRU Module
Information Technology Group
3MBA2 3MBA5 Business Process Business Process Reengineering, R. Srinivasan, Tata Mc
Reengineering Graw- Hill Education
3MBA3 3MBA6 System Analysis And Design System Analysis & Design, M. Awad (2nd Ed.), Galgotia
Publication
3MBA4 3MBA7 Database Management Database Management System, Nirupma Pathak,
System Himaliya Publishing House
4MBA2 4MBA5 Innovation And Technology Management of Technology,Tarek, Khalil (2nd Ed.),
Management McGraw Hill Publication
4MBA3 4MBA6 E-Commerce E- Commerce – Concepts, Models & Strategies, C.S.V.
Murthy, Himalaya Publication House
4MBA4 4MBA7 Cyber Law Cyber Lay & IT Protection, Harish Chander,PHI Learning
Private Limited New Delhi

Production & Operation Group

3MBA2 3MBA5 Operations Planning & Control Vollman, Berry, Whybark, Jacobs (2015):
Manufacturing Planning & Control for
Supply Chain management. (5th Edition –
Indian). Tata McGraw Hill Publications

3MBA3 3MBA6 Logistics & Supply Chain Management K. Shridhara Bhatt: Supply Chain Management
– Himalaya Publishing House

3MBA4 3MBA7 Quality management Paneerselvam, R. & Sivasankaran, P.

(2014): Quality Management. PHI
Learning Pvt Ltd.

4MBA2 4MBA5 Slack Nigel & Lewis Michael (2015):

Operations Strategy. (2nd Edition).
Manufacturing Strategy Pearson Publications

4MBA3 4MBA6 Bhat K. Shridhara, World Class Manufacturing,

Himalya Publishing House
World Class Manufacturing

4MBA4 4MBA7 Project management Nagrajan K, Project Management, 5 ed, New Age
CVRU-IODE Programme Guide 2015-16 – Faculty of Management

International Publishers
 CVRU-IODE Programme Guide 2015-16 – Faculty of Management

Date Schedule & Instructions for Submitting Assignments

DUE DATE OF SUBMISSION OF ALL ASSIGNMENTS AT THE STUDY CENTRE

Semester Assignment No. Due Date

1MBA1
First Semester 1MBA2
1MBA3
1MBA4  April 30 (for January Session )
1MBA5
 October 31 (for July session)
1MBA6
1MBA7
1MBA8
2MBA1
Second Semester 2MBA2
2MBA3
2MBA4  April 30 (for July Session )
2MBA5
 October 31 (for January session)
2MBA6
2MBA7
2MBA8
3MBA1
Third Semester 3MBA2
3MBA3
3MBA4  April 30 (for January Session )
3MBA5
 October 31 (for July session)
3MBA6
3MBA7
3MBA8
4MBA1
Fourth Semester 4MBA2
4MBA3
4MBA4  April 30 (for July Session )
4MBA5
 October 31 (for January session)
4MBA6
4MBA7
4MBA8
 CVRU-IODE Programme Guide 2015-16 – Faculty of Management

INSTRUCTIONS TO STUDENTS FOR FORMATTING THE ASSIGNMENTS

l=h; dk;Z gsrq Nk=ksa ds fy;s funsZ'k
1. This booklet contains the assignments for the entire (All Semester) programme. Each
course has one assignment. All assignments should be completed and submitted at your
respective study centre before the due date.
bl iqfLrdk esa iwjs ikB~;Øe ds fy;s ¼lHkh lseLs Vj½ ds l=h; dk;Z fn;s x;s gSaA izR;sd ikB;Øe ds fy;s ,d l=h; dk;Z fn;k x;k gS
ftls iw.kZ djus ds i'pkr fu/kkZfjr frfFk rd vius v/;;u dsUnz dks Hkstuk vko';d gSA
2. Please note that you will not be allowed to appear for the Term End Examinations for the
course, until the assignments are submitted before the due date.
Ñi;k /;ku jgs tc rd l=h; dk;Z fu/kkZfjr frfFk rd tek ugha gksaxs] vki l=kar ijh{kk esa ugha cSB ldsaxsA
3. The assignments constitute the continuous component of the evaluation process and
have 30% weightage in the final grading. You need to score 40 % marks in assignment in
each course in order to clear the continuous evaluation component.
l=h; dk;Z lrr~ ewY;kadu dk egRoiw.kZ vax gS ,oa vfUre xzsfMax esa 30 izfr'kr vad fu/kkZfjr gSaA lrr~ ewY;kadu esa mRrh.kZ gsrq izR;sd
l=h; dk;Z esa U;wure 40 izfr'kr vad izkIr djuk vfuok;Z gSA
4. The assignment should be hand written on a A-4 size paper with proper cover which
contains all the required information as given on the next page. You can use the
photocopy of the cover for each assignment.
l=h; dk;Z ,&4 lkbt isij ij gLrfyf[kr gksuk pkfg, rFkk ml ij vxys i`"B ij fn;s x;s doj ds vuqlkj lHkh tkudkjh fy[kh
gksuh pkfg,A ¼vki pkgsa rks doj dh QksVksifz r izR;sd l=h; dk;Z ij yxkdj iz;qDr dj ldrs gSa½
5. Leave at least 4cm margin on the left, top and bottom of your answer sheets for the
evaluator's comments.
izR;sd i`"B ij ck;sa] Åij ,oa uhps de ls de 4 lsa-eh- txg NksM+sa tks ewY;kadudrkZ viuh fVIi.kh ds fy;s iz;ksx djsxkA
6. Your answers should be brief, precise and in your own words. Please do not copy the
answers from the study material.
l=h; dk;Z ds iz'ukssa ds mRrj la{ksi] Li"V ,oa LO;a ds 'kCnksa esa gksuk pkfg,A mRrj LVMh eVsfj;y dh dkWih ugha gksuk pkfg;sA
7. Please do not copy the assignment from other student.
Ñi;k l=h; dk;Z nwljs Nk= ls dkWih u djsAa
8. While solving the questions, clearly indicate the question number along with the part
being solved. Recheck your work before submitting it.
iz'uksa ds mRrj fy[krs le;] iz'u la[;k vFkok mlds Hkkx dk Li"V mYys[k djsAa l=h; dk;Z tek djrs le; ,d ckj iqu% tkap dj
ysAa
9. You may retain a copy of your assignment response to avoid any unforeseen situation.
l=h; dk;Z dh ,d izfrfyfi vius ikl j[ksa rkfd fdlh vugksuh ?kVuk ls cpk tk ldsA
10. You can resolve the difficulties you may face while studying the course material by
sending an e-mail to your study centre coordinator. However, the centre coordinator will
not provide solutions to the assignment questions, since they constitute an evaluation
component.
ikB~;Øe lkexzh ds v/;;u ds le; ;fn dksbZ dfBukbZ gksrh gS rks mlds fujkdj.k gsrq v/;;u dsUnz ds leUo;d ls bZ&esy }kjk
laidZ fd;k tk ldrk gSA ijUrq dsUnz leUo;d l=h; dk;Z ds iz'uksa ds mRrj ugha nsaxs D;ksfa d ;s ewY;kadu i)fr ds vax gSaA

Note: Assignments of the course are available for download at the CVRU Website
http://www.cvru.ac.in . You can download the assignments as per your course, follow the
instructions given and submit it before due dates at the study centre.