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NSBM Course Termination Notification

The document discusses a case study about a company called William Shakespeare Holidings that deals in many industries including banking, hospitality, education, and medical equipment. One of its subsidiaries, WSH-learning, focuses on improving education in marginalized areas. In 2005, WSH-Learning conducted an English skills course at NSBM but over time the quality declined and students complained, so the director of NSBM ordered the course not be continued.

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Dulara Rajapaskha
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51 views1 page

NSBM Course Termination Notification

The document discusses a case study about a company called William Shakespeare Holidings that deals in many industries including banking, hospitality, education, and medical equipment. One of its subsidiaries, WSH-learning, focuses on improving education in marginalized areas. In 2005, WSH-Learning conducted an English skills course at NSBM but over time the quality declined and students complained, so the director of NSBM ordered the course not be continued.

Uploaded by

Dulara Rajapaskha
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Case Study

William Shakespeare Holidings is well established company in Sri Lanka. It deals with many aspects of
industry, such as banking and finance, hiospitality, education, medical equipment. Amongst its many
subsidisries is a company which focuses on improving educational opportunities in marginalized areas in
the island. This company specializes in educational incentives, and is called WSH- learning. From 2001
onwards WSH- learning has also handled the parent company’s CSR (Corporate Social Responsibility)
program. It has opened IT centres in the Southern Province, and launched English teaching programs at
secondary school level in the Eastern Province.

In 2005, an executive of WSH-Learning met a lecturer of NSBM at a social function, and in the course of
small talk, found out that NSBM was looking for links with the corporate sector. The executive followed
up by informing the CSR division of the company. The result was that WSH-Learning was invited to
conduct a soft skills course at NSBM, to supplement a course called “English Skills for Final Year
Students”. The soft skills course was conducted as a three week intensive course in the premises of
NSBM. WSH-Learning went all out to promote course by printing attractive posters to advertise its
program within the institute. It went so far as to enlist the services of PRIDE, Sri Lanka’s leading
advertising firm o design the posters and admission cards for the final years.

Gradually, the quality of the program went down and the students complained that the program is not
effective. Now the organizers of the course within the institute were in dilemma because the director of
NSBM ordered that the course should not be continued.

Task

You are the chief organizer of the program and you have to inform the WSH-Learning that they cannot
continue their course at NSBM. You cannot jeopardize the partnership. Additionally, you want to keep
the door open for future activities with this leading private sector company.

Write a letter to the Director , CSR, WSH-Learning (pvt.) Limited.

Keep in mind,

1. That you have to make sure the message is clear.


2. That you don’t hurt their feelings.
3. That you don’t sever relations.
4. That you give a reason for your actions.

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