Gamification analysis:

Myntra
Myntra play and earn
1. Guess the players quiz- cricket: You get 200 points for every game. You can play unlimited number of times but the questions are same each time.

2. Bowl out game: Different levels, 200 coins for winning each level. Every time you start to play it starts with the 1st level and same game.
3. Crossword: Guess the words from letters given. Words are related to clothing and clues are given to guess the type of clothing. 200 points are earned. You can
play unlimited number of times but the questions are same each time

4. Pictionary: Guess the word based on the images from the letters given below. The questions are based on cities. 200 points are earned. You can play unlimited
number of times but the questions are same each time

5. Shopping spree: You have to tap to fill the boxes in 1 minute. On the below there is a button to tap which on random intervals changes to don’t tap s we have to
keep in mind. 200 points are earned. You can play unlimited number of times but the questions are same each time
How to use the rewards:
• Different offers are available as seen below:

• On 4 of these offers the applicable products are same and limited to 58 items which includes clothes for 4-12 years old boys. The other offers are not showing any
applicable products and error is showing on opening the link.
Myntra move

 This feature uses the phone’s health app (google fit/Apple health app) to track the daily steps
 You earn 10 insider points on completing 5000 steps and 10 insider points on completing 10000 steps. Maximum 20 points can be earned in a day.
 You can also check your average step counts over a week and your personal best from those days in achievements and insights.
 The insider points achieved needs to be collected in one day from the day earned.
 Insider Points earned and collected through Myntra Move will be added to your total Insider Points, which can be used to avail offers from the ‘Activity Perks’
section on Move page or additional perks & offers on Myntra Insider page.

Myntra treasure hunt:

 It was a one-day contest

 You need to register from your e-mail id
 The game had 7 levels and you were asked one simple multi-choice question at each level. Each question had 4 options. You just had to pick the right one.

 If your answer was correct, you were asked to enter a code from Myntra.com. They guided you to the relevant page, where the code was highlighted in yellow.
Every right answer (along with the code) could fetch you a prize.
  If you were able to complete all the 7 levels successfully, you were eligible for the grand prizes through a lucky draw that would be announced on 29th March.

A similar scavenger hunt was organised by Bonobos. The first 50 people to find a particular product were credited bonobos points worth 25$ and free shipping on
shopping of 50$ and above. There was a animation of a guy which age you hints so players had to keep an eye for him. If found the guy, received a special code for
$100 off their purchase. It was launched on 2 websites and people had to find bonobos models in their signature pants.

Amazon

Amazon fun zone:

Quizzes:
1. Daily quiz
2. Health safety quiz
3. Road safety week quiz
4. Amazon business extra savings quiz
5. May quiz
6. Credit card quiz
7. Amazon pay electricity quiz
8. Amazon pay broadband quiz
 9. Answer and win galaxy M42(available for other smartphones also)

You have to answer 6 MCQs. If answered correctly, you enter a lucky draw contest. Can be played once.
Questions are based on the product/service the quiz is for. Examples are given below. By entering any contest/quiz on amazon you agree to be placed on their mailing
list and this can be altered through the e-mail preferences page.

Games:
1. Pictionary-guess the celebs
2. Puzzle- find the missing piece
3. Did you know quiz- GK questions are asked.

Answer all the questions correctly and enter a lucky draw.

Jackpot- chance to win 50000 and more: Answer a question correctly if won and enter a lucky draw

Spin the wheel-

  Available for different services and rewards like amazon pay, amazon pay recharges amazon pay roulette, travel, akshay tritya special, win a specific smartphone
etc. Answer a question correctly if won and enter a lucky draw
Different rewards are there like get a 50 rs of if paid by credit card, yellow gold bar for akshay tritya, win a smartphone, get 1000 on amazon pay etc.

All the games can only be played once.

Play for fun- These are some fun gams available for the customers. No rewards are given
1. Escape run
2. Road master
3. Bowling stars
4. Bubble wipeout
5. Bottle shoot.
Shien- Jackpot

eBay Bidding system- for exclusive fan merch

https://youtu.be/kNasJxZIDTU

Have a bidding on a particular exclusive product and keep a minimum price to cover the cost.

The customers can enter the price they are willing to pay for a particular product. (Option for having a max bid also). The moment someone outbids, you can get a
notification and you can change your max bid.
This will lead to curiosity, bd players constantly checking the amount the bid has gone up to. Also, when you win the bid, it will led to a feeling of accomplishment and
you will be satisfied as the amount is you bought the product in the amount you entered.

For example, if a marvel movie is coming, this can be done for fan merch of marvel as it will be In demand on that particular time and fans would want to purchase.
Along with a base price, the minimum increase in the bid amount can be Rs 50 or 49, so that people just don’t increase it by a small amount.

Quiz-up
Quiz up is a app which has quizzes based on your preferred genre.
For example, if you have picked up sitcoms, you can further choose friends and play a quiz based on “friends” with your friends and compete.

Similar quizzes can be introduced based on the tie ups we have.

People can take the quizzes and compete for the top scorer on the leadership board and the top scorers at the end of the week can get free goodies.
To make it interesting and more engaging, we can have multiple quizzes to help the customers increase their scores. They can have multiple opportunities by
performing some tasks like browsing the site, using coins, posting a picture in products bought from bewakoof etc.

As the customers will be taking quizzes of their favorite genres and consider themselves as fans, they will want to stay on the top of the leadership board.

Vaccination
Currently the vaccination drive is on the peak. We can provide incentives to the customers who upload their pictures of getting vaccinated or their certificates on our
site and get discount offers or free goodies. This can be tied up with the covid-essentials we’re selling on our website.

Scribble competition, caption competition

We can arrange a scribble competition where customers can doodle and submit their designs. Those designs can be uploaded on the app and be opened for voting.
Through a voting system, the designs which gets the maximum votes can be made and sold by bewakoof and the winner can get a free one.

Build your own tee

Add text, design, caption on a plain page example canva

Quiz for recommending products as per your style:

We can have a quiz where we ask questions to the customers and after their answers can recommend products as per their styles.
Example: https://bareanatomy.in

Styling videos:

We can collaborate with stylists and have videos on how users can style their clothes differently, style tips etc.
Example nykaa

Styling help through AR

College look, ethnic look etc.

Content on different topics- blog posts

Product subscription

For products related to beauty and hygiene

https://www.oprahdaily.com/beauty/g23015533/best-beauty-box-subscriptions/?slide=9

https://sockrepublic.in/socks-subscription-india/
Balenciaga- video game

Balenciaga's Spring 2021 Fashion Show was on top of everyone’s mind: An immersive fashion film presented the collection in the first-person-mode of a video
game. The game, called "Afterworld: The age of Tomorrow," is set in 2031 and is said to project timeless archetypes and speculative imagery of the future.
Balenciaga's video game is available at videogame.balenciaga.com and can actually be played in addition to the stunning show. Those who play through the game
are in for a joyful surprise.
https://youtu.be/hu_08WchxnU

Burberry
Burberry launched a multiplayer game called B Surf as part of their TB Summer Monogram campaign. The fashion house invites players to an immersive
experience of the Burberry TB Summer Monogram collection through the game. The game revolves around a race on the water - players can choose their
surfboards and dress their avatars in the TB Summer Monogram collection. It's possible to race against an unknown opponent from all around the world and
challenge a direct friend. If that wasn't enough, Burberry is also giving away daily prizes and offering the chance to snag digital rewards, such as an exclusive VR-
face filter.
Exclusive Burberry prizes can be won through a daily lottery for the first two weeks of launch, including a limited edition TB surfboard and a number of TB
Summer Monogram bucket hats. The prizes are available in the United Kingdom, the United States, Canada, China, Japan and Korea. There is also the possibility
for players to unlock digital rewards including an AR game character and an exclusive face filter.

Nintendo Collaboration
Last April, Nintendo collaborated with lifestyle and e-sports organization 100 Thieves. An entire collection of the lifestyle brand was launched in the game
Animal Crossing: New Horizons. Until now, any drops from 100 Thieves were hard to get your hands on. As soon as a new hoodie or sweater appeared, it was
immediately sold out. With the Animal Crossing drop, any player can easily download a design for free and put it on their character in the game. Over the course
of the year, the individual pieces were subsequently launched IRL as well.
Gucci

Gucci arcade- 13 games (2 are paid)

Gucci bee

Gucci Ace- reference to their sneakers

Gucci surf
Gucci mascara hunt
Gucci conga master
Gucci bounce
Dress up game

Three dimensional avatars and people can dress them with bewakoof products.
Try on Features
Streaks
Parachute/balloon bursts with offers

How can we reward?

 Badges. These are a visual representation of users’ achievements, which indicate their performance within the app. For example, some fitness trackers introduce
badges based on the number of steps that the user has walked throughout the use of the fitness app.
 Levels. These are the parts of the game world. With each level, the complexity of the game increases, challenging the user to get further.
 Performance charts. These graphs show how the player performed in comparison with their previous results and track their individual records.
 Points. These are basic rewards that the user gets for their accomplishments as they progress within the game.  
 Scoreboards. These are lists with player rankings that help to define who performs best in a certain activity. Unlike performance charts that show the performance
of one user within a certain time period, a scoreboard shows the performance in relation to the performance of others. 
 In-game currency. This is the means of “payment” for game-related benefits — extra lives. The player can get this currency as a reward for certain
accomplishments or as a daily bonus.