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Segmentation

NOMU and JOOBAEK target consumers aged 40-50 who are mostly married and care about their appearance for professional and social reasons. A cause marketing strategy could work by linking product benefits to removing the "Uncle" image. YUMMY targets young adults aged 18-25 who have exclusive tastes and are influenced by lifestyle marketing and social media. An internet marketing strategy using digital ads and social media campaigns would work well. Metrosexual, homosexual consumers genuinely care about appearance and are unaffected by societal views of sexuality. Paid advertising in traditional and print media along with targeted digital and social media could be effective. Millennials aged 25-35 are mostly working bachelors with good pay

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Fms Hi Jyenge
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118 views1 page

Segmentation

NOMU and JOOBAEK target consumers aged 40-50 who are mostly married and care about their appearance for professional and social reasons. A cause marketing strategy could work by linking product benefits to removing the "Uncle" image. YUMMY targets young adults aged 18-25 who have exclusive tastes and are influenced by lifestyle marketing and social media. An internet marketing strategy using digital ads and social media campaigns would work well. Metrosexual, homosexual consumers genuinely care about appearance and are unaffected by societal views of sexuality. Paid advertising in traditional and print media along with targeted digital and social media could be effective. Millennials aged 25-35 are mostly working bachelors with good pay

Uploaded by

Fms Hi Jyenge
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd

NOMU (No More Uncle) and JOOBAEK – Consumers of aged group from 40s and 50s.

Mostly Married
but as looks are connected with professional & social life, bother a bit about looks. Less Price
Sensitive and has high paying capability, can adopt Cause marketing strategy by linking the benefits
of the product which will help to get rid of derisive "Uncle" tag from them.

YUMMY – Young population with age ranging from 18 to 25. Young Urban People who have very
exclusive tastes. Do not bother much about stereotyping. Influenced by lifestyle marketing and social
media, so can follow Internet marketing strategy as these young people will be active so much in
internet sites and target them by digital ads and through social media campaigns. Mostly College
going millennials.

Metrosexual and Homosexual consumer group: This group has genuine attraction about the
products as they prefer to keep themselves good looking. Bother less or none about societal and
peers thinking about their sexuality or preferences. Can use Paid advertising strategy by promoting
the product through traditional media and print media advertising. Also targeted digital & selected
social media apps would work.

Millennials: (Age 25-35) mostly working but bachelors. Good paying capability. Less price sensitive
but extensive market research before buying product. Due to dating culture, prefer to look good at
work as well as in personal life. Social media marketing & targeted digital marketing would be good.

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