Stage Task Frequency
Basic Setup Implement Heatmaps Once
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Off-page SEO that you identified as irrelevant on your Audit As needed
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Check if you have implemented Social
On-page SEO Markups, such as Facebook Open Graph tags, Once
Twitter Card markup and Pinterest Rich Pins
Implement Facebook Open Graph tags,
On-page SEO Once
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Check if your most popular pages have
On-page SEO Quarterly
relevant Calls to Action (CTA)
Check if your URLs contains dates, eliminate
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Check for content hidden behind Javascript
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Apply rel="canonical" tags to pages on your
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On-page SEO
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pages with similar titles, text copy
Check for 'no-follow' internal links on your
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Make sure you're not using iframes on your
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Check Google PageSpeed Insights on your top
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Create contextual links in your articles to
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other internal pages of your site
Once OR Every
On-page SEO Compress the images on your website week if not
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Implement Accelerated Mobile Pages (AMP)
On-page SEO Once
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Check if your Title tags include relevant
On-page SEO keywords and are optimized for maximum Monthly
CTR, rewrite them as needed
Check if your Heading tags include relevant
On-page SEO keywords and are optimized for maximum Monthly
CTR, rewrite them as needed
Check if your Meta Descriptions include
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maximum CTR, rewrite them as needed
Check if your URLs are short and descriptive
On-page SEO Quarterly
of the content of their pages
Check if any pages on your website have
On-page SEO Once
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On-page SEO Check for Duplicate Page Titles Quarterly
Once OR Every
On-page SEO Create your sitemaps.xml week if not
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Test if your website is mobile-friendly on
On-page SEO Once
Google PageSpeed Insights
Once AND
On-page SEO Perform a full SEO Audit on your website
Quarterly
Check if your pages have a good structure, Once AND
On-page SEO
that favors readability. Monthly
Check if you're using Latent Semantic Once AND
On-page SEO
Indexing Keywords in your pages. Monthly
Check if you have added Social Sharing
On-page SEO features in your most shareable content Once
pages.
Once AND
Research Keywords Research
Quarterly
Research Build your Customer Musketeer Avatar Once
Research Build your Inluencer Musketeer Avatar Once
See which keywords you're already ranking Once AND
Research
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Research the Keywords your competitors are Once AND
Research
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Check in your most popular pages if your
SEO Audit images have ALT tags. Always prioritize the Monthly
ones getting the most visitors.
Check if you're using structured data markup
SEO Audit Once
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SEO Audit Implement schema.org tags Once
SEO Audit Check GSC for Crawl Errors and URL Errors Monthly
SEO Audit Check for HTTP Status errors Bi-weekly
SEO Audit Check for Title Lengths above 75 characters Quarterly
Check for Meta Descriptions above 160
SEO Audit Quarterly
characters
SEO Audit Check for Thin Content Quarterly
SEO Audit Create your Robots.txt file Once
Once AND
SEO Audit Check for Duplicate Pages
Quarterly
Check if any of your pages have content that
SEO Audit was copied from another source using Once
Copyscape
Once AND
SEO Audit Check for Redirect Errors on GSC
Quarterly
Check if there are any strange Anchor Texts Once AND
SEO Audit
coming from backlinks to your website Quarterly
Check if the pages of your website are Once AND
SEO Audit
receiving a good amount of internal links Quarterly
Once AND
SEO Audit Check for low-quality incoming backlinks
Quarterly
Check your website structure. Is your content Once AND
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buried down internally on your site? Quarterly
Importance (1 Time
Module Assets Assign to
to 5) Taken Module 4
3 10-15 min
Lesson 2
5 10-15 min Module 1
5 10-15 min Module 1
Module 1
4 30 min
Lesson 2
3 20-30 min -
4 5 min Module 5
Module 2
4 10-12 hours My Top Performing Assets
Lesson 32
Module
Lesson 1
5 1-4 hours Ideas Title Sheet
AND Module
Module 4
5 2-10 hours
3Module
Lesson131
Lesson
4 5 min
20 min - 1 Lesson 13
Module
3
20 hour
min - 1 Lesson 13
Module
4 Ideas Title Sheet
20 hour
min - 1 Lesson 23
Module
3
20 hour
min - 1 Lesson 23
Module
4
10 hour
min - 1 Lesson 23
Module
5 20/20 Rule Nook
10 hour
min - 1 Lesson 24
Module
3
hour Lesson 34
Module
3 20-30 min
Lesson 2
4 30-60 min Module 5
4 1-3 hours Module 5
4 10-30 min Module 5
30 min - 3 Module 5 Link building search
5
hours
15 min - 2 Lesson 25
Module operators
Link Building Outreach
5
hours Lesson 35
Module Templates
5 1-3 hours
10 min - 1 Lesson 25
Module
3
10 hour
min - 1 Lesson 25
Module
3
10 hour
min - 1 Lesson 25
Module Link Building Outreach
5
hour Lesson 35
Module Templates
Link Building Outreach
5 15 min
Lesson 31
Module Templates
5 10 min
Lesson 1
2 3-5 hours -
4 20 min -
4 10 min -
5 20-60 hours Module 1
5 4 hours -
Module 2
5 5 min
Lesson 32
Module
3 10-25 min
Lesson 22
Module
4 20 min
Lesson 3
2 10 min -
10 min - 2
2 -
hours
Module 2
3 30 min
Lesson 1
10 min - 6 Module 2
3
hours Lesson 1
20 min -
3 Module 2
Days
20 min -
3 Module 2
Days
20 min -
3 Module 2
Days
3 15 min Module 2
30 min - 1 Module 2
4 My Top Performing Assets
hour Lesson 3
30 min - 4 Module 2
4
hours Lesson 1
4 1-4 hours Module 2
10 min - 2
4 Module 2
hours
4 1-4 hours Module 2
Module 2
4 1-4 hours
Lesson 3
4 1-4 hours Module 2
20 min - 2
4 Module 2
hours
30 min - 4
4 Module 2
hours
Module 2
5 20-30 min
Lesson 3
5 10-30 min Module 2
5 5 min Module 2
30 min - 1 Module 2
5
hour Lesson 2
Module 2
5 3-8 hours
Lesson 3
Module 2
4 2-6 hours
Lesson 1
Module 2
3 4-10 hours
Lesson 1
Module 2
3 10 min
Lesson 1
220 Profitable Buyer
Module 1 Keywords You Need in Your
5 6-10 hours
Lesson 2 SEO Strategy and Keyword
Planner
Musketeer Persona
Module 1
5 1-4 hours Worksheet and Musketeer
Lesson 2
persona Research Sheet
Musketeer Persona
Module 1
5 1-4 hours Worksheet and Musketeer
Lesson 2
persona Research Sheet
Module 1 A Step By Step Instruction
5 20 min
Lesson 2 Guide and Keyword Planner
Module 1
Lesson 2 A Step By Step Instruction
5 30 min
AND Module Guide and Keyword Planner
3 Lesson 1
Module 2
3 30 min
Lesson 1
Module 2
3 5 min
Lesson 3
20 min - 3 Module 2
3
hours Lesson 3
Module 2
4 5 min
Lesson 3
Module 2
5 10-20 min
Lesson 3
Module 2
5 20-30 min
Lesson 3
Module 2
5 10-20 min
Lesson 3
20 min - 4 Module 2
5
hours Lesson 3
5 10 min Module 2
Module 2
4 10-20 min
Lesson 3
40 min - 3 Module 2
4
hours Lesson 3
20 min - 1 Module 2
3
hour Lesson 3
Module 2
3 20 min
Lesson 3
Module 2
3 10 min
Lesson 3
Module 2
3 20 min
Lesson 3
Module 2
3 5 min
Lesson 3
KPIs (Key
Performance
Useful link Notes
Indicators) and
http://crazyegg.com/ -
Metrics
https://analytics.google.com/ -
https://www.google.com/webmasters/ -
https://chrome.google.com/webstore/detail/facebook-pixel-helper/fdgfkebogiimcoedlicjlajpkdmockpc
- with
10 Pages Use Google Trends to check which
https://trends.google.com/trends/ Optimized
- Titles, are the times of the year where your
https://www.google.com/webmasters/ CTR
Meta descriptions content
Optimizeis most
titles, frequently searched
headings and meta
and more thorough descriptions to include more relevant
content covering new keywords.
keywords
Contentfound
ideas on Use GSC, head over to "Search Traffic
GSC > Search Analytics" and then filter by
Impressions position. If you see content that is
Shares, Backlinks triggering
You lots
can of
useimpressions
Ubersuggestbut has
- low rankings, it's time to optimize.
Authorative sources
linkedmedia
Visual per Article
pieces
per Article
-
Interactions with Calls
-
to Actions, Average
Length of
Number ofContent
relevant
NumberConsumed
websites found
of relevant
websites
Number of found
website
owners contacted
Number of prospects
Numberfoundof prospects
contacted
Number of link
opportunities found
-
-
-
-
Claimed Properties,
In-depthBacklinks
information
in your Propertties,
Rankings for selected
Brand identity
keywords
Rankings for selected
components
Number
In-depth of citation
information
keywords
sites,
abouttheir
yourrelevancy,
business,
and DA
Branding, Facility Local businesses only
Number of pages Use the search operator
photos (where
Session Duration,
indexed 'site:mysite.com'
https://analytics.google.com/ relevant),
Bounce Rate, Reviews
Page
Speed
-
How your pages look
like when you post
them on social media
How your pages look
like when you post
them on social media
Each page should
have a defined goal,
and a supporting call
to action
Clean, semantic URLs
Try and replace any content that is
All the information on
hidden behind those scripts with
your website is
anything that is plain-text or is
crawlable by Google
crawlable by Google
All internal links are
"dofollow"
No content is hidden
behind an iframe, and
is crawlable by
Google
Page load time,
Google PSI score
Internal links per
article (max
4+ internal links per
article to other pages
with keyword-
relevant (not
keyword-rich) anchor
text
Every page on your
website has an AMP-
enabled version
CTR
CTR
CTR
Every page on your
website has
descriptive URLs
Ads per page
All the public URLs of
your website are
submitted for
indexation
Google PSI mobile
score
Short sentences,
Bullet Points, Images,
Video content,
Headings
Synonyms, Similar
expressions, Long-tail
keywords
-
-
Keywords rankings
The least the amount
of images without ALT
tags, the better
Use GSC, the "Structured Data
-
Markup Helper" section
Apply Schema.org
markups to pages
containing
Use GSC to help you get the correct
information such as
markup, head over to the "Structured
Locations, Products,
Data Markup Helper" section
Services, Events,
Organization, Person,
Ratings
Crawl errors
HTTP errors
-
Errors 301, 302, 400,
403, 404, 500
Go to the "Internal" tab on Screaming
Inlinks
Frog, and check the column "Inlinks"
See if there's any links with irrelevant
- anchor text, and links coming from
irrelevant, poisonous domains
Go to the "Site Structure" tab and
Depth Stats check the chart where you read
"Depth Stats"
