JOSE RIZAL UNIVERSITY

80 Shaw Blvd, Mandaluyong, 1552 Metro Manila

GROUP ACTIVITY 1 FORMULATION OF PASTLE ANALYSIS

SECTION: 301-H
GROUP MEMBERS:
GO, Alyssa
MENDOZA, Jhasmine
PASIOLAN, Anica Jean
RAZONABLE, Kobe
RODRIGUEZ, Earianne
BUSINESS CONCEPT/NAME: Milk Tea Shop at Ayala Shopping Center

PESTLE FACTORS OPPORTUNITIES THREATS

CATEGORY
[Link] Policy of the Provide Tax incentives Increase and unstable tax
Philippine business that benefits the milk tea charges to the businesses
POLITICAL shop
2. Business Permit of the Customers ensure the Milk tea shop demand to
milk tea shop safeness of the product maintain and constantly license
that their buying is FDA renewed for political and
approved. government protocol.
[Link] insurances Employees will endure The demand will add up to the
and health benefits of jobs to the business and expense of the business.
the employees of the give positive input to the
milk tea shop employees.
4. Food and beverage Milk tea shops can still Limited stocks and transactions
allowing of the operate and sell products of the procurement.
government through the to the consumers.
covid-19 pandemic
1. Importing materials, Increase the domestic Local manufacturers and
ingredients, and demand and growth of the suppliers will tend to have
ECONOMIC supplies needed for Philippines business and lessened profitability
milk tea shop economy
2. Transportation of Milk tea shops manage to A slow process of marketing
goods and supplies maintain the stocks of and procurement
goods and have improved
inventory
3. Low employment Increase the productivity Decrease the labor cost rate,
opportunities for Milk of the staffs affecting the salaries of
tea shops employees.
 4. Increase numbers of Milk tea shop will increase Demand low cost and prices of
consumers nationwide the sales revenue the product to maintain
excellent marketing
1. Cross-Cultural people Give benefits to the milk Communication can affect the
of milk tea’s customers tea shop from the foreign workers of milk tea shops from
SOCIO-CULTURAL or buyers people/buyer for the foreign buyers because of
recognition of the the cross-culture.
business.
2. The business Customers/buyers Increasing numbers of business
reputation attribute to preferred convenient drink and shop that offers convenient
convenient milk tea that show their attribute drink such as milk tea. High
drink number of competitors.
3. Health impact of the Positive health benefits to Not all buyers prefer milk tea
milk tea products to the the consumers/buyers will product for health reasons such
consumers lead to higher profit and as some have allergies, etc.
promotions
4. Values and attributes Promote good quality and Not all values and attribute are
of the milk tea shop good health attributes of relatable and compatible to all
tea leading to rowing the customers or buyers.
demand for a better
quality of products such as
tea with organic
ingredients.
1. Advertising and It will widen the reaching The milk tea business had
promotion of the point to other people who many competitors who also use
TECHNOLOGICAL product through want to buy the milk tea social media platforms to
different social media product. promote their product.
platforms such as
Facebook and
Instagram.
2. Using mobile It will be a great help to There are many competitors
delivery applications. help customers easily buy who are also using delivery
the product without going applications.
to the shop.
3. Making use of online Will increase promotion There are competitors and
advertisements to help of products through these other businesses that are also
or promote the product. advertisements. promoting their own business
through online and media
advertisements
4. Use of online From the current situation It will be challenge to the
payment in every store. as of today, this online business since online payment
payment is good and it is are having issues and not
convenient to the buyers. available at sometimes.
1. Convenience of Employees carry out the Lack of employment due to
workplace in the Milk correct tasks in the right increasing Milk Tea shop
ENVIRONMENTAL Tea shop. way, with the least waste competitors.
of time and effort.
 2. Weather due to Affects consumers' Changes in temperature and
climate change. behavior in terms of what rainfall patterns can affect the
products they buy. growing season, flavor and
health benefits of tea.
3. Tea plantation, as for
Tea, as an ingredient of Direct loss of habitat.
a need in the ingredients
milk tea has always been
of the Milk Tea valued for its flavor and
products. stimulant qualities.
4. Use of plastic Provides a favorable Threatening wildlife and
materials in containing contribution to resource spreading toxins. It can also
the Milk Tea products. conservation and carbon cause ozone depletion.
reduction.
1. Safe working Workers and staff of the Maintaining the safeness of the
practices regulation to milk tea shops will have workplace and provide
LEGAL the employees and staff an efficient flow of regularly safety inspections.
performing the task.
2. Salary wages for the Fair and reasonable salary Few employees demand a
employees of the milk of the employees will higher salary
tea shop benefit the business to
reach the numbers of
employees needed.
3. Commercial building/ Legal permit to establish The location of the shop will be
sites business location and to operate a milk tea challenging, promotion of the
shop business will affect base on the
location.
4. Food safety Ensure the safety of the Maintain the cleanliness of the
regulation system (Food customers/buyers. The working area and the equipment
Safety Act of 2013) business will not be sued. needed. Manufacturer and
suppliers should be trusted.