Faculty of Business Administration

Course Outline

1. Course Code and General Information

Course Code BUS364
Course Title Business Analytics
Credit Hours 03
Pre-requisite CSC111 and CSC244
Program BBA
Semester

2. Instructor and contact information

Faculty Name
Contact Number
Email Address
Office Number
Office Hours

3. Program Learning Outcomes

Critical Thinking and Decision Making
PLO1: Illustrate critical thinking skills in solving complex business problems in a local and
global environment
Leadership Skills
PLO2: Exhibit leadership skills in executing projects in complex business environment
Communication Skills
PLO3: Communicate professionally through oral and written means by using appropriate
technology
Experiential Learning
PLO4: Demonstrate business knowledge through practical assignment by working in a real
environment
Ethics and Values
PLO5: Apply ethical principles and show commitment towards sustainable development goals

4. Course Description
This course introduces the field of business analytics. It disseminates the knowledge to the
student about using the statistical and analytical techniques for critical decision making in
business and other domains. It introduces several concepts related to prescriptive and
predictive analytics to the students. The students would be able to these concepts manually as
well as using any computing tool.

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 5. Course Objectives
1. To provide comprehensive knowledge of the domain of business analytics.
2. To equip the student to demonstrate excellence in analyzing a business problem and enable decision
making

6. Course Learning Outcomes (CLO)

1. CLO 1: To be able to describe and implement various business analytics approach to
problem solving and decision making in business.
2. CLO 2: To interpret the usage of analytics in today's business environment and other
domains, and comment critically on the appropriateness of this use of statistics.
3. CLO 3: Apply correctly a variety of statistical techniques, such as descriptive, predictive
and prescriptive analytics to solve business problems.
4. CLO 4: Identify and use data collection techniques and employ them in businesses.

7. Teaching and Assessment

Code CLO Teaching Strategies Course Assessment
Methods
1 Critical Thinking and Decision Making
CLO 2.1 Describe pros and cons of Lecture Examination
various statistical techniques Reading Assignments Quizzes
Case Studies Presentation
Group Discussion
CLO 2.2 Describe the context in which Lecture Examination
various techniques are to be Reading Assignments Quizzes
used Case Studies Presentation
Group Discussion
2 Leadership Skills
- - - -

3 Communication Skills
CLO 1.1 Describe what are the various Lecture Examination
techniques of business analytics Reading Assignments Quizzes
Case Studies Presentation
Group Discussion
CLO 1.2 How to pitch the benefits to an Lecture Examination
executive and facilitate in Reading Assignments Quizzes
decision making? Case Studies Presentation
Group Discussion
4 Experiential Learning
CLO 3 Discuss various case studies Lecture Project
Reading Assignments
Case Studies
Group Discussion
CLO 4 How to employ techniques in Lecture Project
business domain using Reading Assignments
information technology Case Studies

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 Group Discussion
5 Ethics and Values
- - - -

8. Alignment of Course Learning Outcomes with Program Learning Outcomes

S No. Course Learning Outcomes (CLO) Program Learning Outcomes (PLO)
1 CLO 1 PLO 3

2 CLO 2 PLO 1

3 CLO 3 PLO 4

4 CLO 4 PLO 4

9. Course Contents
Sessio Topic Recommended Readings
n
1 Introduction to Business Business Analytics, 3rd Edition by Jeffrey D.
Analytics Camm, James J. Cochran, Michael J. Fry, Jeffrey
W. Ohlmann, David R.Anderson, Dennis J.
Sweeney and Thomas A. Williams ISBN: 978

2 Descriptive Statistics - Business Analytics: Data Analysis and Decision

Overview of Using Data Making, 6th Edition By S. Christian Albright and
/Introduction to Excel Wayne L. Winston ISBN: 978-1-305-94754-2
Loose Leaf Edition ISBN: 978-1-305-86647-8

Business Analytics, 3rd Edition by Jeffrey D.

Camm, James J. Cochran, Michael J. Fry, Jeffrey
W. Ohlmann, David R.Anderson, Dennis J.
Sweeney and Thomas A. Williams ISBN: 978
3 Descriptive Statistics - Business Analytics, 3rd Edition by Jeffrey D.
Cumulative Camm, James J. Cochran, Michael J. Fry, Jeffrey
Distributions/Implementatio W. Ohlmann, David R.Anderson, Dennis J.
n in Excel Sweeney and Thomas A. Williams ISBN: 978

4 Descriptive Statistics - Business Analytics, 3rd Edition by Jeffrey D.

Analyzing Camm, James J. Cochran, Michael J. Fry, Jeffrey
Distributions/Excel W. Ohlmann, David R.Anderson, Dennis J.
Application

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 Sweeney and Thomas A. Williams ISBN: 978
5 Advanced Descriptive Business Analytics, 3rd Edition by Jeffrey D.
Statistics - Analyzing Camm, James J. Cochran, Michael J. Fry, Jeffrey
Distributions/Excel W. Ohlmann, David R.Anderson, Dennis J.
Application Sweeney and Thomas A. Williams ISBN: 978

6 Descriptive Statistics - Business Analytics, 3rd Edition by Jeffrey D.

Measures of Association Camm, James J. Cochran, Michael J. Fry, Jeffrey
Between Two Variables/ W. Ohlmann, David R.Anderson, Dennis J.
Excel Implementation Sweeney and Thomas A. Williams ISBN: 978

7 An Introduction to Modeling Business Analytics, 3rd Edition by Jeffrey D.

Uncertainty Camm, James J. Cochran, Michael J. Fry, Jeffrey
W. Ohlmann, David R.Anderson, Dennis J.
Sweeney and Thomas A. Williams ISBN: 978
8 Midterm Examination
9 Descriptive Data Mining Business Analytics, 3rd Edition by Jeffrey D.
(Clustering) Camm, James J. Cochran, Michael J. Fry, Jeffrey
W. Ohlmann, David R.Anderson, Dennis J.
Sweeney and Thomas A. Williams ISBN: 978

10 Descriptive Data Mining Business Analytics, 3rd Edition by Jeffrey D.

(Hierarchical & K-Means Camm, James J. Cochran, Michael J. Fry, Jeffrey
Clustering) W. Ohlmann, David R.Anderson, Dennis J.
Sweeney and Thomas A. Williams ISBN: 978

11 Model Visualization Business Analytics: Data Analysis and Decision

Techniques Making, 6th Edition By S. Christian Albright and
Wayne L. Winston ISBN: 978-1-305-94754-2
Loose Leaf Edition ISBN: 978-1-305-86647-8

Business Analytics, 3rd Edition by Jeffrey D.

Camm, James J. Cochran, Michael J. Fry, Jeffrey
W. Ohlmann, David R.Anderson, Dennis J.
Sweeney and Thomas A. Williams ISBN: 978

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 12 Linear and Non-linear Business Analytics, 3rd Edition by Jeffrey D.
Optimization Techniques Camm, James J. Cochran, Michael J. Fry, Jeffrey
W. Ohlmann, David R.Anderson, Dennis J.
Sweeney and Thomas A. Williams ISBN: 978

13 Association Rules Mining Business Analytics, 3rd Edition by Jeffrey D.

Camm, James J. Cochran, Michael J. Fry, Jeffrey
W. Ohlmann, David R.Anderson, Dennis J.
Sweeney and Thomas A. Williams ISBN: 978
14 Statistical Inference Business Analytics, 3rd Edition by Jeffrey D.
Camm, James J. Cochran, Michael J. Fry, Jeffrey
W. Ohlmann, David R.Anderson, Dennis J.
Sweeney and Thomas A. Williams ISBN: 978

15 Project TBA (Theoretical/Industry)

16 Final Examination

10. Schedule of Assessment Tasks for Students During the Semester

S. No. Course Assessment Method Week Due Percent of Total Assessment
1 Quizzes 3, 6, 10, 14 10%
2 Assignments 2, 6, 9, 13 10%
3 Midterm Examination 8 25%
4 Project + Presentations After Midterm 15%
Week
15
5 Final Examination 16 40%

11. Grading Policy

‘A’ Grade 88 and above
‘B+’ Grade 81-87
‘B’ Grade 74-80
‘C+’ Grade 67-73
‘C’ Grade 60-66
‘F’ Grade Below 60
12.
13. Text Book(s)
 Business Analytics, 3rd Edition by Jeffrey D. Camm, James J. Cochran, Michael J.
Fry, Jeffrey W. Ohlmann, David R.Anderson, Dennis J. Sweeney and Thomas A.
Williams ISBN: 978-1-337-40642-0

14. Reference Books& Learning Material

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 Business Analytics: Data Analysis and Decision Making, 6th Edition By S. Christian
Albright and Wayne L. Winston ISBN: 978-1-305-94754-2 Loose Leaf Edition ISBN:
978-1-305-86647-8

15.Code of Conduct
 Follow the University attendance policy.
 Observe the class schedule.
 Keep cell phone off during the class.
 Submit assignments as per requirements.
 Maintain a disciplined, and respectful attitude towards the teacher and fellow students.
 Abstain from any form of plagiarism.

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