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Mushtasin Project

The document discusses a public relations crisis faced by Domino's Pizza due to a video of employees engaging in inappropriate behavior in the kitchen. It highlights the failure of the company's communication management and the lack of social media policies for employees. Recommendations include implementing stricter social media guidelines and reinforcing a zero-tolerance policy for misconduct to prevent future incidents.

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abir hasan
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21 views1 page

Mushtasin Project

The document discusses a public relations crisis faced by Domino's Pizza due to a video of employees engaging in inappropriate behavior in the kitchen. It highlights the failure of the company's communication management and the lack of social media policies for employees. Recommendations include implementing stricter social media guidelines and reinforcing a zero-tolerance policy for misconduct to prevent future incidents.

Uploaded by

abir hasan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Beyond its being vulgar and disgusting, I think the perspective of managing communications on this

situation is clear about the rules for working from manager to employees, employees out of control and
make the mistake effect to the business.

In the case we can see two Domino's Pizza workers recorded a terrible prank in the restaurant's kitchen
in Conover, North Carolina, the firm found itself in the middle of a serious public relations disaster. The
video was eventually shared on YouTube and other websites, and when cooking a pizza, a Domino's
employee was seen committing unclean and nasty acts. meal, with commentary provided by another
employee Over a million people had signed up by the following day. People were appalled after seeing
the video, and there was a lot of talk about Domino’s. So basically, in terms of managing
communication, it was a failure on the part of dominos. That assertation is influenced by many factors
like it was indicated the lack of a policy that guided the use of social media among the employees.

So as for my advice they should be more careful about presenting their company and the actions they
were taking to assure that this horrific situation would not have the opportunity to happen again. They
should bring rule regarding social media posting. Finally, management should reassure both consumers
and employees that such wrong doing is never tolerated and is dealt with harshly. It's clear evidence of
dishonest behavior on the part of workers.

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