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Project Group Submission (8 Members) - 15 Marks

Students will work in a group to create a marketing plan for launching a new product in the Pakistani market. The plan will include an executive summary, mission statement, positioning statement, market analysis, SWOT analysis, marketing objectives, marketing strategy including the 4Ps, action programs, budget, and references. Students will present their plan through a PowerPoint presentation where all group members participate and cover situational analysis, SWOT analysis, marketing strategy, and the 4Ps of marketing.

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daniyal shaikh
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29 views2 pages

Project Group Submission (8 Members) - 15 Marks

Students will work in a group to create a marketing plan for launching a new product in the Pakistani market. The plan will include an executive summary, mission statement, positioning statement, market analysis, SWOT analysis, marketing objectives, marketing strategy including the 4Ps, action programs, budget, and references. Students will present their plan through a PowerPoint presentation where all group members participate and cover situational analysis, SWOT analysis, marketing strategy, and the 4Ps of marketing.

Uploaded by

daniyal shaikh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Project Group submission (8 members) - 15 Marks

Launch a Product of your own choice in Pakistani Market and apply all
relevant topics covered during the course. The aim is to create a marketing plan
for a new business organization. Once you have your business planned, you
will need to include PowerPoint Slides for your presentation to give your pitch
a professional look and feel.
DESCRIPTION Your Report must include:
 Executive Summary
 Mission Statement
 Positioning Statement
 Analysis
o Market Description
o Product Review
o Competitor Analysis
o Distribution Analysis
 SWOT analysis
 Marketing Objective
 Marketing strategy
o Product
o Pricing
o Promotion
o Distribution
 Action Programs
 Budget
 References

Video Presentation
 Power point slides
 All group members must participate in presentation
 Presentation must include:
o Situational analysis
o SWOT analysis
o Marketing Strategy
o 4Ps of Marketing
FORMATTING Report
 Title page should be included.
 Font size 12, Times new roman and 1.5 line-spacing.
 Include page number on bottom right corner of each page.
 Provide References
 File should be submitted in word format
 Word limit 2000 to 3000 words
Submission  Group submission
 Any 1 member can upload the file.
 Submit file through Blackboard
 Plagiarism is not allowed, do not copy work of other students.
 Due date January 18th 2021

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