The results from this redesign and from others like it were
no less than amazing. Sedation rates dropped from 80% to
fractions of one percent. But to Doug, the human stories
behind the numbers are just as important.
While visiting the pirate-themed scanner, Doug talked to the
parents of a little girl about the room’s piña colada scented
aroma, something they were getting a kick out of. The little girl
came up to the mom and tugged at her shirt. “Can we come
back tomorrow?” she asked.
For at least one family, Doug and his team had transformed
the experience from something terrifying to something to look
forward to. By using their POV as a way to reframe the problem,
his team was able to change the world.
Using Madlibs to generate POVs — VIEW EXERCISE
The exponential power
of reframing