To,
Confederation of Indian Industry (CII),
Social Responsibility Forum (SRF) is a student body of SBM, NMIMS that promotes social
sensitivity among MBA students. We do so, through 22 events around the year, which target
various social challenges faced by the Society. We also aim to socially sensitize the budding
managers of tomorrow.
SRF would like to propose Confederation of Indian Industry (CII) to be the Education
partner for our upcoming event Samadhaan - our flagship All India case-study
competition.
Samadhaan is a social business case study competition. The competition aims at providing a
platform for MBA students to come up with solutions to real-life business problems that
affect the sustainability of the organizations and society at large.
The event is promoted across all premier B-Schools of India and is conducted on
Dare2Compete, which is a highly popular platform across all B-Schools for corporate
engagements and competitions. With a mailing list of over 12,000 students and over 5,000
followers on social media, we guarantee extensive promotion through our website across all
platforms. The company’s logo will also be displayed on the committee’s website which
attracts a lot of traffic.
We feel that you will be a perfect partner for this event since it is for the MBA students from
premier B-Schools countrywide. By partnering with us, your brand will get a huge reach to
about 2000+ students of various courses at NMIMS and students of other B-Schools. The
competition last year was hosted on D2C platform (https://www.dare2compete.com) & it
garnered 12000+ views for the same. We are expecting to have a similar reach this year too.
You can provide us with financial support that will help us in conducting the event and prize
money for the same. We ensure that this collaboration with help you in marketing of your
brand to a huge number of students of NMIMS and other B-Schools too.
This document will serve as a Memorandum of Understanding between Confederation of
Indian Industry (CII) and ‘Social Responsibility Forum, SBM, NMIMS Mumbai’ if
signed by representatives of all the parties for the above- mentioned event. The terms of the
partnership shall follow the details as mentioned in the appendix as promised for the event.
Thanking You,
Shantanu Dixit
President, SRF, SBM, NMIMS (Ph. 9790713657)
Niharika Nagda
Sponsorship Head, SRF, SBM, NMIMS (Ph. 7737655269)
Confederation of Indian Industry (CII)
Appendix - I
Deliverables from SRF, SBM, NMIMS Mumbai:
a. Pre-event:
i. Logo present in Mailers to students across all the courses in SBM, NMIMS
ii. Logo present on Social Media Marketing via Facebook, Instagram, and LinkedIn
b. During Event:
i. Social Media Promotion via Facebook, Instagram, and LinkedIn
c. Post-event:
i. Mailers to students of SBM, NMIMS
ii. Social Media Promotion via Facebook, Instagram, and LinkedIn
Deliverables from Confederation of Indian Industry (CII):
Confederation of Indian Industry (CII) will be providing
1. Complimentary SCAPro (Supply Chain Analytics) study material and hosting examination for all the
3 participants of Top #1 team
2. Complimentary SCLPro (Supply Chain Lean) study material and hosting examination for all the 3
participants of Top #2 team
3. Complimentary SCMPro (Supply Chain Management) study material and hosting examination for all
the 3 participants of Top #3 team
Appendix – II
Reach
Online Promotion
MBA Full time 1500
MBA Part Time 430
MBA Pharma 300
MBA Family Business 300
MBA Tech 600
College in Vicinity 6000
Undergrad College across Mumbai 1200
NMIMS Faculty and Management 120
NMIMS Alumni 2400
Foreign University Students 25
12875
Social Media Reach
Followers 4800
Reach per post 19200
SRF Facebook (3.7K+ Likes): https://www.facebook.com/SRFNMIMS
SRF Instagram (1.4K+ Followers): https://www.instagram.com/srf_nmims_
SRF LinkedIn: https://www.linkedin.com/company/srfnmims/
SRF Website: https://www.srfnmimsmumbai.com/
D2C Link Samadhaan 2021: https://dare2compete.com/competition/samadhaan-2021-social-case-study-
competition-narsee-monjee-institute-of-management-studies-nmims-mumbai-150280
Some of the previous SRF Partners:
1. Faber Castell
2. Talwalkar’s
3. Brillio
4. McDonald’s
5. Red Bull
6. Hell Energy Drinks
7. SBI
8. NTPC
Appendix - III
Pictures from final round of Samadhaan 2020:
