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Standardization and Adaptation of Product Strategies

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Standardization and Adaptation of Product Strategies

The present market is nowadays facing a real and high competitions due to the rising

numbers of business activities; this has left the investors and entrepreneur trying to enter a new

market in dilemma on whether to practice standardization or adaptation of their products. Firm’s

success depends on the level at which they can be differentiated from their competitors thus the

decision in choosing between standardization and adaptation strategy is considered most

important. Factors like specifications of products, demographic and political-legal activities are

considered most important in decisions making before choosing a strategy.

Product Standardization

This can be seen a strategy and a process in the creation of protocols and guidelines that are

strictly followed in manufacturing of goods and creation of services to ensure the consistency

and uniformity (Bhasin, 2018). Standardized product only uses the prescribed materials which

cannot be interfered regardless of the market or customer preference.

Advantages

One the reward to the use of standardization is the consumers benefits as tit lessens the number

of the substitute making it easy for them in product selection. The attempts to reduce the cost

incurred in product adaptation is also an advantage. It ensures that the company does not have to

spend on gathering new ideas or materials in order to ensure the availability of products of

services in a manner that their potential customers requires. With the standardization efficiency

is also achieved since they only have to focus in only one area of interest in production.

Disadvantages

Standardized products limits customer ability to identify them as some may have a special name

written in a foreign language that will make it more difficult for them to understand. Consumers
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too will have few choices of the product in thus scenario hence they may end up choosing a

product that does not much their needs. A bigger shortcoming of the standardized products is the

failures to advance and adapt to the new technology that will see their sales fall are people would

love to be updated.

Examples

One major area includes franchising as a number of them have more detailed processes that have

be followed not to interfere with the taste. Brand names is also an example as the branded

company will keep their product appearance similar more when publicizing products universally.

Product Adaptation

This strategy is seen as the change in some or all the factors that affects the manufacturing,

promotion, packaging and valuation of the product in an attempt to meet the preference of the

customers (Valdez, 2017). Adaptation may be seen as a way for the companies with limited

financial requirement to use when presenting their new products. The driving forces towards the

use of product adaptation may include the regulations, competitions, market change and the

consumers culture (Contributor, 2020), all these are considered with the company in an attempt

to reach to all customers and remain competitively dominant in the market.

Advantages

Since product adaptation tends to attend to every customer need, it attracts more customers

therefore the company’s products will gain salles globally and within. With the high sales the

firms will definitely experience a high profit margin. Product adaptation will also contribute the

high completion to the standardized products as they might lack the customers need.

Disadvantages
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The product adaptation strategy is seen to be costly since it might be seasonal, the company will

have to spend on new materials, gathering information, training and also drafting new processes.

The adaptation can also cause trouble as the products might not be in line with the legal

regulations of other countries making it important to study local and international legislation

before the start of the process making it tiresome.

Examples

Product modification is the key in the adaptation, it changes the main features of the product.

Another important process in product modification its product pricing which can be brought a

number of factors in the market situation. The adaptation of the quality is also considered as the

company can consider a reduction or increase in the quality after looking at different factors.

Product adaptation and standardization are all important factors in the world market and every

business must critically think and decided on which strategy that will be suitable for there

products and also ensure they remain dominant in the market.