Integrated Social Media Plan for

Indigenous Audience Members

Prepared by Sky Group
Meet The Team

Grace Guido is a dual-major Connor Silva is a student

studying Public Relations and Syracuse University studying
Innovation, Society and Public Relations and
Technology. Entrepreneurship.

Cecelia Westwater is a
sophomore at Syracuse Arabdho Majumder is a class
majoring in public of 2023 student at Syracuse
relations. University studying public
relations.
 Client Profile:
Rematriation is a Haudenosaunee-led, digital storytelling
platform looking to connect Haudenosaunee and
Indigenous women across Turtle Island (North America)
and around the world.

Organization Vision:

and Background Rematriation was created as a response to the lack of

media intended for Indigenous peoples. Currently,
Rematriation serves as the home for Rematriation
Magazine and most importantly, a community of
Haudenosaunee and Indigenous women choosing to heal
together. Rematriation strives to shift narratives, defy
stereotypes and reflect on their own experiences.
Organization and Background - Audience Personas

Ákat Amy Á:nen

-Nurse’s Assistant -College student -Casino Employee

-Wants to find -Wants to be an ally for -Wants to stay
connections within the the Indienous connected to the
Indigenous community community Indigenous community
-Notices a lack of -Seeks to create -Seeks to take care of
representation in media meaningful change aging parents
 Facebook and Instagram:

Social Media Audit ●

●
Irregular posting, no set schedule
Dwindling engagement

and Analytics
● Needs engaging content and a consistent
schedule

Twitter

● Tweets with other accounts tagged/mentioned

tend to have the highest engagement
● Needs engaging content and a consistent
schedule

Rematriation website:

● High SEO

LinkedIn

● Least active, least amount of followers

● Could be used to connect with other Indigenous
organizations
Our Plan
Key Messaging Rematriation is…

● Women-led
● A resource for Indigenous women
● A private platform to share Indigenous
women’s experiences
● An app
● A newsletter
● Teaching Indigenous history
● Passing down Indigenous and Haudenosaunee
culture
● Returning the sacred to the mother
 Business Goal:

Garner national media awareness for

Rematriation Media and Magazine

Goals Communications Goal:

Build Indigenous membership for

Rematriation’s private media groups
Objective 1: Increase Tactic 1: Add button to website homepage
that links to We Carry it Forward group.
“We Carry It Evaluation: Using Google Analytics, it is

Forward” Facebook possible to track how many people click

on a specific link.

group membership Tactic 2: Create a webpage on

by 3% (43 people) by
Rematriation.com to explain "We Carry it
Forward."

12/31/22 Evaluation: Using Google Analytics, it is

possible to track how many people click
on a specific link.
Strategy 1: Web Optimization
Objective 1: Increase Tactic 1: Make a post on Facebook
promoting “We Carry It Forward."
“We Carry It Evaluation: Tracking the amount of

Forward” Facebook likes, comments, shares and

impressions the post gets.

group membership Tactic 2: Make a post on Instagram

by 3% (43 people) by advertising and promoting "We Carry it

Forward."

12/31/22 Evaluation: Tracking the amount of

likes, comments, shares and
impressions the post gets.
Strategy 2: Social Media
 Tactic 1: Add a button on Rematriation's website

Objective 2: Increase that directly links to "Sisters."

Evaluation: Using Google Analytics, it is

membership in the possible to track how many people click on a
specific link.

"Sisters" Private Tactic 2: Make posts on Instagram and Facebook

Facebook group by
advertising the "Sisters" private group.

Evaluation: Tracking the number of likes,

3% by 12/31/22. comments, shares and impressions the posts

get.

Tactic 3: Add an Instagram highlight that explains

Strategy 1: Increase Sisters what "Sisters" is and a link to the group.
Signups From Social Media Evaluation: Use Instagram's analytics tools to
look at how many interactions the stories get.
Objective 2: Increase Tactic 1: Add button on homepage to sign
up for the private Sisters group.
membership in the Evaluation: Using Google Analytics, it is

"Sisters" Private possible to track how many people click

on a specific link.

Facebook group by Tactic 2: Add webpage about the private

3% by 12/31/22. Sisters group.

Evaluation: Using Google Analytics, it is

possible to see how many people visit a
Strategy 2: Web Optimization specific webpage and how long they
stay.
 Tactic 1: Reshare posts by Indigenous

Objective 3: Engage People's Movement and Native Organizers

Alliance on Facebook.
with related social Evaluation: Seeing if the IPM and NOA
start to interact with our content.
media accounts 2 Tactic 2: Comment under Facebook posts
times a week made by the Native Organizers Alliance.
Evaluation: Tracking Rematriation’s
new follower count.
Strategy 1: Facebook
Tactic 3: Collaboration Facebook posts
with the Native Organizers Alliance.
Evaluation: Tracking Rematriation's
new follower count.
Objective 3: Engage Tactic 1: Add posts made by the Indigenous
People's Movement to Rematriation's
with related social Instagram story.

media accounts 2 Evaluation: Use Instagram's analytics

tools to look at how many interactions
times a week the stories get.

Tactic 2: Add posts made by the Native

Strategy 2: Instagram Organizers Alliance to Rematriation's
Instagram story.

Evaluation: Use Instagram's analytics

tools to look at how many interactions
the stories get.
Objective 4: Secure Tactic 1: Pitch a story about Rematriation to
Indian Country Today.
one placement per Evaluation: Check if Indian Country Today

quarter in an emails back with interest in writing a story

about Rematriation.

Haudenosaunee Tactic 2: Pitch a story about Rematriation to

Native America Calling.
Online Publication Evaluation: Check if Native America Calling
emails back with interest in mentioning
Strategy 1: Media Relations Rematriation on its broadcast.

Tactic 3: Send stories by Rematriation

Magazine and Media to Native News Online.

Evaluation: Check if Native News Online

emails back with interest in writing a story
about Rematriation.
Objective 4: Secure
one placement per Tactic 1: Make a Facebook post sharing a
story from Rematriation and tag
quarter in an Indigenous publications.

Haudenosaunee Evaluation: See how many individuals

Rematriation is already connected with
Online Publication that have connections at
Haudenosaunee publications.

Strategy 2: Current Contacts Tactic 2: Write a LinkedIn post sharing a

story from Rematriation.

Evaluation: Tracking the number of

impressions and responses the post
receives.
Mock-ups