0 ratings0% found this document useful (0 votes) 610 views6 pagesIntroduction To Measurement and Scaling Techniques
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[Link]Contents
Measurement
Level of measurement
Properties of scale of measurements
Difference between psychological and physical
measurement
. Psychological scaling methods
[Link]Introduction to Measurement and Scaling Techniques
Measurement
leasurement is defining measurement as assignment of numerals according to rules”
- Tyler (1963;7)
‘* “Measurement consist of rules for assigning numbers to objects in such a way as to
represent quantities of attributes”- Nunnally (1970:7)
Levels of measurement
Types of Scale Magnitude Equal interval Absolute Zero
Nominal Scale No No No
‘Ordinal Scale Yes No. No.
Interval Scale Yes Yes No
Ratio Scale Yes Yes Yes
Properties of scales of measurement
There are three important properties that make scale of measurement different from one
another-
1. Magnitude: Magnitude is defined as the property of “moreness”. Magnitude if it can
be said that a particular instance of the attribute represents more, less, or equal amounts
of the given quantity than does another instance.
2. Equal intervals: A scale has the property of equal intervals if the difference between
any two points at any place on the scale has the same meaning as the difference between
two other paints that differ by the same number of scale units.
3. Absolute Zero: An absolute zero is said to exist when nothing of the property being
measured exist.
[Link]Distinction between psychological measurement and physical measurement
‘© In physical measurement unit of measurement is fixed and constant throughout the
measurement whereas in psychological measurement the unit of measurement is not
fixed and varies during the process of measurement.
‘© In physical measurement there is a true zero point whereas in psychological
‘measurement there is an arbitrary zero point. By a true zero point is meant a point which
actually represents the underlying absence of the trait being measured whereas by an
arbitrary zero point we mean a point which does not represent the underlying absence
of the trait being measured.
* Physical measurement is more accurate and predicable than psychological
measurement. This is because in physical measurement there is a true zero point.
‘* Physical measurement is direct whereas psychological measurement is indirect.
‘© Inphysical measurement the entire quantity can be measured whereas in psychological
measurement the entire quantity cannot be measured but only a sample representing
that quantity or trait,
Problems in psychological measurements
Indirect of measurement
Incomplete of measurement
Relativity of measurement
Errors in measurement
Psychophysical/ psychological scaling methods
Method of Average Error: a psychophysical technique in which the participant adjusts a
variable stimulus to match a constant or standard
Method of Minimal Changes: an experimental technique whereby stimuli are presented in
ascending and descending magnitude until the participant cannot detect a change, hence finding
the threshold value
Method of Constant Stimuli: a psychophysical procedure for determining the sensory
threshold by randomly presenting several stimuli known to be close to the threshold. The
threshold is the stimulus value that was detected 50% of the time. Also called constant stimulus
method; method of right and wrong cases
Method of Pair Comparison:
Method of Rank Order: a procedure in which a participant sorts various study stimuli (e.9.,
cards, pictures, words, people) from highest to lowest on a dimension of interest.
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