Department of Business Administration
Course Title: Managerial Communication
Course Code: HMT412
Pre-requisite Courses: Business English
Credit Hours: Three (3)
Semester: Second (2)
Degree: MBA Program
Course Description:
This course is designed to develop communication skills necessary for students preparing for a
career in business or aspiring for a management position. Through this course students will learn
how to deal with problems common to managers and entrepreneurs: how to organize effective
letters, reports, and presentations in order to communicate successfully with people and
organizations.
Course Objectives:
This course aims:
1. To familiarize the students with the basics of Interpersonal Skills that will enable them to
become valuable team members and leaders.
2. To enable the students to initiate effective business communication to achieve their
professional goals.
3. To prepare the students for making impressive public presentations.
Learning Outcomes:
After completing this course a student will be able to:
1. Understand the fundamental concepts of Communication as applicable in a business
environment
2. Have a sound idea of the factors involved in the Communication Process
3. Identify the potential barriers in Communication
4. Create short and long reports meeting organizational requirements
Teaching Methodology:
Teaching at Iqra University is learner oriented. Students are involved in lectures, assigned
readings, reference readings, exercises, case studies, presentations, and class discussions. In the
same way, grading tends to focus on the students’ overall performance and participation in the
classroom activities.
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Code of Conduct:
Students have to follow the rules stated below to avoid a failing grade in the course:
Understand and follow the University policy regarding attendance.
Arrive in and leave the classroom strictly on time. Late arrival will be marked as absence.
If you leave the classroom in the middle of a session even for a short while, you will be
marked absent.
Keep your cell phone off during the class.
Do the assigned readings for a class before coming to the class.
Maintain a disciplined, cordial, and respectful attitude towards the teacher and your
fellow students.
Submit your homework on the due date before the class begins.
Do not plagiarize from books, journals, or the internet.
Do not cheat (make someone else do your work or present work for some other course as
work for this course).
The teacher’s decisions about marks and grade will be final.
Course Contents:
Week Topics to be covered Remarks
1. INTRODUCTION TO BUSINESS COMMUNICATION
The utility/objectives of communication
Communication and managerial functions
Leadership and communication
2. THE PROCESS AND BARRIERS OF
COMMUNICATION
The five steps of communication.
The Language barrier Quiz
The perceptual barrier
The emotional barriers
Effective listening strategies
3. ORAL PRESENTATIONS
Non Verbal Elements
Assignment
Organizing the content
announcement
Use of visual aids
Confident Delivery
4. PRESENTATIONS BY THE STUDENTS
Assignment
5. ORGANIZATIONAL COMMUNICATION
The Oral and Written mediums
Letter, Memo, E-mail – Style and level of formality
The formal and informal networks of
communication
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6. PLANNING BUSINESS MESSAGES
Analysis
Purpose Quiz
Anticipation and Adaptation
7 C’s of communication – You attitude
7. WRITING AND COMPLETING MESSAGES
Secondary & primary research
The Outline Quiz
Direct vs. Indirect pattern of organization
Revising and proofreading
MID-TERM EXAMINATION
8. ROUTINE MESSAGES
Requesting Information
Requesting action Class Workshop
Inquiring from references
Writing claims
9. GOOD NEWS MESSAGES
Product Inquiry Replies
Quiz
Positive replies of claims
Good News announcement
10 BAD NEWS AND REFUSALS
Refusing requests for information / action
Claim Refusals Class workshop
Bad News about company operations
11 PERSUASIVE MESSAGES
The AIDA model
Emotional and Rational Appeal Quiz
Maslow’s theory of needs and Benefit offering
12 SHORT REPORTS
Types of Reports
Objective of Reports Quiz
Solicited and Unsolicited reports
13 LONG REPORTS
The structure of long reports
Assignment
The Prefatory pages
announcement
Use of citations and references
14. WRITING RESUMES AND APPLYING FOR JOB
The job search process
Resume formats
Common problems in Resumes Job Interview
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The Application / covering letter
Types of Interview
The organizational fit
Preparation to answer typical questions
Follow-up
15 EMPLOYMENT INTERVIEW
The Application / covering letter
Deadline for
Types of Interview
submission of
The organizational fit
assignment
Preparation to answer typical questions
Follow-up
FINAL EXAMINATION
Rescheduling of Class:
The teachers at Iqra University are very particular about taking their classes, but in case of an
emergency, an alternate teacher may conduct the class. Students are informed through SMS in
case of rescheduling of a class.
Grading Policy:
‘A’ Grade: 88 and above
‘B+’ Grade: 81-87
‘B’ Grade: 74-80
‘C+’ Grade: 67-73
‘C’ Grade: 60-66
‘F’ Grade: Below 60
Marks Distribution of 100%:
Quizzes ______10_____
Assignments/Case Studies: ______15_____
Project/Project presentations: ______10_____
Mid-term ______25_____
Final Exam ______40_____
Total 100____
Recommended Readings:
1. Communication Today, by Courtland Bovee & Thill,Business, (Latest Edition)
2. Business Communication – Process & Product, by Mary Ellen Guffey, (Latest Edition)
3. In addition the teacher may prescribe any additional reading material.
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