30+ Inspiration Ideas (and

examples) for Posting consistently

on LinkedIn
By Inneh Joseph

One of the keys to building professional connections and growing your

brand's reach on LinkedIn is consistently posting high-quality content on the
platform.

But most of us often struggle to create content for this purpose.

In this short guide, I compiled a list of 30+ content ideas that will make you
standout on LinkedIn.

By the end of the guide, you won’t ever have to bother about generating
content ideas again.

Let’s get started, shall we?

What you should post on LinkedIn

 ➔ Advice and commentary that exemplifies your knowledge of your
industry.
➔ Posts that show your human side or provide insight into how you
operate and what guides your actions.
➔ Ideas that connect with your target audience, whether it’s related to
work or related to life in general.
➔ Special occasions that allow your audience to celebrate a success or
transition to something new and better with you.
➔ Highlights of lessons learned and are also informative to your
audience.

Sounds like you can post almost anything on LinkedIn,

right?
Wrong.
LinkedIn doesn’t accept all types of content on its
platform.
So what should you actually avoid when posting?

Here’s what you should NOT post

on LinkedIn

➔ Don’t be spammy: Everything mentioned above was about providing

value to your audience. So any post that is clearly written to get
something rather than give back, your followers will notice and not
engage.
➔ Don’t post links: Of all our 99 post ideas, not one includes sharing a
link. Always put the link in the comments of your posts to keep your
followers on your page and your content high on LinkedIn’s activity
feed.
➔ Don’t be overly promotional: We did mention in several of our post
ideas that repurposing and highlighting company content and material
is a good place to go for content. But always put it in your own words.
 Don’t simply regurgitate your company’s language. It turns off your
audience.

Now let’s get to the meat of things.

30+ Inspiration Ideas (and

examples) for Posting consistently
on LinkedIn

1. Spread some encouragement

Times are hard for many people. And there might be people in your audience
who are currently struggling with disappointments in their lives (both
personally and professionally).

So post something that lifts others up.

Show them (genuine) love and encouragement occasionally.

And Inspire them to keep moving forward in spite of their challenges.

Just be sure NOT to overuse this idea.

2. Share a client’s case study

LinkedIn has emerged as a perfect platform for gaining new clients. So how
can you generate new leads for your business?

One of the best ways is to occasionally post a relevant case study from your
past or current client.

💡 Expert Tip: Make sure the case study can be understood by an average
person and avoid using needless jargon in your post.
3. Share some of your hiring experiences

Now, this is something all entrepreneurs can come up with. You’ve probably
been part of job interviews, maybe as a job-seeker or as an employer.

And there are plenty of insights you might be able to share. One of your
insights might just end up making your audience a little wiser.
4. Start a content series.

Setting the schedule certainly helps you with consistency in posting content.

And one way to do that is set a calendar where a certain type of content
comes up at a regular time on a specific day; think something like a
weekend roundup.
5. Share your process.

You don’t have to give away everything, but sharing parts of your work
process increases your expertise and shows your generosity with your peers
in your industry.
6. Share something about your mentor(s) and tag them!

Everyone loves a good role model. So if you have a mentor or someone you
appreciate, you can share something about them on your LinkedIn profile.

How they inspire you..

The one thing you like the most about them..

Or maybe something remarkable they said to you in the past.

Remember to be authentic because your audience might catch on pretty

quickly if they suspect that you’re being fake.
7. Post a growth hack

Growth hacks are a RAGE on social media these days. You can post a growth
hack to help readers learn something new.

Relate the post to how YOU used the growth hack to achieve something in
your life. Your audience might relate to that and learn something new as
well!

And people may even start recognizing you as a growth hacker if you are
consistent with this theme. There are many growth hack posts on LinkedIn.
8. Answer a common client question.

Chances are someone in your audience already has the same question going
on in their mind.

Why not give them an answer based on your prior experience with a client?
9. Answer a common audience question.

Similar to answering a client question, providing answers to questions your

audience generally have can easily highlight your expertise and improve
your credibility.
10. Create a top 10 list.

It’s a bit of a cliche at this point, but a list of 10, top 3, or any unique
number of topics is another great way to grab attention.
11. Comment on industry news or trending posts.

Your peers see the same news that impacts your industry, but perhaps you
have unique insights that your audience can’t get anywhere else and would
love to know.

Something like this post from Nikita:

12. Share the story of how you got to where you are.

Life’s a journey, so share the steps of how you got to where you are and how
it informs you and your work today.
You’ll find that a lot of people in your audience might have shared the same
experience with you too.
13. Welcome new users.

There’s a lot of people on LinkedIn and more joining and becoming active
every day.

Why not welcome them and show them why it’s a great platform to be on?

NOTE: This is done in the comments section of a post.

14. Write about a personal experience that inspires others

If you feel like you can inspire others or YOU need some inspiration, try
writing about a personal experience that others can relate with.

This can easily become some of the best content to share on LinkedIn
because your experiences belong only to you; they’re unique, so nobody can
copy you.

And one of the best things about sharing personal experiences on LinkedIn is
that you never run out of experiences to share. It’s like an endless bank of
content ideas.
15. Share glimpses into your professional journey

LinkedIn might have evolved to be a social network for everyone, but at its
heart, it’s still a place for professionals to connect.

And what’s the one thing most people on LinkedIn have in common? They’re
all on their own professional journeys too.

So it definitely can’t hurt sharing something insightful from your journey

with your audience - post something good that others can learn from, so
long as it helps them grow or move forward.
16. Explain a common misconception in your industry.

It may be obvious, but revealing a misconception that you and your

audience are all familiar with is a great way to connect with them on a
relatable level.

It also helps by being informative to peeps in your audience who may be

unaware.
17. Share a simple tip or an idea

If you often wonder about what to post on LinkedIn, then TIPS is one of the
best ideas that work on LinkedIn, especially if you’re looking to get noticed.

Share a tip or an idea YOU think will be useful for your audience.

This way, you’re authentic, and nobody can compete with you at being
yourself.

There just might be someone from your industry, curious people, or anyone
else who might be looking for something just like that. That’s why tips and
ideas are a goldmine for engagement!
18. Share something from a book you’ve just read

If you’ve read a good book recently or are into one presently, you can
always find something share-worthy and post it on LinkedIn.

Or if it’s the start of a month, you can suggest your top 5 books to read in
your domain in a post.

Consider this one as a LinkedIn content idea you can fall back on random
days when you feel you’ve run out of ideas.
19. Share a great quote

Find a quote that you think is awesome. L

Think Mother Teresa, Martin Luther King Jr., Elon Musk, Steve Jobs, Nelson
Mandela, Mahatma Gandhi, etc. The list is pretty much endless.

You an even create an insightful quote of your own.

The point is sharing great quotes on your LinkedIn profile never gets old.
And one of the best things about this LinkedIn content idea is that you can
never run out of quotes!
20. Re-post.

That’s right. If you wait a few weeks and have a post that performed really
well (or didn’t but you want to give it another chance), resharing an old post
is a viable option, as long as you’re posting regularly.
21. Show your funny side 🤪
Have you recently seen some great stand-up? Or maybe read something
funny that made you laugh out loud? Or maybe you have a rib-tickling take
on a situation?

Use these (and other situations) as the basis of your LinkedIn posts.

This is not only an easy way to come up with LinkedIn content ideas but also
great for building rapport. And people appreciate it when others make them
feel good, right?

Tip – Don’t go overboard with this one; you don’t want to come across as a
clown on LinkedIn.
22. Create a post using a popular hashtag

One of the best ways to engage your audience is to create a post around a
hashtag on which many people are creating posts.

Simply put, people are already talking about that topic, so you know it’s
already of interest – and that’s why this is a tried and tested linked content
idea that works well to engage your audience.

23. Share insightful videos

I’ve seen this too often on LinkedIn where people download an inspiring
video, could be a movie excerpt, or some video meme created to inspire
someone.

Sometimes it’s content someone has shared before, you can simply
download it and reshare it using a different caption.
Remember to give credit where due.
24. Record a selfie video.

If you’re comfortable on video, even the most basic camera on your phone
can produce a great snapshot of you and your thoughts that the LinkedIn
algorithm will love.

Remember to use captions on your videos and apps like Capcut to generate
your captions.
25. Create a custom image and share it with a caption

These days, images and caption posts are (allegedly 😏) being pushed by
the LinkedIn algorithm.

So, create a custom image or an infographic and share it with a cool caption.
26. Advise your audience on what they need to START doing.

If there are things you notice that your audience should start doing in their
career or work routine, let them know.

Most times they’re in great need of a solution but are not even aware of it.

😎
This is a great way to recommend affiliate products or courses. (thank me
later )
27. Advise your audience on what they need to STOP doing.

And if there are things you notice that your audience should stop doing in
their career or work routine, let them know, too.

They definitely should be aware of it.

Example: “Stop looking for menial jobs and start learning a high-income skill
instead”.
28. Share a meme.

Sometimes levity is a welcome and much-needed break from serious work.

Finding or creating a meme that’s relevant to your industry is a great way to

connect with your audience and have some fun.
29. Share a recent challenge.

We all face challenges, whether we’re employees or company leaders. Share

what they are, and most importantly, how you overcame them.

The post below is not my exact idea of sharing a challenge but I used this
because of the content format - a carousel.
30. Share a recent win.

Or if you’ve had a major success in your role, share that as well.

And if you have any tips and tricks in your process that got you over the
finish line, your audience would be keen to learn them too.
31. Sell your product or service

Yes, LinkedIn is all about engaging your audience of fellow professionals with
relevant content. But occasionally you can also use the platform to promote
your product / service as well.

How?

You can post about the features and benefits of your product or service.

Or talk about a promo offer you might be running.

Or how your product helped one of your clients recently.

This idea can be useful especially if you’ve been engaging with your
audience on LinkedIn for a while.

Of course, you may not experience as much engagement as some of your

other posts but the results you get can translate into you making good sales!

💡 Expert Tips – Make sure to use a clear CTA in such posts.

And remember, too much of trying to sell on LinkedIn is a bad thing. So
make sure to use this linkedin post idea sparingly.
 Congratulations!

You’re now armed with over three

months worth of content to post on
LinkedIn!
Remember to try out different content formats like texts
only, use great looking pictures, videos, carousels, polls,
articles, newsletters, etc.

Your Friend,

Inneh Joseph
DISCLAIMER: Before making your first post on LinkedIn, there’s a
couple of things you need to note to maximize your reach and
ensure engagement with your posts.

Perhaps you’ve noticed already that posting consistently doesn’t

quite do the right trick on LinkedIn (especially if you’re a newbie).

I’ve detailed most of these in The LinkedIn Edge already.

In the meantime, pay more attention to engaging and building

relationships with your audience for now – it’ll do you more good
than posting 3x everyday.

Join the waiting list now and be the first to know when The LinkedIn Edge
launches.

It’s an exclusive program that’ll guide you on using the world’s largest B2B
platform to:

❖ connect and network with high-value individuals

❖ consistently attract ready-to-buy leads for your business
❖ network with potential investors or partners
❖ get endorsement deals, job opportunities and public speaking
invitations
❖ and increase your brand awareness & establish a strong online
presence for your company.

I can’t wait to take your testimonies and share in your wins!