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Branded Residences Market Overview 2021

The document discusses Savills Global Residential Development, which is a market leader in branded residential real estate. It has over 10 years of experience working on over 250 residential development projects across 43 countries totaling over 16 billion Euros in consulting fees. Savills prides itself on its thought leadership in the sector and ability to provide end-to-end advisory services to clients through its international network.

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Vy Tran
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0% found this document useful (0 votes)
360 views29 pages

Branded Residences Market Overview 2021

The document discusses Savills Global Residential Development, which is a market leader in branded residential real estate. It has over 10 years of experience working on over 250 residential development projects across 43 countries totaling over 16 billion Euros in consulting fees. Savills prides itself on its thought leadership in the sector and ability to provide end-to-end advisory services to clients through its international network.

Uploaded by

Vy Tran
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
  • Introduction
  • About Us
  • Branded Residences Overview
  • Expanding Branded Sector
  • End-to-End Service
  • Feasibility Studies
  • Brand Premium Studies
  • Market Intelligence & Thought Leadership
  • Opportunities Sourcing, Sales & Capital Markets
  • Contract Negotiation & Brand Introductions
  • Branded Residential Track Record
  • The Team

­­— G L O B A L R E S I D E N T I A L D E V E L O P M E N T —

BRANDED RESIDENCES
TRACK RECORD
INTRODUCTION

As the market leader in the branded residential sector, Savills Global


Residential Development is the trusted partner to advise and support clients
throughout the entire development lifecycle.
The last decade has seen the branded residential sector increase by 170 percent, with a record of over 100
new developments opening in 2020, and a pipeline more diverse than ever. Savills Global Residential
Development is uniquely positioned to be at the forefront of this expansion with an extensive market
database which continues to grow both in size and quality as well as an established track record covering
over 250 projects across 43 different countries worldwide during this period.

Based in London, our team of experts has unrivalled experience of working on a range of projects from
luxury large-scale mixed use destination resorts to specialist standalone residential developments across
urban and resort locations around the world. By working closely with Savills international network of offices
and sales teams, we provide our clients with a seamless end-to-end advisory service through a thorough
understanding of global property demand dynamics.

We pride ourselves on our reputation as thought pioneers in the branded residential sector, producing an
annual report covering market trends, opportunities and the latest sector dynamics. Over the next few pages
we provide a brief overview of the branded residential sector and outline the services and capabilities we
offer our clients. We conclude the document with a list of our branded residential track record over recent
years, which is not only testament to the range of developments we have worked on, but also to the diversity
of services we offer and the breadth of our geographical coverage.

Whether you have a specific development or opportunity in mind or would like to find out more about how
we can help, please do not hesitate to get in touch.

Riyan Itani MRICS Annabelle Dudley


Director - Head of Consultancy Director - Head of Sales
Global Residential Development Global Residential Development
ritani@savills.com adudley@savills.com
+44 (0) 207 016 3759 +44 (0) 207 016 3890
+44 (0) 7807 999 782 +44 (0) 7807 999 269

Image: One Hyde Park, The Residences at Mandarin Oriental, London


Cover image: Manadarin Oriental Residences, Barcelona

2 SAVILLS | GLOBAL RESIDENTIAL DEVELOPMENT BRANDED RESIDENCES TRACK RECORD | 2021 3


ABOUT US

The Savills Global Residential Development team is made up of two core


divisions, Consultancy and Sales & Marketing. The two branches work
simultaneously to ensure a seamless end-to-end client service from project
conception to delivery.
With over 10 years of experience working across an international remit, the team sits within the Savills
headquarters in London and works in conjunction with Savills offices and Associates located across the globe
to ensure our advisory services take into consideration both local and international market dynamics and
trends.

Of projects in
Savills offices Projects
650+ and associates
globally.
88% 2020 included
branded
residences.
250+ advised to
date.

Nationalities
Bln € GDV Countries
100 +
on our
development
sales database.
16.3 consulted on
in 2019-2020.
43 we have
consulted in.

The International Property


Awards celebrates the highest
levels of achievement by
companies operating in all sectors
of the property and real estate
industry.

Savills Global Residential


Development (formerly Savills
International Development
Consultancy) was awarded ‘Best
Property Agency / Consultancy
2020-2021’ for the London (5-Star
winner), UK, and Global award
categories.

Image: Regent Pool Club, Montenegro

4 SAVILLS | GLOBAL RESIDENTIAL DEVELOPMENT BRANDED RESIDENCES TRACK RECORD | 2021 5


BRANDED RESIDENCES OVERVIEW

There are more than


500 branded residential
projects open globally,
comprising over 76,000
individual residential
units.
The branded residence sector
has grown 170% by number of
schemes over the past 10 years
and 2020 was another record year,
with over 100 additional schemes
opening. Between 2021 and
2025, the market will continue
to expand with a further 240
schemes in the pipeline.

Historically focused in North


America, the region was home
to over half of all schemes until
2015 and still accounts for 40%
of completed schemes. The
pipeline demonstrates that
brands are continuing to diversify
geographically, particularly
driven by growth in Asia Pacific.

The Asia Pacific region accounts


for the largest share of pipeline
schemes (25%), followed by
the Middle East & North Africa
(20%), and Europe (17%),
compared to 16% in North
America.

Average Completed
Sector growth Branded Developments Located
170% 31% 77% 183 63%
premium over developments
over the past
10 years.
76,000 Residences
globally.
an eq. non- by Luxury in USA - global
leader.
in urban
locations.
branded unit. hotelier brand.

6 SAVILLS | GLOBAL RESIDENTIAL DEVELOPMENT BRANDED RESIDENCES TRACK RECORD | 2021 7


EXPANDING BRANDED SECTOR 21% 28% 84% 88%
Marriott Group Non-hotelier global Completed schemes Hotel brands share
market share (by average sales operated by hotel of global pipeline.
The world of branded residences has historically been dominated by parent group). premium. brands.
hospitality brands. Established players in the hotel sector, including Four
Seasons, Marriott International, Mandarin Oriental, and Accor, have recently
been joined by lifestyle and fashion brands including the likes of Aston
11 40 29 73%
Martin, Fendi, Armani, and Pininfarina. New non-hotelier Four Seasons is Number of Completed
brands are expected the leading hotel APAC pipeline non-hotelier
to enter the sector brand operating non-hotelier developments by
by 2025. developments. developments. design brands.

HOSPITALITY LIFESTYLE & FASHION

8 SAVILLS | GLOBAL RESIDENTIAL DEVELOPMENT BRANDED RESIDENCES TRACK RECORD | 2021 9


END-TO-END SERVICE

Our goal is to provide an end-to-end service to our clients, enabling and


guiding them throughout the entire development lifecycle.
Our consultancy team supports our clients from project inception through to the final design review,
ensuring that the product is as market-primed as possible. A smooth transition to pre-launch marketing
and sales is facilitated by the deep understanding that the wider team has already acquired of the project.
With such early engagement from both advisor and agent, our clients feel confident in the saleability of their
product from the very start.

As specialists in branded residences, we are well positioned to advise both new and experienced players to
the sector. We are constantly updating our sector intelligence and produce market leading research for our
clients that also feeds into our feasibility reports and brand premium studies. This broad service offering is
enabled and enhanced by the fantastic network that we have built up over the years with brands, developers
and investors who are active or interested in the sector. As a central point of contact for these parties, we are
ideally positioned to offer a source and introduction service, connecting investors to opportunities where
interests align. This extends to a full capital markets capability where we will manage the entire transaction
process on behalf of a client.

Clients can engage us on any or all of our service lines and we are always willing to discuss the bespoke
needs of our clients and their projects.

Master Agency Feasibility Studies


07
06 01
Sales, Marketing Brand Premium
& PR Advisory Studies

05 02
Opportunities
Sourcing & Capital Market Intelligence &
Markets
04 03 Thought Leadership

Contract Negotiation & Brand


Introduction Image: W Residences Algarve

10 SAVILLS | GLOBAL RESIDENTIAL DEVELOPMENT BRANDED RESIDENCES TRACK RECORD | 2021 11


FEASIBILITY STUDIES

On behalf of investors, developers and brands, Savills GRD produces bespoke Feasibility Studies to de-risk and
add value to mixed-use and residential projects around the world. At the core of these studies lies our global “The Savills team worked extremely well and provided an excellent set of
understanding of the branded residential sector, detailed local market research and data-driven development deliverables which provided unique insights and recommendations for the
recommendations. The exact scope of our feasibility studies can be tailored to our clients needs but are always
built upon detailed due diligence including a full site and masterplan review, local and international market residential component of the project. The team were highly knowledgeable, always
research and comparable data analysis. Based on the core principals derived from this due diligence, combined available for us and professional. Savills demonstrated consistently their value add
with our considerable global experience, Savills GRD can provide development recommendations, producing a
full architectural brief, including recommended unit mix, size, pricing, phasing and absorption forecasts.
and desire to go the extra mile for their client.” Giles Hannah, Amaala, Saudi Arabia

Amaala, Saudi Arabia Antognolla, Italy Tour Charenton, France


Location | Red Sea, Saudi Arabia Location | Umbria, Italy Location | Paris, France

Project | 3 x master planned developments, 800+ residential units, multiple Project | Existing Castello and Borgo, golf course, and farm houses, to be Project | A 12ha regeneration project on the South Eastern periphery of Paris
hotels, golf courses, marinas, and cultural and leisure districts. redeveloped to provide a luxury hotel and residences, in addition to 81 x to include office, retail, hotel and residential units. To provide development
newly developed branded residences, leisure, and F&B facilities. recommendations for a central luxury residential tower (200m, 59 storey).
Role | Global Market and Purchaser Profile Research, Development
Consultancy, Development Recommendations, Pricing Recommendations, Role | Market Research, Development Consultancy, Design Consultancy, Role | Market Research, Branded Residences and Development Consultancy,
Branded Residences. Pricing Recommendations, International Sales & Marketing. Design Consultancy, Pricing Recommendations.

Brand | 14 x Luxury, Upper-Upscale & Lifestyle brands Brand | Six Senses Brand | Confidential Brand

When | 2019 – Ongoing When | 2019 – Ongoing When | 2020

Client | Public Investment Fund Client | VIY Management Client | Bouygues S.A.

12 SAVILLS | GLOBAL RESIDENTIAL DEVELOPMENT BRANDED RESIDENCES TRACK RECORD | 2021 13


BRAND PREMIUM STUDIES

The monetary value that a brand can add to a residential development is a fundamental element to the
ongoing growth and success of the branded residential sector. Quantifying this value is an important
marketing tool for brands seeking to expand their presence in the sector and for developers who wish to “The quality of their reports is excellent and very thorough. They have a deep
explore the real benefit of partnering with a brand. We undertake brand premium studies, isolating and knowledge base globally and in my opinion are one of the best advisory firms for
calculating the percentage price uplift that a brand brings to a scheme. Currently, Savills GRD undertake
annual brand premium studies on behalf of three of the sectors market-leading hospitality brands; Marriott
residential development, in particular on the matter of branded residences.”
International, Mandarin Oriental, and Hyatt on projects across Europe, the Americas, the Middle East, and Dana Jacobsohn, Marriott International
Asia.

Marriott International Mandarin Oriental Hyatt


Location | The Luxury Collection Pine Cliffs Resort, Algarve, Portugal; St Location | The Residences at Mandarin Oriental, One Hyde Park, London The Location | Park Hyatt Niseko, Grand Hyatt Grand Cayman, Grand Hyatt
Regis, Belgrade Waterfront, Serbia; The Residences at The Westin Resort Costa Residences at Mandarin Oriental, Hanover Bond, London Manila
Navarino, Peloponnese, Greece; The Jaffa Residences, Tel Aviv, Israel; W,
Algarve, Portugal; Sheraton Esenyurt, Istanbul, Turkey Project | Report to establish the pricing premium achieved within Mandarin Project | Report to establish the pricing premium achieved within Hyatt
Oriental branded residential developments over non-branded competitive branded residential developments over non-branded competitive supply.
Project | Report to establish the pricing premium achieved within Marriott supply.
International branded residential developments over non-branded competitive Role | Market Research & Branded Premium Analysis
supply, across multiple European markets. Role | Market Research & Branded Premium Analysis
Brand | Park Hyatt & Grand Hyatt
Role | Market Research & Branded Premium Analysis Brand | Mandarin Oriental
When | 2020
Brand | The Luxury Collection, St. Regis, Westin, W, and Sheraton When | 2020
Client | Hyatt Hotel Corporation
When | 2017 – Ongoing Client | Mandarin Oriental

Client | Marriott International

14 SAVILLS | GLOBAL RESIDENTIAL DEVELOPMENT BRANDED RESIDENCES TRACK RECORD | 2021 15


MARKET INTELLIGENCE & THOUGHT
LEADERSHIP
With the branded residential sector expanding and evolving at such a rapid pace, it is essential that investors
and developers stay informed. Savills GRD leverages the extensive deal books and development database
to derive invaluable insight into the profile of buyers, and highlight changes in market trends in real-time “Riyan and his team were able to provide critical industry insights and guidance.
which we can use for the client’s benefit. In addition, we are constantly updating our knowledge of existing By providing upfront and honest advice around the challenges and opportunities of
and pipeline developments in the sector, provided directly from the brands. We are therefore ideally placed
to provide reliable and insightful market research and forecasts. Clients can commission bespoke research
a non-property business entering this sector. We were able to formulate a strategy
pieces tailored to suit their needs, both within and beyond the branded residential sector. that leverages yet also protects our iconic brands.” Mark Elphicke, Condé Nast

Branded Residences Spotlight Brands ID Capital The Georgetown Company


Location | Global Location | Global Location | Global urban hotspots

Instruction | Annual overview of the Branded Residential sector, completed Instruction | Branded Residential sector intelligence report looking at key Instruction | Market intelligence report highlighting the leading residential
and pipeline developments, and trends. The report is the leading industry market players and locations, investigating net margins of branded vs. non- developments in Tier 1 cities and global hotspots (Dubai, Singapore, London,
publication extensively cited by the brands, developers, clients, and in the branded development and providing a spotlight on non-hotelier lifestyle Hong Kong, Tokyo, Sydney) and their market performance.
national and international press. branded residences as opposed to hotelier-led developments.
When | 2020
When | 2018 - Ongoing When | 2020
Client | The Georgetown Company
Client | Savills Client | Brands ID Capital

16 SAVILLS | GLOBAL RESIDENTIAL DEVELOPMENT BRANDED RESIDENCES TRACK RECORD | 2021 17


CONTRACT NEGOTIATION & BRAND OPPORTUNITIES SOURCING, SALES &
INTRODUCTIONS CAPITAL MARKETS
The choice of brand to partner with in a project is of fundamental importance to the success of a We can introduce developers, investors, and brands to opportunities around the world. Be this a green-field
development. We work with our clients to select the best fit for their project, whether a hotel brand or a site, a consented purpose-built development or a repositioning exercise, we are ideally placed to de- risk and
lifestyle brand. We then lead the introduction and commercial negotiation of the residential management, optimize strategies, market and source opportunities and execute transactions.
marketing and licensing contracts to ensure our clients achieve the best financial terms while safeguarding
the underlying partnership that is being created.

Lifestyle Brand Egypt MAAR Carcavelos Oceanico Portfolio Project Phoenix


Location | Egypt Location | Carcavelos, Portugal Location | Portugal Location | Cannes, France

Instruction | Brand introduction to a non-hotelier Instruction | Brand selection and introduction for Instruction | Disposal of five golf courses and Instruction | Capital markets services including
lifestyle brand for a multi-site development pipeline, a 117-unit standalone residential development near multiple consented development plots including pre-disposal due diligence, preparation of data
review of branded residential contract terms and Lisbon. golf fronting villas in the Algarve, Portugal. room, sales particulars, and marketing campaign.
conditions.
When | 2021 When | 2016 When | 2016 - 2017
When | 2021
Client | Stone Capital Client | Oceanico Group Client | Confidential
Client | Amer Group

18 SAVILLS | GLOBAL RESIDENTIAL DEVELOPMENT BRANDED RESIDENCES TRACK RECORD | 2021 19


SALES, MARKETING & PR ADVISORY MASTER AGENCY

As an extension to the consultancy service offering, our GRD Sales team will work with clients from an early Combining unrivalled market knowledge with an extensive network of over 600 offices and associates
stage of the development process to tailor a sales, marketing and PR strategy suited to each scheme. We will worldwide, we will act as the single point of contact for clients throughout the entire development phase
formulate an effective marketing mix to target the right buyers around the world. We provide trusted advice until the very last square meter is sold.
from appointing branding agencies to creation of marketing collateral and sales experience centres to media
buying to take advantage of Savills’ global buying power. Our team of experts will deliver a full suite of project sales and marketing services in a seamless and
professional manner from buyer behaviour analysis, global sales office coordination, international campaign
management, events, PR, to building a sales experience and on-site team.

W Residences Algarve Mandarin Oriental Residences, Porta dei Leoni Am Tacheles


Location | Albufeira, Portugal Barcelona Location | Rome, Italy Location | Berlin, Germany

Instruction | Master Agency mandate to execute Location | Barcelona, Spain Instruction | Exclusive sales and marketing Instruction | Joint international sales and marketing
a global sales, marketing and PR strategy for 83 Instruction | Master agency mandate to deliver mandate for 100 non-branded apartments in a mandate for 5 buildings with 133 non-branded
branded residences at W Algarve. This instruction an off-market global sales and marketing strategy central Roman development. This instruction residential units in the only prime, large-scale,
involved working alongside Savills local associate, for 34 residential units within the first standalone involved working alongside Savills associate, mixed-use new development project in Berlin.
QP Savills, and appointing third party branding and Mandarin Oriental branded residences in the world. BeLiving, as well as appointing a third-party The instruction involved leveraing Savills’ global
media-buying agencies. branding and media agencies to assist with the network and delivering an international lead
When | Ongoing promotion and sale of the properties. generation campaign.
When | Ongoing
Client | KKH Property Investors When | Ongoing When | Ongoing
Client | Nozul Algarve S.A
Result | Achieved new prime price levels in Client | Fortress Investment Group Client | PWR Development GmbH
Result | The fastest selling branded residential Barcelona.
development in Europe with over 80% sold since the Result |96% sold as at June 2021 with the scheduled Result | Over 45% sold off-plan.
launch in Summer 2019. completion in Q4 2021.

20 SAVILLS | GLOBAL RESIDENTIAL DEVELOPMENT BRANDED RESIDENCES TRACK RECORD | 2021 21


ANTIGUA ANTIGUA

BRANDED RESIDENTIAL TRACK


RECORD
Savills Global Residential Development has a proven track record of advising
a range of clients including developers, investors, and brands on the
optimisation of their developments.
Savills Global Residential Development has worked on a number of prestigious mixed-use and branded
projects, such as:

• Azure Bay, Antigua • Safiro, Adriatic Coast, Montenegro


• Pearns Point, Antigua • Portonovi, Herceg Novi, Montenegro
• Confidential Project, Vienna, Austria • Bigova Bay Resort, Bigova, Montenegro
• The Yelken Tower, Baku, Azerbaijan • Montrose, Lustica, Montenegro
• Radisson Residences, Split, Croatia • Lustica Bay, Lustica, Montenegro
• Nikola, Sibenik, Croatia • Entrecampos, Lisbon, Portugal
• Clear Point Resort, Cavtat, Croatia • W Algarve, Albufeira, Portugal
• Ayia Napa Marina, Ayia Napa, Cyprus • Vale do Lobo, Vale do Lobo, Portugal
• W Limassol, Limassol, Cyprus • Confidential Project, Bucharest, Romania
• Cape Greco, Ayia Napa, Cyprus • Morskoi Facad, St. Petersburg, Russia
• The Landmark, Nicosia, Cyprus • Amaala, Red Sea, Saudi Arabia
• The Olympic Resort, Limassol, Cyprus • Belgrade Waterfront, Belgrade, Serbia
• Heliopolis Residences, Cairo, Egypt • Anse La Mouche, Mahé, Seychelles
• Tour Charenton, Paris, France • Passeig de Gràcia 111, Barcelona, Spain
• Quai Branly, Paris, France • Banyan Tree Residences, Costa del Sol, Spain
• La Baraquette, Marseillan, France • W Resort, Marbella, Spain
• Confidential Project, Paris, France • Confidential Project, Marbella, Spain
Azure Bay Pearns Point
• Sololaki Rise, Tbilisi, Georgia • Mandarin Oriental, Marbella, Spain
• Green Cape, Batumi, Georgia • Santa Maria Polo Club, Sotogrande, Spain Location | Antigua Location | Antigua
• Hellinikon, Athens, Greece • EPIC Marbella, Marbella, Spain Project | 55ha site, 140 x key hotel, and 67 x branded
• Lumine Golf & Beach Club, Tarragona, Spain Project | 220ha plot with 5* hotel, branded
• Costa Navarino, Peloponnese, Greece residences.
residences, residential plots, retail accommodation,
• Kassiopi, Corfu, Greece • La Reserva de Alcuzcuz, Costa del Sol, Spain casino, spa, and deep-water marina. Role | Market Research, Development Consultancy,
• Varko Bay, Varko Bay, Greece • Edificio Estel, Barcelona, Spain Sales & Marketing Strategy and International Sales
• Hard Rock Davos, Davos, Switzerland Role | Market Research and Development & Marketing.
• Paleo Faliro, Athens, Greece
Consultancy. Brand | Setai
• Castello di Casole, Tuscany, Italy • Mandarin Oriental, Bodrum, Turkey
• Antognolla, Umbria, Italy • Six Senses Kaplankaya, Bodrum, Turkey Brand | Luxury Brand (Confidential) When | 2015 - Ongoing
• Portopiccolo, Trieste, Italy • Six Senses Whiteleys, London, United Kingdom Client | Orange Ltd.
When | 2016
• Confidential Project, Puglia, Italy • The Corinthia London, London, United Kingdom
Client | Millennia-Montaigne Developments
• Bali Regent Residences, Bali, Indonesia
• The Alila Uluwata, Bali, Indonesia
• St. Regis Astana, Astana, Kazakhstan
• LUX* Resort, Grand Baie, Mauritius
• Cuatro Cuatros Resort, Ensenada, Mexico
• Sveti Marko Island, Tivat, Montenegro
• Porto Montenegro, Tivat, Montenegro

22 SAVILLS | GLOBAL RESIDENTIAL DEVELOPMENT BRANDED RESIDENCES TRACK RECORD | 2021 23


AUSTRIA AZERBAIJAN CROATIA CROATIA

Vienna The Yelken Tower Radisson Residences Nikola

Location | Vienna, Austria Location | Baku, Azerbaijan Location | Split, Croatia Location | Sibenik, Croatia

Project | Renovation of a 19th century palais in the Project | Landmark 33-storey tower development Project | Radisson Hotel and 102 x branded Project | Master planned residential, hospitality,
First District of Vienna. The scheme will provide within Azerbaijan’s capital city. The Ritz-Carlton residences. retail, and marina development in Šibenik on the
stand-alone branded residences. Hotel and Branded Residences, 190-key hotel and Dalmatian Coast. Site extends to 65ha including over
74 x residential units in addition to supporting Role | Development Consultancy and Sales & 1,400 branded and non-branded residential units, 4
Role | Market Research, Development Consultancy, restaurants, spa, and further leisure amenities. Marketing Strategy. x hotels, and over 5km of water frontage including
Pricing Recommendations and Branded Residential retail, leisure, and F&B accommodation. 400 x berth
Consultancy. Role | Market Research, Development Consultancy Brand | Radisson
marina including hotels, retail and F&B facilities.
and Pricing Recommendations.
Brand | Luxury Brand (Confidential) When | 2009
Role | Market Research, Site Review, Development
Brand | The Ritz-Carlton Consultancy, Pricing Recommendations and
When | 2020 Client | Hotel Split d.d.
Financial Feasibility.
When | 2019 - 2020
Client | Confidential
Brand | Luxury Brand (Confidential)
Client | Absheron Hotel Group
When | 2018 - Ongoing

Client | Confidential

24 SAVILLS | GLOBAL RESIDENTIAL DEVELOPMENT BRANDED RESIDENCES TRACK RECORD | 2021 25


CROATIA CYPRUS CYPRUS CYPRUS

Clear Point Resort Ayia Napa Marina W Limassol Cape Greco

Location | Cavtat, Croatia Location | Ayia Napa, Cyprus Location | Limassol, Cyprus Location | Ayia Napa, Cyprus

Project | 89 x key hotel, spa, retail facilities, marina, Project | Luxury mixed-use resort comprising hotel, Project | Mixed-use high-rise development of 41 Project | Seafront 4.3ha site consisting of 45 x
and branded residential apartments and villas. branded and non-branded residential units, marina floors, including hotel, branded residential units and branded residential apartments to be operated by an
and other associated facilities. a beach club. international hotel operator, hotel, and supporting
Role | Market Research, Masterplan leisure facilities.
Review, Development Consultancy, Pricing Role | Market Research, Residential & Hotel Role | Market Research and Development
Recommendations and Financial Appraisal. Feasibility Study, Development Consultancy, Sales Consultancy. Role | Site Review, Market Research, Development
& Marketing Strategy and International Sales & Consultancy, Branded Residential Consultancy and
Brand | Unconfirmed Brand Marketing. Brand | W Pricing Recommendations.
When | 2017 Brand | Luxury Brand (Confidential) When | 2017 Brand | Luxury Brand (Confidential)
Client | Clearpoint Resort Doo When | 2017 - Ongoing Client | Confidential When | 2019

Client | Confidential Client | Confidential

26 SAVILLS | GLOBAL RESIDENTIAL DEVELOPMENT BRANDED RESIDENCES TRACK RECORD | 2021 27


CYPRUS CYPRUS EGYPT FRANCE

The Landmark The Olympic Resort Heliopolis Residences Tour Charenton

Location | Nicosia, Cyprus Location | Limassol, Cyprus Location | Cairo, Egypt Location | Paris, France

Project | City centre redevelopment of the Hilton Project | The first branded residential project Project | Feasibility study on the development Project | To provide development recommendations
Hotel. The site spans over 2.9 ha and will comprise in Cyprus, 182 x standalone branded residential of branded residences on the site occupied by the for a luxury residential tower (200m, 59 storey) as
130 x branded residential units and a 5* Upper- apartments branded and operated by The Ritz- Fairmont Heliopolis. part of a 12ha mixed-use regeneration project.
Upscale hotel (200+ keys) with affiliated amenities Carlton. The prestigious Olympic Resort on the
and F&B. Limassol seafront. Role | Market Research, Development Consultancy Role | Market Research, Branded Residential
and Financial Appraisal. Consultancy, Development Consultancy, Design
Role | Site Review, Market Research, Development Role | Market Research, Branded Residential Consultancy and Pricing Recommendations.
Consultancy, Branded Residential Consultancy and Consultancy and Pricing Recommendations. Brand | Fairmont
Pricing Recommendations. Brand | Confidential Brand
Brand | The Ritz-Carlton When | 2010 - 2011, 2015
Brand | Hilton When | 2020
When | 2020 Client | Gulf Egypt for Hotels and Tourism
When | 2019 Client | Bouygues S.A.
Client | Marfields Enterprises
Client | Cypriot Developer

28 SAVILLS | GLOBAL RESIDENTIAL DEVELOPMENT BRANDED RESIDENCES TRACK RECORD | 2021 29


FRANCE FRANCE FRANCE GEORGIA

Quai Branly La Baraquette Paris Sololaki Rise

Location | Paris, France Location | Marseillan, France Location | Paris, France Location | Tbilisi, Georgia

Project | Comprising 53 x apartments, the branded Project | Mixed-use development which will Project | Hotel and branded residential Project | Hillside 43,500 sq m site overlooking the
residential redevelopment occupies one of the most include a 62 x key Lux* branded hotel, and 170 x development scheme targeting an investment driven city of Tbilisi. The development will comprise of a 5*
prime locations in all of Paris, lying directly adjacent Lux* branded residential units. market in the outskirts of Paris. hotel of 195 x keys in addition to approximately 40 x
to the Eiffel Tower. branded residences.
Role | Market Research, Development Consultancy Role | Market Research, Development Consultancy
Role | Market Research, Development Consultancy and Pricing Recommendations. and Pricing Recommendations. Role | Market Research, Development Consultancy
and Pricing Recommendations. and Pricing Recommendations.
Brand | Lux* Brand | Upper-Upscale Brand (Confidential)
Brand | Confidential Brand Brand | Autograph
When | 2018 When | 2019
When | 2019 - Ongoing When | 2020
Client | Propriétés & Co. Vineyard & Seaview E Client | Confidential
Client |Eiffage Immobilier Client | Confidential

30 SAVILLS | GLOBAL RESIDENTIAL DEVELOPMENT BRANDED RESIDENCES TRACK RECORD | 2021 31


GEORGIA GREECE GREECE GREECE

one - Introduction Hellinikon Masterplan 2019 3

Green Cape Hellinikon Costa Navarino Kassiopi

Location | Batumi, Georgia Location | Athens, Greece Location | Peloponnese, Greece Location | Corfu, Greece

Project | 70,000 sq m hilltop site with views over Project | The largest regeneration project in Europe Project | 5 x development sites 600ha+ in total, 2 Project | 44ha beachfront site, 90 x key luxury hotel
Batumi. The development will comprise of a 5* with approx. 3.0m sq m of Gross GBA and a GDV x trading hotels 740 x keys in total in addition to with spa and fitness centre, pools, F&B and other
hotel of 120 x keys and approximately 40 x branded of over €8.0bn. The development, comprises over more hotels in future phases, 2 x signature golf supporting facilities, 76 x branded apartments, 40
residences. 10,000 residential units, 3,000 x hotel keys, 330,000 sq courses, and over 500 x branded and non- branded x branded villas, beach club, and recreational and
m of retail space, 280,000sq m of Class A office space, residential units. sports facilities and a 57 x berth marina.
Role | Market Research, Development Consultancy c.500,000 sq m education / healthcare and leisure
and Pricing Recommendations. facilities, metropolitan park, marina and casino. Role | Feasibility Study, Market Research, Role | Feasibility Study, Market Research,
Development Consultancy, Financial Appraisals, Development Consultancy and Financial Appraisal.
Brand | The Luxury Collection Role | Market Research, Development Consultancy, Sales & Marketing Strategy and International Sales
Pricing Recommendations and Financial Feasibility. & Marketing. Brand | Luxury Brand (Unconfirmed)
When | 2020
Brand | 2 x Luxury Brands (Confidential) Brand | Westin When | 2016 - 2018
Client | Confidential
When | 2014 - Ongoing When | 2013 - Ongoing Client | NCH Capital

Client | Lamda Client | TEMES SA

32 SAVILLS | GLOBAL RESIDENTIAL DEVELOPMENT BRANDED RESIDENCES TRACK RECORD | 2021 33


GREECE GREECE ITALY ITALY

Varko Bay Paleo Faliro Castello di Casole Antognolla

Location | Varko Bay, Greece Location | Athens, Greece Location | Tuscany, Italy Location | Umbria, Italy

Project | Beachfront 20ha site on the east coast of Project | A 4.5ha beachfront site to the south-west Project | 1,700ha estate with 39 x key hotel and Project | Existing Castello and Borgo, golf course,
mainland Greece. The resort will comprise of a 5* of central Athens. The project will comprise of an 49 x residential plots, in addition to spa and F&B and farm houses, to be redeveloped to provide a
hotel in addition to 37 x branded residential units. 80 x key hotel with a beach club and 83 x branded facilities. luxury hotel and residences, in addition to 81 x
residential units. newly developed branded residences, leisure, and
Role | Market Research, Development Consultancy, Role | Market Research, Pre-Acquisition Due F&B facilities.
Pricing Recommendations and Branded Residential Role | Market Research, Development Consultancy Diligence and Pricing Recommendations.
Consultancy. and Financial Appraisal. Role | Market Research, Development Consultancy,
Brand | Belmond Design Consultancy, Pricing Recommendations and
Brand | Banyan Tree Brand | Marriott International Brand International Sales & Marketing.
When | 2017
When | 2019 When | 2019 Brand | Six Senses
Client | Belmond
Client | Confidential Client | Confidential When | 2019 - Ongoing

Client | VIY Management

34 SAVILLS | GLOBAL RESIDENTIAL DEVELOPMENT BRANDED RESIDENCES TRACK RECORD | 2021 35


ITALY ITALY INDONESIA INDONESIA

Portopiccolo Puglia Bali Regent Residences The Alila Uluwata


Location | Trieste, Italy Location | Puglia, Italy Location | Bali, Indonesia Location | Bali, Indonesia

Project | The Luxury Collection branded hotel and Project | Coastal development site with consent to Project | Savills advised on the 24 x branded Project | 64 x branded residential villas with a 5*
residences in addition to non-branded residential construct a luxury hotel and branded residences. residential units within the wider scheme. hotel including 2 x award winning restaurants and
units at the Portopiccolo Marina. spa, situated over the cliffs of Bali.
Role | Market Research, Development Consultancy, Role | Masterplan Review and Development
Role | Pre-Acquisition Due Diligence, Market Pricing Recommendations and Branded Residential Consultancy. Role | Sales & Marketing Strategy and International
Research, Stock Analysis, Development Consultancy Consultancy. Sales & Marketing.
and Pricing Recommendations. Brand | Regent
Brand | Luxury Brand (Confidential) Brand | Alila
Brand | The Luxury Collection When | 2010
When | 2019 When | 2011
When | 2019 Client | The Mayapada Group
Client | Omnam Group Client | Alila Hotel Group
Client | Oaktree Capital

36 SAVILLS | GLOBAL RESIDENTIAL DEVELOPMENT BRANDED RESIDENCES TRACK RECORD | 2021 37


KAZAKHSTAN MAURITIUS MEXICO MONTENEGRO

St. Regis Astana LUX* Resort Cuatro Cuatros Resort Sveti Marko Island

Location | Astana, Kazakhstan Location | Grand Baie, Mauritius Location | Ensenada, Baja California, Mexico Location | Tivat, Montenegro

Project | 120 x key St. Regis hotel and 50 x branded Project | Beachfront 4ha site on the island of Project | 1,000ha site, 1,000 x residential units, 3 x Project | Banyan Tree Hotel, 74 x branded
residential units in addition to associated retail and Mauritius including 5-star hotel comprising 86 x hotels and vineyards. residential villas, associated retail and F&B
F&B facilities. suites and 34 x branded residences, in addition to accommodation.
associated retail, leisure, and F&B accommodation. Role | Market Research, Development Consultancy,
Role | Market Research, Development Consultancy Financial Appraisal and Capital Markets. Role | Market Research, Development Consultancy,
and Design Consultancy. Role | Market Research, Development Consultancy Sales & Marketing Strategy, and Development
and Pricing Recommendations. Brand | Unconfirmed Brand Management.
Brand | St. Regis
Brand | LUX* When | 2015 - 2016 Brand | Banyan Tree
When | 2014
When | 2019 Client | Cuatrocuatros SA When | 2007 - 2015
Client | MG Development LLP
Client | LUX* Island Resorts Ltd. Client | Metropol Development

38 SAVILLS | GLOBAL RESIDENTIAL DEVELOPMENT BRANDED RESIDENCES TRACK RECORD | 2021 39


MONTENEGRO MONTENEGRO MONTENEGRO MONTENEGRO

Porto Montenegro Safiro Portonovi Bigova Bay Resort


Location | Tivat, Montenegro Location | Adriatic Coast, Montenegro Location | Herceg Novi, Montenegro Location | Bigova, Montenegro

Project | 34 x key Regent hotel, over 350 x Project | 200 x key hotel, spa, and 180 x residential Project | 26ha site, 238 x berth marina, 112 x key Project | Mixed-use resort including 200 x key hotel
apartments, 650 x berth mega yacht marina and units. One&Only hotel, 278 x residential units, and sports and 300 x residential units in addition to leisure and
associated retail and F&B accommodation. & leisure facilities. retail areas.
Role | Market Research, Development Consultancy,
Role | Market Research, Development Consultancy, Design Consultancy, Sales & Marketing Strategy, Role | Market Research, Design Consultancy and Role | Market Research, Masterplan Review,
Sales & Marketing Strategy and International Sales Valuation, and Financial Feasibility. Development Consultancy. Development Consultancy and Project Viability
& Marketing. Analysis.
Brand | Swissotel Brand | One&Only
Brand | Regent Brand | Luxury Brand (Confidential)
When | 2010 - 2013 When | 2013
When | 2007 - Ongoing When | 2008 - Ongoing
Client | Future Capital Partners Client | Azmont / SOCAR
Client | Adriatic Marinas / Peter Munk Client | Confidential

40 SAVILLS | GLOBAL RESIDENTIAL DEVELOPMENT BRANDED RESIDENCES TRACK RECORD | 2021 41


MONTENEGRO MONTENEGRO PORTUGAL PORTUGAL

Montrose Lustica Bay Entrecampos W Algarve


Location | Lustica, Montenegro Location | Lustica, Montenegro Location | Lisbon, Portugal Location | Albufeira, Portugal

Project | A 53ha site located in a prime coastal Project | Seafront site including 7 x hotels including Project | New business centre of Lisbon split Project | Mixed-use W branded 124 x key hotel
position on the Lustica Peninsuula, Montenegro 1,200 x keys, 1,000 x apartments, 500 x villas, 18-hole across 3 x plots totalling 80,500 sq m to include in addition to 83 x branded residences, spa, gym,
overlooking the UNESCO protected Boka Bay. The golf course, 170 x berth marina, beach club, and housing, hospitality, services, leisure and office leisure and F&B facilities set on the coast of the
development will offer over 525 units in total (both Chedi branded residences. accommodation. Algarve.
apartments and villas) of which a large proportion of
these will be branded alongside a hotel, F&B outlets, Role | Market Research, Development Consultancy, Role | Market Research, Non-branded & Branded Role | Market Research, Development Consultancy,
yacht club, beach club and Marina Jetty. Design Consultancy, Financial Viability Assessment Residential and Serviced Apartment Development Design Consultancy, Sales & Marketing Strategy and
and International Sales & Marketing. Consultancy, Pricing Recommendations and International Sales & Marketing.
Role | Market Research (Ongoing Market Updates), Feasibility Study.
Development Consultancy, Masterplan Review and Brand | Chedi Brand | W
Design & Concept Validation. Brand | Upper-Upscale Brand (Unconfirmed)
When | 2010 - 2019 When | 2017 - Ongoing
Brand | The Ritz-Carlton When | 2020
Client | Orascom Client | Confidential
When | 2017 - 2020 Client | Fidelidade/Fosun

Client | Northstar d.o.o.

42 SAVILLS | GLOBAL RESIDENTIAL DEVELOPMENT BRANDED RESIDENCES TRACK RECORD | 2021 43


PORTUGAL ROMANIA RUSSIA SAUDI ARABIA

Vale do Lobo Bucharest Morskoi Facad Amaala

Location | Vale do Lobo, Portugal Location | Bucharest, Romania Location | St. Petersburg, Russia Location | Red Sea, Saudi Arabia

Project | The resort has 450ha and approx. 1,500 Project | First branded residential scheme in Project | 1.5m sq m of mixed-use development Project | 3 x master planned developments, 800+
villas and apartments built, with a further 458 unit Bucharest including 35 x units. upon an 84ha site of reclaimed land attached to St. residential units, multiple hotels, golf courses,
planned as well as leisure, retail and commercial Petersburg. marinas, and cultural and leisure districts.
facilities. Role | Market Research, Development Consultancy
and Pricing Recommendations. Role | Market Research and Development Role | Global Market & Purchaser Profile
Role | Market Research, Strategic Development Consultancy. Research, Development Consultancy, Pricing
Review, Design Consultancy, International Sales and Brand | The Ritz-Carlton Recommendations and Branded Residential
Marketing Consultancy and Branded Residential Brand | Luxury Brand (Confidential) Consultancy.
When | 2020
Consultancy. When | 2008 - 2009 Brand | 14 x Luxury, Upper-Upscale & Lifestyle
Client | Confidential
Brand | Luxury Brand (Confidential) brands
Client | PIK Severo-Zapad
When | 2018 - Ongoing When | 2019 - Ongoing

Client | ECS Client | Public Investment Fund

44 SAVILLS | GLOBAL RESIDENTIAL DEVELOPMENT BRANDED RESIDENCES TRACK RECORD | 2021 45


SERBIA SEYCHELLES SPAIN SPAIN

Belgrade Waterfront Anse La Mouche Passeig de Gràcia 111 Banyan Tree Residences

Location | Belgrade, Serbia Location | Mahé, Seychelles Location | Barcelona, Spain Location | Costa del Sol, Spain

Project | Including over 1.8m sq m of buildable Project | Beachfront 84ha site on the island of Mahé Project | The world’s first standalone Mandarin Project | Hotel and branded residences project
area and 6,000 residential units, the Belgrade including 5* hotel, 71 x branded residences, and 221 Oriental Residences. Former Deutsche Bank office comprising of 127 x units and a 180 x key hotel with
Waterfront scheme also includes the St. Regis and W x further residential units in addition to associated tower converted into luxury branded residential restaurants, spa and MICE facilities.
Residences. retail, leisure, and F&B accommodation. apartments, leisure facilities, and ground floor retail.
Role | Development Consultancy and Design
Role | Market Research and Buyer’s Guide. Role | Market Research, Development Consultancy, Role | Market Research, Development Consultancy, Consultancy.
Pricing Recommendations, Branded Residential Branded Residential Consultancy, Sales & Marketing
Brand | St. Regis & W Consultancy, Financial Appraisal and Land Strategy and International Sales & Marketing. Brand | Banyan Tree
Valuation.
When | 2019 Brand | Mandarin Oriental When | 2010 - 2014
Brand | Viceroy
Client | Eagle Hills When | 2015 - Ongoing Client | Bahia Fenicia Residencial SL
When | 2019
Client | KKH
Client | The Royal Group

46 SAVILLS | GLOBAL RESIDENTIAL DEVELOPMENT BRANDED RESIDENCES TRACK RECORD | 2021 47


SPAIN SPAIN SPAIN SPAIN

W Resort Marbella Mandarin Oriental Santa Maria Polo Club

Location | Marbella, Spain Location | Marbella, Spain Location | Marbella, Spain Location | Sotogrande, Spain

Project | Mixed-use branded resort comprising Project | Mixed-use branded resort comprising Project | A total of 20,000 sq m of buildable area to Project | Total of 19,200 sq m of buildable area to
hotel, residential units, beach club and other hotel, residential units and auxiliary facilities. also include 60 x branded Mandarin Oriental villas include a luxury branded hotel, 200 x villas and
facilities. and hotel. apartments set within the Santa Maria Polo Club.
Role | Market Research and Development
Role | Market Research, Development Consultancy Consultancy. Role | Market Research and Development Role | Market Research and Development
and Retained Consultancy Services. Consultancy. Consultancy.
Brand | Luxury Brand (Confidential)
Brand | W Brand | Mandarin Oriental Brand | Luxury Brand (Confidential)
When | 2016 - 2017
When | 2017 - 2018 When | 2017 When | 2017 & 2019
Client | Confidential
Client | Confidential Client | Confidential Client | Cedar Capital & Round Hill Capital

48 SAVILLS | GLOBAL RESIDENTIAL DEVELOPMENT BRANDED RESIDENCES TRACK RECORD | 2021 49


SPAIN SPAIN SPAIN SPAIN

EPIC Marbella Lumine Golf & Beach Club La Reserva de Alcuzcuz Edificio Estel

Location | Marbella, Spain Location | Tarragona, Spain Location | Costa del Sol, Spain Location | Barcelona, Spain

Project | EPIC Marbella is a unique development Project | Golf resort with two 18-holes and one Project | Hotel and branded residences project Project | Two former office towers within Central
of 74 timeless residences in Marbella, located in the 9-hole courses and a number of ancillary hospitality comprising of 127 x units and a 180 x key hotel with Barcelona, to be redeveloped into 253 x branded
heart of the famed Golden Mile. venues. restaurants, spa and MICE facilities. W residences in addition to luxury facilities and
amenities including a public da-club and rooftop
Role | Market Research and Development Role | Market Research. Role | Development Consultancy and Design swimming pool, spa, gym, yoga garden and concert
Consultancy. Consultancy. hall.
Brand | n/a
Brand | Fendi Brand | Banyan Tree Role | Market Research, Development Consultancy
When | 2021
and Pricing Recommendations.
When | 2021 When | 2010 - 2014
Client | Confidential
Brand | W
Client | Confidential Client | Bahia Fenicia Residencial SL
When | 2019 - 2020

Client | Sunrich

50 SAVILLS | GLOBAL RESIDENTIAL DEVELOPMENT BRANDED RESIDENCES TRACK RECORD | 2021 51


SWITZERLAND TURKEY TURKEY UNITED KINGDOM

Hard Rock Davos Mandarin Oriental Six Senses Kaplankaya Six Senses Whiteleys

Location | Davos, Switzerland Location | Bodrum, Turkey Location | Bodrum, Turkey Location | London, United Kingdom

Project | 94 x Room 4* Hard Rock hotel with 28 x Project | Mandarin Oriental hotel and branded Project | Six Senses Branded Residential units and Project | 110-key hotel with c.100 branded
branded residential units. Located in the heart of residences project comprising of 98 x villas and 116 x associated retail accommodation within a prime residential units, restaurants, spa, Equinox fitness
Davos, within the Swiss Alps. apartments alongside the hotel and spa. 119ha beachfront site on the Bodrum coastline. club and more facilities.

Role | Market Research, Development Consultancy, Role | Sales & Marketing Strategy and International Role | Market Research, Masterplan Role | Residential Contract Advisory.
Pricing Recommendations and Branded Residential Sales & Marketing. Review, Development Consultancy, Pricing
Consultancy. Recommendations and International Sales & Brand | Six Senses
Brand | Mandarin Oriental Marketing.
Brand | Hard Rock When | 2021
When | 2013 - 2014 Brand | Six Senses
When | 2019 Client | Finchatton
Client | Astas When | 2018 - Ongoing
Client | VIY Management
Client | Confidential

52 SAVILLS | GLOBAL RESIDENTIAL DEVELOPMENT BRANDED RESIDENCES TRACK RECORD | 2021 53


UNITED KINGDOM GLOBAL

THE TEAM

CONSULTANCY

Riyan Itani MRICS Louis Keighley MRICS Peter Grmek MAch Grace Charrington MRICS
Head of Consultancy Associate Director Associate Associate

Sapphy Bond MRICS Jacques Sharam Jack Searl Olivia Weston


Chartered Surveyor Senior Analyst Graduate Surveyor PA / Team Assistant

SALES & MARKETING


The Corinthia London The Ritz-Carlton

Location | London, United Kingdom Location | Global

Project | Six Senses Branded Residential units and Project | The Ritz-Carlton Yacht Collection branded
associated retail accommodation within a prime residences, offering 120 x residences in addition to a
119ha beachfront site on the Bodrum coastline. range of luxury facilities, F&B offerings and services.

Role | International Sales & Marketing Role | International Residential Market Study and
Study of Residential Vessel Market. Annabelle Dudley Ben Rebeiro MRICS Anna Le Niki Riley
Brand | Corinthia Head of Sales Associate Marketing Manager PR Director
Brand | The Ritz-Carlton
When | 2015
When | 2019
Client | Confidential
Client | The Ritz-Carlton Yacht Collections

Ava Fersi Ilze Barns Hugo Thistlethwayte MBA


Applicant Manager PA / Team Assistant Head of Operations
Global Residential
54 SAVILLS | GLOBAL RESIDENTIAL DEVELOPMENT BRANDED RESIDENCES TRACK RECORD | 2021 55
Version Q2 2021

­— G L O B A L  R E S I D E N T I A L  D E V E L O P M E N T —
BRANDED RESIDENCES 
T R A C K  R E C O R D
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BRANDED RESIDENCES TRACK RECORD | 2021
INTRODUCTION
As the market leader in the branded residential sector, Savills Global
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SAVILLS | GLOBAL RESIDENTIAL DEVELOPMENT
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SAVILLS | GLOBAL RESIDENTIAL DEVELOPMENT
The International Property 
Awards cele
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SAVILLS | GLOBAL RESIDENTIAL DEVELOPMENT
BRANDED RESIDENCES OVERVIEW
There are more than 
500 branded residential 
projects
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BRANDED RESIDENCES TRACK RECORD | 2021
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SAVILLS | GLOBAL RESIDENTIAL DEVELOPMENT
EXPANDING BRANDED SECTOR
HOSPITALITY
LIFE
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SAVILLS | GLOBAL RESIDENTIAL DEVELOPMENT
Image: W Residences Algarve
END-TO-END SERVICE
Our goal is to provide an end-to-e
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Tour Charenton, France
Location | Paris, France 
Project | A 12ha regeneration proj
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BRANDED RESIDENCES TRACK RECORD | 2021
Hyatt
Location | Park Hyatt Niseko, Grand Hyatt Grand Cayman, Grand Hyatt 
Manila
P
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The Georgetown Company
Location | Global urban hotspots 
Instruction | Market intel
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SAVILLS | GLOBAL RESIDENTIAL DEVELOPMENT
OPPORTUNITIES SOURCING, SALES & 
CAPITA

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