Comparison

BTW (by the way) Queen’s Choice

Merchandise category

Women clothing Women clothing

Executive summary

By The Way is an audacious, all- WE ARE Queen’s Choice, THE

inclusive and progressive fashion FASHION BRAND THAT
brand inspired by the tastes of the NEVER SITS STILL!
modern street style. They aim to
empower people to be confident We tell it straight with the hottest
and reflect it through their style. designs and unique product inspired
What they create and design here is by everything in our world; the
derived from emerging fashion catwalk, street style and celebs. We
trends. The perfect blend between are not fast fashion, we are rapid
Eastern and Western clothing fashion! We believe shopping is a
designs, ranging from casuals to right, not a luxury, and we'll take
formals, are created to equip the risks no one else dares to take in
modern man & woman with the order to get the hottest looks out
vogue clothing. into the universe for you to slay in.

Product description

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 Semi-formal Semi-formal

Ready to wear Ready to wear

Maxi dress Maxi dress
Casual Casual
1 piece (pret) 1 piece (pret)
2 piece 2 piece
Stitched Stitched
Un stitched Un stitched
Bottoms Bottoms
Tops Tops
Size Size
Small ,Medium ,Large ,XL ,XXL Small ,Medium ,Large ,XL ,XXL
Material Material
Cotton ,Silk ,Textile ,Lawn Cotton ,Silk ,Textile ,Lawn
location
Chen-one road Gatwala commercial hub
Target market
Middle class Middle class
Upper class Upper class
students
Age group
Teenagers & onward Teenagers & onward
Store Interior
Theme
Black & gray Black & beige (overall)
Throughout the store they are using Mostly we are using black and
black and gray and don’t changing beige color at left, right counter
at any place of store. back as a theme color and black
and golden color in the window.
Color
They used black and grey color We are using black and beige color
trough out the store combination in the racks and
At the left side of the store, they wooden stands for casuals and
used black stands with grey semi-formals.
background and at right side they

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used grey stands skin background.

Lighting
They are using track lights from We are using LED lights, fairy
ceiling throughout the store and lights, track lights from ceiling and
also using MR-16 and LED. MR-16 in window.
Linning
They are not following any We are using horizontal Linning
Linning. behind the casuals it gives smooth
and easy going look and curved
Linning for semi-formals because it
gives graceful look.
Composition
They are not displaying their We are using symmetrical balance
products by using any composition. at left side for casuals and at right
side counter back 100% traffic area
we are using balanced composition
and in the window.
props
They are using different types of We are using different types of
props i.e.: props i.e.: Mannequins, realistic
Mannequins, three quarter forms, mannequins, abstract mannequins,
hangers, tables, plants, landscaping three quarter forms, cut out figures,
boxes and furniture items at hangers, tables, mirror, plants, and
different places of their store to many others at different places of
enhance the look of merchandise the store to enhance the look of
and creating an appealing look of merchandise and creating an
store. appealing look of store.

Fixtures
They are using just T stands and We are using different fixture I.e.:
pipe racks T-stand, pipe racks, quad racks and
round racks to display different
products in an organized way and
creating appealing look.

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 Fixture selecting strategies
We don’t know what they have We selected our fixtures on the
used but may be they have used basis of their appearance,
similar to ours. construction, end use, up keep and
there finishes.
Graphics
They didn’t used a graphics We are using 3D pictures and
frequently in the store except few drawings and which will give an
pictures and posters. eye catching display for customers.
Signage
Their store signage displayed on Our store sign is displayed in the
the store front and also they are upfront from where it is easily
using many navigation signs inside visible and helps the customer to
the store. locate our store different signs are
also used for navigation inside the
store.
Focal point
They didn’t focused at any At the right side of the store we
particular point of the store to created a different setup with
create attraction for customers. flowers and petals on a u shaped
stand under which abstract
mannequins are dressed with our
new promotional and hot selling
articles.
100% traffic area
They used tables to display their At 100% traffic area we used same
new arrivals and hot selling items theme as we used in window and
on mannequins. we displaying our hot selling and
promotional items on risers and
round tables.
Store exterior
Store front
Their store is on Chen-one road so As our store is in Gatwala
their store front is also glass faced. commercial hub shopping mall so
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 our store front will be glass facade.
Signs
Their store signage displayed on Our store sign is displayed in the
the store front and also they are upfront from where it is easily
using many navigation signs inside visible and helps the customer to
the store. locate our store different signs are
also used for navigation inside the
store.
Outdoor lighting
They have used LED lights in there We are using attractive lights
logo at the store front so that their around our logo, so it gives a good
logo glows in the night to attract view of our store on left and right
customers. side we are using color full lights
and spotlights in the night.
Banners
Actually they are not using banners We are displaying banners on our
but they display the sale posters or store front below the logo and short
flex on the door of the store. banners along the road of our store
to some distance.
Theme
Btw are using black and grey theme We are using black and beige
they are using grey colors on the theme outside the store to give a
outdoor walls and also hanging contrast same like indoor as it
some fairy lights from roof on wall resemblance with indoor theme.
Color
In outdoor store we use red color
At the left side of the store, they on the front along the store
used black stands with grey Logo and different contrast of
background and at right side they colors along the entry door.
used grey stands skin background
behind the shirts and at traffic area.
Signage and Graphics
Their store signage displayed on We are using discount signs outside
the store front, also they are using the store and our store graphics
many navigation signs inside the logo on the window. We used the
store. They used the distance distance maintaining marks on the

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maintaining marks on the floor. floor during Covid-19.
Window display
Actually they don’t have any In window display we are using
particular window their store is mannequins mostly and using our
totally glassed facade so they are theme color beige on the back and
using landscaping boxes on the using spot lights to give a clear
front as their window display view of our product mannequins
are dressed up with our hot selling
and new collection items.

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