Twa8072 1
Twa8072 1
Table of Contents
INTRODUCTION :.........................................................................................................................3
Task 1 - Management Practices.......................................................................................................4
Part 1: Analysis of Mission and Values...........................................................................................4
1.1 Mission of Qatar Airways:.....................................................................................................4
1.2 Values of Qatar Airways:.......................................................................................................5
Analysis of Alignment:................................................................................................................5
Part 2: Critical Assessment of Management Practices Introduction:..............................................6
2.1 Management Practices at Qatar Airways:..............................................................................6
2.2 Alignment of Management Practices with Mission and Values:...........................................6
Task 2 – Analysis of Business Challenges......................................................................................9
Part 1: Key Challenges at Qatar Airways....................................................................................9
Part 2: Creativity and Innovation Management Competency....................................................12
Part 3: Improvements in Decision-Making Management Competency.....................................13
Task 3 - Management Behaviors of Emotional Intelligence and Resilience on Employee
Engagement and Organizational Performance..............................................................................15
Part 1: Evaluation of Qatar Airways' Approach to Emotional Intelligence and Resilience......15
Part 2: Impact of Emotional Intelligence and Resilience on Employee Engagement and
Organizational Performance......................................................................................................17
Task 4 – Alignment of Values with Management Practices..........................................................19
Part 1: Alignment of Qatar Airways' Values with Managing Stakeholder Relationships.........19
Part 2: Managing Conflict and Negotiation...............................................................................20
Part 3: Managing Teams............................................................................................................22
CONCLUSION..............................................................................................................................23
REFERENCES..............................................................................................................................25
4
INTRODUCTION :
The purpose of this report is to critically evaluate the current management practices at Qatar
Airways, a leading airline in the aviation industry, and provide recommendations for
implementing necessary changes to sustain its success. To achieve this, the report will explore
key aspects of leadership and management within the context of Qatar Airways, examining the
alignment of management practices with the airline's mission and values, analyzing business
challenges, evaluating management behaviors of emotional intelligence and resilience, and
assessing the alignment of values with management competencies.
(Purwanto, 2020) stated Leadership and management play pivotal roles in shaping an
organization's success. Leadership involves setting a clear vision, inspiring and motivating
employees, and guiding them toward achieving common goals (Bush, 2019). On the other hand,
(Namany, 2019) stated that management encompasses the effective utilization of resources,
strategic decision-making, and ensuring operational efficiency. In the case of Qatar Airways,
understanding and implementing effective leadership and management practices is crucial for
maintaining its position as the best airline in the industry.
(Hamad MA Fetais, 2021) said in their study that Qatar Airways is known for its strong mission
and values, which underpin its operations. Throughout this report, we will critically analyze the
mission, values, and management practices within the airline, examining their alignment and
assessing whether the current practices are to the stated mission and values.
To ensure the credibility and validity of the information presented in this report, a variety of
credible references, academic literature, case study materials, and independent research have
been utilized. These sources provide a comprehensive understanding of management practices
and their impact on organizational success.
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In this section, we will examine the mission and values of Qatar Airways and critically determine
their alignment with the management practices of the airline. A clear understanding of an
organization's mission and values is important as they provide the guiding principles for
decision-making and form the general organizational culture.
(Kucsera, 2021) mentioned Qatar Airways' challenge is to provide exceptional air travel services,
ensuring the highest standards of safety, reliability, and customer satisfaction. It is an ambition to
be the airline of preference for customers, supplying unprecedented luxury, consolation, and
comfort.
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(Schipper, 2022) stated that Qatar Airways upholds a set of core values that consist of
excellence, integrity, teamwork, and customer focus. These values manual the conduct and
movements of personnel, influencing the general organizational lifestyle.
MISSION VALUES
Analysis of Alignment:
According to (Sulistya, 2020) research study, Qatar Airways has tested a strong alignment
among its mission, values, and management practices. The airline's dedication to safety,
reliability, and customer satisfaction is meditated in its mission statement, in which it strives to
offer incredible air travel services. (Petcu, 2021) mentioned the values of excellence and client
recognition are obtrusive inside the airline's relentless pursuit of delivering superior service and
maintaining high operational standards. The management practices at Qatar Airways are
designed to uphold these missions and values. For instance, the airline places considerable
emphasis on employee training and development, ensuring the staff members encompass the
core values of excellence and customer focus (Theodoropoulou, 2019). The company's
investment in modern aircraft and generation also aligns with the task to provide unprecedented
luxury and comfort to its customers. By continually aligning its management practices with its
mission and values, Qatar Airways has been capable of setting up robust brand recognition and
holding a competitive gain within the aviation industry. The airline's focus on safety, reliability,
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and customer pleasure has contributed to its achievement of becoming one of the main airways
globally.
In this section, we will significantly assess the management practices within Qatar Airways and
evaluate their alignment with the mission and values of the airline. We will draw on evidence-
primarily based theories and ideas offered inside the module, in addition to relevant educational
literature and case study articles.
(Wang, 2021) stated Qatar Airways employs a range of control practices to make certain
operational performance, strategic decision-making, and employee development. These practices
encompass areas together with management, worker engagement, performance management, and
organizational subculture.
Employee Engagement: (Sun, 2019) defined employee engagement refers to the extent of
commitment, enthusiasm, and determination that personnel have in the direction of their work
and the agency. Qatar Airways recognizes the importance of employee engagement and has
implemented numerous initiatives to promote it. Training programs offer employees possibilities
for skill development and career growth, recognition schemes acknowledge and reward their
contributions, and open conversation channels foster a sense of belonging and involvement.
These practices enhance teamwork and integrity, which might be key values of Qatar Airways.
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Organizational Culture: (Livermore, 2021) stated about the culture at Qatar Airways and
characterized it by using collaboration, innovation, and a customer-centric approach. He further
said that collaboration encourages teamwork and information sharing, fostering a sense of
solidarity and synergy amongst personnel. Innovation is advocated to evolve to changing market
dynamics and enhance operational efficiency. The client-centric method ensures that every
employee prioritizes handing over the high-quality carrier and assembly patron wishes. This
organizational way of life aligns with the values of excellence, integrity, and client recognition,
and contributes to the achievement of Qatar Airways.
By aligning management practices with its challenge and values, Qatar Airways creates a
cohesive and high-performing organizational environment that supports its role as a main airline
inside the aviation enterprise.
(Hamad MA Fetais A. A.-K., 2021) remarked Qatar Airways, as one of the leading airlines
within the aviation industry, which faces numerous key challenges inside the modern-day
enterprise surroundings. These demanding situations notably affect the airline's operations,
profitability, and usual achievement. It is crucial to perceive and recognize these demanding
situations to devise powerful techniques and make certain lengthy-term sustainability. The
following are the key challenges that Qatar Airways is presently encountering:
Economic Volatility: (Kapar, 2020) said that Qatar Airways is exceptionally touchy to financial
fluctuations, and Qatar Airways isn't always proof of their impact. (Baxter, 2023) in their recent
study stated economic downturns, geopolitical uncertainties, and fluctuating fuel charges can
significantly affect the demand for air journeys. Additionally they emphasized the point that this
volatility poses challenges in maintaining strong revenue streams, dealing with prices, and
making sure of economic sustainability. To mitigate this project, Qatar Airways desires to
increase strong monetary techniques, diversify revenue sources, and put in force green price
control practices.
Evolving Customer Expectations: Customer expectations inside the airline enterprise are
continuously evolving. Passengers now demand personalized experiences, seamless connectivity,
and superior technology integration throughout their journey. Meeting those expectations calls
for great investments in technology, infrastructure, and service offerings. Failure to meet
evolving customer needs can result in decreased purchaser loyalty and pleasure. To deal with this
venture, Qatar Airways must invest in purchaser-centric initiatives, leverage information
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By spotting and addressing these key challenges, Qatar Airways can position itself for
sustainable increase and fulfillment within the fantastically competitive aviation industry.
Proactive measures, strategic planning, and effective control practices will permit the airline to
navigate thru these challenges and end up a resilient and revolutionary industry chief.
Creativity and innovation are critical management competencies that play a crucial role in
addressing the challenges faced by Qatar Airways in the current business environment. The
airline's ability to foster a culture of creativity and innovation among its managers is essential for
driving continuous improvement, identifying new opportunities, and staying ahead of the
competition. Let's discuss how Qatar Airways' current management competency of creativity and
innovation enables its managers to resolve the identified challenges.
Firstly, creativity and innovation permit managers at Qatar Airways to increase precise strategies
for addressing increasing opposition. By encouraging creativity amongst personnel, the airline
can generate revolutionary thoughts for improving offerings, enhancing purchaser experiences,
and differentiating itself from competitors. Innovative strategies, including offering personalized
offerings, introducing new routes, or imposing contemporary technology, can supply Qatar
Airways with a competitive aspect and attract extra passengers.
Secondly, creativity and innovation empower managers to navigate financial volatility. When
confronted with economic challenges, creative thinking lets managers discover alternative sales
streams, identify fee-saving measures, and adapt commercial enterprise models to converting
marketplace situations. Innovation-driven tasks, which include diversifying revenue assets
through partnerships or developing revolutionary pricing structures, can help Qatar Airways
mitigate the impact of financial fluctuations and maintain financial stability.
Lastly, creativity and innovation impact selection-making tactics. Managers who possess robust
creativity and innovation skills are more likely to make knowledgeable and ahead-questioning
selections. They can assume outdoor the box, remember unconventional strategies, and assume
future trends. Effective decision-making, supported by utilizing creative and innovative
questioning, permits Qatar Airways to proactively cope with demanding situations, seize
opportunities, and power organizational growth. To in addition beautify the control competency
of creativity and innovation, Qatar Airways must spend money on education programs, provide
structures for concept era and collaboration, and recognize and praise employees' creative
contributions.
Additionally, fostering a lifestyle that values experimentation, getting to know screw-ups, and
embracing new thoughts is essential for unleashing the full capability of creativity and
innovation within the organization.
By leveraging creativity and innovation as management abilities, Qatar Airways can
successfully cope with the demanding situations it faces, adapt to converting marketplace
dynamics, and the role itself as a revolutionary leader in the aviation industry. Empowering
managers to think creatively and include innovation will make contributions to the airline's long-
term achievement and sustainability.
Firstly, Qatar Airways should enhance its decision-making procedures by fostering an extra data-
driven technique. While experience and intuition play crucial roles in decision-making,
incorporating statistics and analytics can offer a greater comprehensive and objective basis for
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decision-making. By leveraging superior analytics tools, Qatar Airways can collect, examine,
and interpret big quantities of facts to derive actionable insights. This records-pushed choice-
making technique can decorate accuracy, minimize bias, and facilitate extra knowledgeable and
effective strategic picks.
Furthermore, Qatar Airways ought to invest in training and development packages to foster
decision-making capabilities among its managers. Decision-making is a talent that can be honed
and progressed with the right training and steering. By presenting managers with education in
decision-making strategies, vital questioning, trouble-fixing, and risk evaluation, Qatar Airways
can empower them to make more effective choices. Training packages can also consciousness on
enhancing managers' potential to manage uncertainty, ambiguity, and complex selection
scenarios.
According to Goleman's research, leaders with excessive emotional intelligence foster positive
work environments through expertise and responding to the emotional needs of their personnel.
Qatar Airways presents complete education applications to develop emotional intelligence
abilities among its managers. These packages cognizance on self-recognition, empathy, and
effective communique. By equipping managers with emotional intelligence talents, Qatar
Airways promotes a tradition of belief, collaboration, and open conversation.
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The airline's emphasis on emotional intelligence aligns with the Theory of Transformational
Leadership. Transformational leaders, as proposed by way of Bernard Bass, inspire and
encourage their followers to attain remarkable consequences. They display an air of secrecy,
intellectual stimulation, individualized attention, and inspirational motivation. Qatar Airways'
managers, with their developed emotional intelligence abilities, are properly equipped to show
off those transformational management behaviors. They encourage their groups using growing a
shared imagination and prescience, fostering innovation, and offering individualized help to
employees. This leadership approach contributes to better degrees of employee engagement and
organizational overall performance. In addition to emotional intelligence, Qatar Airways
acknowledges the importance of resilience in its management technique.
According to the Conservation of Resources (COR) Theory by Hobfoll, individuals who own
resilience can efficiently manipulate and fill up their private and expert assets, even in difficult
situations. Qatar Airways affords its managers with resilience schooling applications to enhance
their capacity to cope with stress and adversity. By nurturing resilience, Qatar Airways equips its
managers to navigate the dynamic aviation industry, adapt to modifications, and lead their
groups through uncertain instances. This promotes a lifestyle of perseverance and flexibility
inside the organization. The integration of emotional intelligence and resilience in Qatar
Airways' management practices is vital for selling excessive degrees of employee engagement
and organizational overall performance.
According to the Job Demands-Resources (JD-R) Model, employees who perceive their
paintings surroundings as wealthy in emotional assistance and sources enjoy better degrees of
engagement. Managers with evolved emotional intelligence abilities are much more likely to
provide this aid, resulting in extended employee satisfaction, dedication, and productivity.
Moreover, resilience enables managers to effectively control and mitigate task needs, reducing
employee burnout and turnover.
By incorporating emotional intelligence and resilience within its management practices, Qatar
Airways creates a supportive and resilient organizational way of life. This enables managers to
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steer their groups successfully, enhances employee engagement, and contributes to the general
achievement of the company. The evidence-based totally theories and ideas discussed offer a
theoretical basis to assist the effectiveness of Qatar Airways' technique for emotional intelligence
and resilience.
Qatar Airways' approach to emotional intelligence and resilience has the potential to significantly
impact employee engagement and organizational overall performance. By fostering emotional
intelligence and resilience amongst its managers, the airline creates an environment that
promotes employee well-being, motivation, and organizational success.
The Self-Determination Theory (SDT) similarly supports the high-quality impact of emotional
intelligence on employee engagement. SDT shows that employees have intrinsic psychological
needs for autonomy, competence, and relatedness. Managers who exhibit emotional intelligence
behaviors, consisting of active listening, empathy, and effective verbal exchange, are more likely
to fulfill those mental desires. This, in turn, complements employees' intrinsic motivation,
process satisfaction, and engagement with their work. Qatar Airways' emphasis on emotional
intelligence contributes to creating a work environment that meets personnel's psychological
wishes, leading to better stages of engagement and overall performance. Resilience, as with
every other key control conduct, additionally has a capability effective impact on worker
engagement and organizational overall performance.
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The Conservation of Resources (COR) Theory suggests that individuals with higher levels of
resilience are higher geared up to manipulate and refill their private and expert resources, even in
tough conditions. Qatar Airways' managers, with their evolved resilience talents, are greater
resilient to job needs, stressors, and setbacks. They can successfully assist and manual their
groups during difficult instances, helping personnel hold their well-being and engagement. This
resilience-orientated approach contributes to wonderful work surroundings and complements
worker satisfaction and dedication. The fantastic effect of emotional intelligence and resilience
on worker engagement similarly interprets into advanced organizational overall performance.
The Competing Values Framework (CVF) proposes that organizations with a focal point on both
people-oriented and performance-oriented values obtain better tiers of effectiveness. Emotional
intelligence, via promoting fine relationships, powerful conversation, and collaboration,
complements the human beings-orientated factor of the framework. Resilience, however,
strengthens the performance-oriented aspect by using permitting managers to conform to change,
navigate challenges, and hold excessive degrees of overall performance.
Qatar Airways' emphasis on emotional intelligence and resilience aligns with the CVF,
contributing to a balanced method that drives organizational performance. Furthermore, the
Broaden-and-Build Theory of Positive Emotions supports the impact of emotional intelligence
and resilience on organizational performance. This principle indicates that advantageous
emotions broaden individuals' cognitive, social, and bodily resources, leading to better creativity,
hassle-fixing, and selection-making. Managers with evolved emotional intelligence and
resilience are more likely to experience and sell superb feelings within their groups. This, in turn,
stimulates creativity, innovation, and a fine organizational climate, ultimately contributing to
stepped-forward overall performance and competitiveness.
Qatar Airways' dedication to excellence implies a focus on offering advanced offerings to clients,
addressing the issues of employees, keeping relationships with suppliers, and assembling the
expectancies of regulatory authorities. By prioritizing excellence, Qatar Airways recognizes the
importance of stakeholder pride and ambitions to build strong relationships based totally on
mutual belief and gain (Farrag, 2022).
Another aspect that aligns with managing stakeholder relationships is "Integrity" The Resource
Dependence Theory highlights the importance of believing, transparency, and ethical behavior in
managing relationships with stakeholders. Qatar Airways' emphasis on integrity indicates a
commitment to sincere and moral practices, which fosters trust amongst stakeholders. This
alignment is vital for preserving robust partnerships with customers, personnel, suppliers, and
different stakeholders, at the end contributing to the airline's popularity and lengthy-term
fulfillment.
Furthermore, the value of "Diversity" is likewise aligned with handling stakeholder relationships.
The Stakeholder Theory emphasizes the inclusion of numerous stakeholder views and pursuits in
selection-making techniques. Qatar Airways, as a worldwide airline, recognizes the importance
of embracing diversity and valuing the contributions of stakeholders from diverse cultural
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backgrounds, along with employees, customers, and groups. By embracing diversity, Qatar
Airways now not best complements its popularity as an inclusive organization but also gains
treasured insights and views from exclusive stakeholder groups. Moreover, the cost of
"Responsibility" aligns with coping with stakeholder relationships. The Social Exchange Theory
emphasizes the alternate benefits and duties among an employer and its stakeholders. Qatar
Airways' price of duty indicates a dedication to pleasing its duties toward stakeholders, including
providing safe and dependable air travel, supporting local communities, and minimizing
environmental effects. This alignment fosters high-quality stakeholder perceptions and
strengthens lengthy-time period relationships based totally on reciprocity and trust.
In the highly competitive aviation industry, managing stakeholder relationships is crucial for
Qatar Airways to maintain its position as a leading airline. By aligning its values of Excellence,
Integrity, Diversity, and Responsibility with effective stakeholder management practices,
Qatar Airways demonstrates its commitment to meeting the diverse needs and expectations of its
stakeholders. Through continuous engagement, open communication, and a focus on delivering
exceptional services, Qatar Airways builds strong partnerships, enhances customer loyalty,
fosters employee satisfaction, and maintains mutually beneficial relationships with suppliers and
regulatory authorities. This alignment empowers Qatar Airways to navigate the complexities of
the industry and thrive in an environment where stakeholder collaboration and support are vital
to sustainable success.
(Yus, 2022) said in their study Qatar Airways recognizes the importance of effectively managing
conflict and negotiation processes within the organization. By aligning its values with the
management practices related to those skills, the airline strives to sell harmonious relationships
and acquire a successful result. The following evaluation severely assesses how Qatar Airways'
values align with the management competencies of handling conflict and negotiation, and the
usage of relevant theories and concepts.
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Managing Conflict: Conflict can stand up in numerous situations inside an employer, and
powerful warfare control is important for retaining efficient work surroundings. Qatar Airways'
values of Integrity and Teamwork offer a foundation for handling the war in a truthful,
transparent, and collaborative way (Dun, 2023). The airline emphasizes open communication,
respect, and empathy, encouraging employees to explicit their worries and engage in positive
talk.
(Kim, 2020) written in their study that Qatar Airways aligns with the Dual Concern Model,
which suggests that effective conflict management entails balancing assertiveness and
cooperativeness. (Urbina, 2022) emphasized that the airline encourages employees to address
conflicts immediately, whilst additionally in search of mutually beneficial solutions. This method
promotes a fine working tradition and complements employee pleasure.
Additionally, (Al‐Eshaq, 2022) stated that the Integrative Conflict Resolution Theory supports
Qatar Airways' focus on locating win-win solutions through collaboration and problem-fixing.
Further he said, the airline recognizes the importance of integrating opportunity dispute
resolution strategies, together with mediation or negotiation, to address conflicts. By providing
employees with appropriate difficult decision techniques training, the airline equips them with
the essential capabilities to control conflicts and find collectively perfect answers. This method
aligns with the principled negotiation framework, as proposed by the Harvard Negotiation
Project. Qatar Airways encourages its employees to focus on interests in preference to positions
and explore innovative solutions that satisfy the needs of all events involved (Menkel-Meadow,
2020).
Qatar Airways encourages its negotiators to pick out not unusual pastimes and explore creative
answers that fulfill the wishes of all events worried. By adopting a collaborative and problem-
fixing method, the airline aims to maximize joint profits and set up at the same time useful
agreements. The principle of Principled Negotiation, developed through Roger Fisher and
William Ury, supports Qatar Airways' focus on developing fees and constructing lengthy-time
period relationships thru negotiation. Moreover, Qatar Airways acknowledges the importance of
emotional intelligence in powerful negotiation. The airline emphasizes the improvement of
emotional intelligence competencies amongst its negotiators, including self-recognition,
empathy, and powerful communication. These talents allow negotiators to manage their feelings,
recognize the views of others, and build rapport, thereby improving the negotiation process and
strengthening relationships. The theory of Emotional Intelligence, popularized by using Daniel
Goleman, helps Qatar Airways' emphasis on the function of emotional intelligence in successful
negotiations. Qatar Airways demonstrates a robust alignment among its values and the control
abilities to cope with conflict and negotiation. By fostering a tradition of integrity, teamwork,
and excellence, the airline promotes open conversation, equity, and collaboration in struggle
resolution.
(Beamish, 2022) stated Qatar Airways recognizes the critical role of effective team management
in achieving organizational goals and maintaining a competitive edge in the aviation industry. By
aligning its values with the management practices associated with managing teams, the airline
aims to foster collaboration, innovation, and high performance. This analysis critically assesses
how Qatar Airways' values align with the management competency of managing teams, by
incorporating relevant theories and concepts. Qatar Airways places a robust emphasis on its
values of Teamwork, Excellence, and Integrity to guide its method of dealing with teams. The
airline acknowledges the significance of building cohesive and numerous teams which could
efficaciously collaborate and leverage their collective abilities and knowledge (Awasthi, 2020).
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(Robb, 2022) said that the airline's commitment to teamwork is rooted in the belief that
collaboration and synergy among team contributors lead to superior overall performance and
organizational success. The airline aligns with Tuckman's Stages of Group Development
principle, which shows that teams go through various tiers, which include forming, storming,
norming, and acting. Qatar Airways recognizes the significance of providing help and steerage to
groups during the initial stages to facilitate effective communication, acceptance as true with-
building, and intention alignment. By promoting a tradition of excellence and non-stop
development, the airline encourages groups to attempt high performance and acquire shared
targets (Putro, 2020).
Qatar Airways acknowledges the price of powerful leadership in handling teams. The airline
employs transformational management concepts, emphasizing the improvement of sturdy
relationships, notions, and motivation among crew participants. Transformational leaders at
Qatar Airways empower their groups, inspire creativity and innovation, and offer education and
guidance to foster man or woman and collective growth. Additionally, Qatar Airways embraces
the concept of mental protection within teams. The airline is aware that developing surroundings
where team contributors experience a safe to voice of their opinions, share ideas, and take
calculated risks promotes engagement, creativity, and innovation. The concept of psychological
protection, as proposed by way of Amy Edmondson, highlights the importance of open
communication, agreement with, and mutual respect inside groups.
CONCLUSION
In conclusion, Qatar Airways stands as a successful airline in the aviation industry, but it must
continue to evolve and adapt to keep its position as the best. Based on the evaluation of the
current management practices, several key adjustments are advocated for the company:
customer expectations and build long-time period loyalty. Emphasizing customer satisfaction as
a core value will solidify its function as the preferred preference for travelers.
The organization needs to similarly enhance its focus on worker engagement and well-being. By
enforcing strategies that promote work-life balance, recognition programs, and career
improvement possibilities, Qatar Airways can appeal to and maintain top talent in the enterprise.
Investing in its group of workers will decorate motivation, productivity, and normal
organizational overall performance.
Qatar Airways must embrace sustainability and environmental obligation. By adopting greener
practices, lowering carbon emissions, and exploring opportunity fuels, the airline can contribute
to a more sustainable destiny for the aviation enterprise. Demonstrating commitment to
environmental stewardship will enchantment to socially aware customers and stakeholders.
Additionally, the organization has to foster a subculture of innovation and agility.
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