DIGITAL

TRANSFORMATION
STARTS JUNE 29, 2023
12 WEEKS | ONLINE
OVERVIEW
Organisations are revamping their
digital presence with innovative
technologies and strategies to
meet the increasing demands of
the modern day consumer. To
achieve this objective,
organisations are on the lookout
for the best minds in digital
transformation.

As more organisations adopt it

each day, digital transformation is
changing business models, value
chains, communication strategies,
and how people work and
exchange ideas.

This is the time to enhance your skill sets and build a promising career in this
exciting field.

The Certificate Programme in Digital Transformation by ISB Executive

Education will help you deep-dive into the technological disruptions happening
across industries. You will learn about emerging technologies like Blockchain,
Social Computing, IoT, and their business use cases, identify opportunities for
innovation in your company, and learn frameworks that you can apply in your
organisations to build a competitive advantage.
Programme Highlights

75+ Pre-Recorded Videos for

Self-paced Learning from Top ISB Faculty

Practice Quizzes

Graded Assignments*

3+ Case Studies

Networking & Peer-to-Peer Learning

2 Weeks Capstone Project

Note: ISB faculty will not be a part of weekly live sessions or any other live interaction in this programme. We have a
curated panel of eminent industry practitioners who will be conducting the weekly live doubt-clearing sessions.
The final number of quizzes, assignments and discussions will be confirmed closer to the programme start.

*Assignments are graded either by industry practitioners who are available to support participants in their learning
journey and/or by the Emeritus grading team.
Case Studies

Ashok Leyland Case-ServiceMandi:

Corporate Entrepreneurship

How macro, industry, and company-specific factors can

impact new business ideas in established corporations. It
highlights the core logic and processes involved in defining
and shaping a new revenue stream in a corporate setting,
as well as the trade-offs in accelerating and scaling up a
proven business opportunity and integrating it into the
overall corporate strategy.

GE and the Industrial Internet

Assess the different pivots in GE's business model with

emphasis on changing engagement models with its
customers. Assess GE's action plan, including investments
in new capabilities, required to affect these business model
shifts. Assess the payoffs and risks of the transformation,
and how GE can overcome them. Understand what
happened with GE and the Industrial Internet.

Reliance: Reliance Energy

This case teaches how Reliance strategically use technology

to improve competitiveness. Understand challenges in old
world industries in India and assess the business equation
for driving value with technology. Learn about
complementary changes needed in structure, policies, and
culture for successful technology adoption.

Note: All product and company names are trademarks or registered trademarks of their respective holders.
Use of them does not imply any affiliation with or endorsement by them.
Why Choose This Programme?

Learn practical implementation

strategies by deep diving to digital
strategy and gain insights into how to
effectively put it into practice

Understand and explore the potential

impact of digital transformation on
supply chain and operations

Learn to quantify the financial value

of a digital strategy implementation
with risks and rewards

Gain actionable insights from

industry-oriented curriculum, and
recorded sessions of renowned ISB
faculty and subject matter experts

Who is this Programme for?

This programme will benefit:
Senior leaders and function heads involved in rethinking digital in their business model
and strategising new businesses at companies in any industry

Managers and senior managers who are currently engaged in digital transformation
projects in their organisations or aspire to lead such initiatives

Consultants working with clients to help them transition, transform and scale their
businesses
Key Programme Takeaways

Understand the need and potential

impact of digital, and learn to adapt to
this fast-changing environment

Build a strong foundation in the current

competitive market through a high
level digital-led strategy

Explore emerging technologies like

IoT, Blockchain, AI/ML

Create strategic & operational plans

across the value chain

Use techniques to calculate risks and

rewards of digital implementation in the
changing industry landscape
Learning Journey

Orientation Week
The first week is orientation week. During this week you will be
introduced to the other participants in the class from across the world
and you will learn how to use the learning management system and
other learning tools provided.

Weekly Goals
In the subsequent weeks, you have learning
goals set for the week. The goals would include
completing the assignments, which have weekly
deadlines.

Flexible and Convenient Online Learning

Learn online via recorded videos from renowned
ISB faculty in a high-impact three-month journey
with a learning commitment of 4-6 hours/ week.

Debrief Sessions
The programme features weekly live online sessions with
industry practitioners who are available to help you clarify
your doubts pertaining to the content. Assignments are
graded either by industry practitioners and/or by the
Emeritus grading team.

Timely Follow up and Learning Support

The Emeritus Programme Support team will
enable learners facing a challenge to submit their
assignments on time via regular telephonic or
email communication.
Certificate of Completion
Upon successfully completing the programme with a minimum 70% score, you will be
awarded a certificate from ISB Executive Education.

Executive Education at the Indian School of Business awards this certificate to

Vinod Kurian

For succesfully completing the online programme

Digital Transformation

from June 29, 2023 to September 21, 2023

Anuj Batra
Senior Director
Digital Learning
Indian School of Business

Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of
ISB Executive Education.
Programme Faculty

Deepa Mani
Professor, Information Systems
Deputy Dean - Digital Learning and Executive Education

Professor Deepa Mani’s research interests are at the intersection

of technology, organisation, and society. Her research articles
have been published in leading academic journals. Deepa works
closely with industry to drive innovation and strategies for the
digital economy. She also works closely with the central and
state governments to explore the impact of technology
interventions in areas such as education, healthcare and
urbanisation. Deepa completed her undergraduate education
from St. Stephen’s College, Delhi University and her graduate
education from Carnegie Mellon University. She received her
doctorate degree from the University of Texas at Austin.

Bhagwan Chowdhry
Professor, Finance
Executive Director - DIRI

Professor Bhagwan Chowdhry’s research interests are in

international finance and corporate finance and strategy and has
been a visiting professor and lecturer at a variety of institutions,
including the University of Chicago, University of Illinois at
Chicago, the Hong Kong University of Science and Technology,
and ISB. He is a current visiting scholar at the Stellar
Development Foundation.

Professor Chowdhry is a frequent contributor to the Huffington

Post and is the co-founder (with Professor Ivo Welch) and
executive editor of a new publication, Finance & Accounting
Memos (FAMe). He has also served on the editorial boards of a
number of finance and economic journals, including Journal of
Finance, Review of Financial Studies, American Economic
Review and Journal of Political Economy.
Anand Nandkumar
Associate Professor, Strategy
Executive Director - Srini Raju Centre for IT and
the Networked Economy (SRITNE)

Anand Nandkumar explores industry and firm level phenomena

that influence innovation - the generation of new ideas and
entrepreneurship - distribution and commercialisation of new
ideas. His research focuses on high technology industries such as
pharmaceuticals, bio-technology and software, and falls in
between industrial organisation (IO), economics of technological
change and strategy. His current work examines the influence of
venture capitalists on entrepreneurial performance.

He graduated with a PhD in Public Policy and Management, with

a focus in strategy and entrepreneurship from Carnegie Mellon
University in 2008. Prior to his PhD, he worked with a startup in
the Silicon Valley and in New York City with one of the world’s
largest financial services firm. At the ISB, he teaches Strategic
Innovation Management and Strategic Challenges for Innovation
based startups.

Milind Sohoni
Professor, Operations Management
Deputy Dean - Hyderabad Campus and Faculty & Research

Milind Sohoni’s research interests span large-scale stochastic

airline optimisation, supply chain analytics, healthcare delivery
and nonprofit operations management in resource constrained
settings. He has also received excellence in research awards
from academic and practitioner societies. He serves as an
associate editor for leading academic journals in operations
management.

He has several years of corporate experience in consulting and

research. Prior to joining ISB, he was a research advisor with
the R&D group at Delta Technology, a wholly owned subsidiary
of Delta Air Lines, Atlanta, GA. Prior to that, he worked with the
Advanced Decision Support Systems group at AT&T Bell Labs
in Holmdel, New Jersey, and Ryder Dedicated Logistics, Miami,
Florida. He holds a Ph.D. in Operations Research from the
School of Industrial and Systems Engineering, Georgia Institute
of Technology, Atlanta, GA.
Vishal Karungulam
Professor of Strategy
Visiting Faculty, ISB

Vishal Karungulam is a visiting faculty to PGP and Executive

Education participants at ISB, for Software Product Management
and Digital Transformation. For the last 15 years, he has built
world class products across hardware and software and has led
multiple large scale digital transformation initiatives in the Supply
Chain space. He is an alumnus of Harvard Business School, and
currently leads Product Management in India for Cloud Security at
Google.

Prior to Google, he was with Microsoft for more than a decade,

where he led envisioning, design, execution and Go to Market
aspects of FarmBeats, a Digital Agriculture offering from
Microsoft. In addition, he also led multiple product launches
ranging from Xbox 360, Kinect, Xbox One, to the latest Surface
family of devices specialising in product development and supply
chain technology and operations.

He is a TEDx speaker, with deep expertise in Product

Development, Digital Transformation and Supply Chain. He is
super passionate about bringing together the worlds of academia
and industry.

Vasudeva Varma
Professor at IIIT, Hyderabad

Prof. Vasudeva Varma’s research interests include search

(information retrieval), information extraction, information
access, cloud computing and software engineering. He heads
the Search and Information Extraction Lab at IIIT Hyderabad.
Programme Modules
MODULE 1
Technology-Enabled Disruptions
• Introduction
• Clayton Christensen's Disruptive Innovation
Framework
• The Nature of Technology Led Disruptions
• Case Discussion: The Incumbent Value
Network in the Music Industry
• Case Discussion: Waves of Technology
Disruption in the Music Industry
• Case Discussion: Impact of Technological
Innovation on Consumers and Artists
• Case Discussion: Impact of Technological
Innovation on the Recording Company

MODULE 2
Technology-Enabled Business Models: Platform Model
• Introduction
• Introduction to Two Sided Platform Mediated
Networks
• Strategic Challenges that Confront Platform
Models
• Winner-take-all Nature of Competition
Amongst Platform Models
• Envelopment Strategies that Platform Models
Use to Compete in Networked Markets

Note: Modules/topics are indicative only, and the suggested time and sequence may be dropped/modified/ adapted
to fit the total programme hours.
MODULE 3
Technology-Enabled Business
Models: Merchant Models and
Sharing Economy

• Sharing Economy as a Specific Instance of Platform

Business Models
• Canonical Examples of Sharing Economy
• Strategic Challenges in the Sharing Economy or
the Platform Model
• Opportunities for the Future
• Introduction to Merchant Models
• The Old Retail Cocktail/Low Prices
• Algorithms with Use Cases
• The Old Retail Cocktail/Large Selection and User Experience
• Winner Takes All
• Merchant Model or Platform Model

MODULE 4
Identifying Opportunities for Innovation/Digitalisation
• User First Product Development
• Hypothesis Driven Development
• Understanding Your Customers Deeply - Building
Granular Personas
• Discover the Problem - Creating a Problem
Hypothesis
• Validate the Problem - Validating a Problem
Hypothesis
• Explore Solutions - Creating Solution Hypothesis
• Validate Solutions - Validating Solution Hypothesis
• Building an MVP - Defining the MVP and
Experimenting
• Measuring Success - Product and Business Metrics
• Digitisation Opportunities - Corporate Innovation
• Why Look at Digital Innovation Opportunities?
• How Do Organisations Implement Hypothesis Driven
Thinking Within?
• What are the Cultural and Organisational
Considerations?

Note: Modules/topics are indicative only, and the suggested time and sequence may be dropped/modified/ adapted
to fit the total programme hours.
MODULE 5
Digital Transformation: Implementation
Frameworks/Strategies

• Transformation of an Incumbent
• GE Leveraged IoT to Transform its Products
and Business Model
• Role of IoT in the Transformation of GE's
Business Model
• New Capabilities GE Needed to Develop to
Create Value
• Final Pivot in GE's Business Model - Its
Transition to a Platform

MODULE 6
Designing Information Capabilities for
Competitive Advantage

• The Strategic Import of Information Capabilities

• Operating Models (Part 1)
• Operating Models (Part 2)
• Enterprise Systems
• A Portfolio Approach to Managing IT Investments

MODULE 7
Social Networks and Enterprise 2.0

• Network IT - Collaborative Communities

• Network Analytics at MasterFoods
• Network IT - Contests
• Open Innovation Models
• Interview with Harishankaran K, HackerRank

Note: Modules/topics are indicative only, and the suggested time and sequence may be dropped/modified/ adapted
to fit the total programme hours.
MODULE 8
Future Disruptions and Opportunities

• SCM, Digital and Functional Transformation

• Digital Supply Chain or Industrial /Functional
Transformation
• Digital SCM - Industry and Functional
Transformation
• Digital Marketing/Analytics - Strategic Overview
(How Business functions could get transformed)
• Focus on Digital Strategies
• Design Levers For Supply Chain (4 Levers)
• Future of Supply Chain

MODULE 9
Technology Bootcamp: Advanced
Data Analytics and AI/ML

• What is Machine Intelligence?

• A Non-Technical Introduction to AI Algorithms
• AI vs Other Automation Technologies Using RPA As
An Example
• AI in Managerial Functions
• Why There is More Buzz About AI Now
• AI as a General Purpose Technology And Its
Implications
• A More Detailed Non-Technical Introduction to AI
Algorithms with Use Cases
• AI and Augmented Intelligence
• Developing an AI Strategy
• Managerial Trade-Offs Involved While Embracing AI
• Summary

Note: Modules/topics are indicative only, and the suggested time and sequence may be dropped/modified/ adapted
to fit the total programme hours.
MODULE 10
Technology Bootcamp: Social Computing

• Introduction to Social Computing

• Nature of Social Web
• Types of Social Media Noise
• Structure of the Social Network
• ABCs of the Social Network
• Social Commerce
• Dealing with Unstructured Data in Social Computing
• Overcoming Challenges with Unstructured Data in
Social Computing
• Applications of Social Computing

MODULE 11
Technology Bootcamp: Blockchain

• Introduction
• What is Money
• Physical Value and Digital Value
• What is a Block, Nonce, Transactions?
• 'Mining' in Blockchain
• Linking Blocks to Form a Blockchain
• Bitcoin Transactions
• Types of Blockchain
• Future of Money

Note: Modules/topics are indicative only, and the suggested time and sequence may be dropped/modified/ adapted
to fit the total programme hours.
MODULE 12
Capstone Project: Applying Digital
Transformation in the Real-World
Scenario

MODULE 13
Capstone Project: Applying Digital
Transformation in the Real-World
Scenario

APPLY NOW

Note: Modules/topics are indicative only, and the suggested time and sequence may be dropped/modified/ adapted
to fit the total programme hours.
ISB Executive Network
Upon successful completion of the programme, participants will be a part of the ISB
Executive Network. Benefits include:

Learning and Networking

ISB Newsletters opportunities via
with latest updates ISB Executive Education
Network Group on LinkedIn

Exclusive invitations to
Scope to facilitate as a
Online and Offline events,
Guest Speaker at
like Webinars, Conferences,
ISB Executive events
Masterclasses, etc.

Preferential pricing with

Upgrade to ISB Executive
10% discount on
Alumni Group with
ISB Executive Education
100+ learning hours
Open programmes

*This excludes ISB Post Graduate and AMP alumni networks.

Complimentary Annual Digital
WSJ Membership

As a participant in the programme, you can enjoy a complimentary annual digital

membership to The Wall Street Journal, giving you unlimited access to award-winning
journalism across any device. From business and world news, to technology and life and
arts, WSJ provides ambitious and fact-based reporting that readers can trust.
Emeritus Career Services

Building an Impressive
Resume (Group Session)

Building an Impressive LinkedIn

Profile (Group Session)

Interview Preparation
(Group Session)

Navigating Job Search

Past participants of Emeritus work at Microsoft, ICICI Bank, Infosys, HDFC, AirBnB,
TCS, Ola, Flipkart, JSW, Wipro, Honeywell, JP Morgan, Reliance Jio, Mahindra,
Gartner, Accenture, Cognizant, amongst others

Note:
- This service is available only for Indian residents enrolled into select Emeritus programmes.
- ISB Executive Education or Emeritus do NOT promise or guarantee a job or progression in your current
job. Career Services is only offered as a service that empowers you to manage your career proactively.
The Career Services mentioned here are offered by Emeritus. ISB Executive Education is NOT involved
in any way and makes no commitments regarding the Career Services mentioned here.
Programme Details
ELIGIBILITY: Any Graduate / Diploma Holder

DURATION: 12 Weeks, 5 hours/week

PROGRAMME START DATE: June 29, 2023

Programme Fee INR 1,26,000 + GST

Instalment Schedule 2 Instalment Plan

Particulars Amount Date

Instalment 1 INR 63,000 + GST Within 7 days from selection

Instalment 2 INR 63,000 + GST 04 August, 2023

Note: GST (currently @ 18%) will be charged extra on these components.

Instalment Schedule 3 Instalment Plan

Particulars Amount Date

Instalment 1 INR 50,400 + GST Within 7 days from selection

Instalment 2 INR 50,400 + GST 04 August, 2023

Instalment 3 INR 25,200 + GST 04 September, 2023

Note: GST (currently @ 18%) will be charged extra on these components.

You can't delegate digital transformation for your company. You and your
executives have to own it! Executives need to engage, embrace and adopt
new ways of working with the latest and emerging technologies.
- Barry Ross,
CEO and Co-Founder, Ross & Ross International
About

The Indian School of Business (ISB) evolved from

the need for a world-class business school in Asia.
ISB is committed to creating business leaders
through its innovative programmes, outstanding
faculty, and thought leadership. It has gained the
unique distinction of receiving accreditation from the
Association of MBAs (AMBA), making it the 100th
School in the world to achieve the ‘triple crown’ of
accreditations from AMBA, EFMD Quality
Improvement System (EQUIS), and the Association
to Advance Collegiate Schools of Business (AACSB).
Accreditation from AMBA represents the highest
standard of achievement in postgraduate business
education. ISB Executive Education designs
programmes for professionals providing timely
learning interventions that help them enhance their
capabilities through specific skill sets and progress in
their careers, while positively impacting the
organisations they operate in. Through innovative
programmes, outstanding faculty, and thought
leadership, ISB Executive Education is committed to
creating future-ready leaders.

ISB Executive Education is collaborating with online education provider, Emeritus, to offer a
portfolio of high-impact online programmes. Working with Emeritus gives ISB Executive
Education the advantage of broadening its access beyond their on-campus offerings in a
collaborative andengaging format that stays true to the quality of ISB Executive Education.
Emeritus’ approach to learning is built on a cohort-based design to maximise peer-to-peer
sharing and includes video lectures with world-class faculty and hands-on project-based
learning. More than 300,000 students from over 200 countries have benefitted
professionally from Emeritus’ programmes.
Apply for the programme here

APPLY NOW

WhatsApp an Advisor on +91 74120 81081*

*This number does not accept any calls. Please message your queries.

For registration and any other information,

please get in touch with us at [Link]@[Link]

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Solutions Pte Ltd (a company incorporated in Singapore), and operates under the brand name of ‘Eruditus’
and ‘Emeritus’.